Market Size of Events And Exhibition Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 54.30 Billion |
| Market Size (2029) | USD 70.26 Billion |
| CAGR (2024 - 2029) | 5.29 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Event & Exhibition Market Analysis
The Events And Exhibition Market size is estimated at USD 54.30 billion in 2024, and is expected to reach USD 70.26 billion by 2029, growing at a CAGR of 5.29% during the forecast period (2024-2029).
- The event and exhibition market has experienced significant growth in recent years, driven by factors such as increasing corporate spending on marketing and branding, technological advancements enhancing event experiences, and the rising popularity of experiential marketing. Additionally, globalization has expanded the reach and scale of events, contributing to market expansion.
- Key growth drivers for the industry are trade shows, exhibitions, digital activation, sports leagues, rural expansion, and government-initiated projects, followed by IP (Intellectual Property), personal events, product launches, expansion of mini-metros, and below-the-line marketing spending.
- Moreover, the growth in the market is propelled by various factors, including increasing demand for live experiences, technological advancements enhancing attendee engagement, and the rise of experiential marketing. With people seeking more immersive and interactive experiences, companies are investing in events and exhibitions to connect with their target audience on a deeper level.
- Furthermore, the industry benefits from globalization as businesses expand their reach and seek to establish a presence in new markets through events and exhibitions. This growth is expected to continue as organizations recognize the value of face-to-face interactions in an increasingly digital world.
- Factors such as higher booth fees, limited access to marketing and promotion resources, stringent qualification criteria, or lack of visibility compared with more established companies may hinder the participation of small players in the event and exhibition markets.
- Post-COVID, entertainment activities such as film festivals, movie events, music festivals, and concerts are gaining significant traction, coupled with increasing music concerts and world tours of musicians across many parts of the world, offering substantial opportunities for the market. It is further expected that the growth in the event and exhibition will regain momentum over the forecast period.
