Europe Ready to Drink Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Ready to Drink Tea Market is segmented by Type (Green Tea, Herbal Tea, and Other Type), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels) and By Geography

Market Snapshot

europe ready to drink tea market summary
Study Period:

2016 - 2026

Base Year:

2020

CAGR:

5.2 %

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Market Overview

The European ready to drink tea market is projected to grow at a CAGR of 5.2% during the forecast period (2020-2025).

  • Consumers are developing an affinity for tea, due to its ready-to-drink factor, which offers enhanced convenience, thus, providing a suitable, convenient, and healthy alternative to juices and carbonates.
  • Healthy hydration refers to the ability of RTD tea for providing instant refreshment and mild stimulating benefits that are not considered detrimental, which is otherwise the case with coffee and other energy drinks. This shift in portfolios is enabling brands to address new consumer segments and rebrand the carbonates landscape with a healthier and functional beverage alternative.

Scope of the report

The European ready to drink tea market is segmented by type that inlcudes green tea, herbal tea, and other types. Based on distribution channel, the market is divided into supermarket/hypermarket, convenience stores, online stores and other distribution channels. The study also involves the analysis of regions, such as United Kingdom, Germany, France, Italy, Spain, Russia and rest of Europe.

By Type
Green Tea
Herbal Tea
Other Types
By Distribution Channel
Super market/Hypermarket
Convenience Stores
Online Stores
Other Distribution Channels
Geography
Europe
United Kingdom
Germany
France
Italy
Spain
Russia
Rest of Europe

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Key Market Trends

Growing Popularity of Herbal Tea

Increased population, disposable income, growing health awareness of the consumers, and the ongoing wellness trends are some of the driving factors that would influence the herbal tea market in the coming years. Herbal tea, which contains ingredients other than the tea plant, such as barks or roots, has been widely accepted for its health benefits. Beverages with these functional benefits typically are marketed toward busy millennials, who are looking to improve the quality of their sleep and increase their energy. These consumers are interested in functional beverages as a way to improve their day-to-day functioning and accommodate their busy lives. Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base.

Europe Ready to Drink Tea Market1

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Supermarkets/ Hypermarkets are the Most Preferred Sales Channels

Consumers prefer purchasing the food and beverage products through supermarkets as it has varied varieties of tea from different companies besides catering to consumer’s preferences. This is anticipated to drive the market growth in the future. It also serves as a platform with the availability of all the products in one place, which saves time, energy, and sometimes money as well (in case of discounts). The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD tea manufacturers to penetrate markets, particularly in developing countries, where these stores are being set in large numbers.

Europe Ready to Drink Tea Market2

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Competitive Landscape

The European ready to drink tea market is consolidated and the market is growing and is dominated by key players such as The Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group Inc., and Arizona Beverages USA. The major players have the geographical reach and an extensive distribution channel, which gives them an upper hand over other manufacturers. The players also revel in competitive advertising through various promotional channels.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Green Tea

      2. 5.1.2 Herbal Tea

      3. 5.1.3 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Super market/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. 5.3.1.1 United Kingdom

        2. 5.3.1.2 Germany

        3. 5.3.1.3 France

        4. 5.3.1.4 Italy

        5. 5.3.1.5 Spain

        6. 5.3.1.6 Russia

        7. 5.3.1.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Arizona Beverages USA

      2. 6.3.2 The Coca-Cola Company

      3. 6.3.3 PepsiCo

      4. 6.3.4 Dr. Pepper Snapple Group Inc.

      5. 6.3.5 Kirin Holdings Company, Limited.

      6. 6.3.6 Tg Green Tea

      7. 6.3.7 Pokka Group

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Ready-to-Drink Tea Market market is studied from 2016 - 2026.

The Europe Ready-to-Drink Tea Market is growing at a CAGR of 5.2% over the next 5 years.

  • The Coca-Cola Company
  • PepsiCo
  • Dr. Pepper Snapple Group Inc.
  • Arizona Beverages USA
  • Kirin Holdings Company, Limited

Are the major companies operating in Europe Ready-to-Drink Tea Market.

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