Online Gambling in Europe Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers European Gambling Companies & Online Casino and the Market is Segmented by Game Type (Sports Betting (Football, Horse Racing, E-Sports, and Other Game Types), Casino (Live Casino, Baccarat, Blackjack, Poker, Slots, and Other Casino Games), Lottery, and Bingo), End Use (Desktop and Mobile), and Geography (Germany, United Kingdom, France, Russia, Spain, Italy, and Rest of Europe). The report offers market size and values in USD million during the forecast period for the above segments.

Europe Online Gambling Market Size

Europe Online Gambling Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Market Size (2023) USD 47.11 Billion
Market Size (2028) USD 79.42 Billion
CAGR (2023 - 2028) 11.01 %
Market Concentration Low

Major Players

Europe Online Gambling Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Online Gambling Market Analysis

The Europe Online Gambling Market size is expected to grow from USD 47.11 billion in 2023 to USD 79.42 billion by 2028, at a CAGR of 11.01% during the forecast period (2023-2028).

Casino gambling has been one of the rapidly growing gambling categories due to its convenience and optimal user experience. With the advent of technology, virtual reality, blockchain, and mobile platforms are becoming popular in the gambling industry across Europe. Owing to this factor, the vendors are utilizing software suppliers, such as NetEntand Evolution Gaming, to integrate and develop the gaming experience of the consumers.

This migration from offline to online gambling was inevitably accompanied by increased revenue associated with online gambling. Growing hardware and software innovations, the rising popularity of casino and sports betting gambling, and enhanced internet penetration are expected to drive the growth of the European online gambling market. The dominating players have focused on mergers over the past few years to increase their market stake and improve profit margins. For instance, Paddy Power PLC and Bet fair PLC merged to form Paddy Power Betfair PLC. Companies are developing innovative regional offerings to gain a competitive advantage and compete with established players. For instance, one of the United Kingdom's leading casino companies, 888 Holdings, signed up a new gaming partnership with software maker Microgaming.

Blockchain, IoT, and VR are changing the field of online gambling. Virtual reality and VR headsets have gained much popularity recently and are revolutionary addition to online gambling.

Europe Online Gambling Market Trends

This section covers the major market trends shaping the Europe Online Gambling Market according to our research experts:

Improved Internet Connections and Streaming Technology

There has been a rise in the popularity of draw-based and scratch-off instant games, especially across European countries, which may positively impact the growth of the market studied. The popularity of online gambling has increased globally, driven by innovation, deregulation in important nations, and the pandemic. 

In Europe, attitudes about gambling have stiffened. However, in Europe, internet gambling is considered a regulated industry. While there are still many limits on internet gaming in France, which may account for the 13% of people who think the laws are too strict, fewer people in Great Britain and Italy would agree with that conception. However, according to the International Gambling Report 2021, 63% of gamblers worldwide now prefer online gambling over offline gambling. This preference is mostly driven by lottery and sports betting among those who have engaged in online gambling in the last 12 months (17% of respondents globally).

Countries like Great Britain and Italy, where there appears to be a higher acceptance of online gambling as a leisure pastime, are driving the market.

Europe Online Gambling Market : Prefer Online Gambling to Offline Gambling, % of Respondents Who have tried Online Gambling, Europe, By Country, 2021

United Kingdom Leading the Market

Sports bettings in the United Kingdom are provided by the private sector and are conducted within a competitive market. Online gambling is legal and regulated in the country by the Gambling Commission, formed by the Gambling Act of 2005. Online poker, sports betting, casino games, bingo, and lottery-style games all are under the purview of the Gambling Commission. According to the data published by Ofcom in 2021 (The Office of Communications, United Kingdom), 6% of the users aged between 25-34 and 45-54 year engaged in online gambling at least once every three months. The second highest age group was between 16 and 24 years, which accounted for 4%. Rizk Casino, 888 Holdings, Casumo Casino, bet365, and LeoVegas are some prominent players operating in the UK online gambling market.

Europe Online Gambling Market : Share of People Indulged in Online gambling in %, United Kingdom, by Age Group, 2018 to 2021.

Europe Online Gambling Industry Overview

Some major players in the Europe online gambling market are Bet365, 888 Holdings PLC, GVC Holdings PLC, Kindred Group PLC, Entain PLC (William Hill PLC), and Betsson AB. Many online gambling companies rely on third-party providers, such as Playtech, for software solutions. However, some companies choose to backward integrate with technology providers. For instance, 888poker heavily invested in developing its software and online gaming technology, primarily not relying on suppliers. Similarly, William Hill, a bookmaker in the United Kingdom, focused on backward integration and thus acquired Grand Parade, a software development company. The market is highly fragmented, and new players are entering the market owing to high opportunities in the upcoming years.

Europe Online Gambling Market Leaders

  1. Betsson AB

  2. 888 Holdings PLC

  3. The Stars Group Inc.

  4. Entain PLC

  5. Caesars Entertainment, Inc.

*Disclaimer: Major Players sorted in no particular order

Europe Online Gambling Market Conc..png

Europe Online Gambling Market News

  • February 2022: The Gaming Innovation Group Inc. (GiG) announced that it signed an extension of its agreement of partnership with Betsson Group to provide the Platform & Managed Services, which included customer services and full business operations of multiple territories. The contract extension was signed for the extension till 2025. The agreement included the brand's Guts, Thrills, Kaboo, and Rizk.
  • July 2021: Betway launched a new France-facing website in partnership with sportsbook provider Sportnco. and its accompanying mobile apps were expected to allow players in France to access betting options on a wide range of sports events and competitions.
  • March 2021: Playtech extended its partnership deal with Flutter Entertainment for five more years. Under the new agreement, Playtech extended its technology to support Flutter brands such as Paddy Power, Betfair, and Sky Casino in London.

Europe Online Gambling Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Game Type

      1. 5.1.1 Sports Betting

        1. Football

        2. Horse Racing

        3. E-Sports

        4. Other Game Types

      2. 5.1.2 Casino

        1. Live Casino

        2. Baccarat

        3. Blackjack

        4. Poker

        5. Slots

        6. Other Casino Games

      3. 5.1.3 Lottery

      4. 5.1.4 Bingo

    2. 5.2 End Use

      1. 5.2.1 Desktop

      2. 5.2.2 Mobile

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Betsson AB

      2. 6.3.2 888 Holdings PLC

      3. 6.3.3 The Stars Group Inc.

      4. 6.3.4 The Kindered Group

      5. 6.3.5 GVC Holdings

      6. 6.3.6 Entain PLC (William Hill PLC)

      7. 6.3.7 Bet365 Group Ltd

      8. 6.3.8 LeoVegas AB

      9. 6.3.9 Flutter Entertainment

      10. 6.3.10 Bragg Gaming Group

    4. *List Not Exhaustive


**Subject to Availability

Europe Online Gambling Industry Segmentation

Online gambling is a type of betting on sports like casinos, poker, and other sports that are played over the internet. Online gambling is becoming popular due to its multi-layer taxation environment. The market has been segmented by game type, end-user, and geography. The market studied is segmented by game type into sports betting, casino, lottery, and bingo. By sports betting, the market studied is segmented into football, horse racing, e-sports, and others. By casino, the market studied is segmented into live casinos, slots, baccarat, blackjack, and others. By the end use, the market studied is segmented into desktop and mobile. The report covers major countries of Europe, including the United Kingdom, Italy, France, Spain, Germany, Netherlands, Sweden, and Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

Game Type
Sports Betting
Horse Racing
Other Game Types
Live Casino
Other Casino Games
End Use
United Kingdom
Rest of Europe

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Europe Online Gambling Market Research FAQs

The Europe Online Gambling Market size is expected to reach USD 47,112.70 million in 2023 and grow at a CAGR of 11.01% to reach USD 79,423.40 million by 2028.

In 2023, the Europe Online Gambling Market size is expected to reach USD 47,112.70 million.

Betsson AB, 888 Holdings PLC, The Stars Group Inc., Entain PLC and Caesars Entertainment, Inc. are the major companies operating in the Europe Online Gambling Market.

Europe Online Gambling Industry Report

Statistics for the 2023 Europe Online Gambling market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Online Gambling analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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