European Shampoo Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Europe Shampoo Market Size & Trends and it is Segmented By Form (Liquid Shampoo, Dry Shampoo, and Shampoo Bars), By Functionality (Antihairfall, Antidandruff, Multifunctionality, and Other functionalities), By Category (Conventional and Free-Form), By End User (Adults and Kids), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Salons, Convenience Stores, Drug Stores, Pharmacies, Online Stores, and Other Distribution Channels) and By Geography (United Kingdom, Germany, France, Italy, Spain, Russia and Rest of Europe). The market size and forecasts for the shampoo market are provided in terms of value (USD million) for all the above segments.

Europe Shampoo Market Size

Europe Shampoo Market Summary
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Europe Shampoo Market Analysis

The Europe Shampoo Market is expected to register a CAGR of 4.1% during the forecast period.

  • The demand for different types of shampoos for various hair-related problems with multifunctionality is expected to drive the shampoo market owing to the increasing prevalence of hair disorders such as hair fall, oily hair, and many others, thus meeting the consumer's challenges. The players have started customizing and introducing shampoo according to consumer needs, further boosting the market revenue. 
  • Additionally, companies are reaching out to consumers through various distribution channels, such as online and other distribution channels. For instance, according to an e-commerce database organization (2021), amazon is by far the biggest online store in Germany. Approximately 50% of all beauty brands in the country have their own online stores, and some also operate through Amazon stores.
  • One of the key elements that are leading to the growth of the Europes dry shampoo market has the unique selling point of removing oil from the scalp without the use of water is fueled by fast-paced lifestyles, long workdays, cold climate, particularly across Northern Europe and a preference for living in heavily polluted cities.
  • Moreover, consumers increasingly prefer items made with natural components. As a result of linking synthetic compounds such as sulfates and parabens to frizzy hair, flaky scalps, and split ends, they are being avoided by consumers. For instance, in January 2021, the Estée Lauder Companies Inc. (Aveda), the plant-powered hair care brand, announced that all of its hair care, hair color, body care, makeup, and aroma products are 100% vegan in response to the growing demand for cruelty-free hair care products.

Europe Shampoo Industry Overview

The Europe Shampoo market is highly competitive, with various international and domestic players. Some major global shampoo market players are L'Oréal SA, Unilever PLC, The Procter & Gamble Company, and Kao Corporation, among others. The key players have been embarking on partnerships, mergers and acquisitions, and product innovations as their key strategies to achieve consolidation and optimize their offerings. These players have been merging with local players to gain dominance in the local markets. In the market studied, established major brands that claim to be natural, organic, and involved in sustainable practices have been witnessed to achieve higher penetration across retail shelves and online channels.

Europe Shampoo Market Leaders

  1. L'Oreal SA

  2. The Procter & Gamble Company

  3. Kao Corporation

  4. Unilever PLC

  5. The Estee Lauder Companies Inc.

  6. *Disclaimer: Major Players sorted in no particular order
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Europe Shampoo Market News

  • September 2022, Estée Lauder Companies and Balmain entered a partnership to launch Balmain beauty, a line of luxury beauty products. Under the agreement, the companies will work together to develop, produce and distribute the product line that appeals to affluent consumers worldwide, including in Europe.
  • September 2021: Shiseido's Drunk Elephant expanded its distribution channels by introducing its product lines to Ulta beauty stores online and offline. The product line includes the brand's skincare range and hair care products, including CocominoGlossing Shampoo, CocominoMarula Cream Conditioner, and Wild Marula Tangle Spray, among others.
  • In August 2021, TRESemmé (Unilever PLC) announced the launch of its natural hair care range, Pro Pure, in the United Kingdom, available in three shampoo and conditioner pairings: Damage Recovery, Radiant Colour, and AirlightVolume. The company's United Kingdom website lists the ingredients for the Damage Recovery products, which include Macadamia Oil and Wheat Protein, to help repair hair damage and impart shine. The products are also dye-free and paraben-free.

Europe Shampoo Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Form
    • 5.1.1 Liquid Shampoo
    • 5.1.2 Dry Shampoo
    • 5.1.3 Shampoo Bars
  • 5.2 Functionality
    • 5.2.1 Antihairfall
    • 5.2.2 Antidandruff
    • 5.2.3 Multifunctionality
    • 5.2.4 Other Functionalities
  • 5.3 Category
    • 5.3.1 Conventional
    • 5.3.2 Natural/Free-Form (vegan, organic etc.)
  • 5.4 End-user
    • 5.4.1 Adults
    • 5.4.2 Kids
  • 5.5 Distribution Channel
    • 5.5.1 Hypermarkets/Supermarkets
    • 5.5.2 Specialty Stores
    • 5.5.3 Salons
    • 5.5.4 Pharmacies/Drug Stores
    • 5.5.5 Convenience Stores
    • 5.5.6 Online Retail Stores
    • 5.5.7 Other Distribution Channels
  • 5.6 Geography
    • 5.6.1 United Kingdom
    • 5.6.2 Germany
    • 5.6.3 Russia
    • 5.6.4 France
    • 5.6.5 Italy
    • 5.6.6 Spain
    • 5.6.7 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 L'Oreal S.A
    • 6.3.2 Wella Company (Briogeo Hair Care)
    • 6.3.3 The Procter & Gamble Company
    • 6.3.4 Unilever PLC
    • 6.3.5 The Estee Lauder Companies Inc.
    • 6.3.6 Kao Corporation
    • 6.3.7 Henkel AG & Company. KGaA
    • 6.3.8 Shiseido Co., Ltd.
    • 6.3.9 Beiersdorf AG
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Shampoo Industry Segmentation

The most popular hair care cosmetics category is shampoo, a basic hair care product. The shampoo is used to wash the scalp and hair by eliminating surplus sebum, dandruff, environmental dust, and product residue.

The Europe shampoo market is segmented by form, functionality, category, end user, distribution channel, and geography. By form, the market is segmented into Liquid Shampoo, Dry Shampoo, and shampoo bars). By functionality, the market is segmented into anti-hair fall, antidandruff, multifunctionality, and other functionalities. By category, the market is segmented into conventional and free-from). By end user, the market is segmented into adults and kids. By distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, pharmacies and drug stores, online stores, and other distribution channels. By geography, the market is segmented into the United Kingdom, France, Germany, Italy, Spain, Russia, and the rest of Europe. 

For each segment, the market sizing and forecast have been done based on value (in USD million).

Form Liquid Shampoo
Dry Shampoo
Shampoo Bars
Functionality Antihairfall
Antidandruff
Multifunctionality
Other Functionalities
Category Conventional
Natural/Free-Form (vegan, organic etc.)
End-user Adults
Kids
Distribution Channel Hypermarkets/Supermarkets
Specialty Stores
Salons
Pharmacies/Drug Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography United Kingdom
Germany
Russia
France
Italy
Spain
Rest of Europe
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Europe Shampoo Market Research FAQs

What is the current Europe Shampoo Market size?

The Europe Shampoo Market is projected to register a CAGR of 4.1% during the forecast period (2025-2030)

Who are the key players in Europe Shampoo Market?

L'Oreal SA, The Procter & Gamble Company, Kao Corporation, Unilever PLC and The Estee Lauder Companies Inc. are the major companies operating in the Europe Shampoo Market.

What years does this Europe Shampoo Market cover?

The report covers the Europe Shampoo Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Shampoo Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

European Shampoo Industry Report

Statistics for the 2025 Europe Shampoo market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Shampoo analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

European Shampoo Market Report Snapshots

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European Shampoo Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)