Europe Shampoo Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Shampoo Market is segmented By Product Type ( 2-in-1 Shampoo, Anti-Dandruff Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo, and Other Shampoo), By Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Drug Stores and Pharmacies, Online Stores, and Others) and By Geography

Market Snapshot

europe shampoo market summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.1 %

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Market Overview

Europe Shampoo market is projected to grow at a CAGR of 4.1% during the forecast period (2020 - 2025).

  • Growing awareness about hair care products through social media, magazines, and TV advertisements is encouraging consumers to purchase various hair care products especially anti-dandruff and medical shampoo.
  • Rising concerns over hair related issues, growing consumer inclination towards hair maintenance, and newly formulated product launchs are projected to remain prominent market trends.

Scope of the report

The Europe shampoo market is segmented by product type into 2-in-1 Shampoo, anti-dandruff shampoo, kids shampoo, a medicated shampoo, standard shampoo, and other shampoos. On the basis of the distribution channels, the market is segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, pharmacies and drug stores, online stores, and others. The study also involves the analysis of regions such as the United Kingdom, France, Germany, Italy, Spain, and rest of Europe.

By Product Type
2-in-1 Shampoo
Anti-Dandruff Shampoo
Kids Shampoo
Medicated Shampoo
Standard Shampoo
Other Shampoo
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe

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Key Market Trends

Rising Popularity of Herbal Shampoo

Organic and natural products are emerging as significant product segments in the European hair care market. With rising awareness regarding scalp-related issues and hair-fall, consumers are increasingly inclining towards herbal and natural hair care solutions. With evolving consumer needs for shampoo products comprising of natural ingredients, manufacturers are continuously expanding their product portfolio. For example, in 2019, Loreal launched a “new generation” of professional hair care products that are exclusively used in salons. These shampoos are natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100% naturally-derived ingredients. The product range is formulated with real flower and plant inclusions suspended. Moreover, the consumers are looking for shampoos infused with oils, included blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair.

Europe Shampoo Market1

Germany Holds a Significant Share in the Market

German people are stifled by high relative costs of hair treatments and a shortage of time. They are more interested in natural hair-care products. The ongoing wellness and sustainability trends in the region are driving surging consumer interest in natural hair care products. Younger consumers, in particular, are driving interest in sustainability and eco-friendliness, while consumers across demographics and a large section of the expat population are concerned about potential health risks created by the use of chemicals in products. Furthermore, the manufacturers are leveraging online platforms optimally, by selling their products through their own websites as well as by listing the products in the popular e-retailing websites, in order to improve their brand visibility and reachability of products.​

Europe Shampoo Market2

Competitive Landscape

The shampoo market is highly competitive, with the presence of various international and domestic players. The key players in the market are focusing on leveraging opportunities posed by emerging markets, to expand their product portfolio, thus, catering consumer's needs for various hair concerns. Some of the major players in the global shampoo market are, L'Oréal SA, Unilever PLC, The Procter & Gamble Company, Kao Corporation among others.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 2-in-1 Shampoo

      2. 5.1.2 Anti-Dandruff Shampoo

      3. 5.1.3 Kids Shampoo

      4. 5.1.4 Medicated Shampoo

      5. 5.1.5 Standard Shampoo

      6. 5.1.6 Other Shampoo

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Pharmacy and Drug Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Online Retail Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal S.A.

      2. 6.4.2 Colgate-Palmolive Company

      3. 6.4.3 The Procter & Gamble Company

      4. 6.4.4 Unilever PLC

      5. 6.4.5 Estee Lauder Companies Inc

      6. 6.4.6 Kao Corporation

      7. 6.4.7 Henkel AG & Company, KGaA

    5. *List Not Exhaustive

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Frequently Asked Questions

The Europe Shampoo Market market is studied from 2016 - 2026.

The Europe Shampoo Market is growing at a CAGR of 4.1% over the next 5 years.

L'Oreal SA, The Estee Lauder Companies Inc, The Procter & Gamble Company, Kao Corporation, Unilever PLC are the major companies operating in Europe Shampoo Market .

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