Europe Kiwi Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The European Kiwi Fruit Market Report is Segmented by Geography (Germany, Italy, France, United Kingdom, Russia, and Spain). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Report Offers Market Estimation and Forecasts in Value (USD) and Volume (Metric Tons) for the Above-Mentioned Segments.

Europe Kiwi Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Kiwi Fruit Market Size

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Europe Kiwi Fruit Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
Market Size (2025) USD 3.09 Billion
Market Size (2030) USD 3.53 Billion
CAGR (2025 - 2030) 2.70 %

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Europe Kiwi Fruit Market Analysis

The Europe Kiwi Fruit Market size in terms of premium value is expected to grow from USD 3.09 billion in 2025 to USD 3.53 billion by 2030, at a CAGR of 2.7% during the forecast period (2025-2030).

The increasing awareness of healthy lifestyles and the nutritional benefits of fruits and vegetables has led to a surge in demand for kiwi in Europe. The European kiwi market is projected to grow in the coming years as consumers continue to seek nutritious food options.

According to Food and Agriculture Organization (FAO) 2024 Crops and Livestock Products statistics, kiwi fruit acreage in Europe has consistently increased over the past four years due to significant global demand. The harvested area grew from 46.0 thousand hectares in 2020 to 46.18 thousand hectares in 2022. Italy, France, Greece, Portugal, and Spain are the leading producers, possessing the resources and expertise to efficiently grow kiwi fruit and meet the rising demand.

European kiwi fruit, particularly from Italy and Greece, has gained favor for its high quality and distinctive taste. Europe is one of the largest kiwi producers globally, with Italy being a major exporter. Greece has rapidly expanded its kiwi production and export capacity in recent years, focusing on high-quality fruit to meet increasing global demand. According to the International Trade Center (ITC) Trademap, European kiwi fruit exports reached 755.4 thousand metric tons in 2023. The export value of kiwi fruit increased from USD 1.50 billion to USD 1.74 billion during the same period, reflecting the growing international market for European kiwi.

Therefore, several factors contribute to the growth of the market, including improved agricultural practices, expanded cultivation areas, and increasing global demand.

  

Europe Kiwi Fruit Market News

  • October 2024: Zespri, a kiwifruit company, has initiated pre-commercial trials of Italian-grown red kiwifruit in select stores across Belgium. The company's latest variety, RubyRed, is now in its third year of commercial production. Zespri reports strong demand for red kiwifruit in European markets.
  • April 2024: Zespri, the kiwifruit marketer, has postponed the commencement of its New Zealand export sales in Europe. This delay follows the detection of pests in the fruit holds of the company's first new-season charter vessel arriving at Zeebrugge, Belgium. The pests were identified during a routine clearance process at the port.
  • March 2024: A new consortium KIKOKA (Europe) comprising companies from France, Greece, Italy, and Spain has been formed to manage the production and marketing of Kikoka, which represents two protected varieties of yellow-fleshed kiwifruit. This consortium includes 11 partners and oversees 1,550 hectares of licensed cultivation area.

Europe Kiwi Fruit Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Health Consciousness Drives Kiwi Demand in Europe
    • 4.2.2 Kiwi Export Growth Driving the Market
    • 4.2.3 Increasing Kiwi Production
  • 4.3 Market Restraints
    • 4.3.1 Competition from Non-European Countries
    • 4.3.2 Rising Climate Challenges
  • 4.4 Value Chain/Supply Chain Analysis

5. MARKET SEGMENTATION (Production Analysis, Consumption Analysis by Value & Volume, Import Analysis by Value & Volume, Export Analysis by Value & Volume and Price Trend Analysis)

  • 5.1 Geography
    • 5.1.1 Europe
    • 5.1.1.1 Germany
    • 5.1.1.2 United Kingdom
    • 5.1.1.3 France
    • 5.1.1.4 Spain
    • 5.1.1.5 Italy

6. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Kiwi Fruit Industry Segmentation

Kiwifruit, also known as Chinese gooseberry, is an edible berry of several species of woody vines in the genus Actinidia. It is enriched with vital nutrients, such as vitamin E, copper, vitamin K, choline, magnesium, and phosphorus. The European kiwi fruit market is segmented by geography (Germany, Italy, France, United Kingdom, Russia, and Spain). The report includes production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers market estimation and forecasts in value (USD) and volume (Metric Tons) for the above-mentioned segments.

Geography Europe Germany
United Kingdom
France
Spain
Italy
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Europe Kiwi Fruit Market Research FAQs

How big is the Europe Kiwi Fruit Market?

The Europe Kiwi Fruit Market size is expected to reach USD 3.09 billion in 2025 and grow at a CAGR of 2.70% to reach USD 3.53 billion by 2030.

What is the current Europe Kiwi Fruit Market size?

In 2025, the Europe Kiwi Fruit Market size is expected to reach USD 3.09 billion.

What years does this Europe Kiwi Fruit Market cover, and what was the market size in 2024?

In 2024, the Europe Kiwi Fruit Market size was estimated at USD 3.01 billion. The report covers the Europe Kiwi Fruit Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Kiwi Fruit Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Kiwi Fruit Industry Report

Statistics for the 2025 Europe Kiwi Fruit market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Kiwi Fruit analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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