Digital Transformation Market in Retail - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Digital Transformation Market in Retail is segmented by Accessibility (Mobile Application, Website), Products (Consumer Electronics, Media and Entertainment, Apparel) and Geography.

Market Snapshot

digital transformation market in retail
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 18.2 %

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Market Overview

The Global Digital Transformation Market in Retail was valued at USD 143.55 billion in 2020 and expected to reach USD 388.51 billion by 2026 and grow at a CAGR of 18.2% over the forecast period (2021 - 2026). The advent of digital technologies for collection, storage, analysis and distribution of information has created new dynamics in the digital transformation of the retail market. These digital technologies also raised numerous new opportunities for vendors serving the market as an organization requires an efficient and easy work process owing to the increase in the worldwide liberal trade policies and end-users.

  • The rapidly increasing internet penetration is a key factor contributing to the growth of the market over the forecast period.
  • Increase in the use of smart gadgets and incremental technological advancements will pave the way for growth in this market by making this technology more accessible to the small/medium-scale retail organizations.
  • The developing economies of Asia-Pacific, Middle East, and Latin America have been instrumental in driving the market growth, particularly with growing purchasing powers of the consumers in China, India, and Saudi Arabia, among others.

Scope of the Report

Digital Transformation is a conscious movement from point solutions that deliver incremental value to integrated process and technology solutions that provide transformational outcomes in terms of Customer Experience, Business Efficiency and/or Business Innovation.

By Accesibility
Mobile Application
By Product
Consumer Electronics
Media and Entertainment
Food and Beverage
Furniture and Home Decor
Beauty and Personal Care
Other Products
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Beauty and Personal Care to Hold Significant Share

  • The retail industry has witnessed a tremendous growth in developed countries, such as China, the United States, the United Kingdom, Japan, and Germany (followed by others), who are capturing the lion’s share. People in the age group of 18-50 years are continuously engaged in shopping, thus contributing to the growth of the beauty and personal care segment. All these trends together offer a platform for growth for the beauty and personal care market. 
  • As the standards of living have been improving, consumers are being able to pay more attention to their health, personal hygiene and grooming. This makes the beauty and personal care products market one of the hottest places in their shopping activity. This also provides a better opportunity for the beauty and personal care manufacturers to expand and seize the growing market opportunities. 
  • Owing to the increase of penetration of technology among various age groups across the countries, the retail domain has become an integral part of cosmetic products. Free returns and wide delivery options are focused on by retailers, adding value to the segment. Retail outlets continue to expand their product line (ranging from Haircare, Body care, Face care, Alcoholic perfumery and hygiene products) with specifications and effective price comparison provided to the consumers. 
digital transformation market in retail

North America Expected to have Highest Market Share

  • North America is expected to cater major share due to  rapid increase in the number of small and medium-sized enterprises and the continuous expansion of the service industry.
  • The retail market in the region is growing at a fast pace with retail trade accounting for more than 10% of the GDP in both the United States and Canada. The retail market in North America is one of the biggest with Wal-Mart, Costco, Kroger, The Home Depot and Target having their origins from this region. 
  • The retail industry is going through a significant change with the internet being accessible on various devices like smartphones, tablets, and laptops.  According to Internet World Stats, there are around 320 million internet users in the region. In 2017, nearly 75% of internet users in the United States had purchased products online due to the personalized experience provided to them. 
  • Online shopping is growing in the region with more and more retailers coming onto the internet to sell their products. To sustain the intense competition in the industry many of the retailers are seeking to provide a personalized experience for which they are employing retail analytics. 
digital transformation market in retail

Competitive Landscape

The digital transformation in retail market is highly competitive. The companies in the market are strategically investing in the development of digital transformation tools to provide innovative solutions thereby maintaining a competitive edge.

  • March 2019: SAP SE launched Leonardo Internet of Things (IoT) capabilities and announced the extension of its association with Microsoft on IoT interoperability. The new technology creates and drives digital transformation for Industry 4.0 or Industrial IoT (IIoT).

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increased Usage of Smart Devices

      2. 4.2.2 Growing Need for Advanced Mobile Logistics Management

      3. 4.2.3 Demand for Increase in the Yield and Efficiency

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of General Awareness and Expertise in Emerging Regions

      2. 4.3.2 Standardization and Integration Issues

    4. 4.4 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Accesibility

      1. 5.1.1 Mobile Application

      2. 5.1.2 Website

    2. 5.2 By Product

      1. 5.2.1 Consumer Electronics

      2. 5.2.2 Media and Entertainment

      3. 5.2.3 Apparel

      4. 5.2.4 Food and Beverage

      5. 5.2.5 Furniture and Home Decor

      6. 5.2.6 Beauty and Personal Care

      7. 5.2.7 Other Products

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. Mexico

        2. Brazil

        3. Argentina

        4. Rest of Latin America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Amazon Corporation

      2. 6.1.2 Flipkart Inc.

      3. 6.1.3 Ebay Corporation

      4. 6.1.4 SAP SE

      5. 6.1.5 IBM Corporation

      6. 6.1.6 Honeywell International Inc.

      7. 6.1.7 Tesco Pvt. Ltd.

      8. 6.1.8 Mercado Libre

      9. 6.1.9 Oracle Corporation

      10. 6.1.10 AliExpress Ltd.

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Digital Transformation Market in Retail market is studied from 2018 - 2026.

The Digital Transformation Market in Retail is growing at a CAGR of 18.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

SAP SE, IBM Corporation,, Inc., Oracle Corporation, Flipkart Pvt Ltd. are the major companies operating in Digital Transformation Market in Retail.

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