| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 6.20 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Jeans Market Analysis
The Europe Jeans Market is expected to register a CAGR of 6.2% during the forecast period.
The Covid-19 pandemic had a significant impact on the market. The lockdown in some countries and the ban on international travel have had an impact on the supply chain and revenue chain. The market for jeans benefits from the tourism sector, as tourists favor to buy jeans. However, the market is affected by the COVID-19 closure of international travel.
Demand for jeans is anticipated to be driven by ongoing product innovation and improving living standards in Europe. There are many different styles of jeans available, including bell bottoms, boot cut, high rise, cropped, thin, tapered, and standard fit jeans. These elements are considered to boost demand for jeans. The influence of social media platforms is also anticipated to propel industry expansion. Additionally, the development of the jeans market is probably going to be significantly impacted by the expanding apparel market in Europe led by the introduction of premium and branded products.
Women's and girls' jeans are extremely popular in the United Kingdom. Increased purchasing power, per capita consumption of jeans, body type consciousness, and acceptance of casual attire for office work are all factors that are likely to fuel the rise of the European jeans market. The increased new product innovations support the market growth. For instance, in August 2020, GAP Inc launched new Sky High Rise denim jeans. The brand-new Sky High Rise jeans come in wide, mom, slim, and straight sizes and have a 12" rise. The Sky High Rise is intended to be thin on the hips and barely cover the belly button. The increase in personal spending on apparel and grooming due to the increase in disposable income in European nations also contributes to the expansion of the European jeans market.
Europe Jeans Market Trends
The Shifting Consumer Preference for Innovative Jeans Products
A significant trend in the market is consumers' shifting preference for distressed, cropped, and patched jeans. People in Europe are becoming more and more interested in trendy jeans, such as those with cropped hems, skinny pants, two-tone jeans, and thin jeans. Due to their informal appearance and media marketing, these trends are rapidly gaining popularity among consumers, particularly among the younger generation. Jeans manufacturers are launching new products. For instance, in August 2021, Nudie Jeans Co. launched new denim jeans for women named Lofty Lo. The Lofty Lo is a casual straight fit with a high waist that is both traditional and modern. As a result, the company created feminine denim that is both comfortable and fashionable.
In the jeans market, fancy denims with embellishments like patches, laces, and embroidery are also selling rapidly. Just as in other parts of the world, the introduction of the internet had an impact on jeans in Europe. Numerous online resources offered customers the ability to quickly find and purchase the newest jeans. This meant that the buyer had more options and could purchase higher-quality jeans. The denim jean has literally burst every creative barrier since it was released from all creative constraints and has assumed many different disguises to be worn in.
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Germany Holds Largest Market Share
The largest market for jeans in Europe is Germany. It is the most populated country in the European Union, with 83 million people. Given its sizeable population and per capita income of USD 50,801 per year, according to the World Bank in 2021, it is a sizable market for the majority of clothes. Germany imports jeans in large quantities both directly from the EU and from countries all around the world. Jeans continue to be a mainstay in many Germans' wardrobes, despite predictions that other fashion-related categories would have a bigger rebound commencing in 2022. Denim jeans are one of the main factors influencing the country due to their exceptional durability, which makes them a suitable option for long-term use. The German jeans market seems to have an opportunity due to increasing consumer awareness of product innovation and the trend toward customized clothes.
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Europe Jeans Industry Overview
The Europe Jeans Market is highly competitive. The Major player in the market are Nudie Jeans Co., Living Craft GmbH & Co Kg, Gap Inc, H&M Group, and Levi Strauss & Co. Major players have identified a variety of strategies that leading companies are pursuing to capture the largest possible share of the market, including capacity expansion, acquisition, merger, partnership, and product and technology innovations. For instance, In June 2022, Gap Inc. launched a new credit card program. in collaboration with Barclays and MasterCard. Customers can earn points by making purchases at Old Navy, Gap, Banana Republic, Athleta, and other Mastercard-accepting retailers.
Europe Jeans Market Leaders
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Living Craft GmbH & Co Kg
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Gap Inc
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H&M Group
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Nudie Jeans Co.
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Levi Strauss & Co
- *Disclaimer: Major Players sorted in no particular order
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Europe Jeans Market News
- In March 2022, Gap Inc. opened First Shop-In-Shop on oxford street, United Kingdom through joint venture agreement with NEXT Plc.The Gap store, which has over 4,000 square feet of retail space and is the largest brand shop inside the store, represents the brand's reimagined approach to retail in the UK with an open, modern, and basic design.
- In March 2022, M&S unveiled its first capsule collection as part of The Jeans Redesign project. The new range has been responsibly sourced to meet the project's guidelines set out by the Ellen MacArthur Foundation and co-developed with over 80 denim experts.
- In February 2021, H&M Group brand Weekday launched a new jeans collection made with reborn textile waste. Weekday created a limited-edition version of their popular Rowe Jeans in partnership with Infinited Fiber Company utilizing 100% post-consumer waste to create a fully recyclable, breathable cotton-like fabric.
Europe Jeans Industry Segmentation
Jeans are hard-wearing casual trousers made of denim or other cotton fabric. The Europe Jeans Market is segmented by end users, category, distribution channels, and geography. Based on end users market is segmented into men, women, and children. Based on category market is segmented into mass and premium. Based on distribution channel market is segmented into specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Based on geography market is segmented into the United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe. For each segment, the market sizing and forecasts are based on value (in USD million).
| By End User | Men |
| Women | |
| Children | |
| By Category | Mass |
| Premium | |
| By Distribution Channel | Supermarket/Hypermarket |
| Specialty Stores | |
| Online Retail stores | |
| Other Distribution Channels | |
| By Geography | United Kingdom |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
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Europe Jeans Market Research FAQs
What is the current Europe Jeans Market size?
The Europe Jeans Market is projected to register a CAGR of 6.2% during the forecast period (2025-2030)
Who are the key players in Europe Jeans Market?
Living Craft GmbH & Co Kg, Gap Inc, H&M Group, Nudie Jeans Co. and Levi Strauss & Co are the major companies operating in the Europe Jeans Market.
What years does this Europe Jeans Market cover?
The report covers the Europe Jeans Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Jeans Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Jeans in Europe Industry Report
Statistics for the 2025 Europe Jeans market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Europe Jeans analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
