According to a non-profit trust, Wellcome, about one-third of French presume vaccination is unsafe and ineffective, making it a highly skeptical country in the world, in terms of vaccination. The statistics suggest that convenient negligence practiced by French consumer expose them at great risk of viral or bacterial infections, due to lower immunity, followed by minimal vaccination. Nonetheless, the recent on-going pandemic that is COVID-19 served no exception in affecting the consumer’s health, making it one of the most suffered countries due to the virus. Acknowledging the current scenario, the water enhancer market is anticipated to flourish in the near future, owing to growing consumer awareness regarding their inconsiderate eating habits and unhealthy lifestyle. Moreover, water enhancers highlighting nutrition content, specifically vitamin C, are expected to perform well in the country.

Supermarkets emerged as the largest selling point of water enhancers in the country, owing to the consumer preference of purchasing food groceries through these mass merchandisers than other distribution channels. Moreover, manufacturers are strategizing to supplement their sales by repositioning their water enhancer brands in market shelves with nutritional and health-oriented products, in order to project a healthier image of the product among consumers. As a result, consumers are likely to buy such products through supermarket shelves rather than online retail stores.