Europe Agricultural Machinery Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Europe's Agricultural Machinery Market is Segmented by Type (Tractors, Plowing and Cultivating Machinery, Planting Machinery, Harvesting Machinery, Sprayers, Irrigation Machinery, and Other Types) and Geography (Germany, Italy, United Kingdom, France, Spain, Russia, and Rest of Europe). The report offers market size and forecast in terms of value in USD million for the above segments.

Europe Agricultural Machinery Market Size

Europe Agricultural Machinery Market  Summary
Study Period: 2018 - 2028
CAGR: 6.3 %

Major Players

Europe Agricultural Machinery Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Agricultural Machinery Market Analysis

The European agricultural machinery market is expected to register a CAGR of 6.3% during the forecast period.

  • Agricultural machinery is expected to be increasing in the Europe region by increasing mechanization rates in European countries, which is expected to have a long-term impact. The other factors helping in the growth are shrinking land, and water resources and the shortage of labor force increases the demand for farm mechanization in European countries.
  • Tractor sales drive the growth in the agricultural machinery market in Europe. The tractor registrations have increased, According to European Agricultural Machinery Association (CEMA) 180,000 tractor registrations in 2021, which increased by 17% during the 2020-2021 period. Despite increased demand, raw material supply constraints remain, restraining production and leading to late deliveries.
  • Agriculture in the European Union was traditionally labor-intensive, characterized by many seasonal immigrant workers working on farm fields in the member states. However, an acute shortage of farm labor surfaced on the farm fields in the region. For instance, according to the German Association of Agricultural Employers (GLFA), the number of seasonal immigrant laborers during the peak harvest times in Germany fell drastically in the last few years. Thus, the shortage of labor has led to an increase in the usage of tractors in the region.

Europe Agricultural Machinery Industry Segmentation

Agricultural machinery includes the mechanical structures and devices used in farming or other agriculture. For the purpose of this report, the machinery used in agricultural operations has been considered. The report does not cover machinery used for industrial and construction purposes or multi-purpose tractors, machinery, and equipment used for agricultural and non-agricultural operations.

Europe's agricultural machinery market is segmented by type (tractors, plowing and cultivating machinery, planting machinery, harvesting machinery, sprayers, irrigation machinery, and other types) and geography (Germany, Italy, United Kingdom, France, Spain, Russia, and Rest of Europe). The report offers market size and forecast in terms of value in USD million for the above segments.

Less than 50 HP
50 to 100 HP
100 to 150 HP
Above 150 HP
Plowing and Cultivating Machinery
Cultivators and Tillers
Other Equipment
Irrigation Machinery
Sprinkler Irrigation
Drip Irrigation
Other Irrigation Machinery
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery
Mowers and Conditioners
Other Haying and Forage Machinery
United Kingdom
Rest of Europe

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Europe Agricultural Machinery Market Trends

This section covers the major market trends shaping the Europe Agricultural Machinery Market according to our research experts:

Increase in Demand for Mechanization

The European region is witnessing an increase in its integration with technology over the past few years in order to support sustainable agricultural practices in the region. For instance, The UK government is focusing on increasing farm mechanization to produce more with less impact on the environment. Tractors, being one of the essential agricultural machinery, have witnessed a huge growth potential in the market. Farmers in this region are increasingly keen on purchasing high-end tractors to work on larger fields as part of their effort to improve crop yields and boost farm efficiencies. 

According to CEMA Statistics, in 2021, the total number of agricultural tractor (greater than 50 HP) registrations was reported to be 162,377 as compared to its registrations of 140,604 in 2020. Also, the fastest-growing markets by country in 2021 for agriculture tractors were Austria and Belgium, which recorded 33% and 12% growth, according to CEMA. Therefore, the increased mechanization will help in the growth of agricultural machinery in the region.

Europe Agricultural Machinery Market: Registration of Tractors in Thousand units, Europe, 2020-2021

France Dominates the Market

France has been a pioneer in mechanizing the agricultural sector. It is an important country in the European market. Factors such as increasing total factor productivity in farming, reducing post-harvest loss, adding value to agricultural raw materials, and improving the quality of agricultural products are driving the market in the country. 

With well-equipped farm technology and higher levels of mechanization adoption, France witnessed a high yield from field crops and is able to cope with the growing agricultural demand in the country and its export commitments. Despite the recent cuts in subsidies, the French agricultural community still receives EUR 9 billion (over USD 10 billion), per year, through the EU’s Common Agricultural Policy (CAP).

France led the market in 2021, 36,053 tractors were registered in 2021 and an increase of 9.9% during the period between 2020 and 2021. According to Axema, in 2021, agricultural machinery manufacturers received increased orders from farmers benefiting from high crop prices due to a shortage of labor, easy availability of loans, and shortening replacement cycles. John Deere holds the majority market share in agricultural tractors in France, followed by New Holland and Fendt.

Europe Agricultural Machinery Market: Market Share in %, Geography, 2022

Europe Agricultural Machinery Industry Overview

The agricultural machinery market in Europe is slightly consolidated. It is one of the most developed markets globally, driven primarily by the presence of a large number of global players, such as John Deere, CNH Industrial, and AGCO Corporation. The companies operating in the market aim to strengthen their presence based on product features, pricing, quality, the scale of operations, and technological innovations.

Europe Agricultural Machinery Market Leaders

  1. CLAAS KGaA mbH

  2. Deere & Company

  3. Kubota Corporation

  4. AGCO Corporation

  5. CNH Industrial NV

*Disclaimer: Major Players sorted in no particular order

Europe Agricultural Machinery Market Concentration

Europe Agricultural Machinery Market News

  • January 2023: New Holland has revealed a prototype T7 Methane Power tractor that runs on a liquified version of the gas to give longer working times to fill. The new tractor has four times the fuel storage of the firm’s existing methane-powered T6, which utilizes compressed gas (CNG).
  • January 2022: John Deere & Co. has developed a new operator-less tractor for tilling the field and is able to address the challenge of labor shortages in the region.
  • June 2021: New Holland Agriculture also launched the new Stage V-compliant Boomer tractor range, which packs a bigger performance while maintaining its compact size. New features further improve the tractors’ efficiency and operator comfort.

Europe Agricultural Machinery Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Tractors

        1. Less than 50 HP

        2. 50 to 100 HP

        3. 100 to 150 HP

        4. Above 150 HP

      2. 5.1.2 Plowing and Cultivating Machinery

        1. Plows

        2. Harrows

        3. Cultivators and Tillers

        4. Other Equipment

      3. 5.1.3 Irrigation Machinery

        1. Sprinkler Irrigation

        2. Drip Irrigation

        3. Other Irrigation Machinery

      4. 5.1.4 Harvesting Machinery

        1. Combine Harvesters

        2. Forage Harvesters

        3. Other Harvesting Machinery

      5. 5.1.5 Haying and Forage Machinery

        1. Mowers and Conditioners

        2. Balers

        3. Other Haying and Forage Machinery

    2. 5.2 Geography

      1. 5.2.1 Germany

      2. 5.2.2 France

      3. 5.2.3 United Kingdom

      4. 5.2.4 Spain

      5. 5.2.5 Italy

      6. 5.2.6 Russia

      7. 5.2.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 CLAAS KGaA mbH

      2. 6.3.2 Deere & Company

      3. 6.3.3 Lely France

      4. 6.3.4 CNH Industrial NV

      5. 6.3.5 Kubota Corporation

      6. 6.3.6 AGCO Corporation

      7. 6.3.7 Same Deutz-Fahr

      8. 6.3.8 Yanmar Co. Ltd

      9. 6.3.9 Kuhn Group


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Europe Agricultural Machinery Market Research FAQs

The Europe Agricultural Machinery Market is studied from 2018 - 2028.

The Europe Agricultural Machinery Market is growing at a CAGR of 6.3% over the next 5 years.

CLAAS KGaA mbH, Deere & Company, Kubota Corporation, AGCO Corporation, CNH Industrial NV are the major companies operating in Europe Agricultural Machinery Market.

Europe Agricultural Machinery Industry Report

Statistics for the 2023 Europe Agricultural Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Agricultural Machinery analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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