The Europe processed meat market is expected to register a CAGR of 3.2%, during the forecast period. 2018-2023. Germany is the major market in Europe with more than 30% market share followed by France and Italy. The country is the market leader in pork production and exports and second in beef production after France. The EU accounts for 16% of the world’s meat production annually.
Processed minced beef has increased its share of the total beef volume sold, probably as a result of its lower price and of its versatility in contemporary dishes. The increasing popularity of cooking sauces, especially pasta sauces is believed to be a major reason for the increase in mince’s share of beef sales. Also, factors, like changing lifestyle, demand for convenience food and increase in disposable income are contributing to the growth of the processed meat market in Europe.
Rising cost of feed raw materials is the major restraint to Europe processed meat market. Moreover, caution from organizations, like WHO on the increased risk of getting cancer due to the consumption of processed meat is further hindering the processed meat market growth in Europe.
Branding, advertising and promotion of processed food, like beef, red meat, and others are some of the strategies being observed to grab the market. Further, the rising demand for organic livestock is an opportunity for vendors to increase their market share.
Europe processed meat market can be segmented on the basis of product type, meat type, and geography. The largest product market is cured meat with a 36% share of the total processed meat market in Europe.
In Europe, consumption of pork is reported to be the largest at 32.3 kg per capita. France has Europe’s largest population of beef cattle with 25 different breeds raised solely for the production of meat. Three-fourths of the meat produced in Netherlands is destined for exports.
Feb 2018- Tyson Foods Inc. is focused on innovating and brand building to keep its multiple billion-dollar brands that are already customer favorites contemporary and relevant. It is launching Egg’wiches in May, a new line of frozen breakfast sandwiches without the bread, plus new egg white scrambles to build on the success of Jimmy Dean Simple Scrambles Breakfast Cups.
Key players of European processed meat market include BRF S.A., Cargill Inc., Cherkizovo Group, Foster Farms, Hormel Foods, Marfrig Group, National Beef, Nippon Meat Packers Inc., Perdue Farms, Pilgrim’s Pride, Sadia S.A., Sanderson Farms Inc., Shuanghui International, Smithfield Foods Inc., and Tyson Foods Inc. among others.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Increasing Demand for Processed Minced Meat
4.1.2 Shift in Consumer Preference towards Convenience Food Products
4.1.3 Rising Disposable Income and Changing Lifestyle
4.2.1 Rising Cost of Feed Raw Materials
4.2.2 Heath Risk due to Meat Consumption
4.3.1 Demand for Organic Meat
4.3.2 Introduction of Innovative Marketing Strategies
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification
126.96.36.199 Purchasing Power
188.8.131.52 Demographic Strengths & Weaknesses
184.108.40.206 Spending Patterns
5. Market Segmentation
5.1 By Product Type
5.1.1 Cured Meat
220.127.116.11 Whole Muscle
18.104.22.168 Fully Cooked and Formed
22.214.171.124 Fully Cooked
126.96.36.199 Shelf Stable
5.1.2 Uncured Meat
188.8.131.52 Whole Muscle
5.2 By Meat Type
5.3 By Geography
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 BRF S.A.
7.2 Cargill Inc.
7.3 Foster Farms
7.4 Hormel Foods
7.5 JBS S.A.
7.6 Koch Foods
7.7 Marfrig Group
7.8 National Beef
7.9 Perdue Farms
7.10 Pilgrim’s Pride
7.11 Sanderson Farms Inc.
7.12 Smithfield Foods Inc.
7.13 Tyson Foods Inc.
7.14 Vion Group
7.15 Wayne Farms