Europe Ready-to-Drink Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe Ready-to-Drink Tea Market is segmented by Type (Green Tea, Iced Tea, and Black Tea), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels), and Geography (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of Europe). The report offers market size and forecast for the European ready-to-drink tea market in value (USD million) for all the above segments.

Market Snapshot

Europe Ready-to-Drink Tea Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.37 %
Europe Ready-to-Drink Tea Market Major Players

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Market Overview

The European ready-to-drink tea market is projected to register a CAGR of 5.37% during the forecast period (2022-2027).

COVID-19 has had a significant impact on ready-to-drink tea in the Europe region. The decline in growth in the ready-to-drink tea market can be attributed to a disruption in the supply chain. Moreover, the halt in the production of tea and its processing is due to lockdowns and social distancing norms. However, the COVID-19 pandemic has emphasized the link between diet and health and is likely to accelerate the trend towards healthier, high-quality RTD teas. At the same time, health will have a new growing influence on purchasing decisions in the coming years.

Consumers are developing an affinity for tea due to its ready-to-drink factor, which offers enhanced convenience, thus, providing a suitable, convenient, and healthy alternative to juices and carbonates.

Healthy hydration refers to the ability of RTD tea to provide instant refreshment and mild stimulating benefits that are not considered detrimental, which is otherwise the case with coffee and other energy drinks. This shift in portfolios is enabling brands to address new consumer segments and rebrand the carbonates landscape with a healthier and more functional beverage alternative.

Scope of the Report

Ready to drink tea is a packaged tea in its prepared form that is ready for consumption. It is made available in various flavors in the market. The European ready-to-drink tea market is segmented by type, including green tea, iced tea, and black tea. Based on distribution channels, the market is divided into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. The study also involves the analysis of regions, such as the United Kingdom, Germany, France, Italy, Spain, Russia, and Rest of Europe. The report offers market size and forecast for ready to drink tea market in value (USD million) for all the above segments.

By Type
Green Tea
Iced Tea
Black Tea
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
By Geography
Germany
United Kingdom
France
Spain
Italy
Russia
Rest of Europe

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Key Market Trends

Growing Popularity of Herbal Tea

Increased population, disposable income, growing health awareness of the consumers, and the ongoing wellness trends are some of the driving factors that would influence the herbal tea market in the coming years. Herbal tea, which contains ingredients other than the tea plant, such as barks or roots, has been widely accepted for its health benefits. Beverages with these functional benefits typically are marketed toward busy millennials who are looking to improve the quality of their sleep and increase their energy. These consumers are interested in functional beverages as a way to improve their day-to-day functioning and accommodate their busy lives. Therefore, manufacturers are focusing on offering RTD herbal tea in order to expand their customer base.

Europe Ready-to-Drink Tea Market Growth

Supermarkets/Hypermarkets are the Most Preferred Sales Channels

Consumers prefer purchasing the food and beverage products through supermarkets as it has varied varieties of tea from different companies besides catering to consumer’s preferences. This is anticipated to drive market growth in the future. It also serves as a platform with the availability of all the products in one place, which saves time, energy, and sometimes money as well (in case of discounts). The increase in demographic spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD tea manufacturers to penetrate markets, particularly in developing countries, where these stores are being set in large numbers.

Europe Ready-to-Drink Tea Market Growth

Competitive Landscape

The European ready-to-drink tea market is consolidated, and the market is growing and is dominated by key players such as The Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group Inc., and Arizona Beverages USA. The major companies follow expansion as the major strategy for improving regional and global footprints to cater to the ever-increasing demand for tea in the global market. The major players have the geographical reach and an extensive distribution channel, which gives them an upper hand over other manufacturers. The players also revel in competitive advertising through various promotional channels. Key players have intensely embarked on industry consolidation by leveraging their distribution network.

Recent Developments

In February 2022, United Kingdom functional tea brand Kaytea released an organic cold brew iced tea that is inspired by the flavors of rose wine. The release is made from natural, vegan-friendly ingredients and contains 94% rose tea infusion, as well as concentrated sweet potato, radish, apple, and cherry.

In April 2021, Honest Tea, a wholly-owned subsidiary of The Coca-Cola Company, expanded its bottled beverage portfolio with the launch of Honest Yerba Mate. This ready-to-drink (RTD) contains 13 g of sugar and 60 calories per 16 oz can.

In July 2020, United States brand Good Earth introduced a range of fruit and herbal and 100% organic kombucha onto the United Kingdom. The three kombuchas are available in Original, Ginger, and Pomegranate and Blueberry variants.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Green Tea

      2. 5.1.2 Iced Tea

      3. 5.1.3 Black Tea

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Arizona Beverages USA

      2. 6.3.2 The Coca-Cola Company

      3. 6.3.3 PepsiCo

      4. 6.3.4 Dr. Pepper Snapple Group Inc.

      5. 6.3.5 Kirin Holdings Company Limited

      6. 6.3.6 Tg Green Tea

      7. 6.3.7 Pokka Group

      8. 6.3.8 Tat Consumer Products Limited

      9. 6.3.9 Harney & Sons Fine Teas

      10. 6.3.10 Associated British Foods PLC

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVI-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Europe Ready-to-Drink Tea Market market is studied from 2016 - 2027.

The Europe Ready-to-Drink Tea Market is growing at a CAGR of 5.37% over the next 5 years.

PepsiCo, Dr. Pepper Snapple Group Inc., Arizona Beverages USA, Kirin Holdings Company, Limited, The Coca-Cola Company are the major companies operating in Europe Ready-to-Drink Tea Market.

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