Market Trends of germany pet food Industry
Cats are the major pets in Germany due to their adaptability to smaller living spaces and the belief of bringing good luck
- In Germany, cats are the major pets adopted by people, and they accounted for 43.9% of the pet population in 2022. The high adoption of cats is mainly due to them being more adaptable to smaller living spaces than dogs and staying indoors without feeling cooped up. Cats are more highly regarded than dogs and considered to be symbols of good luck or fortune. The population of cat parents in the country has remained stable for the last two years since 2020, accounting for 23% in both 2019 and 2020 and reaching 14.7 million in 2020.
- There was a rise in the pet population during the pandemic, and the cat population increased by 11.5% between 2020 and 2022. People adopted more cats during the pandemic to have a companion at home and avoid loneliness. Cats are quieter than dogs, and during lockdowns, there was no need to take them on walks. This trend is expected to be witnessed for more time due to the average lifespan of a cat being more than 20 years.
- The cats can be adopted from different channels, such as specialized breeders, pet stores, and animal shelters in the country. The potential pet parents are expected to purchase pets from specialized breeders as compared to animal shelters because of the complex legal procedure required to adopt a cat or a pet from an animal shelter. The government also treats pets, including cats, as a citizen, as the pet parents are required to have passports for their cats to travel with them. Therefore, the rise in the cat population is due to factors such as their easy maintenance, an increase in the need for companionship, and people living in small apartments, which are anticipated to also help increase the demand for cat food during the forecast period.
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The increasing trend of pet humanization and greater demand for premium products resulted in a rise in expenditure
- In Germany, the expenditure on pets experienced a significant increase, with a rise of about 15.3% between 2019 and 2022. This upward trend in pet expenses can be attributed to the growing number of pets in the country, which expanded from 36.8 million in 2019 to 39.8 million in 2022. Additionally, the trend of pet humanization led to a greater demand for premium products, including natural and grain-free pet food options.
- Pet owners' annual spending on dog food witnessed a growth of about 23.3%, while spending on cat food increased by about 24.0%. Other pet animals also experienced a rise in expenditure of around 9.3%. Sales of dog pet food showed a CAGR of 4.4% from 2016 to 2020, while cat food sales exhibited a slightly lower CAGR of 1.8%. These findings indicate a higher level of premiumization in dog food despite the dog population being about 64.1% lower than the cat population as of 2022.
- The demand for pet food in the country is on the rise, particularly for those providing specific nutrition, functional nutrition, and a variety of food experiences while also addressing safety and health concerns. This focus on special diets and ingredients has resulted in an increase in the average unit price, particularly in the premium and super-premium segments. Most of the premium pet products are marketed through specialty stores, whereas mid-priced pet products are available in both specialty stores and supermarkets. As of 2022, around 40.2% of all pet sales were through supermarkets in the country. The growing awareness of the benefits of high-quality pet food and the increasing premiumization of pet food are expected to continue driving pet expenditure in the country.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Increased desire for companionship during the pandemic and increasing adoption from animal shelters and rescue organizations led to population growth
- The increasing trend of pet humanization and greater demand for premium products resulted in a rise in expenditure
- Ornamental birds and fish are popular other pets due to low maintenance and less space requirement
