Europe Sports Team and Clubs Market Size & Share Analysis - Growth Trends & Forecast (2024-2029)

The European Sports Team and Club Market report is segmented by type (football, golf, rugby union, cricket, boxing, and others), by revenue source (media rights, merchandising, tickets, and sponsorship), and by country (Spain, UK, Germany, France, Italy, Russia, Rest of Europe). The report offers Market size and forecasts for Europe Sports Team and Clubs Market in value (USD) for all the above segments.

Europe Sports Team And Clubs Market Size

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Europe Sports Team And Clubs Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 7.20 %
Market Concentration Medium

Major Players

Europe Sports Team And Clubs Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Sports Team And Clubs Market Analysis

Europe's Sports Team and Clubs Market has generated gross revenue of USD 79 billion in the current year and is poised to register a CAGR of more than 7.2% for the forecast period. Advertising and In-App Purchase exist as major contributors to the European sports market. Football, Rugby, Golf, and Basketball are the most popular sports in European countries, with Sports contributing to almost (2-3)% share in GDP and employment of the region. Germany, the United Kingdom, and Austria are among the countries with a significant share of sports in their economy.

WHO estimated a quarter of European adults and four-fifths of European adolescents are insufficiently active; the advent of COVID-19 and the closure of stadiums, pools, gyms, dance and fitness studios, parks, and playgrounds also resulted in a decline in revenue for the sports clubs and stadiums in Europe. With the cancellation and postponement of sports events, owners, broadcasters, and sponsors observed a negative impact.

Innovative Technology such as Augmented reality and virtual reality penetration in the European sports industry is leading to the opening of new doors for the sports market. People's interest in watching matches online is observed to be increasing, and the Technology of AR and VR is enhancing viewers' experience. The value of Metaverse in Advertising and Entertainment is having a positive market in Europe and will be driving the Sports team and club market over the coming period.

Europe Sports Team And Clubs Market Trends

Rising Football And Soccer Industry In Europe

During the last season, the European football market had a revenue of USD 30.88 billion, with the leading five European leagues generating a revenue of USD 18 billion. Investors and commercial partners are continuously shaping the structure of European clubs with acquisition and partnership. England, over the period, emerged as the largest revenue generator in the Big Five soccer League of Europe, with English Premier League clubs generating more revenue than all Bundesliga and La Liga clubs combined.

Manchester City, Real Madrid, Liverpool, and Manchester United over the period had emerged as leading clubs in Europe with the largest revenue globally, resulting in a large investment and sponsorship coming for European football & soccer teams and clubs.

Europe Sports Team And Clubs Market: Market Size Of Professional Soccer Market In Europe, In USD Billion (2019-2022)

Rising Sports Sponsorship

European Countries are observing a continuous rise in the sponsorships market, existing at USD 30.41 billion currently; this sports sector received USD 21.56 billion in sponsorship. These sponsorships are driving European sports teams and club markets to organize more events with increasing spectator participation. Key sports existing in the sports sponsorship industry are Soccer, Basketball, Baseball, Ice Hockey, and others, with Soccer existing as the most lucrative market.

Last year, CIBC (Canada Imperial Bank of Commerce), as a corporate sponsor, announced a multi-year sponsorship agreement with Canada Soccer and the Canadian Premier League; these deals are strengthening the Financial and revenue generation segment of European sports teams and clubs.

Europe Sports Team And Clubs Market: AD Spending in Sponsoring and advertising Market of Europe, In USD Million (2019-2022)

Europe Sports Team And Clubs Industry Overview

The European sports team and club market is a continuously growing market with a large number of acquisitions, partnerships, and mergers being made in the region for football, basketball, and other sports clubs. Ownership of American buyers in the European clubs is observing a continuous increase, with eleven of the forty top-tier clubs in England and Italy under American ownership. Some of the existing major clubs in Europe are SN Benfica, FC Barcelona, Real Madrid, ESBA, and EHF.

Europe Sports Team And Clubs Market Leaders

  1. SL Benfica

  2. FC Barcelona

  3. Real Madrid

  4. ESBA

  5. EHF

*Disclaimer: Major Players sorted in no particular order

Europe Sports Team And Clubs Market Concentration
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Europe Sports Team And Clubs Market News

  • June 2023: The PGA Tour merged with LIV Golf, which is backed by the Saudi Arabia Public Investment Fund, an entity controlled by Saudi Crown Prince Mohammed bin Salman. PGA Tour exists as a membership organization for touring professional golfers and co-sanctioning tournaments.
  • December 2022: Eagle Football Holdings Bidco Limited, a London-based group founded by digital entrepreneur and football enthusiast John Textors, acquired a significant controlling stake in French Ligue 1 soccer team Olympique Lyonnais Groupe SA.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Number of Spectators Watching Sports

      2. 4.2.2 Increase in Number of Sports Event Post COVID-19

    3. 4.3 Market Restraints

      1. 4.3.1 Major sports revenue concentrated to few sports

      2. 4.3.2 Geopolitical events affecting International Sports Events

    4. 4.4 Market Opportunities

      1. 4.4.1 Technological Innovation improving spectators watching experience and time.

      2. 4.4.2 Increasing sponsorship and Partnership with sports clubs

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Buyers

      2. 4.5.2 Bargaining Power of Suppliers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technological Innovations in Europe Sports Team and Club Market

    7. 4.7 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Football

      2. 5.1.2 Golf

      3. 5.1.3 Rugby Union

      4. 5.1.4 Cricket

      5. 5.1.5 Boxing

      6. 5.1.6 Other Types

    2. 5.2 By Revenue Source

      1. 5.2.1 Media Rights

      2. 5.2.2 Merchandising

      3. 5.2.3 Tickets

      4. 5.2.4 Sponsorship

    3. 5.3 By Country

      1. 5.3.1 Spain

      2. 5.3.2 UK

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Other Countries

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 SL benfica

      2. 6.2.2 GC Barcelona

      3. 6.2.3 Real Madrid

      4. 6.2.4 ESBA

      5. 6.2.5 EHF

      6. 6.2.6 Eagel Football Holding

      7. 6.2.7 The European Club

      8. 6.2.8 Tennis Europe

      9. 6.2.9 Bayern Munich

      10. 6.2.10 Liverpool*

    3. *List Not Exhaustive
  7. 7. MARKET FUTURE TRENDS

  8. 8. DISCLAIMER

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Europe Sports Team And Clubs Industry Segmentation

Sports clubs are popular for one of the sports they practice, these clubs usually have regular teams and amateur teams, which share the same name, logo, and design of the t-shirt in different leagues or competitions in which they participate. A sports team is a group of individuals who play sports mostly on the same team with the number of players in the group depending on type of the sports requirements. European sports Team and Club Market is Segmented by Type (Football, Golf, Rugby Union, Cricket, Boxing, and Others), by Revenue Source (Media rights, Merchandising, Tickets, and Sponsorship), and by Country (Spain, UK, Germany, France, Italy, Russia, Rest of Europe). The report offers Market size and forecasts for Europe Sports Team and Clubs Market in value (USD) for all the above segments.

By Type
Football
Golf
Rugby Union
Cricket
Boxing
Other Types
By Revenue Source
Media Rights
Merchandising
Tickets
Sponsorship
By Country
Spain
UK
Germany
France
Italy
Russia
Other Countries
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Frequently Asked Questions

The Europe Sports Team And Clubs Market is projected to register a CAGR of greater than 7.20% during the forecast period (2024-2029)

SL Benfica, FC Barcelona, Real Madrid, ESBA and EHF are the major companies operating in the Europe Sports Team And Clubs Market.

The report covers the Europe Sports Team And Clubs Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Europe Sports Team And Clubs Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Sports Team And Clubs Industry Report

Statistics for the 2024 Europe Sports Team And Clubs market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Sports Team And Clubs analysis includes a market forecast outlook to for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Europe Sports Team and Clubs Market Size & Share Analysis - Growth Trends & Forecast (2024-2029)