Europe Hair Care Market Size

European Hair Care Market Analysis

The Europe Hair Care Market size is estimated at USD 21.34 billion in 2024, and is expected to reach USD 24.02 billion by 2029, growing at a CAGR of 3.08% during the forecast period (2024-2029).

Consumer behavior towards maintaining a quality life makes Europe a potential market for innovations and launches in hair care products. Furthermore, veganism is rising among the new and old generations of European regions such as Germany, adding to the demand for organic vegan hair care products. Brands such as XMONDO, verb, and sun bum provide vegan and cruelty-free hair care products in the European market. In Europe, the usage of hair care products like hair oil is strongly driven by women of all age groups. Recently, an increase in hair oil usage was witnessed in the United Kingdom, owing to consumer awareness of its benefits. The ex-pat population is the major consumer of hair oil in the United Kingdom, driving the product's sales. According to the migration statistics published on the United Kingdom parliament's website, 6.0 Million (9% of the country's population) ex-pats were living in the United Kingdom in 2021.

Additionally, due to the climatic properties in Europe, hair care products such as shampoo, conditioners, and hair oils, including jojoba, argan, and avocado, are highly used for hair and skin applications, thus boosting the growth of the hair oil market in Europe. Owing to the factors above, manufacturers worldwide are using innovative strategies to promote their products in the European market. For instance, Brands such as Parachute, Goldwelland sky organics increased their brand awareness in the European market with the help of social media such as Instagram and VK using content marketing and targeted ads.