Retail Digital Transformation Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Digital Transformation in Retail Market Growth is Segmented by Accessibility (Mobile Application, Website), Products (Consumer Electronics, Media and Entertainment, Apparel), Technology (Cloud Computing, Big Data, AI, IoT, AR/VR), and Geography. The Market Sizes and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

Retail Digital Transformation Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Retail Industry Digital Transformation Market Size

Digital Transformation in Retail Industry Summary
Study Period 2019 - 2030
Market Size (2025) USD 285.76 Billion
Market Size (2030) USD 635.12 Billion
CAGR (2025 - 2030) 17.32 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Digital Transformation in Retail Industry Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Digital Transformation Market In Retail with other markets in Technology, Media and Telecom Industry

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Retail Industry Digital Transformation Market Analysis

The Digital Transformation Market In Retail Industry is expected to grow from USD 285.76 billion in 2025 to USD 635.12 billion by 2030, at a CAGR of 17.32% during the forecast period (2025-2030).

  • The advent of digital technologies for collecting, storing, analyzing, and distributing information has created new dynamics in the digital transformation of the retail market. These digital technologies also raised numerous new opportunities for vendors serving the market as an organization requires an efficient and easy work process owing to the increase in worldwide liberal trade policies and end-users.
  • Rapidly increasing internet penetration is a key factor contributing to the market's growth over the forecast period. An increase in smart gadgets and incremental technological advancements will pave the way for growth in this market by making this technology more accessible to small/medium-scale retail organizations. For instance, according to ITU 2022 report, internet users globally increased from 3,217 million in 2016 to 4,901 million in 2021.
  • Customers' rising demands are pushing merchants to form strategic alliances with technology suppliers in order to capitalize on new prospects. These collaborations enable merchants to improve their technological competence and offer value to their operations. Retailers are progressively cooperating with tech suppliers to develop the most appropriate and long-term business solutions, which have contributed to market growth.
  • For instance, recently, Macy's, Inc. revealed intentions to develop a curated online marketplace in order to expand the company's current influence as a digitally driven omnichannel retailer. By allowing carefully chosen third-party retailers to offer their items on macys.com and bloomingdales.com, the expanded marketplace will dramatically increase the company's inventory in established areas and brands while also introducing a variety of new regions.
  • The outbreak of COVID-19 had a favorable influence on industry development throughout and after the outbreak. The demand to improve operational productivity is significantly fuelling the development of the digital transformation industry. Furthermore, the pandemic has boosted the growth of the retail e-commerce industry as consumers tend to purchase more retail products from e-commerce websites to prevent them from getting infected.
  • Numerous shops focus on incorporating modern technology, including big data and AI, to help their company develop. Furthermore, a significant challenge they encounter is a need for more in-house competencies and knowledge. Employing IT expertise is challenging since leading technology businesses are competing for the finest people. These factors are expected to create obstacles to market growth over the coming years.

Retail Industry Digital Transformation Industry Overview

Digital transformation in the retail market is moderately competitive due to the presence of numerous players who are continuously investing in R&D and innovation in digital transformation tools to attract a large number of players. Some major players operating in the market include SAP SE, IBM Corporation, Alphabet Inc., Oracle Corporation, and Alibaba Group Holding Ltd.

In August 2022, Globant, a digitally native business focused on changing organizations via creative digital solutions, launched its Retail Studio. Globant's new solution aims to assist retailers in remaining ahead of industry developments by providing tools for total supply chain transparency and automation and redefining retail via phygital interactions that increase consumer engagement.

In February 2022, Inmar Intelligence, an industrial data technology firm, revealed that Smart & Final, a groceries store retailer, is employing Inmar Intelligence's promotional tools to deliver targetable and traceable digital discounts and offsite media. Inmar will be responsible for reward, offsite marketing targeting, and execution, including measurement.

Retail Industry Digital Transformation Market Leaders

  1. SAP SE

  2. IBM Corporation

  3. Oracle Corporation

  4. Alibaba Group Holding Ltd

  5. Alphabet Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Digital Transformation in Retail Industry Concentration
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Retail Industry Digital Transformation Market News

  • September 2022: Boots announced the introduction of a unique online store in 2023 as part of its digital transformation strategy. Boots's marketplace goods will be easily linked with the established product selection on boots.com, providing users access to hundreds of brands from known companies and new vendors.
  • June 2022: HCL Technologies (HCL) introduced Industry NeXT, a transformative framework to assist clients in digitally reinventing their enterprises. HCL Technologies' Industry NeXT platform is built on the Industry 4.0 (I4.0) framework and helps organizations worldwide to plan, prepare, and effortlessly transition into a cooperative environment.
  • April 2022: Primark launched its website, the next milestone in its digital strategy. The website marks a transition in the importance of digital inside the company, recognizing the vital function the internet can play in supporting in-store sales.
  • March 2022: Informatica, the corporate cloud data administration pioneer, introduced the Intelligent Data Management Cloud (IDMC) for retail, which includes novel cloud-first, cloud-native features designed to assist the retail sector create innovations and commercial value by addressing particular obstacles such as data fragmentation, information complexity, including a lack of linked interactions in a multi-cloud, mixed environment.
  • January 2022: Toshiba Global Commerce Systems unveiled a significant extension of its next-generation ELERATM integrated commerce platform to speed up retailer digital transition at the National Retail Federation Conference. The growth heralds a revolutionary generation of retail technology that is nimble, networked, and infinitely adjustable.

Retail Industry Digital Transformation Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increased Usage of Smart Devices
    • 4.2.2 Growing Need for Advanced Mobile Logistics Management
    • 4.2.3 Demand for Increase in the Yield and Efficiency
  • 4.3 Market Restraints
    • 4.3.1 Lack of General Awareness and Expertise in Emerging Regions
    • 4.3.2 Standardization and Integration Issues
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Accesibility
    • 5.1.1 Mobile Application
    • 5.1.2 Website
  • 5.2 By Product
    • 5.2.1 Consumer Electronics
    • 5.2.2 Media and Entertainment
    • 5.2.3 Apparel
    • 5.2.4 Food and Beverage
    • 5.2.5 Furniture and Home Decor
    • 5.2.6 Beauty and Personal Care
    • 5.2.7 Other Products
  • 5.3 By Technology
    • 5.3.1 Cloud computing
    • 5.3.2 Big data
    • 5.3.3 AI
    • 5.3.4 IoT
    • 5.3.5 AR/VR
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.2 Europe
    • 5.4.2.1 United Kingdom
    • 5.4.2.2 France
    • 5.4.2.3 Germany
    • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Rest of Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.4.1 Mexico
    • 5.4.4.2 Brazil
    • 5.4.4.3 Argentina
    • 5.4.4.4 Rest of Latin America
    • 5.4.5 Middle East & Africa
    • 5.4.5.1 United Arab Emirates
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 SAP SE
    • 6.1.2 IBM Corporation
    • 6.1.3 Alphabet Inc.
    • 6.1.4 Oracle Corporation
    • 6.1.5 Alibaba Group Holding Ltd
    • 6.1.6 Accenture Plc
    • 6.1.7 Capgemini Service SAS
    • 6.1.8 Honeywell International Inc.
    • 6.1.9 Flipkart Inc.
    • 6.1.10 Amazon.com Inc.
  • *List Not Exhaustive

7. INVESTMENT ANALYSIS

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Retail Industry Digital Transformation Industry Segmentation

Digital Transformation is a movement from point solutions that deliver incremental value to integrated process and technology solutions that provide transformational outcomes in terms of Business Efficiency, Customer Experience, and/or Business Innovation. The Digital Transformation Market in Retail is segmented by Accessibility (Mobile Application, Website), Products (Consumer Electronics, Media and Entertainment, Apparel), Technology (Cloud computing, Big data, AI, IoT, AR/VR), and Geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Accesibility Mobile Application
Website
By Product Consumer Electronics
Media and Entertainment
Apparel
Food and Beverage
Furniture and Home Decor
Beauty and Personal Care
Other Products
By Technology Cloud computing
Big data
AI
IoT
AR/VR
Geography North America United States
Canada
Europe United Kingdom
France
Germany
Rest of Europe
Asia Pacific China
Japan
India
Rest of Asia-Pacific
Latin America Mexico
Brazil
Argentina
Rest of Latin America
Middle East & Africa United Arab Emirates
Saudi Arabia
Rest of Middle East & Africa
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Retail Industry Digital Transformation Market Research FAQs

How big is the Retail Digital Transformation Market?

The Retail Digital Transformation Market size is expected to reach USD 285.76 billion in 2025 and grow at a CAGR of 17.32% to reach USD 635.12 billion by 2030.

What is the current Retail Digital Transformation Market size?

In 2025, the Retail Digital Transformation Market size is expected to reach USD 285.76 billion.

Who are the key players in Retail Digital Transformation Market?

SAP SE, IBM Corporation, Oracle Corporation, Alibaba Group Holding Ltd and Alphabet Inc. are the major companies operating in the Retail Digital Transformation Market.

Which is the fastest growing region in Retail Digital Transformation Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Retail Digital Transformation Market?

In 2025, the North America accounts for the largest market share in Retail Digital Transformation Market.

What years does this Retail Digital Transformation Market cover, and what was the market size in 2024?

In 2024, the Retail Digital Transformation Market size was estimated at USD 236.27 billion. The report covers the Retail Digital Transformation Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Retail Digital Transformation Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Retail Digital Transformation Industry Report

The digital transformation in the retail industry is experiencing significant growth, driven by the integration of advanced technologies such as IoT, cloud computing, and AI. Market segments like consumer electronics are notably expanding, fueled by the increasing adoption of smartphones and other tech-savvy devices among consumers. North America is leading the charge, with substantial contributions to the market's expansion, thanks to the widespread adoption of cloud services and the presence of major tech players. Retailers are leveraging digital trends in retail to enhance operational efficiency and customer experience, utilizing IoT for inventory management and customer engagement through omnichannel strategies. The focus on seamless integration across various digital platforms is helping businesses optimize their operations and meet the evolving demands of the digital-savvy consumer. As the market continues to evolve, the emphasis on technological partnerships and innovations in digital commerce platforms is expected to drive further growth. For detailed statistics on market share, size, and revenue growth rate, refer to Mordor Intelligence™ Industry Reports. These reports provide a comprehensive analysis, including a market forecast outlook and historical overview. Download a free report PDF sample to get a deeper insight into the digital transformation in the retail sector.