Europe Meal Replacement Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Europe Meal Replacement Products Market is segmented by Product Type (Ready-to-Drink Products, Nutritional Bars, Powdered Supplements, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Online Stores, Convenience Stores, Specialty Stores and Other Distribution Channels), and by Geography.

Market Snapshot

Europe meal replacement products market is expected to grow with a CAGR of 5.33% during the forecast period (2020 - 2025).
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.33 %

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Market Overview

Europe meal replacement products market is expected to grow with a CAGR of 5.33% during the forecast period (2020 - 2025).

  • Meal replacement products are gaining traction among the consumers who are monitoring special diets, majorly those managing weight, or watching their blood sugar levels due to diabetes. There are numerous companies in Europe primarily dedicated to offering tailored meals, such as shakes and drinks, for people willing to cut regular diets to effectively lose weight.
  • Additionally, numerous supporting research studies and government regulations are expected to drive the preference for meal replacement products in the region. For instance, the European Union Commission Regulation established that substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss, whereas substituting one of the main daily meals with such products is expected to help people maintain their weight after weight loss.

Scope of the Report

The Europe meal replacement products market is segmented by product type, distribution channel, and geography. By product type, the market studied is segmented into ready-to-drink products, nutritional bars, powdered supplements, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, online stores, convenience stores, specialty stores, and other distribution channels. Furthermore, the report takes into consideration the market for meal replacement products in established and emerging countries of Europe including Russia, the United Kingdom, Germany, Spain, Italy, France, and the rest of Europe.

By Product Type
Ready-to-Drink Products
Nutritional Bars
Powdered Supplements
By Distribution Channel
Online Stores
Convenience Stores
Specialty Stores
United Kingdom
Rest of Europe

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Key Market Trends

Consumers Managing Special Diets Strive on Meal Replacements

The European market witness immense diabetes and obesity-related problems. In accordance with WHO, There are about 60 million people with diabetes in the European region or about 10.3%  of men and  9.6%  of women aged 25 years and over. The government of the country, in 2017, announced a USD 56 million strategies that aim to increase the share of Russians “committed to a healthy lifestyle” to 60% by 2025. This is highly likely to shift consumers’ focus toward attaining a healthy and active lifestyle and aligning activities that are more in line with fitness. A meal replacement is anticipated to find a sweet spot in the European market, where the product itself is an alternative to traditional convenience foods. The global players are highly investing in the European market, observing higher consumer inclination towards meal replacement products. As of 2020, global dairy giant, Fonterra, had invested in German-based meal replacement startup Yfood labs. Yfood labs market a range of meal replacement products, including drinks, bars, and powders, and are marketed across Germany, Austria, and Switzerland. The company revenue grew up to around 300% from 2017 and serves around 200,000 online customers. Thus, driving the market studied.

Europe Meal Replacement Products Market1

Italy forms a Significant Market in the Region

The meal replacement products market in Italy is driven by the increasing preference of consumers toward preventive health management practices. Moreover, the awareness and market penetration level for fat burn supplements are high, especially among the health-conscious millennials. Thus, the manufacturers of these supplements have set up several distribution channels, such as pharmacies, hypermarkets, and supermarkets, to increase the accessibility of the product to the consumers. This is one of the critical attributes for the Italian meal replacement market to grow from the niche consumer market to a mature sector.​ Approximately 80% of the people in the country consume supplements and replacements in the form of powders and functional foods despite various regulations and warnings from the regulatory bodies. Moreover, the evolving busy lifestyles, the lack of time for physical activities, and food choices have led to obesity issues. The factor mentioned above has, in turn, resulted in the Italian consumers look for various alternatives.​

Europe Meal Replacement Products Market2

Competitive Landscape

The Europe meal replacement products market is highly competitive, owing to the presence of various leading players such as Abbott, Amway, Herbalife, Nestle SA, Glanbia PLC and others. The players are also taking steps to expand their business in terms of geography, by establishing new manufacturing units as well as by strengthening their distribution network across the places. In December 2019, Soylent Nutrition Inc., the makers of Soylent, announced its launch of their meal replacement drinks that will be available at nearly 100 Sainsbury’s stores. This marks the brand’s first entry into grocery channels in the United Kingdom.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Ready-to-Drink Products

      2. 5.1.2 Nutritional Bars

      3. 5.1.3 Powdered Supplements

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Online Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Specialty Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Laboratories

      2. 6.4.2 Amway GmbH

      3. 6.4.3 Herbalife Nutrition

      4. 6.4.4 Glanbia PLC

      5. 6.4.5 The Simply Good Foods Company

      6. 6.4.6 Nestle SA

      7. 6.4.7 Peeroton GmbH

      8. 6.4.8 Huel Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Meal Replacement Products Market market is studied from 2016 - 2026.

The Europe Meal Replacement Products Market is growing at a CAGR of 5.33% over the next 5 years.

Abbott Laboratories, Amway GmbH, Herballife Nutrition, Glanbia PLC, Nestle SA are the major companies operating in Europe Meal Replacement Products Market .

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