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Europe Kiwi Fruit Market - Segmented by Geography - Growth, Trends, and Forecast (2020 - 2025)

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The value of global kiwifruit exports appreciated by around 8.7%, from 2015 to 2016. The major producers of kiwi are New Zealand, Italy, Chile, Greece, China, etc. One of the major players in the global kiwi fruit market is Zespri International Limited. It is the world’s largest marketer of kiwi fruit, covering around 50 countries and managing 30% of the global volume. The European kiwi fruit market is characterized by small sizes and a smaller volume over the past few years. The harvest in 2018 has been particularly low in Italy.

Italy and France are the Major Suppliers of Kiwi

As mentioned above, Zespri is the largest distributor of kiwi not only globally but also in Europe. During the peak season, Zespri’s kiwi fruit mostly comes from Italy and France. In 2017, 1,800 ha worth of additional licenses were granted by Zespri for SunGold kiwi brand in Europe for the period between 2017 to 2020.This investment is likely to result in the total area being nearly 4,000 ha in Europe by 2020.

Greek Government’s Intervention

The prices of kiwi were considered extremely high in 2017. With such high prices, the farmers were pressured into harvesting kiwis earlier than the official date of October 15, as given by the Greek government. The Greek Ministry of Agriculture has stepped in to put a stop on the premature harvesting of kiwi with low brix levels.

Italy is the Largest Exporter

Italy is the second largest exporter of kiwi in the world, and first largest exporter of kiwi in Europe. Italy exported 409,092 metric ton in 2016.The top importers of kiwi fruit from Italy are Germany, Spain, the United States, and France. Germany imported 63,067 metric ton of kiwi fruit from Italy in 2016.

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Reasons to Purchase the Report

  • The report outlines drivers, restraints and trends that are currently affecting the Europe kiwi fruit market
  • The report outlines production, consumption, import and export analysis, and price trend for the market
  • 3-month analyst support, along with the Market Estimate sheet (in Excel)

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