Europe Dog Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Europe Dog Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

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Europe Dog Food Market Size

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Europe Dog Food Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 22.88 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 35.57 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Pet Food Product Food
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 9.23 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country United Kingdom

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Europe Dog Food Market Analysis

The Europe Dog Food Market size is estimated at USD 22.88 billion in 2024, and is expected to reach USD 35.57 billion by 2029, growing at a CAGR of 9.23% during the forecast period (2024-2029).

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22.88 Billion

Market Size in 2024 (USD)

35.57 Billion

Market Size in 2029 (USD)

7.14 %

CAGR (2017-2023)

9.23 %

CAGR (2024-2029)

Largest Market by Product

67.49 %

value share, Food, 2022

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The expanding dog ownership rates and availability of wider dog food options with custom-made dry and wet dog foods from various companies have boosted the segment's growth.

Largest Market by Country

16.07 %

value share, United Kingdom, 2022

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The high dog owing population, strong distribution networks, wide company presence, and high consumer spending have contributed to its leading position in the region.

Fastest-growing Market by Product

9.91 %

Projected CAGR, Pet Veterinary Diets, 2023-2029

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Growing dog health concerns, the prevalence of chronic diseases, and rising demand for specialized pet nutrition are likely to bolster the segment's demand during the forecast period.

Fastest-growing Market by Country

15.61 %

Projected CAGR, Poland, 2023-2029

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The increasing adoption of dogs and the growing power of consumers to spend more on premium and nutritional dog foods in the country are driving the growth of the market.

Leading Market Player

19.29 %

market share, Mars Incorporated, 2022

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It is the market leader due to its many product launches that are formulated with specialized ingredients and the expansion of its manufacturing facilities in the region.

Food products and treats were dominating the market due to their regular usage, while veterinary diets comprised the fastest-growing segment

  • In 2022, the dog food market accounted for 40.8% of the European pet food market. There was a significant increase of 42% compared to 2017, mainly due to the increased number of dog owners and the growing demand for premium products in the region. The dog population grew by 14.2% in 2022 compared to 2017. The major market shares in 2022 were held by the United Kingdom, Germany, and Russia, accounting for 16.1%, 12.5%, and 9.4%, respectively.
  • The food product segment is the largest in the dog food market, and it was valued at USD 13.15 billion in 2022. Dry food is the most popular type of dog food, valued at USD 9.88 billion in 2022. Dog owners prefer dry food because of its longer shelf life and lower cost per serving, making it more convenient and economical to purchase in bulk.
  • Treats comprise the second-largest segment of dog food, and they were valued at USD 3.54 billion in 2022. Treats are given to dogs with their regular food to provide additional health benefits, such as aiding digestion and promoting healthy skin and coat. They are also commonly used as training rewards.
  • Dog veterinary diets were valued at USD 2.05 billion in the market in 2022. This segment is projected to be the fastest growing, registering a CAGR of 8.4% during the forecast period. The increasing prevalence of digestive issues and chronic kidney diseases in dogs has contributed to the growth of this segment.
  • The pet nutraceuticals segment grew by 19.1% in 2022 compared to 2017, driven by the increased awareness of healthy diets, particularly due to rising health concerns in dogs. The market is being driven by the increasing dog population, the specific health needs of dogs, and the growing awareness of pet health among dog owners. It is projected to record a CAGR of 7.8% during 2023-2029.
Europe Dog Food Market

The United Kingdom is the major market in the region, while Poland and Russia are the fastest-growing markets

  • The European dog food market is witnessing substantial growth, primarily driven by the rising population of pet dogs in the region. The countries with significant dog populations in Europe include Russia, the United Kingdom, Germany, and Spain. Between 2017 and 2021, the European dog food market experienced an increase of about 28.0%, mainly attributed to the growing number of pet dogs, which rose from 84.9 million in 2017 to 97.0 million in 2022.
  • Among European countries, the United Kingdom emerged as the largest dog food market, representing around 16.1% of the total market value, i.e., USD 3.13 billion in 2022. The dominance of the United Kingdom can be primarily attributed to high expenditure on dogs. For instance, the average pet expenditure per dog in the United Kingdom stood at USD 646.2 in 2022, the highest among all European countries.
  • Germany held about 12.5% of the European dog food market in 2022. The country had a dog population of about 10.6 million, accounting for around 11.0% of the total European dog population in the same year. With the growing dog population and an increasing trend of pet humanization, the German dog food market is anticipated to register a steady CAGR of 3.5% during the forecast period.
  • Although Russia held the largest dog population in the region, it only accounted for 9.4% of the market in 2022. This disparity can be attributed to comparatively lower pet expenditure on dogs in the country. The ongoing Ukraine-Russia War has also had a negative impact on the Russian dog food market.
  • However, the increasing dog population and pet humanization are the factors anticipated to drive the market during the forecast period.

Europe Dog Food Market Trends

The growing dog-friendly ecosystem in the region is driving the adoption of dogs from animal shelters and rescue organizations

  • In Europe, dogs are relatively less popular than cats, with a pet population share of about 29.9%, making them the second-most populous pets after cats in 2022. This is in contrast to the global trend, where dogs are more popular than cats. The dog population in Europe was 21.4% lower than cats in 2022. This was likely because cats are considered lucky in many European countries, such as Italy and Germany. However, the dog population in Europe experienced a significant increase of about 19.1% between 2019 and 2022. The COVID-19 pandemic played a crucial role in this growth, as there was a surge in dog adoptions from animal shelters and rescue organizations. With more people spending time at home, the desire for companionship grew, and dog adoption became an attractive option.
  • In 2022, the no. of European households owning pet animals exceeded 90 million, which accounted for 46.0% of the total households. This demonstrates that Europe has a greater inclination toward pet humanization. Among European countries, Russia had the largest population of pet dogs in 2022, making up 18.3% of the total dog population, followed by the United Kingdom with 13.4% and Germany with 11.0%.
  • The increase in the dog population in Europe has led to the emergence of various adoption programs. This presents opportunities for businesses to explore new ideas within the pet industry. For instance, some French cafes now offer fine dining experiences for dogs, while companies in the United Kingdom provide paid "paw-ternity" leave for pet parents. Sweden has also implemented regulations to ensure the well-being of pets, emphasizing their health. These trends indicate a positive outlook for the growth of the dog population in Europe during the forecast period.
Europe Dog Food Market

The surge in demand for high-quality pet food products is increasing the expenditure per pet of pet parents in the region

  • Pet expenditure in Europe increased during the historical period because of increased premiumization and spending on different types of food as pet parents became more concerned about the health needs of their pets. These factors helped in increasing the pet expenditure per animal by 24% between 2017 and 2022. In 2022, dogs held the largest share, accounting for 37.9% of the European dog food market, as dogs are fed specialized pet food and have a higher consumption of pet food than cats. For instance, in the United Kingdom, people's average pet food expense was USD 330 in 2022, which was more than a cat's food expense of USD 150. Dogs are provided with services such as pet grooming and training for socialization with other dogs.
  • Pet parents provide premium products to their pet dogs. Due to the increasing humanization of pets and rising disposable incomes, pet parents tend to opt for food brands such as Royal Canin, Purina, and Whiskas for their pets. The medium-priced segment of the pet food market is witnessing increased sales due to the similar nutritional values offered by premium products.
  • During the pandemic, there was an increase in the sales of pet food through online channels, as the majority of supermarkets had fewer product offerings due to the lockdowns. E-commerce websites also have a higher number of products available. It helped Amazon to be a leader in pet food sales in the United Kingdom, with the website receiving more than 579 million visits annually since the pandemic.
  • The rising consumption of medium-priced food and growing awareness about the benefits of healthy, nutritious pet food helped in increasing pet expenditure in the region.
Europe Dog Food Market

Europe Dog Food Industry Overview

The Europe Dog Food Market is moderately consolidated, with the top five companies occupying 40.12%. The major players in this market are ADM, Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated and Nestle (Purina) (sorted alphabetically).

Europe Dog Food Market Leaders

  1. ADM

  2. Affinity Petcare SA

  3. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  4. Mars Incorporated

  5. Nestle (Purina)

Europe Dog Food Market Concentration

Other important companies include Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), General Mills Inc., Heristo Aktiengesellschaft, Schell & Kampeter Inc. (Diamond Pet Foods), Virbac.

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Dog Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
  • March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Europe Dog Food Market
Europe Dog Food Market
Europe Dog Food Market
Europe Dog Food Market

Europe Dog Food Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Pet Population

    2. 2.2. Pet Expenditure

    3. 2.3. Regulatory Framework

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Pet Food Product

      1. 3.1.1. Food

        1. 3.1.1.1. By Sub Product

          1. 3.1.1.1.1. Dry Pet Food

            1. 3.1.1.1.1.1. By Sub Dry Pet Food

              1. 3.1.1.1.1.1.1. Kibbles

              2. 3.1.1.1.1.1.2. Other Dry Pet Food

          2. 3.1.1.1.2. Wet Pet Food

      2. 3.1.2. Pet Nutraceuticals/Supplements

        1. 3.1.2.1. By Sub Product

          1. 3.1.2.1.1. Milk Bioactives

          2. 3.1.2.1.2. Omega-3 Fatty Acids

          3. 3.1.2.1.3. Probiotics

          4. 3.1.2.1.4. Proteins and Peptides

          5. 3.1.2.1.5. Vitamins and Minerals

          6. 3.1.2.1.6. Other Nutraceuticals

      3. 3.1.3. Pet Treats

        1. 3.1.3.1. By Sub Product

          1. 3.1.3.1.1. Crunchy Treats

          2. 3.1.3.1.2. Dental Treats

          3. 3.1.3.1.3. Freeze-dried and Jerky Treats

          4. 3.1.3.1.4. Soft & Chewy Treats

          5. 3.1.3.1.5. Other Treats

      4. 3.1.4. Pet Veterinary Diets

        1. 3.1.4.1. By Sub Product

          1. 3.1.4.1.1. Diabetes

          2. 3.1.4.1.2. Digestive Sensitivity

          3. 3.1.4.1.3. Oral Care Diets

          4. 3.1.4.1.4. Renal

          5. 3.1.4.1.5. Urinary tract disease

          6. 3.1.4.1.6. Other Veterinary Diets

    2. 3.2. Distribution Channel

      1. 3.2.1. Convenience Stores

      2. 3.2.2. Online Channel

      3. 3.2.3. Specialty Stores

      4. 3.2.4. Supermarkets/Hypermarkets

      5. 3.2.5. Other Channels

    3. 3.3. Country

      1. 3.3.1. France

      2. 3.3.2. Germany

      3. 3.3.3. Italy

      4. 3.3.4. Netherlands

      5. 3.3.5. Poland

      6. 3.3.6. Russia

      7. 3.3.7. Spain

      8. 3.3.8. United Kingdom

      9. 3.3.9. Rest of Europe

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. ADM

      2. 4.4.2. Affinity Petcare SA

      3. 4.4.3. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)

      4. 4.4.4. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

      5. 4.4.5. General Mills Inc.

      6. 4.4.6. Heristo Aktiengesellschaft

      7. 4.4.7. Mars Incorporated

      8. 4.4.8. Nestle (Purina)

      9. 4.4.9. Schell & Kampeter Inc. (Diamond Pet Foods)

      10. 4.4.10. Virbac

  7. 5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF DOGS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 2:  
  2. PET EXPENDITURE PER DOG, USD, EUROPE, 2017 - 2022
  1. Figure 3:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF PET DOG FOOD, USD, EUROPE, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF KIBBLES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF KIBBLES, USD, EUROPE, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 20:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 21:  
  2. VALUE OF OTHER DRY PET FOOD, USD, EUROPE, 2017 - 2029
  1. Figure 22:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 23:  
  2. VOLUME OF WET PET FOOD, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VALUE OF WET PET FOOD, USD, EUROPE, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 26:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 28:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 29:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 30:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF MILK BIOACTIVES, USD, EUROPE, 2017 - 2029
  1. Figure 32:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 33:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 34:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, EUROPE, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 36:  
  2. VOLUME OF PROBIOTICS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 37:  
  2. VALUE OF PROBIOTICS, USD, EUROPE, 2017 - 2029
  1. Figure 38:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 39:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 40:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, EUROPE, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 42:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 43:  
  2. VALUE OF VITAMINS AND MINERALS, USD, EUROPE, 2017 - 2029
  1. Figure 44:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 45:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, EUROPE, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 48:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 50:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 51:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 52:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF CRUNCHY TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 54:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 55:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 56:  
  2. VALUE OF DENTAL TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 58:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 59:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 60:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 61:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 62:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 64:  
  2. VOLUME OF OTHER TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 65:  
  2. VALUE OF OTHER TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 66:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 67:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 69:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 70:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 71:  
  2. VOLUME OF DIABETES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF DIABETES, USD, EUROPE, 2017 - 2029
  1. Figure 73:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 74:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 75:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, EUROPE, 2017 - 2029
  1. Figure 76:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 77:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 78:  
  2. VALUE OF ORAL CARE DIETS, USD, EUROPE, 2017 - 2029
  1. Figure 79:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 80:  
  2. VOLUME OF RENAL, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 81:  
  2. VALUE OF RENAL, USD, EUROPE, 2017 - 2029
  1. Figure 82:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 83:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 84:  
  2. VALUE OF URINARY TRACT DISEASE, USD, EUROPE, 2017 - 2029
  1. Figure 85:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 86:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 87:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, EUROPE, 2017 - 2029
  1. Figure 88:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 89:  
  2. VOLUME OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 90:  
  2. VALUE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 91:  
  2. VOLUME SHARE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 92:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 93:  
  2. VOLUME OF PET DOG FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET DOG FOOD SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
  1. Figure 95:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 96:  
  2. VOLUME OF PET DOG FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 97:  
  2. VALUE OF PET DOG FOOD SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 98:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 99:  
  2. VOLUME OF PET DOG FOOD SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 100:  
  2. VALUE OF PET DOG FOOD SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
  1. Figure 101:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 102:  
  2. VOLUME OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 103:  
  2. VALUE OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
  1. Figure 104:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 105:  
  2. VOLUME OF PET DOG FOOD SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 106:  
  2. VALUE OF PET DOG FOOD SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 107:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 108:  
  2. VOLUME OF PET DOG FOOD BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 109:  
  2. VALUE OF PET DOG FOOD BY COUNTRY, USD, EUROPE, 2017 - 2029
  1. Figure 110:  
  2. VOLUME SHARE OF PET DOG FOOD BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 111:  
  2. VALUE SHARE OF PET DOG FOOD BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 112:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, FRANCE, 2017 - 2029
  1. Figure 113:  
  2. VALUE OF PET DOG FOOD, USD, FRANCE, 2017 - 2029
  1. Figure 114:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, FRANCE, 2022 AND 2029
  1. Figure 115:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, GERMANY, 2017 - 2029
  1. Figure 116:  
  2. VALUE OF PET DOG FOOD, USD, GERMANY, 2017 - 2029
  1. Figure 117:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, GERMANY, 2022 AND 2029
  1. Figure 118:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, ITALY, 2017 - 2029
  1. Figure 119:  
  2. VALUE OF PET DOG FOOD, USD, ITALY, 2017 - 2029
  1. Figure 120:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, ITALY, 2022 AND 2029
  1. Figure 121:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
  1. Figure 122:  
  2. VALUE OF PET DOG FOOD, USD, NETHERLANDS, 2017 - 2029
  1. Figure 123:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, NETHERLANDS, 2022 AND 2029
  1. Figure 124:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, POLAND, 2017 - 2029
  1. Figure 125:  
  2. VALUE OF PET DOG FOOD, USD, POLAND, 2017 - 2029
  1. Figure 126:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, POLAND, 2022 AND 2029
  1. Figure 127:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, RUSSIA, 2017 - 2029
  1. Figure 128:  
  2. VALUE OF PET DOG FOOD, USD, RUSSIA, 2017 - 2029
  1. Figure 129:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, RUSSIA, 2022 AND 2029
  1. Figure 130:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, SPAIN, 2017 - 2029
  1. Figure 131:  
  2. VALUE OF PET DOG FOOD, USD, SPAIN, 2017 - 2029
  1. Figure 132:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, SPAIN, 2022 AND 2029
  1. Figure 133:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 134:  
  2. VALUE OF PET DOG FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 135:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 136:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, REST OF EUROPE, 2017 - 2029
  1. Figure 137:  
  2. VALUE OF PET DOG FOOD, USD, REST OF EUROPE, 2017 - 2029
  1. Figure 138:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT, %, REST OF EUROPE, 2022 AND 2029
  1. Figure 139:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
  1. Figure 140:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
  1. Figure 141:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Dog Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.

  • In 2022, the dog food market accounted for 40.8% of the European pet food market. There was a significant increase of 42% compared to 2017, mainly due to the increased number of dog owners and the growing demand for premium products in the region. The dog population grew by 14.2% in 2022 compared to 2017. The major market shares in 2022 were held by the United Kingdom, Germany, and Russia, accounting for 16.1%, 12.5%, and 9.4%, respectively.
  • The food product segment is the largest in the dog food market, and it was valued at USD 13.15 billion in 2022. Dry food is the most popular type of dog food, valued at USD 9.88 billion in 2022. Dog owners prefer dry food because of its longer shelf life and lower cost per serving, making it more convenient and economical to purchase in bulk.
  • Treats comprise the second-largest segment of dog food, and they were valued at USD 3.54 billion in 2022. Treats are given to dogs with their regular food to provide additional health benefits, such as aiding digestion and promoting healthy skin and coat. They are also commonly used as training rewards.
  • Dog veterinary diets were valued at USD 2.05 billion in the market in 2022. This segment is projected to be the fastest growing, registering a CAGR of 8.4% during the forecast period. The increasing prevalence of digestive issues and chronic kidney diseases in dogs has contributed to the growth of this segment.
  • The pet nutraceuticals segment grew by 19.1% in 2022 compared to 2017, driven by the increased awareness of healthy diets, particularly due to rising health concerns in dogs. The market is being driven by the increasing dog population, the specific health needs of dogs, and the growing awareness of pet health among dog owners. It is projected to record a CAGR of 7.8% during 2023-2029.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Europe Dog Food Market Research FAQs

The Europe Dog Food Market size is expected to reach USD 22.88 billion in 2024 and grow at a CAGR of 9.23% to reach USD 35.57 billion by 2029.

In 2024, the Europe Dog Food Market size is expected to reach USD 22.88 billion.

ADM, Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated and Nestle (Purina) are the major companies operating in the Europe Dog Food Market.

In the Europe Dog Food Market, the Food segment accounts for the largest share by pet food product.

In 2024, United Kingdom accounts for the largest share by country in the Europe Dog Food Market.

In 2023, the Europe Dog Food Market size was estimated at USD 21.05 billion. The report covers the Europe Dog Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Dog Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Dog Food Industry Report

Statistics for the 2024 Europe Dog Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Dog Food analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Dog Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029