Europe Dog Food Market Size and Share
Market Overview
| Study Period | 2017 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 24.57 Billion |
| Market Size (2030) | USD 33.76 Billion |
| Growth Rate (2025 - 2030) | 6.56% CAGR |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Europe Dog Food Market Analysis by Mordor Intelligence
The Europe dog food market size is valued at USD 24.57 billion in 2025 and is forecast to reach USD 33.76 billion by 2030, expanding at a 6.56% CAGR over the period. Demand growth reflects a steady rise in single-person households, premiumization of canine diets, and an e-commerce ecosystem that reduces access frictions for niche formulations. Humanization of pets strengthens emotional spending, which shields the Europe dog food market from inflation pressures and sustains willingness to trade up to high-meat, functional recipes. Leading brand owners scale wet-food capacity to capture value shifts, while alternative-protein innovators secure early-mover advantages as environmental scrutiny intensifies. Cross-border regulatory alignment under European Food Safety Authority (EFSA) continues to streamline ingredient approvals, enabling faster rollouts of novel nutraceuticals and insect proteins that differentiate the Europe dog food market across price tiers.
Key Report Takeaways
- By Pet Food Product, Food accounted for 63.3% of the Europe dog food market share in 2024, while Pet Nutraceuticals and Supplements are projected to advance at an 8.7% CAGR through 2030.
- By Distribution Channel, Supermarkets and Hypermarkets led with 43.2% revenue share in 2024, the Online Channel is set to expand at an 8.5% CAGR to 2030.
- By Country, the United Kingdom held 21.8% of the Europe dog food market size in 2024, whereas the Netherlands is poised for the fastest 6.9% CAGR between 2025 and 2030.
- Mars Incorporated, Nestlé Purina, Hill’s Pet Nutrition, Affinity Petcare SA, and ADM together commanded 37.4% of the Europe dog food market share in 2024.
Europe Dog Food Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Premiumization of dog diets | +1.8% | Western Europe and Nordic markets | Medium term (2-4 years) |
| Humanization of pets and rise of single-person households | +1.5% | Urban Germany, France, and the United Kingdom | Long term (≥ 4 years) |
| Growth in e-commerce fulfillment infrastructure | +1.2% | Pan-European, led by Germany and the Netherlands | Short term (≤ 2 years) |
| Sustainability certifications driving brand preference | +0.9% | Northern Europe and Benelux | Medium term (2-4 years) |
| Expansion of D2C subscription meal plans | +0.6% | United Kingdom and the Netherlands | Short term (≤ 2 years) |
| Veterinary endorsement of nutraceutical-fortified kibble | +0.4% | Markets with high vet density | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Premiumization of Dog Diets
European pet owners increasingly prioritize high-meat, functional formulations over traditional kibble, driving average selling prices upward across all distribution channels. This premiumization trend reflects deeper consumer behavior shifts where pet nutrition mirrors human food trends, with owners seeking organic, grain-free, and protein-rich options that command 20-40% price premiums over standard formulations. The movement gains momentum through veterinary recommendations and social media influence, particularly among millennial pet owners who view premium nutrition as preventive healthcare for their dogs. FEDIAF (European Pet Food Industry Federation) data shows European pet food sales reached EUR 29.1 billion (USD 31.4 billion) in 2022, with volume growth of 3.5% significantly trailing value growth of 5.1%, indicating successful premiumization strategies [1]Source: European Pet Food Federation, “FEDIAF Publishes 2025 Facts and Figures,” europeanpetfood.org.
Humanization of Pets and Rise of Single-Person Households
Single-person households across Europe treat dogs as family members rather than pets, sustaining spending resilience even during economic downturns and inflation pressures. This demographic shift fundamentally alters purchase decision criteria, with emotional attachment overriding price sensitivity for core nutrition products, though discretionary treats and accessories remain more price-elastic. The trend accelerates in urban centers where delayed family formation and remote work arrangements strengthen human-animal bonds, creating demand for premium, personalized nutrition solutions that mirror human dietary preferences. In 2022, Research indicates 38% of French dog owners now feed non-conventional diets, including raw, homemade, or organic formulations, with these owners demonstrating higher engagement in pet care activities and willingness to pay premium prices.
Growth in E-commerce Fulfillment Infrastructure
Pan-European fulfillment programs from Amazon, Zooplus, and specialized pet retailers enlarge product assortments while reducing last-mile delivery costs, making premium and niche products accessible to previously underserved markets. This infrastructure expansion enables smaller brands to compete with multinational players by reaching consumers directly, bypassing traditional retail gatekeepers and their associated slotting fees and margin requirements. E-commerce platforms also facilitate data collection on pet demographics and purchase patterns, enabling personalized marketing and product recommendations that drive higher basket values and repeat purchase rates. The infrastructure maturation particularly benefits rural and smaller urban markets where physical pet specialty stores remain limited, democratizing access to premium nutrition options and expanding the addressable market for innovative formulations.
Sustainability Certifications Driving Brand Preference
Carbon-neutral and insect-protein SKUs gain shelf space as European consumers increasingly factor environmental impact into pet food purchase decisions, creating competitive advantages for early adopters of sustainable practices. B Corp certifications and carbon footprint labeling become differentiating factors, particularly among younger demographics who view pet ownership through the lens of environmental responsibility. Companies like Butternut Box achieve B Corp certification while Green Petfood claims climate-positive status through 125% carbon offset programs, demonstrating that sustainability positioning can command premium pricing. European Food Safety Authority (EFSA) approval of insect proteins, including Acheta domesticus (house cricket) powder, provides a regulatory foundation for alternative protein sources that address both sustainability concerns and novel nutrition profiles.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Commodity protein price volatility | –0.8% | All EU meat-sourcing regions | Short term (≤ 2 years) |
| Stricter European Union novel-ingredient approvals timeline | –0.6% | EFSA jurisdictions | Medium term (2-4 years) |
| Growing scrutiny on ultra-processed foods for pets | –0.4% | Western Europe | Long term (≥ 4 years) |
| Reuse-and-recycle packaging mandates raising cost | –0.3% | EU member states | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Commodity Protein Price Volatility
Spikes in poultry and beef input costs squeeze manufacturer margins while forcing difficult decisions between maintaining profitability and preserving market share through pricing strategies. European meat price inflation reached 3.3% year-over-year in February 2024, with pork prices rising 5.7% while poultry costs declined 1.6%, creating formulation pressures as manufacturers adjust protein sources to manage input cost volatility [2]Source: European Commission, “Meat Price Monitoring EU27,” agriculture.ec.europa.eu . This volatility particularly impacts smaller manufacturers who lack the purchasing power and supply chain diversification of multinational players, potentially accelerating market consolidation as scale becomes increasingly important for margin management. The challenge intensifies as premium positioning requires high-meat content formulations that expose manufacturers to greater commodity price risk compared to grain-based alternatives, creating tension between consumer demand and cost management imperatives.
Stricter European Union Novel-Ingredient Approvals Timeline
Lengthy EFSA (European Food Safety Authority) dossier requirements slow the adoption of alternative proteins and functional ingredients, creating regulatory bottlenecks that favor established players with resources to navigate complex approval processes. EFSA's (European Food Safety Authority) updated novel food guidance, effective February 2025, aims to complete risk assessments within 9 months but frequently extends timelines when additional information is requested, creating uncertainty for innovation investments. This regulatory environment creates competitive advantages for companies with established ingredient portfolios while potentially stifling innovation from smaller players lacking regulatory expertise and financial resources to support lengthy approval processes.
Segment Analysis
By Pet Food Product: Nutraceuticals Drive Premium Positioning
Food accounted for 63.3% of the European dog food market share in 2024. This substantial market share is driven by the regular feeding requirements of dogs and the increasing adoption of commercial pet food for dogs. The segment encompasses both dry and wet pet food options, with dry food being particularly popular due to its convenience, longer shelf life, and cost-effectiveness. Pet owners in Europe are increasingly focusing on premium and specialized food products that offer complete nutrition while addressing the specific dietary needs of their dogs. France's notable consumer interest in alternative diets, with 38% of surveyed dog owners feeding non-conventional formulations, including raw, homemade, or organic options that command significant price premiums over traditional kibble in 2024 [3]Source: European Food Safety Authority, “Assessment of the Feed Additive Neohesperidine Dihydrochalcone,” efsa.europa.eu . The segment's growth is further supported by the expanding range of product offerings, including grain-free options, natural ingredients, and breed-specific formulations that cater to various dog sizes and life stages.
Pet Nutraceuticals and Supplements are projected to advance at an 8.7% CAGR through 2030. This remarkable growth is primarily attributed to the increasing prevalence of chronic diseases and health issues in dogs, coupled with growing awareness among pet owners about preventive healthcare. The segment offers specialized diets targeting various health conditions, including diabetes, digestive sensitivity, renal problems, and urinary tract diseases. Pet owners' increasing willingness to invest in specialized nutrition solutions, along with veterinarians' recommendations for condition-specific diets, is driving the segment's expansion. The market is witnessing continuous innovation in formulations that combine therapeutic benefits with palatability, making these specialized diets more appealing to both pets and their owners.
Note: Segment shares of all individual segments available upon report purchase
By Distribution Channel: E-commerce Disrupts Traditional Retail
Supermarkets and Hypermarkets led with a 43.2% market size in 2024. This channel's prominence can be attributed to several key factors, including the extensive range of dog feed products available, from premium brands to economical options, allowing pet owners to compare and choose products that best suit their needs and budgets. These retail outlets offer the convenience of purchasing pet food alongside regular groceries, making them a preferred choice for busy pet owners. Additionally, supermarkets/hypermarkets frequently provide attractive discounts and loyalty programs, making pet food more affordable for regular buyers. The segment's strength is further reinforced by the strong presence of major retail chains across Europe and their ability to maintain consistent stock levels of popular canine food brands.
Online Channel is set to expand at an 8.5% CAGR to 2030, driven by subscription services, convenience factors, and the ability to offer niche products that traditional retailers cannot economically stock due to shelf space constraints. Online channels have become increasingly significant, offering convenience and a wide product selection, particularly appealing to younger pet owners and urban consumers. E-commerce success requires significant investments in fulfillment infrastructure, customer acquisition, and data analytics capabilities that favor larger players or specialized pure-play companies over traditional manufacturers lacking digital expertise.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
The UK maintains 21.8% market share in 2024 despite Brexit-related trade complexities, benefiting from high pet ownership rates and strong online channel adoption that facilitates access to premium and specialized products. Western European markets demonstrate mature consumption patterns with high penetration rates and premiumization trends, while Eastern European countries exhibit rapid growth potential driven by increasing pet ownership and economic development. Germany has sophisticated consumer preferences for organic and natural formulations, supported by a strong veterinary infrastructure and high disposable incomes that enable premium positioning strategies.
The Netherlands achieves a 6.9% CAGR through 2030 by leading sustainability innovation and regulatory adoption of novel ingredients, creating a testing ground for products that subsequently expand across European markets. Dutch consumers demonstrate a high willingness to pay premium prices for environmentally responsible products, with companies like Butternut Box achieving B Corp certification and expanding subscription meal services across multiple European markets from their Netherlands base. Nordic countries, including Denmark, Sweden, and Norway, represent high-value markets with sophisticated consumers and strong regulatory frameworks that support premium positioning and functional nutrition claims.
Eastern European markets including Poland, Czech Republic, and Hungary demonstrate rapid growth potential as economic development drives pet ownership increases and premiumization trends, though price sensitivity remains higher compared to Western European counterparts. Poland's pet food market benefits from strong export manufacturing capabilities and increasing domestic consumption, while Czech Republic and Hungary show growing interest in premium and natural formulations as disposable incomes rise. These markets create opportunities for value-positioned premium products that offer functional benefits at accessible price points, bridging the gap between traditional mass-market formulations and ultra-premium Western European products.
Competitive Landscape
The European dog food market exhibits a moderately consolidated hold 37.4% market share in 2024, structure dominated by multinational corporations with diverse pet care portfolios. These global players Mars, Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), Affinity Petcare S.A , and ADM are leverage their extensive research capabilities, established brand portfolios, and robust distribution networks to maintain their market positions. Local specialists maintain their presence through niche product offerings and strong regional distribution relationships, particularly in specific European countries where they have historical presence and brand recognition. The market demonstrates a balanced mix of both global conglomerates and regional specialists, with the former holding significant market share through their established brands and extensive product ranges.
The market has witnessed significant merger and acquisition activity, primarily driven by large companies seeking to expand their product portfolios and geographical presence. Global players are particularly interested in acquiring companies with strong positions in natural and premium pet food segments, as well as those with innovative product formulations or specialized manufacturing capabilities. These acquisitions are often followed by significant investments in manufacturing capacity expansion and product development, indicating a long-term commitment to market growth and innovation. Notably, Purina's market share has been a focal point in recent strategic discussions.
Europe Dog Food Industry Leaders
-
ADM
-
Affinity Petcare SA
-
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
-
Mars Incorporated
-
Nestle (Purina)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
- March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.
Europe Dog Food Market Report Scope
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
| Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | ||||
| Wet Pet Food | ||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | ||||
| Probiotics | ||||
| Proteins and Peptides | ||||
| Vitamins and Minerals | ||||
| Other Nutraceuticals | ||||
| Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | ||||
| Freeze-dried and Jerky Treats | ||||
| Soft & Chewy Treats | ||||
| Other Treats | ||||
| Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | ||||
| Oral Care Diets | ||||
| Renal | ||||
| Urinary tract disease | ||||
| Obesity Diets | ||||
| Derma Diets | ||||
| Other Veterinary Diets |
| Convenience Stores |
| Online Channel |
| Specialty Stores |
| Supermarkets/Hypermarkets |
| Other Channels |
| France |
| Germany |
| Italy |
| Netherlands |
| Poland |
| Russia |
| Spain |
| United Kingdom |
| Rest of Europe |
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Wet Pet Food | |||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Treats | By Sub Product | Crunchy Treats | |||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Veterinary Diets | By Sub Product | Diabetes | |||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Obesity Diets | |||||
| Derma Diets | |||||
| Other Veterinary Diets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
| Country | France | ||||
| Germany | |||||
| Italy | |||||
| Netherlands | |||||
| Poland | |||||
| Russia | |||||
| Spain | |||||
| United Kingdom | |||||
| Rest of Europe | |||||
Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
