Europe Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Europe Ready to Drink Tea Market Size

Europe Ready to Drink Tea Market Summary

Europe Ready to Drink Tea Market Analysis

The Europe Ready to Drink Tea Market size is estimated at 11.93 billion USD in 2025, and is expected to reach 18.76 billion USD by 2030, growing at a CAGR of 9.48% during the forecast period (2025-2030).

The European ready-to-drink (RTD) tea market is experiencing a significant transformation driven by evolving consumer health consciousness and wellness preferences. This shift is particularly evident in Germany, where recent health statistics show that 53.5% of the population was overweight in 2022, prompting consumers to seek healthy beverage alternatives. Manufacturers are responding by developing products with reduced sugar content, natural sweeteners, and functional ingredients that offer specific health benefits. The industry has witnessed a surge in product innovations focusing on clean-label ingredients, natural flavoring agents, and functional additives that promote various health benefits, from immune system support to stress relief.


The distribution landscape for RTD tea is undergoing a notable evolution, with supermarkets and hypermarkets maintaining their dominance by capturing 54.92% of the market value in 2023. This dominance can be attributed to these retailers' ability to offer extensive product variety, competitive pricing, and convenient shopping experiences. The retail sector is simultaneously experiencing a digital transformation, with 75% of European internet users engaging in online shopping in 2022, prompting retailers to develop omnichannel strategies that seamlessly integrate physical and digital shopping experiences. Major retailers are investing in advanced inventory management systems and digital platforms to enhance customer experience and streamline operations.


Sustainability has emerged as a crucial factor shaping product development and packaging strategies in the RTD tea market. Manufacturers are increasingly adopting eco-friendly packaging solutions, with many companies transitioning to recycled PET bottles and exploring plant-based packaging alternatives. The industry is witnessing a surge in partnerships between beverage companies and sustainability-focused organizations to develop innovative packaging solutions that minimize environmental impact while maintaining product quality and shelf life. These initiatives are complemented by transparent supply chain practices and ethical sourcing commitments, which resonate with environmentally conscious consumers.


Consumer preferences are increasingly gravitating toward premium and specialized RTD tea variants that offer unique flavor profiles and functional benefits. This trend is reflected in the pricing strategies adopted by manufacturers, with premium products commanding higher price points, as evidenced by the base selling price of iced tea in Germany reaching USD 5.21 in 2023. The market is witnessing a proliferation of innovative flavor combinations, including botanical infusions, exotic fruit blends, and traditional tea varieties with modern twists. Manufacturers are also investing in advanced brewing techniques and preservation methods to enhance product quality and extend shelf life while maintaining the authentic tea experience that consumers seek.

Segment Analysis: Soft Drink Type

Iced Tea Segment in European RTD Tea Market

Iced tea maintains its dominant position in the European RTD tea market, commanding approximately 59% of the market value share in 2024. This substantial market presence can be attributed to several factors, including the segment's ability to offer refreshing alternatives to carbonated soft drinks while maintaining lower sugar content. The segment's success is further bolstered by continuous product innovations, particularly in flavors and formulations that cater to health-conscious consumers. Major brands are increasingly focusing on introducing natural ingredients and reducing sugar content in their bottled tea offerings, aligning with growing consumer preferences for healthier beverage options. The segment has also benefited from strategic positioning in retail channels and effective marketing campaigns that highlight the refreshing and healthier aspects of iced tea products.

Market Analysis of Europe Ready to Drink Tea Market: Chart for Soft Drink Type

Herbal Tea Segment in European RTD Tea Market

The herbal tea segment is emerging as a dynamic growth driver in the European RTD tea market, projected to expand at approximately 10% CAGR from 2024 to 2029. This remarkable growth trajectory is primarily driven by increasing consumer awareness of the functional benefits associated with herbal tea consumption. Manufacturers are actively innovating in this space, introducing diverse blends that incorporate various botanical ingredients and natural flavors. The segment's growth is further supported by rising health consciousness among European consumers, particularly those seeking caffeine-free alternatives with specific functional benefits such as stress relief, improved digestion, and immune system support. Tea manufacturers are responding to this trend by developing premium herbal tea formulations that combine traditional herbs with modern flavor profiles, creating unique product offerings that appeal to health-conscious consumers.

Remaining Segments in Soft Drink Type

The green tea beverage segment continues to maintain a significant presence in the European RTD tea market, driven by its well-established health benefits and growing consumer awareness about its antioxidant properties. This segment particularly appeals to health-conscious consumers and those seeking weight management solutions. Meanwhile, other RTD tea variants, including specialty blends and fusion beverages, are carving out their own niche in the market by offering unique flavor combinations and functional benefits. These segments are characterized by continuous innovation in terms of ingredients, flavors, and functional properties, contributing to the overall dynamism of the European RTD tea market.

Segment Analysis: Packaging Type

PET Bottles Segment in European RTD Tea Market

PET bottles dominate the European RTD tea market, commanding approximately 77% market share in 2024. This dominance can be attributed to several factors, including PET bottles' lightweight nature, durability, and cost-effectiveness compared to other packaging alternatives. The segment's popularity is particularly evident in major markets like the United Kingdom, where nearly 70% of soft drinks, including RTD tea, are packaged in PET bottles. Manufacturers are increasingly focusing on sustainable PET packaging solutions, with many companies transitioning to recycled PET (rPET) bottles to align with growing environmental concerns. The segment's growth is further supported by consumer preference for convenient, portable packaging options, especially among young adults aged 18-34 who frequently seek on-the-go beverage solutions.

Glass Bottles Segment in European RTD Tea Market

The glass bottles segment is emerging as the fastest-growing packaging type in the European RTD tea market, projected to achieve a growth rate of approximately 12% between 2024 and 2029. This remarkable growth is driven by increasing consumer preference for premium packaging solutions and growing environmental consciousness. Glass bottles are particularly favored by premium and artisanal RTD tea brands looking to differentiate their products in the market. The nonreactive nature of glass ensures product quality preservation and delivers an authentic taste experience, making it an attractive choice for premium beverages. Additionally, the infinite recyclability of glass bottles adds to their appeal, particularly among environmentally conscious consumers who are willing to pay a premium for sustainable packaging options.

Remaining Segments in Packaging Type

Metal cans and aseptic packages represent significant segments in the European RTD tea market, each offering unique advantages to manufacturers and consumers. Metal cans are particularly valued for their excellent barrier properties, durability, and ability to maintain product freshness, while also providing opportunities for innovative designs and eye-catching custom prints. Aseptic packages, on the other hand, excel in preserving the color, texture, natural taste, and nutritional value of RTD tea without requiring preservatives or refrigeration. Both packaging types contribute to the market's diversity by catering to different consumer preferences and usage occasions, while also addressing various sustainability and convenience requirements.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in European RTD Tea Market

Supermarkets and hypermarkets continue to dominate the European RTD tea market, commanding approximately 55% of the market share by value in 2024. This dominance can be attributed to their extensive retail footprint and ability to offer a comprehensive range of RTD tea products. Leading supermarket chains like Aldi, with 1980 stores in Germany and 960 in the United Kingdom, along with other major players such as Carrefour, Tesco, and Edeka, have strategically positioned themselves to cater to the growing demand for RTD beverages. These retail giants leverage their ample shelf space to showcase an extensive array of RTD tea variants, from traditional flavors to innovative blends. Their success is further bolstered by consumer-centric approaches, including dedicated beverage aisles, strategic product placement, and the ability to offer competitive pricing through bulk purchasing power.

Online Retail Segment in European RTD Tea Market

The online retail channel is experiencing remarkable growth in the European RTD tea market, with projections indicating a robust growth rate of approximately 13% between 2024 and 2029. This surge is primarily driven by the increasing digitalization of shopping habits across Europe, with 75% of internet users engaging in online shopping. The channel's growth is further accelerated by the convenience it offers, allowing consumers to explore a wider variety of RTD tea products and compare prices easily. Major RTD tea manufacturers are capitalizing on this trend by partnering with online retailers and developing direct-to-consumer platforms. The segment's growth is also supported by the rising adoption of mobile shopping apps, user-friendly interfaces, and the integration of advanced features like subscription services and personalized recommendations.

Remaining Segments in Distribution Channel

The European RTD tea market's distribution landscape is further diversified through convenience stores, on-trade channels, and other off-trade channels including vending machines and discount stores. Convenience stores serve as crucial touchpoints for impulse purchases and immediate consumption needs, often featuring dedicated refrigerated sections for RTD beverages. The on-trade channel, encompassing restaurants, cafes, and food service establishments, plays a vital role in introducing new flavors and premium RTD tea variants to consumers. Meanwhile, vending machines and discount stores cater to specific consumer segments by offering accessibility and value-based options, respectively. These channels collectively contribute to the market's robust distribution network, ensuring widespread product availability and meeting diverse consumer preferences.

Europe Ready to Drink Tea Market Geography Segment Analysis

Ready to Drink Tea Market in Germany

Germany dominates the European German tea market landscape, commanding approximately 29% of the market share in 2024, while also emerging as the fastest-growing market with a projected growth rate of nearly 12% from 2024 to 2029. The country's RTD tea market is primarily driven by a significant shift in consumer preferences towards healthier alternatives to carbonated drinks. With around 65% of the country's population being overweight, manufacturers are heavily marketing their low-sugar or light ready-to-drink tea options. Off-trade sales are particularly strong, with online sales surging due to the country's high e-commerce penetration of 78.02 million users. Notable brands like Nestea, Lipton, Pfanner, Teekanne, and Granini are leading the iced tea segment, continuously innovating with new flavors and healthier formulations to meet evolving consumer demands.

Ready to Drink Tea Market in France

France's RTD tea market is experiencing robust growth, driven by rising health consciousness and evolving consumer preferences. The French tea market is witnessing significant product innovations, particularly in sustainable packaging solutions. For instance, Lipton has adopted SIG aseptic carton packs with SIGNATURE FULL BARRIER packaging material in the Netherlands to reduce carbon footprint. The country's RTD tea landscape is characterized by a strong focus on premium and artisanal offerings, with glass bottles gaining popularity despite being 2-3 times pricier than their PET or aluminum counterparts. French consumers are increasingly gravitating towards functional beverages, particularly those targeting immunity, stress, sleep, vitality, and cognitive function, prompting manufacturers to introduce innovative tea flavors like lemongrass, chamomile, mint, and hibiscus.

Ready to Drink Tea Market in Russia

Russia's RTD tea market is characterized by a strong preference for iced tea, which holds a dominant 56.32% share of the Russian tea market beverages industry. The market is witnessing increased consumer interest in teas with natural and organic components in diversified blends, flavors, and atmospheres. Green tea has emerged as the second-largest segment, holding a 21.54% share, driven by increased consumer awareness of optimal health outcomes. Notably, in Siberia, consumers show a marked preference for specific tea varieties, including Mao Feng, Long Jing, white tea, and pu-erh. The industry's growth is further propelled by continuous ingredient-based innovation and a rising volume of health-conscious consumers seeking functional beverages.

Ready to Drink Tea Market in Other Countries

The ready-to-drink tea market across other European countries, including Belgium, Italy, the Netherlands, Spain, the Turkish tea market, and the United Kingdom, showcases diverse consumption patterns and preferences. These markets are characterized by increasing health consciousness and a growing preference for functional beverages. The Netherlands stands out for its innovative product launches, particularly in sustainable packaging solutions, while Spain's market is driven by the rising demand for sugar-free and natural alternatives. Turkey's market benefits from its deep-rooted tea culture, while the United Kingdom shows strong growth in the premium segment. Belgium and Italy are witnessing increased penetration of online retail channels, facilitating easier access to a wider range of RTD tea products. Across these markets, manufacturers are focusing on clean-label products, innovative flavors, and sustainable packaging solutions to meet evolving consumer demands.

Europe Ready to Drink Tea Industry Overview

Top Companies in Europe Ready to Drink Tea Market

The European ready-to-drink tea market is characterized by continuous product innovation and strategic expansion initiatives from major players. Companies are heavily investing in developing specialized beverages like cold brews, nitro blends, and functional teas with immunity-boosting and stress-relief properties to meet evolving consumer preferences. Operational agility is demonstrated through rapid adaptation to sustainability trends, with manufacturers implementing eco-friendly packaging solutions and emphasizing natural ingredients. Strategic partnerships, particularly between established beverage companies and tea specialists, are becoming increasingly common to leverage combined expertise and distribution networks. Market leaders are also focusing on expanding their presence through both traditional retail beverage channels and emerging digital platforms, while simultaneously strengthening their production capabilities through technological advancement and facility modernization.

Market Dominated by Global Beverage Conglomerates

The European ready-to-drink tea market exhibits a moderately consolidated structure, with global beverage conglomerates holding significant market share through their established brands and extensive distribution networks. These major players leverage their substantial research and development capabilities, manufacturing infrastructure, and marketing resources to maintain their competitive positions. Local specialists and regional players maintain their presence through niche product offerings and a strong understanding of local consumer preferences, particularly in specific European countries where tea consumption patterns vary significantly.


The market is witnessing strategic consolidation through mergers and acquisitions, as larger companies seek to expand their portfolio and geographic presence. Companies are particularly interested in acquiring brands with strong sustainability credentials or unique product formulations that appeal to health-conscious consumers. This consolidation trend is reshaping the competitive landscape, with larger players absorbing innovative smaller companies to enhance their market position and product offerings while simultaneously expanding their distribution capabilities across the region.

Innovation and Sustainability Drive Future Success

For incumbent companies to maintain and expand their market share, focus needs to be placed on continuous product innovation, particularly in developing functional beverages with natural ingredients and health benefits. Established players must also invest in sustainable packaging solutions and transparent supply chains to meet growing consumer demands for environmentally responsible products. Building a strong digital presence and direct-to-consumer channels while maintaining traditional retail relationships will be crucial for future success, as will the ability to quickly adapt to changing consumer preferences and regulatory requirements.


Contenders looking to gain ground in the market should focus on developing unique product formulations that address specific consumer needs or preferences not currently being met by larger players. Establishing strong relationships with local distributors and retailers while investing in targeted marketing campaigns can help build brand recognition and loyalty. Success will also depend on the ability to navigate potential regulatory changes, particularly regarding sugar content and packaging requirements, while maintaining competitive pricing strategies. Companies must also consider the growing influence of private label products and develop strategies to differentiate their offerings through quality, innovation, or unique value propositions. Additionally, the rise of bottled beverage options in the market highlights the importance of packaging innovation and consumer convenience.

Europe Ready to Drink Tea Market Leaders

  1. Danone S.A.

  2. Hermann Pfanner Getränke GmbH

  3. Nestle S.A.

  4. PepsiCo, Inc.

  5. The Coca-Cola Company

  6. *Disclaimer: Major Players sorted in no particular order
Europe Ready to Drink Tea Market Concentration
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Europe Ready to Drink Tea Market News

  • December 2023: Carrefour entered into an agreement with the Louis Delhaize group to acquire the Cora and Match banners in France, reaffirming its leading position in the French food retail market. The Cora and Match banners operate 60 hypermarkets and 115 supermarkets respectively in France. The transaction includes the acquisition of the real estate of 55 hypermarkets and 77 supermarkets.
  • April 2023: Carrefour and Uber Eats now sell an exclusive range of more than 12,000 products from supermarkets and hypermarkets. The service is already in operation in six French cities (Paris, Lyon, Lille, Bordeaux, Toulouse and Orléans). It will be expanded to Marseille, Nantes, and Nice in the second quarter of 2023. By the end of 2023, it will be available in 20 of France's largest towns and cities.
  • August 2022: German retailer Edeka has announced the launch of a private-label ice tea brand named Tea Rich. The iced tea is available in variants like watermelon, mango-passion fruit, lemon-cactus fruit and raspberry-blueberry in 750 ml packs.

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Europe Ready to Drink Tea Market
Europe Ready to Drink Tea Market
Europe Ready to Drink Tea Market
Europe Ready to Drink Tea Market

Europe Ready to Drink Tea Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Green Tea
    • 5.1.2 Herbal Tea
    • 5.1.3 Iced Tea
    • 5.1.4 Other RTD Tea
  • 5.2 Packaging Type
    • 5.2.1 Aseptic packages
    • 5.2.2 Glass Bottles
    • 5.2.3 Metal Can
    • 5.2.4 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Supermarket/Hypermarket
    • 5.3.1.4 Others
    • 5.3.2 On-trade
  • 5.4 Country
    • 5.4.1 Belgium
    • 5.4.2 France
    • 5.4.3 Germany
    • 5.4.4 Italy
    • 5.4.5 Netherlands
    • 5.4.6 Russia
    • 5.4.7 Spain
    • 5.4.8 Turkey
    • 5.4.9 United Kingdom
    • 5.4.10 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Arizona Beverages USA LLC
    • 6.4.2 Carrefour S.A.
    • 6.4.3 Danone S.A.
    • 6.4.4 Edeka Group
    • 6.4.5 Hermann Pfanner Getränke GmbH
    • 6.4.6 Keurig Dr Pepper, Inc.
    • 6.4.7 Nestle S.A.
    • 6.4.8 PepsiCo, Inc.
    • 6.4.9 Rauch Fruchtsäfte GmbH & Co OG
    • 6.4.10 Suntory Holdings Limited
    • 6.4.11 Tata Consumer Products Ltd
    • 6.4.12 The Coca-Cola Company
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. VOLUME OF READY TO DRINK TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF READY TO DRINK TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 5:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 6:  
  2. VALUE OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 7:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 8:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME OF GREEN TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 10:  
  2. VALUE OF GREEN TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 11:  
  2. VALUE SHARE OF GREEN TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 12:  
  2. VOLUME OF HERBAL TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 13:  
  2. VALUE OF HERBAL TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 14:  
  2. VALUE SHARE OF HERBAL TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 15:  
  2. VOLUME OF ICED TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 16:  
  2. VALUE OF ICED TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 17:  
  2. VALUE SHARE OF ICED TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 18:  
  2. VOLUME OF OTHER RTD TEA MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 19:  
  2. VALUE OF OTHER RTD TEA MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 20:  
  2. VALUE SHARE OF OTHER RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 21:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 22:  
  2. VALUE OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 23:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 24:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 25:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, EUROPE, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, USD, EUROPE, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 28:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 29:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 30:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 31:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, LITRES, EUROPE, 2018 - 2030
  1. Figure 32:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, USD, EUROPE, 2018 - 2030
  1. Figure 33:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 34:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 35:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 36:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 37:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 38:  
  2. VALUE OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 39:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 40:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, EUROPE, 2018 - 2030
  1. Figure 42:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, USD, EUROPE, 2018 - 2030
  1. Figure 43:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 44:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, LITRES, EUROPE, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, LITRES, EUROPE, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, USD, EUROPE, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, EUROPE, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 60:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
  1. Figure 61:  
  2. VALUE OF READY TO DRINK TEA MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 62:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 63:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME OF RTD TEA MARKET, LITRES, BELGIUM, 2018 - 2030
  1. Figure 65:  
  2. VALUE OF RTD TEA MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 66:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
  1. Figure 67:  
  2. VOLUME OF RTD TEA MARKET, LITRES, FRANCE, 2018 - 2030
  1. Figure 68:  
  2. VALUE OF RTD TEA MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 69:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
  1. Figure 70:  
  2. VOLUME OF RTD TEA MARKET, LITRES, GERMANY, 2018 - 2030
  1. Figure 71:  
  2. VALUE OF RTD TEA MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 72:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
  1. Figure 73:  
  2. VOLUME OF RTD TEA MARKET, LITRES, ITALY, 2018 - 2030
  1. Figure 74:  
  2. VALUE OF RTD TEA MARKET, USD, ITALY, 2018 - 2030
  1. Figure 75:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
  1. Figure 76:  
  2. VOLUME OF RTD TEA MARKET, LITRES, NETHERLANDS, 2018 - 2030
  1. Figure 77:  
  2. VALUE OF RTD TEA MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 78:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
  1. Figure 79:  
  2. VOLUME OF RTD TEA MARKET, LITRES, RUSSIA, 2018 - 2030
  1. Figure 80:  
  2. VALUE OF RTD TEA MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 81:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
  1. Figure 82:  
  2. VOLUME OF RTD TEA MARKET, LITRES, SPAIN, 2018 - 2030
  1. Figure 83:  
  2. VALUE OF RTD TEA MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 84:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
  1. Figure 85:  
  2. VOLUME OF RTD TEA MARKET, LITRES, TURKEY, 2018 - 2030
  1. Figure 86:  
  2. VALUE OF RTD TEA MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 87:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
  1. Figure 88:  
  2. VOLUME OF RTD TEA MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
  1. Figure 89:  
  2. VALUE OF RTD TEA MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 90:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
  1. Figure 91:  
  2. VOLUME OF RTD TEA MARKET, LITRES, REST OF EUROPE, 2018 - 2030
  1. Figure 92:  
  2. VALUE OF RTD TEA MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 93:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
  1. Figure 94:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 95:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 96:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE

Europe Ready to Drink Tea Industry Segmentation

Green Tea, Herbal Tea, Iced Tea are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.
Soft Drink Type Green Tea
Herbal Tea
Iced Tea
Other RTD Tea
Packaging Type Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Europe Ready to Drink Tea Market Research FAQs

How big is the Europe Ready to Drink Tea Market?

The Europe Ready to Drink Tea Market size is expected to reach USD 11.93 billion in 2025 and grow at a CAGR of 9.48% to reach USD 18.76 billion by 2030.

What is the current Europe Ready to Drink Tea Market size?

In 2025, the Europe Ready to Drink Tea Market size is expected to reach USD 11.93 billion.

Who are the key players in Europe Ready to Drink Tea Market?

Danone S.A., Hermann Pfanner Getränke GmbH, Nestle S.A., PepsiCo, Inc. and The Coca-Cola Company are the major companies operating in the Europe Ready to Drink Tea Market.

Which segment has the biggest share in the Europe Ready to Drink Tea Market?

In the Europe Ready to Drink Tea Market, the Iced Tea segment accounts for the largest share by soft drink type.

Which country has the biggest share in the Europe Ready to Drink Tea Market?

In 2025, Germany accounts for the largest share by country in the Europe Ready to Drink Tea Market.

What years does this Europe Ready to Drink Tea Market cover, and what was the market size in 2025?

In 2025, the Europe Ready to Drink Tea Market size was estimated at 11.93 billion. The report covers the Europe Ready to Drink Tea Market historical market size for years: 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Ready to Drink Tea Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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Europe Ready to Drink Tea Market Research

Mordor Intelligence provides a comprehensive analysis of the ready to drink tea market, drawing on our extensive experience in beverage industry research. Our expertise covers the entire RTD tea sector, including cold brew tea, bottled tea, and canned tea products across key European markets. These markets include the Germany tea, France tea, Russia tea, and Turkey tea regions. The report offers detailed insights into the growing healthy beverage segment, focusing on functional tea variants and emerging green tea beverage trends in the European market.

Stakeholders in the retail beverage and commercial beverage sectors can access our detailed report PDF for download. It features a comprehensive analysis of packaged tea distribution channels and consumer preferences. The report examines various segments, such as iced tea, sugar free tea, and specialized functional shots Europe offerings. It also provides detailed insights into the manufacturing process of ready-to-drink tea. Our analysis covers both traditional bottled beverage formats and innovative product developments in the sparkling tea market. This offers valuable insights for manufacturers, retailers, and investors in the European beverage industry.

Compare market size and growth of Europe Ready to Drink Tea Market with other markets in Food & Beverage Industry

Europe Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030