GCC Juice Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The GCC Juice Market Report is Segmented by Category (Fruit Juice, Vegetable Juice, and More), Type (100% Juice, Concentrates, and More), Packaging Type (PET Bottles, Cans, and More), Distribution Channel (On-Trade and Off-Trade), and Geography (United Arab Emirates, Saudi Arabia, Qatar, Kuwait, and Oman). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tonnes).

GCC Juice Market Size and Share

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Compare market size and growth of GCC Juice Market with other markets in Food & Beverage Industry

GCC Juice Market Analysis by Mordor Intelligence

The Gulf Cooperation Council (GCC) juice market is currently valued at USD 5.18 billion and is projected to grow to USD 7.01 billion by 2030, registering a compound annual growth rate (CAGR) of 6.21%. This growth is primarily driven by the rising demand for premium juices and functional beverages, along with the increasing popularity of fortified and natural juices. Saudi Arabia remains the largest market in the region, while the United Arab Emirates is experiencing the fastest growth. The trend of cold-pressed juices is gaining momentum, highlighting the shift toward premium products. The introduction of sugar excise taxes has led manufacturers to reformulate their products. Many companies are now focusing on launching functional, fortified, and natural juice options, particularly in urban retail stores and on-trade outlets. Regulatory measures, such as the 50% excise tax on sugar-sweetened beverages, are pushing manufacturers to expand their non-sugar product portfolios and invest in improving cold chain infrastructure to address the challenges posed by the region's hot climate. The Gulf Cooperation Council juice market is moderately concentrated, but there are signs of increasing competition. In 2024, major players like Almarai and Al Rabie Saudi Foods, along with other diversified beverage companies, continued to hold a significant share of the market.

Key Report Takeaways

  • By product category, fruit juice accounted for 78.11% revenue share in 2024; vegetable juice is projected to rise at a 7.65% CAGR to 2030.
  • By type, 100% juice held 52.12% of the Gulf Cooperation Council (GCC) juice market share in 2024, while cold-pressed juice is projected to grow at an 8.85% CAGR through 2030.
  • By packaging, tetra pak cartons controlled 55.33% of the Gulf Cooperation Council (GCC) juice market size in 2024; PET bottles are poised for a 6.32% CAGR over 2025-2030.
  • By distribution channel, off-trade captured 59.67% of the Gulf Cooperation Council (GCC) juice market share in 2024, yet on-trade is expanding at 7.40% CAGR between 2025-2030.
  • By geography, Saudi Arabia dominated with a 49.63% share in 2024, while the United Arab Emirates is forecast to post the highest 7.82% CAGR to 2030.

Segment Analysis

By Category: Fruit Maintains Leadership while Vegetables Accelerate

In 2024, the Gulf Cooperation Council (GCC) juice market saw fruit juice dominate, claiming a substantial 78.11% of total revenue. This stronghold can be attributed to consumers' familiarity with the product, a diverse range of flavors, and its prominent presence in both traditional and modern retail formats. Mainstream retailers are actively promoting popular flavors, notably mango and orange, often through multipack deals aimed at family consumption. Leading brands, including Al Rabie and Del Monte, boast extensive portfolios tailored to both value-conscious and brand-loyal consumers. The category's robustness is further enhanced by its adaptability to ambient and long-life packaging formats, which not only ensure cost-efficient storage but also facilitate broad regional distribution.

While vegetable juice currently occupies a smaller niche, it's poised for rapid growth, outpacing its fruit counterpart with a projected CAGR of 7.65%. This momentum is driven by a burgeoning demand for low-sugar and nutrient-rich options, particularly among health-conscious consumers. Responding to this trend, companies like Almarai are introducing blended products, such as beet-carrot juice, prominently showcased in premium outlets and wellness sections. These blends, perceived for their functional benefits like enhanced digestion and antioxidant properties, command a premium price. As retailers allocate more refrigerated shelf space, suppliers who effectively highlight the nutritional advantages and vitamin retention of their vegetable juices stand to gain significantly in this expanding market.

GCC Juice Market: Market Share by Category
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Note: Segment shares of all individual segments available upon report purchase

By Type: Cold-Pressed Outpaces Conventional Variants

In 2024, the 100% juice category captured 52.12% of the Gulf Cooperation Council (GCC) juice market share, bolstered by its strong reputation as a natural and healthy choice. As consumers increasingly opt for juices devoid of added sugars and artificial ingredients, this segment has surged in popularity across both mainstream and premium retail channels. For example, Almarai’s 100% juice range boasts robust sales in supermarkets throughout Saudi Arabia and the United Arab Emirates, underscoring the trust consumers place in established regional brands. This trend underscores a wider movement towards clean-label, minimally processed beverages, resonating with today's wellness-oriented consumption habits.

Cold-pressed juices are rapidly gaining traction, boasting a projected CAGR of 8.85%, fueled by heightened demand from health-conscious consumers. Processed with minimal heat, these juices retain their natural nutrients and enzymes, catering to a market that prioritizes freshness and functional health benefits. To capitalize on this trend, leading manufacturers are turning to high-pressure processing (HPP) technology, which not only extends shelf life but also maintains nutritional quality, an essential factor for distribution in the sweltering GCC climate. In the UAE, companies like Barakat are not only broadening their HPP-enhanced cold-pressed juice offerings but are also clinching prime shelf space in grab-and-go coolers, targeting health-conscious shoppers and reaping superior margins compared to traditional juice products.

By Packaging Type: Cartons Retain Scale as PET Rises

In 2024, cartons captured 55.33% of the market share, largely due to their affordability, ease of storage, and extended shelf life at room temperature. These attributes have made cartons the go-to choice for manufacturers and consumers alike in the Gulf Cooperation Council (GCC). Furthermore, the rising adoption of bio-based materials in carton production enhances their eco-friendliness, resonating with the region's sustainability objectives. For instance, in response to the surging demand for eco-friendly packaging, Al Rawabi has rolled out recyclable cartons for its juice lineup. Additionally, in a bid to bolster national sustainability initiatives like Vision 2030, juice producers are teaming up with local municipalities to elevate recycling rates for carton packaging.

PET bottles are witnessing a robust growth trajectory, expanding at a CAGR of 6.32%. Their transparent design, which showcases the product, coupled with a resealable feature, caters perfectly to today's fast-paced lifestyles. The industry is also pivoting towards innovations such as recycled PET (rPET) and tethered caps, ensuring compliance with stringent environmental regulations. Meanwhile, glass packaging, though holding a modest share in the premium segment, is strategically favored by cold-pressed juice brands to exude an aura of quality and luxury. Cans find their niche appeal in sectors like airlines and convenience stores, prized for their compactness and portability. Collectively, these varied packaging formats not only enhance functional convenience but also bolster brand positioning across diverse consumer demographics.

GCC Juice Market: Market Share by Packaging Type
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Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: On-Trade Adds Velocity to a Mature Off-Trade Base

In 2024, off-trade channels, such as supermarkets, hypermarkets, and e-commerce platforms, accounted for 59.67% of total juice revenue, buoyed by robust consumer footfall and a diverse range of juice offerings. Quick-commerce apps, including Talabat and Instashop, have spurred off-trade growth in cities like Dubai and Riyadh, delivering orders in under 20 minutes and fueling impulse buys of single-serve juices. Retailers are enhancing shelf placements and bundling strategies to spotlight value packs, while e-commerce platforms utilize search-based targeting to amplify juice promotions. The extensive accessibility and variety in off-trade venues solidify their status as the go-to channel for both daily and bulk juice purchases.

On-trade channels, encompassing hotels, cafés, and convenience stores, are rapidly gaining traction, boasting a projected CAGR of 7.40%. Urban centers like Dubai, Doha, and Riyadh are witnessing beverage menu upgrades, with establishments introducing cold-pressed juices and immunity-boosting blends to cater to the premium wellness market. In a nod to the growing emphasis on health and personalization, juice brands are partnering with café chains to craft exclusive ready-to-drink (RTD) flavors. Convenience stores situated at transport hubs and petrol stations are seeing a surge in single-serve juice sales, driven by consumer demand for portability. To capitalize on this trend, manufacturers are rolling out durable, easy-to-carry packaging and introducing limited-time offers and cross-promotions, aiming to boost impulse purchases and trials in urban and travel-centric locales.

Geography Analysis

Saudi Arabia accounted for 49.63% of the juice market volume in 2024, driven by its strong domestic supply chain and widespread modern trade networks. The country's Vision 2030 health initiatives are pushing manufacturers to reduce sugar content in their products. For instance, Almarai’s “Better for You” product line has seen significant growth due to this shift. Retailers in Saudi Arabia continue to prioritize popular 1-liter mango and orange juice products, while also gradually introducing more functional and health-focused juice options to meet changing consumer preferences.

The United Arab Emirates is expected to grow at a CAGR of 7.82%, fueled by its large tourist population, diverse consumer tastes, and advanced logistics infrastructure. Airports and luxury hotels in the United Arab Emirates often test exclusive juice concepts, which, if successful, are later introduced to retail stores. This trend allows the United Arab Emirates to play a key role in shaping regional flavor preferences and driving innovation in the juice market.

Qatar, Kuwait, and Oman collectively contribute a smaller but strategically important share to the Gulf Cooperation Council (GCC) juice market. Qatar benefits from the high purchasing power of its expatriate population, which supports the demand for premium chilled juice products. Kuwait has seen a rise in demand for vitamin-enriched juices targeted at children, reflecting a focus on health and nutrition. Meanwhile, Oman is transitioning from economy cartons to mid-tier PET packaging, supported by the modernization of its supermarket infrastructure. The implementation of consistent sugar-tax policies across all Gulf Cooperation Council (GCC) countries is encouraging manufacturers to adopt uniform labeling and reformulate their products to meet regional standards.

Competitive Landscape

The Gulf Cooperation Council (GCC) juice market is moderately fragmented but is gradually becoming more fragmented. Major players include Almarai, Al Rabie, and other niche brands are gaining traction in premium chilled sections and e-commerce platforms, reducing the market share of the top players. This shift indicates a growing preference for diverse and specialized juice offerings among consumers, leading to increased competition in the market.

Strategic collaborations are becoming a key trend in the competitive landscape. For instance, iPRO’s partnership with Al Rabie in 2025 combines local production capabilities with expertise in functional beverages. Similarly, Almarai’s USD 4.8 billion investment plan over five years focuses on advanced processing technologies and innovative packaging to maintain its position in premium segments. On the other hand, smaller cold-pressed juice brands are leveraging unique selling points like limited-batch production, authenticity through QR codes, and direct-to-consumer sales channels. These strategies help them compete effectively despite their smaller scale.

Technology and sustainability are emerging as critical factors in the market. Gulf Union, for example, uses QR codes on packaging to promote recycling and offer personalized deals, ensuring customer engagement even with lower sales volumes. Larger companies are adopting AI-driven tools for demand forecasting to minimize waste from short-shelf-life products. As regulations around digital traceability and eco-friendly practices become stricter, both large corporations and smaller brands are focusing on proving their sustainability credentials.

GCC Juice Industry Leaders

  1. Almarai Company

  2. The Coco Cola Company

  3. Al Rabie Saudi Foods Co

  4. Del Monte Pacific Limited

  5. PepsiCo Inc.

  6. *Disclaimer: Major Players sorted in no particular order
GCC Juice Market Concentration
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Recent Industry Developments

  • March 2025: Tetra Pak started a major project with Al Rabie, a top Saudi company in juices, nectar, still drinks (JNSD), and dairy products packaged in cartons, after signing an agreement in November 2024. This three-year deal aims to fully upgrade and digitize Al Rabie’s production facilities in Saudi Arabia.
  • February 2025: iPRO Hydrate entered the Saudi Arabian market through a partnership with juice manufacturer Al Rabie. The beverage is available in four flavors: berry mix, citrus blend, mango, and orange and pineapple. While the product will be imported from the UK, it will be co-branded with Al Rabie.
  • January 2025: Almarai acquired the Pure Beverages industry for USD 280 million. This acquisition supports Almarai's growth strategy by expanding its beverage portfolio and improving its offerings for consumers.
  • June 2024: Boost Juice, the Australian juice and smoothie brand, is expanding its UAE operations with three new locations in Abu Dhabi and Dubai. This expansion follows the successful establishment of three stores in Sharjah through its partnership with Arada, the master franchise agreement (MFA) holder.

Table of Contents for GCC Juice Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Premiumization and Demand for Functional Juices
    • 4.2.2 Increasing Popularity of Fortified and Functional Juices
    • 4.2.3 Growing Demand for Natural and Organic Juices
    • 4.2.4 Rising preference for Convenient, Ready-to-drink (RTD) formats
    • 4.2.5 Tourism and HORECA Sector Growth
    • 4.2.6 Health and Wellness Trends
  • 4.3 Market Restraints
    • 4.3.1 High Sugar Taxes and Regulatory Challenges
    • 4.3.2 Increasing Prevalence of Overweight and Obesity Among Children and Adults
    • 4.3.3 Short Shelf Life of Fresh and Cold-Pressed Juices
    • 4.3.4 Packaging Waste and Environmental Concerns
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Category
    • 5.1.1 Fruit Juice
    • 5.1.2 Vegetable Juice
    • 5.1.3 Fruit and Vegetable Blends
  • 5.2 By Type
    • 5.2.1 100% Juice
    • 5.2.2 Juice Drinks (25–99% juice content)
    • 5.2.3 Concentrates
    • 5.2.4 Cold-Pressed Juice
    • 5.2.5 Nectar
  • 5.3 By Packaging Type
    • 5.3.1 Tetra Pak Cartons
    • 5.3.2 PET Bottles
    • 5.3.3 Glass Bottles
    • 5.3.4 Cans
    • 5.3.5 Others
  • 5.4 By Distribution Channel
    • 5.4.1 On-Trade
    • 5.4.2 Off-Trade
    • 5.4.2.1 Supermarkets/Hypermarkets
    • 5.4.2.2 Convenience/Grocery Stores
    • 5.4.2.3 Online Channels
    • 5.4.2.4 Others
  • 5.5 By Geography
    • 5.5.1 Saudi Arabia
    • 5.5.2 United Arab Emirates
    • 5.5.3 Qatar
    • 5.5.4 Kuwait
    • 5.5.5 Oman

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Almarai Company
    • 6.4.2 Al Rabie Saudi Foods Co.
    • 6.4.3 Del Monte Pacific Limited
    • 6.4.4 The Coca-Cola Company
    • 6.4.5 The Berry Company, LLC
    • 6.4.6 National Agricultural Development Co.
    • 6.4.7 National Food Products Co.
    • 6.4.8 PepsiCo Inc.
    • 6.4.9 Barakat Group
    • 6.4.10 Masafi Co. LLC
    • 6.4.11 Al Ain National for Juice
    • 6.4.12 Aujan Coca-Cola Beverages Company
    • 6.4.13 Co-Ro
    • 6.4.14 Unikai Foods PJSC
    • 6.4.15 Alokozay Group of Companies (AGC)
    • 6.4.16 Alesayi Beverages Co. Ltd.
    • 6.4.17 Juhayna Food Industries
    • 6.4.18 Union Beverages Factory
    • 6.4.19 Arrow Juice Factory (AJF)
    • 6.4.20 Al Rawabi Dairy Company

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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GCC Juice Market Report Scope

As per the scope of the report, juice is a beverage created by pressing or extracting the natural liquid in fruits and vegetables. GCC Juice Market is segmented by category, type, packaging type, distribution channel, and geography. Based on category, the market is segmented into fruit juice, vegetable juice and fruit & vegetable blends; by type, the market is segmented into 100% juie, juice drinks (25-99% juice content), concentrates, cold-pressed juice and nectar; by packaging type into tetra pak cartons, PET bottles, glass bottles, cans and others; by distribution channel into on-trade and off-trade; off-trade is further segmented into supermarkets and hypermarkets, convenience/grocery stores, online channels, and other distribution channels (kiosks, vending, specialty stores, warehouse clubs, etc). By Geography, the market is studied for Saudi Arabia, the United Arab Emirates, Qatar, Kuwait and Oman. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Category Fruit Juice
Vegetable Juice
Fruit and Vegetable Blends
By Type 100% Juice
Juice Drinks (25–99% juice content)
Concentrates
Cold-Pressed Juice
Nectar
By Packaging Type Tetra Pak Cartons
PET Bottles
Glass Bottles
Cans
Others
By Distribution Channel On-Trade
Off-Trade Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Channels
Others
By Geography Saudi Arabia
United Arab Emirates
Qatar
Kuwait
Oman
By Category
Fruit Juice
Vegetable Juice
Fruit and Vegetable Blends
By Type
100% Juice
Juice Drinks (25–99% juice content)
Concentrates
Cold-Pressed Juice
Nectar
By Packaging Type
Tetra Pak Cartons
PET Bottles
Glass Bottles
Cans
Others
By Distribution Channel
On-Trade
Off-Trade Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Channels
Others
By Geography
Saudi Arabia
United Arab Emirates
Qatar
Kuwait
Oman
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Key Questions Answered in the Report

What is the current Gulf Cooperation Council (GCC) juice market size?

The Gulf Cooperation Council (GCC) juice market size is USD 5.18 billion in 2025.

How fast is the Gulf Cooperation Council (GCC) juice market expected to grow?

The market is projected to advance at a 6.21% CAGR, taking the market to USD 7.01 billion by 2030.

Which country holds the largest Gulf Cooperation Council (GCC) juice market share today?

Saudi Arabia leads with 49.63% share of regional sales.

Which segment is growing the fastest within the Gulf Cooperation Council (GCC) juice market?

Cold-pressed juices show the highest momentum with an 8.85% CAGR forecast for 2025-2030.

Page last updated on: July 11, 2025

GCC Juice Market Report Snapshots