
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Historical Data Period | 2019 - 2023 |
Market Size (2025) | USD 3.09 Billion |
Market Size (2030) | USD 3.53 Billion |
CAGR (2025 - 2030) | 2.70 % |
Europe Kiwi Fruit Market Analysis
The Europe Kiwi Fruit Market size in terms of premium value is expected to grow from USD 3.09 billion in 2025 to USD 3.53 billion by 2030, at a CAGR of 2.7% during the forecast period (2025-2030).
The increasing awareness of healthy lifestyles and the nutritional benefits of fruits and vegetables has led to a surge in demand for kiwi in Europe. The European kiwi market is projected to grow in the coming years as consumers continue to seek nutritious food options.
According to Food and Agriculture Organization (FAO) 2024 Crops and Livestock Products statistics, kiwi fruit acreage in Europe has consistently increased over the past four years due to significant global demand. The harvested area grew from 46.0 thousand hectares in 2020 to 46.18 thousand hectares in 2022. Italy, France, Greece, Portugal, and Spain are the leading producers, possessing the resources and expertise to efficiently grow kiwi fruit and meet the rising demand.
European kiwi fruit, particularly from Italy and Greece, has gained favor for its high quality and distinctive taste. Europe is one of the largest kiwi producers globally, with Italy being a major exporter. Greece has rapidly expanded its kiwi production and export capacity in recent years, focusing on high-quality fruit to meet increasing global demand. According to the International Trade Center (ITC) Trademap, European kiwi fruit exports reached 755.4 thousand metric tons in 2023. The export value of kiwi fruit increased from USD 1.50 billion to USD 1.74 billion during the same period, reflecting the growing international market for European kiwi.
Therefore, several factors contribute to the growth of the market, including improved agricultural practices, expanded cultivation areas, and increasing global demand.
Europe Kiwi Fruit Market Trends
Increased Demand for Kiwifruit owing to its Health Benefits
- Kiwi is a versatile fruit suitable for various diets. It is highly sought after for salads, desserts, and meals due to its appealing taste. The fruit's characteristics, such as high water content and antioxidants like potassium, make it ideal for athletes' diets. Its high fiber content, vitamins, minerals, and nutrients have contributed to increased consumer demand. This demand is prompting European producers to increase their output. According to the Food and Agriculture Organization (FAO) 2024 Crops and Livestock Products statistics, kiwi production in Europe rose from 971.7 thousand metric tons in 2022 to 866.4 thousand metric tons in 2021.
- Italy leads kiwifruit production in Europe, with Greece, France, Spain, and Portugal following. These nations benefit from suitable climates for kiwifruit cultivation, and their output has grown to meet rising domestic and international demand. To address local market needs, countries like Italy, Greece, and France have expanded their kiwi cultivation areas and invested in advanced farming methods. European growers focus on quality to compete with imports. In Greece, the kiwifruit cultivation area reached 13.6 thousand hectares in 2022, representing a 7.9% increase from the previous year, as reported by the Food and Agriculture Organization (FAO) Statistics.

Italy Dominates the Market in Terms of Export
- Italy is the second-largest exporter of kiwi in the world and the first-largest exporter of kiwi in Europe, accounting for 40.3% of Europe's total kiwi exports. Italy exported 304.8 thousand metric tons in 2023. Italy's top importers of kiwi fruit are Germany, Belgium, Spain, Netherlands, and France.
- Kiwi demand is increasing among customers worldwide, fueled by customers' growing concern for healthiness and wellness. Kiwis are usually lower in sugar and higher in fiber than other fruits. As a result, this variety is in high demand among global consumers. Higher-income consumers are happy to pay extra sums to protect their health.
- Kiwis are high in vitamin C and dietary fiber. One serving of kiwi fruit provides 117% of the daily vitamin C intake and 21% dietary fiber. This tart fruit can benefit digestive and immune health. As a result of this fruit's increased benefits, the consumption of kiwi fruit is increasing in various European countries, driving export growth. The export market value of kiwi fruit was reported to have increased to 666.5 million by 25.9% between 2020 and 2023.

Europe Kiwi Fruit Market News
- October 2024: Zespri, a kiwifruit company, has initiated pre-commercial trials of Italian-grown red kiwifruit in select stores across Belgium. The company's latest variety, RubyRed, is now in its third year of commercial production. Zespri reports strong demand for red kiwifruit in European markets.
- April 2024: Zespri, the kiwifruit marketer, has postponed the commencement of its New Zealand export sales in Europe. This delay follows the detection of pests in the fruit holds of the company's first new-season charter vessel arriving at Zeebrugge, Belgium. The pests were identified during a routine clearance process at the port.
- March 2024: A new consortium KIKOKA (Europe) comprising companies from France, Greece, Italy, and Spain has been formed to manage the production and marketing of Kikoka, which represents two protected varieties of yellow-fleshed kiwifruit. This consortium includes 11 partners and oversees 1,550 hectares of licensed cultivation area.
Europe Kiwi Fruit Industry Segmentation
Kiwifruit, also known as Chinese gooseberry, is an edible berry of several species of woody vines in the genus Actinidia. It is enriched with vital nutrients, such as vitamin E, copper, vitamin K, choline, magnesium, and phosphorus. The European kiwi fruit market is segmented by geography (Germany, Italy, France, United Kingdom, Russia, and Spain). The report includes production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers market estimation and forecasts in value (USD) and volume (Metric Tons) for the above-mentioned segments.
Geography | Europe | Germany |
United Kingdom | ||
France | ||
Spain | ||
Italy |
Europe Kiwi Fruit Market Research FAQs
How big is the Europe Kiwi Fruit Market?
The Europe Kiwi Fruit Market size is expected to reach USD 3.09 billion in 2025 and grow at a CAGR of 2.70% to reach USD 3.53 billion by 2030.
What is the current Europe Kiwi Fruit Market size?
In 2025, the Europe Kiwi Fruit Market size is expected to reach USD 3.09 billion.
What years does this Europe Kiwi Fruit Market cover, and what was the market size in 2024?
In 2024, the Europe Kiwi Fruit Market size was estimated at USD 3.01 billion. The report covers the Europe Kiwi Fruit Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Kiwi Fruit Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Europe Kiwi Fruit Industry Report
Statistics for the 2025 Europe Kiwi Fruit market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Kiwi Fruit analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.