Market Share of Europe Ice Cream Industry
More companies, including Unilever PLC, Nestle SA, General Mills, Wells Enterprises, Inc. (Halo Top), and Mars Inc., are collaborating with large e-commerce platforms to improve brand visibility, improve their market presence, and further increase their market share in the European region. This includes ice cream giants making their own online portals active and catering to the requirements of the consumers effectively, including sales-promotion techniques such as discounts, offers, and other incentives for converting the majority of the customers into consumers.
Europe Ice Cream Market Leaders
Unilever PLC
Nestlé S.A.
Mars, Incorporated
Wells Enterprises, Inc. (Halo Top)
General Mills, Inc.
*Disclaimer: Major Players sorted in no particular order
