Cider Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The Global Cider market is forecasted to witness a CAGR of 6.12% during the forecast period (2020 - 2025).

• Factors, such as increasing demand for alcoholic beverages, rising income of consumers, and the number of associations focused on disseminating information about different beverages, are expected to drive the cider market’s growth.
• Companies in the market are observed to come up with new product innovations in terms of flavor and sophistication. For instance, in March 2019, Diageo launched Rockshore Apple Cider, in the group’s attempt to gain a foothold in the Irish cider market.
• However, awareness about cider remains negligible across much of the world, especially in Asia, thereby presenting a major opportunity for producers, many of which are working to widen their international presence and raise product awareness across markets.

Scope of the Report

The Global Cider Market is segmented, based on product type, distribution channel, and geography. On the basis of product type, the cider market has been segmented into flavored and plain cider. By distribution channel, the market has been segmented into specialty stores, supermarkets/hypermarkets, and others. By geography, the cider market has been classified by North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report analyzes the recent trends, drivers, and challenges affecting the market. Additionally, various factors that are instrumental in changing the market scenario are identified, along with prospective opportunities and key trends that can influence the market. 

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Key Market Trends

Surge in Demand for Gluten-Free Alcoholic Beverages

A growing number of alcohol consumers prefer cider over a beer as it is gluten-free, and often sweeter and more refreshing than beer during summer. Various cider manufacturers such as ACE Cider and Crispin Cider Co. claim that most of their cider are naturally gluten-free because cider comes directly from apples which contain zero gluten. Rising instances of gluten-intolerance, associated with celiac disease and increase in knowledge of consuming quality food and beverage is propelling the demand for gluten-free products. Additionally, gluten-free beverages are believed to improve cholesterol levels and promote digestive health. Thus, consumers are inclined towards natural and nutrient-based drinks, which provide health benefits and immunization. Health attributes are particularly important to develop countries, in which consumers are willing to pay a premium price for more health benefits in a product. Thus, with rising instances of celiac disease and increasing demand for gluten-free products, the demand for cider is expected to rise as a suitable gluten-free alternative to beer.

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