GCC JUICE MARKET - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

GCC Juice Market is segmented by Product Type (Fruit Juice, Vegetable Juice, and Nectar), by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online Stores and Other distribution channel) and by Geography.

Market Snapshot

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.8 %

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Market Overview

The GCC juice market is projected to grow at a CAGR of 6.8% during the forecast period, 2020 - 2025.

  • Across the Middle Eastern countries, the demand for juices and nectars has doubled over the past couple of years, mostly for premium juice products. Consumption is rising, driven by the affluent Gulf States, mainly Saudi Arabia and United Arab Emirates. Higher demand for value-added products, such as juices containing vegetables, seeds and other ingredients has been witnessed in recent years.
  • Fruit juice is expected to account for a lion’s share in the market studied. Novel offerings by brands along with growing consumer awareness towards juice consumption, further propelled by disposable income are some of the factors driving the demand.

Scope of the Report

GCC Juice Market is segmented by Product Type into Fruit Juice, Vegetable Juice and Nectar, by Distribution Channel into Hypermarkets & Supermarkets, Convenience Stores, Online Stores and Other distribution channel. By Geography the market is studied for Saudi Arabia, United Arab Emirates, Kuwait, Oman, Qatar, and Bahrain.

Saudi Arabia
By Product Type
Fruit Juice
Vegetable Juice
Nectar
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
United Arab Emirates
By Product Type
Fruit Juice
Vegetable Juice
Nectar
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
Kuwait
By Product Type
Fruit Juice
Vegetable Juice
Nectar
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
Oman
By Product Type
Fruit Juice
Vegetable Juice
Nectar
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
Qatar
By Product Type
Fruit Juice
Vegetable Juice
Nectar
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
Bahrain
By Product Type
Fruit Juice
Vegetable Juice
Nectar
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels

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Key Market Trends

The Changing Pattern of Beverage Consumption among Saudi Consumers

The absense of alcoholic beverages, and advertising energy drinks has been outlawed and a partial ban on energy drinks sales from certain types of facilities has been imposed in Saudi Arabia. This has led the soft drinks market to flourish in Saudi Arabia, further propelled by a hot climate and a large youth market that is attracted to western lifestyle products. In per capita terms, consumption of soft drinks has increased from 217 litres in 2004 to more than 320 litres in 2017, over the period.

The Saudi market has a significant number of characteristics for international investors that are of particular interest. In most markets, the alcoholic drinks sector pose a stiff competition for soft drink sector , which is not a factor in the KSA where alcohol is prohibited. Furthermore, the regularity of rehydration citing the year-round hot climate in Saudi Arabia, is one of the major factor that has led the beverage market to flourish. At the expense of carbonated drinks, higher value drinks such as 100% premium juice, followed by vitamin water and funcional drink are expected to be the main growth drivers over the coming years.

Saudi Arabia Juice Sales, by retail, 2011 to 20151

Sales Through Supermarket & Hypermarkets is Anticipated to Grow Significantly

The GCC Retail Industry is experiencing unprecedented change where more price conscious customer than ever before are entering the market, mostly followed by the growing share of immigration patterns and an active connection with media across all platforms. Furthermore consumers are also looking for personalization, value, experience and convenience.

 Several large-scale malls and shopping centers, that has a destined section solely for the supermarkets are currently under development in the GCC, amid governments and private players investments in developing infrastructure to complement the growing population, a rising tourism sector and increasing GDP per capita.

The sales of juices through retail e-commerce market in the GCC is expected to expand given the increasing penetration of smart-phones and use of social media platforms. Moreover, better access to secure payment gateways along with gradual improvement in logistics capabilities is increasing penetration levels resulting in the growth of the industry.

Market Share. by Distribution Channel, 20191

Competitive Landscape

The GCC juice market is a highly-fragmented market, with numerous local and global players operating across the country. Thus, to sustain their positions in the market, the active players are rolling out new offerings, in order to cater to consumers’ increasing demand for mixed juice beverages.

Key players are now focussing on capacity expansion, in order to increase production and reach out to more consumers. On the other hand, mergers and acquisition of local brands have been prominent that enables them to share technical expertise and existing product portfolio.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definitions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION - BY COUNTRY

    1. 5.1 Saudi Arabia

      1. 5.1.1 By Product Type

        1. 5.1.1.1 Fruit Juice

        2. 5.1.1.2 Vegetable Juice

        3. 5.1.1.3 Nectar

      2. 5.1.2 By Distribution Channel

        1. 5.1.2.1 Supermarkets and Hypermarkets

        2. 5.1.2.2 Convenience Stores

        3. 5.1.2.3 Online Stores

        4. 5.1.2.4 Other Distribution Channels

    2. 5.2 United Arab Emirates

      1. 5.2.1 By Product Type

        1. 5.2.1.1 Fruit Juice

        2. 5.2.1.2 Vegetable Juice

        3. 5.2.1.3 Nectar

      2. 5.2.2 By Distribution Channel

        1. 5.2.2.1 Supermarkets and Hypermarkets

        2. 5.2.2.2 Convenience Stores

        3. 5.2.2.3 Online Stores

        4. 5.2.2.4 Other Distribution Channels

    3. 5.3 Kuwait

      1. 5.3.1 By Product Type

        1. 5.3.1.1 Fruit Juice

        2. 5.3.1.2 Vegetable Juice

        3. 5.3.1.3 Nectar

      2. 5.3.2 By Distribution Channel

        1. 5.3.2.1 Supermarkets and Hypermarkets

        2. 5.3.2.2 Convenience Stores

        3. 5.3.2.3 Online Stores

        4. 5.3.2.4 Other Distribution Channels

    4. 5.4 Oman

      1. 5.4.1 By Product Type

        1. 5.4.1.1 Fruit Juice

        2. 5.4.1.2 Vegetable Juice

        3. 5.4.1.3 Nectar

      2. 5.4.2 By Distribution Channel

        1. 5.4.2.1 Supermarkets and Hypermarkets

        2. 5.4.2.2 Convenience Stores

        3. 5.4.2.3 Online Stores

        4. 5.4.2.4 Other Distribution Channels

    5. 5.5 Qatar

      1. 5.5.1 By Product Type

        1. 5.5.1.1 Fruit Juice

        2. 5.5.1.2 Vegetable Juice

        3. 5.5.1.3 Nectar

      2. 5.5.2 By Distribution Channel

        1. 5.5.2.1 Supermarkets and Hypermarkets

        2. 5.5.2.2 Convenience Stores

        3. 5.5.2.3 Online Stores

        4. 5.5.2.4 Other Distribution Channels

    6. 5.6 Bahrain

      1. 5.6.1 By Product Type

        1. 5.6.1.1 Fruit Juice

        2. 5.6.1.2 Vegetable Juice

        3. 5.6.1.3 Nectar

      2. 5.6.2 By Distribution Channel

        1. 5.6.2.1 Supermarkets and Hypermarkets

        2. 5.6.2.2 Convenience Stores

        3. 5.6.2.3 Online Stores

        4. 5.6.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Almrai Company

      2. 6.4.2 Del Monte Foods

      3. 6.4.3 The Coco Cola Company

      4. 6.4.4 Pepsico

      5. 6.4.5 The Berry Company

      6. 6.4.6 Al Rabie

      7. 6.4.7 Robinsons

      8. 6.4.8 Union Beverages Company

      9. 6.4.9 Binghatti Holdings

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. ANALYST VIEW ON MARKET POTENTIAL

  9. 9. DISCLAIMER

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Frequently Asked Questions

The GCC Juice Market market is studied from 2016 - 2026.

The GCC Juice Market is growing at a CAGR of 6.8% over the next 5 years.

Almarai Company, Del Monte Foods, The Coco Cola Company, The Berry Company are the major companies operating in GCC Juice Market.

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