Europe Agricultural Machinery Market - Growth, Trends, and Forecast (2020 - 2025)

The Europe Agricultural Machinery Market is segmented by tractors, Plowing and Cultivating Machinery, Planting Machinery, Harvesting Machinery, Harvesting Machinery, Sprayers,  Irrigation Machinery, and Others,

Market Snapshot

Study Period:

2015-2024

Base Year:

2019

Major Players:

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Market Overview

The European agricultural machinery market is expected to register a CAGR of 5.8% during the forecast period of 2019–2024. Germany is likely to witness a faster CAGR due to it’s increasing orders of agricultural machinery from domestic as well as international vendors. Factors like improved productivity through mechanization, and labor shortage, have led to the growth of the agriculture machinery demand. Technological innovation and precision farming are some of the areas that can be exploited for future opportunities.

Scope of the Report

For the purpose of this report, the machinery used in agricultural operations has been considered. The report does not cover machinery used for industrial and construction purposes, or multi-purpose tractors, machinery and equipment, used for both agricultural and non-agricultural operations.

Type
Tractors
Less than 50 HP
50 to 75 HP
76 to 100 HP
101 to 150 HP
Greater than 150 HP
Equipment
Plows
Harrows
Rotovators & Cultivators
Seed & Fertilizer Drills
Fertilizer Spreaders
Land Levelers
Other Equipment
Sprayers
Field-Crop Sprayers
Orchard Sprayers
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying & Forage Machinery
Mowers & Conditioners
Balers
Tedders & Rakes
Other Haying & Forage Machinery
Geography
Germany
France
United Kingdom
Spain
Italy
Russia
Poland
Austria
Rest of Europe

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Key Market Trends

Increasing Farm Mechanization driving Machinery Sales

According to CEMA(Conveyor Equipment Manufacturers Association), in 2016, more tractors under 50 HP were sold than in 2015. Additionally, a similar increase was realized for tractors above 250 HP, and between 150 HP and 175 HP. For all other categories, demand had decreased by up to 25% in 2016.  France, like the other European nations, has been a pioneer in mechanizing the agriculture sector and is an important part of the European market.   Farmers receive subsidies from the government in the form of direct payment, price supports, regulations (which set minimum prices by different characteristics), export subsidies, import barriers in the form of quotas, tariffs, etc. This further encourages the adoption of farm machinery, thereby, driving the demand for agricultural tractors in the country.

 

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Germany is expected to witness highest growth rate during the forecasted period(2019-2024)

Germany is one of the largest markets for agricultural machinery and implements in Europe. It is also one of the largest exporters of agricultural machinery in the world. The market for agricultural machinery in Germany is affected by factors like an optimized supply chain, productivity concern, experienced labor force and involvement of FDI in agriculture.  The country’s approximately 30,000 employees occupy roughly a third of all of Europe’s agri-machinery manufacturing capacity.  As per CEMA (Conveyor Equipment Manufacturers Association), the average size of a new tractor sold in Germany for the agricultural purpose during 2015, was around 155 HP, and every fifth tractor had more than 200 HP of engine power.  Hence due to government support and other favorable conditions,  there is expected to be high demand for agriculture machinery in the country. 

 

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Competitive Landscape

Agricultural machinery market in Europe has about 4500 manufacturing companies. The European agricultural machinery industry is one of the developed markets in the world, driven primarily by the presence of a large number of global players like John Deere, CNH Industrial, AGCO Corporation, etc., in the region. The companies here thrive to strengthen their base on the basis of product features, pricing, quality, scale of operation and technology innovation Companies in Germany particularly work for sustainable development and profitability.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Tractors

        1. 5.1.1.1 Less than 50 HP

        2. 5.1.1.2 50 to 75 HP

        3. 5.1.1.3 76 to 100 HP

        4. 5.1.1.4 101 to 150 HP

        5. 5.1.1.5 Greater than 150 HP

      2. 5.1.2 Equipment

        1. 5.1.2.1 Plows

        2. 5.1.2.2 Harrows

        3. 5.1.2.3 Rotovators & Cultivators

        4. 5.1.2.4 Seed & Fertilizer Drills

        5. 5.1.2.5 Fertilizer Spreaders

        6. 5.1.2.6 Land Levelers

        7. 5.1.2.7 Other Equipment

      3. 5.1.3 Sprayers

        1. 5.1.3.1 Field-Crop Sprayers

        2. 5.1.3.2 Orchard Sprayers

      4. 5.1.4 Harvesting Machinery

        1. 5.1.4.1 Combine Harvesters

        2. 5.1.4.2 Forage Harvesters

        3. 5.1.4.3 Other Harvesting Machinery

      5. 5.1.5 Haying & Forage Machinery

        1. 5.1.5.1 Mowers & Conditioners

        2. 5.1.5.2 Balers

        3. 5.1.5.3 Tedders & Rakes

        4. 5.1.5.4 Other Haying & Forage Machinery

    2. 5.2 Geography

      1. 5.2.1 Germany

      2. 5.2.2 France

      3. 5.2.3 United Kingdom

      4. 5.2.4 Spain

      5. 5.2.5 Italy

      6. 5.2.6 Russia

      7. 5.2.7 Poland

      8. 5.2.8 Austria

      9. 5.2.9 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 CLAAS KGaA mbH

      2. 6.3.2 Deere & Company

      3. 6.3.3 Lely France

      4. 6.3.4 CNH Industrial NV

      5. 6.3.5 Kubota Corporation

      6. 6.3.6 AGCO Corporation

      7. 6.3.7 Same Deutz-Fahr

      8. 6.3.8 Yanmar Co. Ltd

      9. 6.3.9 Kuhn Group

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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