Europe Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Europe Ready to Drink Tea Market Size

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Europe Ready to Drink Tea Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 10.93 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 18.76 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Soft Drink Type Iced Tea
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 9.42 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country Germany

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Europe Ready to Drink Tea Market Analysis

The Europe Ready to Drink Tea Market size is estimated at 10.93 billion USD in 2024, and is expected to reach 18.76 billion USD by 2030, growing at a CAGR of 9.42% during the forecast period (2024-2030).

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10.93 Billion

Market Size in 2024 (USD)

18.76 Billion

Market Size in 2030 (USD)

7.13 %

CAGR (2018-2023)

9.42 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

58.51 %

value share, Iced Tea, 2023

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Growing preference towards flavored variants of RTD tea including innovative flavors like chamomile, jasmine and more is increasing the popularity of the segment

Fastest-growing segment by Soft Drink Type

10.39 %

Projected CAGR, Herbal Tea, 2024-2030

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Herbal tea is growing in popularity with a heightened consumer focus on achieving optimal health outcomes, for people suffering from diabetes and liver issues

Leading Market Player

6.24 %

market share, PepsiCo, Inc., Inc.

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PepsiCo, partnered with several manufacturers like Lipton, Unilever, Brisk and Starbucks is allowing the company to gain greater foothold in the RTD tea market in Europe.

Largest Segment by Country

25.69 %

value share, Germany, 2023

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Consumers in the country are observed to be getting more inclined towards beverages that provide good functional and health benefits, giving opportunity for RTD tea.

Fastest-growing segment by Country

11.92 %

Projected CAGR, Germany, 2024-2030

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Expansion and penetration of e-commerce channels in Germany are providing a good future growth opportunity for RTD tea, owing to a wider and more affordable array of products coupled with easy shopping options

Rising number of health-conscious consumers is propelling the RTD tea market’s growth

  • The European RTD tea market witnessed a 29.38% surge in value in 2023 compared to 2020. This growth can be attributed to the rising awareness among consumers of the health benefits associated with RTD tea. This awareness has spurred consumer interest in adopting healthier lifestyles, with RTD tea being recognized for aiding weight loss and reducing the risk of heart attacks. In 2022, Germany alone recorded 1.21 million heart attacks.
  • Between 2018 and 2023, the consumption of iced tea in Europe peaked during hot weather. Notably, the iced tea segment dominates the European RTD tea market. To retain their consumer base, producers are adopting varied pricing strategies. In 2023, the base selling price of iced tea in Germany stood at USD 5.21.
  • By value, the herbal tea segment is emerging as the fastest-growing in the European RTD tea market. From 2024 to 2027, this segment is expected to maintain a steady CAGR of 4.57%. The surge in demand for functional and flavorful beverages, coupled with the introduction of contemporary flavors, has fueled the growth of the herbal tea market in Europe.
  • Supermarkets and hypermarkets dominate the retail landscape, accounting for a significant 50.19% share by value in 2023. These retail giants, with their expansive infrastructure, can accommodate a diverse range of RTD tea beverages, spanning various packaging formats and brands.
  • Over the coming years, from 2024 to 2027, the European RTD tea market is projected to witness a robust growth rate of 41.88% by value. This growth will largely be driven by increasing innovations by RTD tea manufacturers, particularly in terms of flavors and packaging.
Europe Ready to Drink Tea Market

Rising health concerns among consumers are driving the sales of functional RTD drinks in the region

  • Between 2019 and 2023, the ready-to-drink (RTD) tea market in Europe witnessed a robust growth of 25.82% in sales. This surge can be attributed to rising health and wellness trends, a focus on sustainability, and cultural influences, leading to a flurry of product launches in the RTD category. Notable brands capitalizing on this trend in the region include Nestea, Arizona Beverages, Fuze Tea, Tetley, and Tea Pigs.
  • Germany emerged as the dominant player in the European market, driven by a rising preference among health-conscious consumers for RTD teas with lower sugar content, natural sweeteners, and perceived health benefits like antioxidants. With a significant obesity rate, with 53.5% of the population (46.6% women and 60.5% men) being overweight in 2022, German consumers are increasingly gravitating toward sugar-free or low-calorie options, including RTD teas. This shift is further fueled by the introduction of functional ingredient-infused beverages. Consequently, the sales value of RTD tea in Germany increased by an impressive 40.59% from 2018 to 2023.
  • France, alongside Germany, stands out as a key growth market and is projected to witness a notable CAGR of 12.31% in value from 2024 to 2030. This growth is driven by a rising preference for healthier dietary choices among the populace. Notably, the younger demographic is increasingly embracing RTD teas, driven by a demand for clean-label products. In response, manufacturers are innovating at the ingredient level, exploring combinations, and introducing new flavors to cater to this health-conscious consumer base.

Europe Ready to Drink Tea Market Trends

RTD teas are viewed as a more nutritious option than carbonated soft drinks and other sugary beverages, which is driving up sales

  • Consumers are developing an affinity RTD tea, which offers enhanced convenience, thus, providing a suitable, convenient, and healthy alternative to juices and carbonates.
  • Manufacturers are focusing on offering RTD herbal tea in order to expand their customer base as people have become health conscious.
  • Changing consumer habits and the development of grocery retailers are shaping up the private label segment of the tea and coffee market across Europe.
  • Beverages with these functional benefits typically are marketed toward busy millennials who are looking to improve the quality of their sleep and increase their energy.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Key players are focusing on providing RTD teas that offer health benefits with the addition of ingredients like adaptogens and vitamins
  • Lipton's key strengths include its diverse product portfolio and implementation of initiatives promoting ethical tea production

Europe Ready to Drink Tea Industry Overview

The Europe Ready to Drink Tea Market is fragmented, with the top five companies occupying 16.32%. The major players in this market are Danone S.A., Hermann Pfanner Getränke GmbH, Nestle S.A., PepsiCo, Inc. and The Coca-Cola Company (sorted alphabetically).

Europe Ready to Drink Tea Market Leaders

  1. Danone S.A.

  2. Hermann Pfanner Getränke GmbH

  3. Nestle S.A.

  4. PepsiCo, Inc.

  5. The Coca-Cola Company

Europe Ready to Drink Tea Market Concentration

Other important companies include Arizona Beverages USA LLC, Carrefour S.A., Edeka Group, Keurig Dr Pepper, Inc., Rauch Fruchtsäfte GmbH & Co OG, Suntory Holdings Limited, Tata Consumer Products Ltd.

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Ready to Drink Tea Market News

  • December 2023: Carrefour entered into an agreement with the Louis Delhaize group to acquire the Cora and Match banners in France, reaffirming its leading position in the French food retail market. The Cora and Match banners operate 60 hypermarkets and 115 supermarkets respectively in France. The transaction includes the acquisition of the real estate of 55 hypermarkets and 77 supermarkets.
  • April 2023: Carrefour and Uber Eats now sell an exclusive range of more than 12,000 products from supermarkets and hypermarkets. The service is already in operation in six French cities (Paris, Lyon, Lille, Bordeaux, Toulouse and Orléans). It will be expanded to Marseille, Nantes, and Nice in the second quarter of 2023. By the end of 2023, it will be available in 20 of France's largest towns and cities.
  • August 2022: German retailer Edeka has announced the launch of a private-label ice tea brand named Tea Rich. The iced tea is available in variants like watermelon, mango-passion fruit, lemon-cactus fruit and raspberry-blueberry in 750 ml packs.

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Europe Ready to Drink Tea Market
Europe Ready to Drink Tea Market
Europe Ready to Drink Tea Market
Europe Ready to Drink Tea Market

Europe Ready to Drink Tea Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Green Tea

      2. 3.1.2. Herbal Tea

      3. 3.1.3. Iced Tea

      4. 3.1.4. Other RTD Tea

    2. 3.2. Packaging Type

      1. 3.2.1. Aseptic packages

      2. 3.2.2. Glass Bottles

      3. 3.2.3. Metal Can

      4. 3.2.4. PET Bottles

    3. 3.3. Distribution Channel

      1. 3.3.1. Off-trade

        1. 3.3.1.1. Convenience Stores

        2. 3.3.1.2. Online Retail

        3. 3.3.1.3. Supermarket/Hypermarket

        4. 3.3.1.4. Others

      2. 3.3.2. On-trade

    4. 3.4. Country

      1. 3.4.1. Belgium

      2. 3.4.2. France

      3. 3.4.3. Germany

      4. 3.4.4. Italy

      5. 3.4.5. Netherlands

      6. 3.4.6. Russia

      7. 3.4.7. Spain

      8. 3.4.8. Turkey

      9. 3.4.9. United Kingdom

      10. 3.4.10. Rest of Europe

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Arizona Beverages USA LLC

      2. 4.4.2. Carrefour S.A.

      3. 4.4.3. Danone S.A.

      4. 4.4.4. Edeka Group

      5. 4.4.5. Hermann Pfanner Getränke GmbH

      6. 4.4.6. Keurig Dr Pepper, Inc.

      7. 4.4.7. Nestle S.A.

      8. 4.4.8. PepsiCo, Inc.

      9. 4.4.9. Rauch Fruchtsäfte GmbH & Co OG

      10. 4.4.10. Suntory Holdings Limited

      11. 4.4.11. Tata Consumer Products Ltd

      12. 4.4.12. The Coca-Cola Company

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF READY TO DRINK TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF READY TO DRINK TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF GREEN TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF GREEN TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF GREEN TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HERBAL TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HERBAL TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HERBAL TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF ICED TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF ICED TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF ICED TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF OTHER RTD TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF OTHER RTD TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF OTHER RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 25:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 26:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, EUROPE, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, USD, EUROPE, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, LITRES, EUROPE, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, USD, EUROPE, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, EUROPE, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, USD, EUROPE, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, LITRES, EUROPE, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, LITRES, EUROPE, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, USD, EUROPE, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, EUROPE, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF READY TO DRINK TEA MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF RTD TEA MARKET, LITRES, BELGIUM, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF RTD TEA MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF RTD TEA MARKET, LITRES, FRANCE, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF RTD TEA MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF RTD TEA MARKET, LITRES, GERMANY, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF RTD TEA MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF RTD TEA MARKET, LITRES, ITALY, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF RTD TEA MARKET, USD, ITALY, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
  1. Figure 77:  
  2. VOLUME OF RTD TEA MARKET, LITRES, NETHERLANDS, 2018 - 2030
  1. Figure 78:  
  2. VALUE OF RTD TEA MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 79:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
  1. Figure 80:  
  2. VOLUME OF RTD TEA MARKET, LITRES, RUSSIA, 2018 - 2030
  1. Figure 81:  
  2. VALUE OF RTD TEA MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 82:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
  1. Figure 83:  
  2. VOLUME OF RTD TEA MARKET, LITRES, SPAIN, 2018 - 2030
  1. Figure 84:  
  2. VALUE OF RTD TEA MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 85:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
  1. Figure 86:  
  2. VOLUME OF RTD TEA MARKET, LITRES, TURKEY, 2018 - 2030
  1. Figure 87:  
  2. VALUE OF RTD TEA MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 88:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
  1. Figure 89:  
  2. VOLUME OF RTD TEA MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
  1. Figure 90:  
  2. VALUE OF RTD TEA MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 91:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
  1. Figure 92:  
  2. VOLUME OF RTD TEA MARKET, LITRES, REST OF EUROPE, 2018 - 2030
  1. Figure 93:  
  2. VALUE OF RTD TEA MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 94:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
  1. Figure 95:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 96:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 97:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Ready to Drink Tea Industry Segmentation

Green Tea, Herbal Tea, Iced Tea are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.

  • The European RTD tea market witnessed a 29.38% surge in value in 2023 compared to 2020. This growth can be attributed to the rising awareness among consumers of the health benefits associated with RTD tea. This awareness has spurred consumer interest in adopting healthier lifestyles, with RTD tea being recognized for aiding weight loss and reducing the risk of heart attacks. In 2022, Germany alone recorded 1.21 million heart attacks.
  • Between 2018 and 2023, the consumption of iced tea in Europe peaked during hot weather. Notably, the iced tea segment dominates the European RTD tea market. To retain their consumer base, producers are adopting varied pricing strategies. In 2023, the base selling price of iced tea in Germany stood at USD 5.21.
  • By value, the herbal tea segment is emerging as the fastest-growing in the European RTD tea market. From 2024 to 2027, this segment is expected to maintain a steady CAGR of 4.57%. The surge in demand for functional and flavorful beverages, coupled with the introduction of contemporary flavors, has fueled the growth of the herbal tea market in Europe.
  • Supermarkets and hypermarkets dominate the retail landscape, accounting for a significant 50.19% share by value in 2023. These retail giants, with their expansive infrastructure, can accommodate a diverse range of RTD tea beverages, spanning various packaging formats and brands.
  • Over the coming years, from 2024 to 2027, the European RTD tea market is projected to witness a robust growth rate of 41.88% by value. This growth will largely be driven by increasing innovations by RTD tea manufacturers, particularly in terms of flavors and packaging.
Soft Drink Type
Green Tea
Herbal Tea
Iced Tea
Other RTD Tea
Packaging Type
Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Europe Ready to Drink Tea Market Research FAQs

The Europe Ready to Drink Tea Market size is expected to reach USD 10.93 billion in 2024 and grow at a CAGR of 9.42% to reach USD 18.76 billion by 2030.

In 2024, the Europe Ready to Drink Tea Market size is expected to reach USD 10.93 billion.

Danone S.A., Hermann Pfanner Getränke GmbH, Nestle S.A., PepsiCo, Inc. and The Coca-Cola Company are the major companies operating in the Europe Ready to Drink Tea Market.

In the Europe Ready to Drink Tea Market, the Iced Tea segment accounts for the largest share by soft drink type.

In 2024, Germany accounts for the largest share by country in the Europe Ready to Drink Tea Market.

In 2023, the Europe Ready to Drink Tea Market size was estimated at 10.93 billion. The report covers the Europe Ready to Drink Tea Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Ready to Drink Tea Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

European RTD Ready to Drink Tea Industry Report

Statistics for the 2023 Europe Ready to Drink Tea market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Ready to Drink Tea analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030