Market Snapshot
| Study Period: | 2016 - 2026 |
| Base Year: | 2021 |
| Fastest Growing Market: | North America |
| Largest Market: | Europe |
| CAGR: | 6.12 % |
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Market Overview
The Global Cider market is forecasted to witness a CAGR of 6.12% during the forecast period (2021 - 2026).
- Factors, such as increasing demand for alcoholic beverages, rising income of consumers, and the number of associations focused on disseminating information about different beverages, are expected to drive the cider market’s growth.
- Companies in the market are observed to come up with new product innovations in terms of flavor and sophistication. For instance, in March 2019, Diageo launched Rockshore Apple Cider, in the group’s attempt to gain a foothold in the Irish cider market.
- However, awareness about cider remains negligible across much of the world, especially in Asia, thereby presenting a major opportunity for producers, many of which are working to widen their international presence and raise product awareness across markets.
Scope of the Report
The Global Cider Market is segmented, based on product type, distribution channel, and geography. On the basis of product type, the cider market has been segmented into flavored and plain cider. By distribution channel, the market has been segmented into specialty stores, supermarkets/hypermarkets, and others. By geography, the cider market has been classified by North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report analyzes the recent trends, drivers, and challenges affecting the market. Additionally, various factors that are instrumental in changing the market scenario are identified, along with prospective opportunities and key trends that can influence the market.
| Product Type | |
| Flavored Cider | |
| Plain Cider |
| Distribution Channel | |
| Speciality Stores | |
| Supermarket/Hypermarkets | |
| Online Retail Stores | |
| Other Channels |
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Key Market Trends
Surge in Demand for Gluten-Free Alcoholic Beverages
A growing number of alcohol consumers prefer cider over a beer as it is gluten-free, and often sweeter and more refreshing than beer during summer. Various cider manufacturers such as ACE Cider and Crispin Cider Co. claim that most of their cider are naturally gluten-free because cider comes directly from apples which contain zero gluten. Rising instances of gluten-intolerance, associated with celiac disease and increase in knowledge of consuming quality food and beverage is propelling the demand for gluten-free products. Additionally, gluten-free beverages are believed to improve cholesterol levels and promote digestive health. Thus, consumers are inclined towards natural and nutrient-based drinks, which provide health benefits and immunization. Health attributes are particularly important to develop countries, in which consumers are willing to pay a premium price for more health benefits in a product. Thus, with rising instances of celiac disease and increasing demand for gluten-free products, the demand for cider is expected to rise as a suitable gluten-free alternative to beer.
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Strategic Investments in Terms of Expanding Geographical Reach
Europe, particularly the United Kingdom, is a prominent market for cider, with cider being one of the most popular alcoholic beverages consumed. However, some of the markets having a large scope of expansion include Asia-Pacific, due to low penetration and North America, due to emerging market players. In the United States, cider is often positioned as an alternative to beer. However, the cider market is not as developed and has a great opportunity to develop due to the high average alcohol consumption rates in the U.S. Moreover, it is gluten-free beverage, and thus, it is expected to grow steadily in the country, due to the growing demand from gluten avoiding consumers.
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Competitive Landscape
The Global cider market is fragmented, due to the presence of numerous regional and global players. Key players, such as Heinken N.V., Carlsberg Breweries A/S, C&C Group Plc are using product innovation as a key strategy to expand their product portfolio and increase their market shares. For instance, in 2017, Heinken N.V. added artisanal blends cider made from three varieties of heirloom cider apples to its Strongbow range of products. This product innovation helped the company to expand its product portfolio. The key players are also embarking on expansions and mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets.
Recent Developments
In March 2021, Heineken has launched a new sustainable cider made from 100% British apples in Europe. Inch’s is available in 500ml bottles, 4x440ml cans and 10x440ml cans.
In June 2021, Original Sin Cider launched ‘New York Dry Cider’.It is made with a blend of freshly pressed New York grown McIntosh, Ida Red, and Cortland apples. The cider is balanced and complex with a small amount of residual sugar to complement the cider’s natural acidity. New York Dry is available in 16 oz cans featuring a patriotic red, white and blue design.
In October 2019, Hawkes expanded its business by marking its presence in the United States and launched Slam Funk English cider apples blended with American apples. It contains 6.7% ABV. The other ciders launching are Dead & Berried mixed berry and Doom & Bloom rosé style.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Flavored Cider
5.1.2 Plain Cider
5.2 Distribution Channel
5.2.1 Speciality Stores
5.2.2 Supermarket/Hypermarkets
5.2.3 Online Retail Stores
5.2.4 Other Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Heineken N.V.
6.3.2 Agrial (Aston Manor Brewery)
6.3.3 Carlsberg Breweries A/S
6.3.4 Asahi Premium, Ltd
6.3.5 Seattle Cider Company
6.3.6 Vander Mill Ciders
6.3.7 Woodchuck Cidery
6.3.8 Molson Coors Brewing Company (Smith & Forge)
6.3.9 Angry Orchard Cider Company, LLC.
6.3.10 C&C Group plc
*List Not Exhaustive7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Cider Market market is studied from 2016 - 2026.
What is the growth rate of Cider Market?
The Cider Market is growing at a CAGR of 6.12% over the next 5 years.
Which region has highest growth rate in Cider Market?
North America is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Cider Market?
Europe holds highest share in 2020.
Who are the key players in Cider Market?
Heineken N.V., Carlsberg Breweries A/S, Asahi Premium, Ltd, Seattle Cider Company, Vander Mill Ciders are the major companies operating in Cider Market.
