Europe Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers European Jeans Companies and the market is Segmented by End User (Men, Women, and Children), Category (Mass and Premium), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channels), and Geography (United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe). The market size and forecasts are provided in terms of value (USD) for the above segments.

Europe Jeans Market Size

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
View Global Report
Europe Jeans Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.20 %
Market Concentration Medium

Major Players

Europe Jeans Market Major Players

*Disclaimer: Major Players sorted in no particular order

setting-icon

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Europe Jeans Market Analysis

The Europe Jeans market is projected to register a CAGR of 6.2% during the forecast period, 2022-2027.

The Covid-19 pandemic had a significant impact on the market. The lockdown in some countries and the ban on international travel have had an impact on the supply chain and revenue chain. The market for jeans benefits from the tourism sector, as tourists favor to buy jeans. However, the market is affected by the COVID-19 closure of international travel.

Demand for jeans is anticipated to be driven by ongoing product innovation and improving living standards in Europe. There are many different styles of jeans available, including bell bottoms, boot cut, high rise, cropped, thin, tapered, and standard fit jeans. These elements are considered to boost demand for jeans. The influence of social media platforms is also anticipated to propel industry expansion. Additionally, the development of the jeans market is probably going to be significantly impacted by the expanding apparel market in Europe led by the introduction of premium and branded products.

Women's and girls' jeans are extremely popular in the United Kingdom. Increased purchasing power, per capita consumption of jeans, body type consciousness, and acceptance of casual attire for office work are all factors that are likely to fuel the rise of the European jeans market. The increased new product innovations support the market growth. For instance, in August 2020, GAP Inc launched new Sky High Rise denim jeans. The brand-new Sky High Rise jeans come in wide, mom, slim, and straight sizes and have a 12" rise. The Sky High Rise is intended to be thin on the hips and barely cover the belly button. The increase in personal spending on apparel and grooming due to the increase in disposable income in European nations also contributes to the expansion of the European jeans market.

Europe Jeans Market Trends

This section covers the major market trends shaping the Europe Jeans Market according to our research experts:

The Shifting Consumer Preference for Innovative Jeans Products

A significant trend in the market is consumers' shifting preference for distressed, cropped, and patched jeans. People in Europe are becoming more and more interested in trendy jeans, such as those with cropped hems, skinny pants, two-tone jeans, and thin jeans. Due to their informal appearance and media marketing, these trends are rapidly gaining popularity among consumers, particularly among the younger generation. Jeans manufacturers are launching new products. For instance, in August 2021, Nudie Jeans Co. launched new denim jeans for women named Lofty Lo. The Lofty Lo is a casual straight fit with a high waist that is both traditional and modern. As a result, the company created feminine denim that is both comfortable and fashionable.

In the jeans market, fancy denims with embellishments like patches, laces, and embroidery are also selling rapidly. Just as in other parts of the world, the introduction of the internet had an impact on jeans in Europe. Numerous online resources offered customers the ability to quickly find and purchase the newest jeans. This meant that the buyer had more options and could purchase higher-quality jeans. The denim jean has literally burst every creative barrier since it was released from all creative constraints and has assumed many different disguises to be worn in.

Europe Jeans Market : New Jeans Product Innovation, By Leading Players, Europe, 2016 - 2021

Germany Holds Largest Market Share

The largest market for jeans in Europe is Germany. It is the most populated country in the European Union, with 83 million people. Given its sizeable population and per capita income of USD 50,801 per year, according to the World Bank in 2021, it is a sizable market for the majority of clothes. Germany imports jeans in large quantities both directly from the EU and from countries all around the world. Jeans continue to be a mainstay in many Germans' wardrobes, despite predictions that other fashion-related categories would have a bigger rebound commencing in 2022. Denim jeans are one of the main factors influencing the country due to their exceptional durability, which makes them a suitable option for long-term use. The German jeans market seems to have an opportunity due to increasing consumer awareness of product innovation and the trend toward customized clothes.

Europe Jeans Market: Y-O-Y Growth Rate (%) , Germany, 2016-2021

Europe Jeans Industry Overview

The Europe Jeans Market is highly competitive. The Major player in the market are Nudie Jeans Co., Living Craft GmbH & Co Kg, Gap Inc, H&M Group, and Levi Strauss & Co. Major players have identified a variety of strategies that leading companies are pursuing to capture the largest possible share of the market, including capacity expansion, acquisition, merger, partnership, and product and technology innovations. For instance, In June 2022, Gap Inc. launched a new credit card program. in collaboration with Barclays and MasterCard. Customers can earn points by making purchases at Old Navy, Gap, Banana Republic, Athleta, and other Mastercard-accepting retailers.

Europe Jeans Market Leaders

  1. Living Craft GmbH & Co Kg

  2. Gap Inc

  3. H&M Group

  4. Nudie Jeans Co.

  5. Levi Strauss & Co

*Disclaimer: Major Players sorted in no particular order

Europe Jeans Market Concentration
Need More Details on Market Players and Competitors?
Download PDF

Europe Jeans Market News

  • In March 2022, Gap Inc. opened First Shop-In-Shop on oxford street, United Kingdom through joint venture agreement with NEXT Plc.The Gap store, which has over 4,000 square feet of retail space and is the largest brand shop inside the store, represents the brand's reimagined approach to retail in the UK with an open, modern, and basic design.
  • In March 2022, M&S unveiled its first capsule collection as part of The Jeans Redesign project. The new range has been responsibly sourced to meet the project's guidelines set out by the Ellen MacArthur Foundation and co-developed with over 80 denim experts.
  • In February 2021, H&M Group brand Weekday launched a new jeans collection made with reborn textile waste. Weekday created a limited-edition version of their popular Rowe Jeans in partnership with Infinited Fiber Company utilizing 100% post-consumer waste to create a fully recyclable, breathable cotton-like fabric.

Europe Jeans Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By End User

      1. 5.1.1 Men

      2. 5.1.2 Women

      3. 5.1.3 Children

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarket/Hypermarket

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online Retail stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 United Kingdom

      2. 5.4.2 Germany

      3. 5.4.3 Spain

      4. 5.4.4 France

      5. 5.4.5 Italy

      6. 5.4.6 Russia

      7. 5.4.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nudie Jeans Co

      2. 6.3.2 Living Craft GmbH & Co Kg

      3. 6.3.3 Gap Inc

      4. 6.3.4 H&M Group

      5. 6.3.5 Levi Strauss & Co

      6. 6.3.6 VF Corporation

      7. 6.3.7 Carhartt, Inc

      8. 6.3.8 EDWIN Europe GmbH

      9. 6.3.9 Kontoor Brands, Inc

      10. 6.3.10 Hiut Denim Co

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

  9. 9. DISCLAIMER

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Europe Jeans Industry Segmentation

Jeans are hard-wearing casual trousers made of denim or other cotton fabric. The Europe Jeans Market is segmented by end users, category, distribution channels, and geography. Based on end users market is segmented into men, women, and children. Based on category market is segmented into mass and premium. Based on distribution channel market is segmented into specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Based on geography market is segmented into the United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe. For each segment, the market sizing and forecasts are based on value (in USD million).

By End User
Men
Women
Children
By Category
Mass
Premium
By Distribution Channel
Supermarket/Hypermarket
Specialty Stores
Online Retail stores
Other Distribution Channels
By Geography
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Need A Different Region Or Segment?
Customize Now

Europe Jeans Market Research FAQs

The Europe Jeans Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)

Living Craft GmbH & Co Kg, Gap Inc, H&M Group, Nudie Jeans Co. and Levi Strauss & Co are the major companies operating in the Europe Jeans Market.

The report covers the Europe Jeans Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Jeans Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Jeans in Europe Industry Report

Statistics for the 2024 Jeans in Europe market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Jeans in Europe analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Europe Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)