Embedded AI Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Embedded AI Market is Segmented by Offering (Hardware and Software and Services), Hardware Type (CPUs, Gpus, Asics, Fpgas, and More), Deployment Mode (Edge, Cloud, and Hybrid), Data Type (Sensor Data, Image and Video Data, Numeric Data, and More), End-User Vertical (BFSI, IT and Telecommunication, Automotive, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Embedded AI Market Size and Share

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Embedded AI Market Analysis by Mordor Intelligence

The Embedded AI Market size is estimated at USD 12.07 billion in 2025, and is expected to reach USD 23.34 billion by 2030, at a CAGR of 14.10% during the forecast period (2025-2030). Growth stems from three interconnected shifts: 1) advanced semiconductor designs that embed neural-network accelerators directly on chips, 2) ultra-low-latency 5G networks that let devices collaborate without cloud dependence, and 3) enterprises’ urgency to process data on-device for privacy and real-time control. Hardware continues to anchor the Embedded AI market, yet software tools that compress, quantize, and orchestrate models across heterogeneous silicon are scaling faster than any other layer, pulling new service revenues into view. Demand for edge-first deployments is reinforced by regulatory scrutiny of data residency and the high cost of shuttling unfiltered sensor streams to centralized clusters. These tailwinds collectively ensure the Embedded AI market will keep outpacing overall semiconductor spending through the decade.

Key Report Takeaways

  • By offering, hardware held 61.3% of the Embedded AI market share in 2024, while software and services are on track for a 17.2% CAGR to 2030.
  • By hardware type, CPUs led with 34.3% revenue share in 2024; neuromorphic chips are poised for the fastest 16.6% CAGR.
  • By deployment mode, edge implementations accounted for 51.7% of the Embedded AI market in 2024; hybrid strategies show the highest projected 17.1% CAGR.
  • By data type, image and video workloads captured 40.6% of revenue in 2024; text and audio workloads are advancing at a 16.8% CAGR.
  • By end-user vertical, IT and telecommunication led with a 28.7% share in 2024, while automotive is expanding quickest at a 16.7% CAGR.
  • By geography, North America commanded 40.1% revenue in 2024; Asia-Pacific is projected to grow at 16.8% CAGR through 2030.
  • NVIDIA, Intel, and Qualcomm together controlled under one-quarter of the total 2024 revenue, underscoring a fragmented playing field where innovators such as BrainChip and Hailo continue to carve white-space niches.

Segment Analysis

By Offering: Software Acceleration Drives Market Evolution

Hardware retained 61.3% revenue in 2024, yet software and services are expanding at a 17.2% CAGR as toolchains become decisive in workload portability and lifecycle management. Vendors bundle pruning, quantization, and compiler toolsets to squeeze larger models onto shrinking die areas, making software a critical growth flywheel for the Embedded AI market. The segment’s rise reflects enterprise demands for quick model iterations and over-the-air updates that preserve device uptime. Service providers now monetise model-as-a-service contracts that keep inference pipelines evergreen. Meanwhile, hardware roadmaps increasingly align with open-source runtimes, blurring traditional silos and embedding software capability as a purchasing criterion. The interplay between optimized stacks and specialised silicon elevates overall Embedded AI market efficiency, reinforcing platform stickiness for chip vendors that integrate both layers.

While hardware dominance persists, product lifecycles are shortening. Chipmakers introduce yearly revisions that double TOPS-per-watt, forcing OEMs to refactor firmware to exploit new instructions. This dynamic ensures continuous pull for associated tool licenses and consultancy engagements, further amplifying software’s topline growth. In parallel, emerging SaaS platforms orchestrate swarm learning across fleets, letting edge devices share aggregated gradients without centralising raw data. Such license-based models enhance recurring revenue visibility across the Embedded AI market, supporting broader ecosystem capitalization.

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By Hardware Type: Neuromorphic Revolution Challenges Traditional Architectures

CPUs captured 34.3% revenue in 2024 by virtue of ubiquity and backward compatibility; however, neuromorphic chips lead the growth curve at 16.6% CAGR thanks to spike-driven computation that emulates synaptic efficiency. These event-based processors demonstrate energy draws measured in microwatts, enabling months-long battery life for noise-suppression earbuds or predictive-maintenance stickers. The switch from frame-based to temporal encoding reduces memory movement, a primary energy drain in conventional designs. GPUs remain essential for convolution-heavy imaging workloads, while FPGAs attract industrial buyers seeking field-upgradable logic to accommodate changing standards. ASICs dominate high-volume endpoints such as smart speakers, where per-unit cost dictates silicon selection.

NPUs and TPUs now ship inside mainstream smartphones, accelerating voice assistants and generative imaging on-device. Their inclusion reshapes bill-of-materials allocations, reallocating cost from baseband radios toward AI co-processors. Complementary accelerators like vision-processing units handle HDR demosaicing and object detection in parallel, easing CPU load. Collectively, this diversification expands the Embedded AI market size for edge silicon platforms, ensuring multiple architecture types can flourish without cannibalization during the forecast period.

By Deployment Mode: Hybrid Strategies Emerge as Optimal Architecture

Edge deployments represented 51.7% revenue in 2024, cementing on-device inference as the default for latency-critical tasks. Real-time demands in robotics, drones, and AR glasses mean compute must remain operational during network outages. Nevertheless, hybrid models exhibit the steepest growth at 17.1% CAGR, balancing deterministic edge processing with cloud-based retraining and fleet analytics. Retail chains, for instance, stream aggregate foot-traffic summaries to regional data lakes while preserving shopper privacy by discarding facial frames locally. This duality optimises bandwidth and regulatory compliance simultaneously.

Pure-cloud remains relevant for bursty workloads and global model rollouts, yet rising egress fees and sovereignty laws encourage partial repatriation of compute. MEC nodes positioned in carrier facilities further blur distinctions, enabling sub-5-millisecond hops between device and micro-data-center. Such architectures boost service availability without inflating device thermal envelopes. As OEMs refine task-placement heuristics, the Embedded AI market size for orchestration middleware grows in lockstep, stimulating partnership opportunities across telecom operators, hyperscalers, and silicon vendors.

Embedded AI Market: Market Share by Deployment Mode
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Note: Segment shares of all individual segments available upon report purchase

By Data Type: Vision Applications Drive Market Expansion

Image and video streams generated 40.6% of 2024 revenue as surveillance, automotive perception, and factory inspection depend on high-fidelity scene understanding. Convolutional backbones ingest frames at 30–120 fps, pushing TOPS requirements that justify dedicated accelerators and thus underpin the Embedded AI market. Vision pipelines increasingly incorporate transformer heads for long-range context, intensifying memory-bandwidth demands. Text and audio pipelines, although smaller today, are scaling fastest at 16.8% CAGR; voice pick-and-pack instructions in warehouses and LLM-powered customer kiosks highlight their commercial relevance.

Sensor fusion adds layers of complexity. Gyroscopes, LiDAR, and radar feed numeric and categorical arrays into late-stage model ensembles, enhancing robustness against visual occlusion. Chips capable of heterogeneous scheduling across vision DSPs, MAC arrays, and classical control cores become critical. Consequently, vendors that disclose deterministic latency bounds win preference in safety-critical procurement. The diversification of modalities elevates the total Embedded AI market share for flexible architecture suppliers able to switch context without expensive silicon duplication.

By End-user Vertical: Automotive Transformation Accelerates Adoption

IT and telecommunication maintained 28.7% revenue in 2024, applying embedded intelligence to optimise radio scheduling, anomaly detection, and customer-premise equipment. Automotive, however, advances at 16.7% CAGR through fleet electrification and autonomous-drive programs. Embedded inferencing steers lane-keeping, monitors driver fatigue, and manages battery thermal envelopes in real time, creating a sustained silicon refresh cycle within OEM platforms. Manufacturing follows closely, equipping machine-vision stations that flag defects within milliseconds, thereby reducing scrap rates.

Healthcare adopts prudently due to stringent validation, yet portable diagnostics and smart prosthetics illustrate the sector’s long-run potential. Energy utilities install grid-edge phasor units that predict transformer stress, minimising outages. Smart-city operators embed AI across lighting, waste, and emergency-response networks, each forming new revenue pools for service integrators. Collectively, cross-industry penetration cements the Embedded AI industry’s resilience against sector-specific cycles, widening addressable opportunities for suppliers that tailor reference designs to each regulatory and environmental requirement.

Geography Analysis

North America retained 40.1% revenue in 2024, fortified by domestic fabs, multibillion-dollar venture inflows, and early enterprise experimentation that accelerates pilot-to-production cycles. [3]Kif Leswing, “Harvard Dropouts Raise USD 120 Million to Take on NVIDIA’s AI Chips,” CNBC, cnbc.com Federal incentives channel capital into advanced packaging lines, reducing exposure to overseas wafer capacity and assuring supply continuity for defense-grade edge devices. Universities and start-ups alike benefit from this ecosystem density, funneling patents into silicon tape-outs at a record pace.

Asia-Pacific delivers the steepest trajectory at 16.8% CAGR, leveraging large-scale manufacturing, state-sponsored AI strategies, and explosive IoT rollouts. China’s industrial-scale non-binary processor program exemplifies sovereign ambition to localize critical compute while raising energy-efficiency bars. Japan and South Korea emphasize automotive sensors and collaborative robotics, whereas India’s telecom giants pilot rural-edge diagnostics that leapfrog fixed-line constraints.

Europe maintains regulatory influence, mandating privacy-by-design and explainability, which favors embedded over cloud-centric inference. Germany’s Industrie 4.0 guidelines push neuromorphic trials in machine tools; France funds sovereign edge AI stacks compatible with Gaia-X data-spaces. Latin America and the Middle East and Africa still trail on revenue but unlock greenfield deployments in agriculture, yield-monitoring, and grid balancing, foreshadowing a second-wave adoption cycle once connectivity expands. This mosaic of regional priorities ensures diversified revenue streams across the Embedded AI market, insulating suppliers from isolated macro shocks.

Embedded AI Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The Embedded AI market features moderate fragmentation: no single supplier holds even a 15% revenue slice, and the combined top five remain below 35%. NVIDIA leverages CUDA ecosystems to dominate general-purpose inference, Intel advances neuromorphic R&D, while Qualcomm integrates NPU blocks into cellular SoCs targeting handset volumes. Parallel to these giants, BrainChip’s event-based Akida, Hailo’s Hailo-8, and Innatera’s Pulsar focus on microwatt-class efficiency, carving moats where power budgets trump TOPS bragging rights.

Strategic activity centers on vertical integration. NXP’s Kinara acquisition embeds vision DSPs into its automotive controllers, compressing supply chains and capturing software margins. Qualcomm’s purchase of Edge Impulse aligns developer tooling with Snapdragon silicon, lowering friction for appliance OEMs. Start-ups pursue compute-in-memory and wafer-level stacking to crash cost curves; Rain AI’s RISC-V partnership claims 50× matrix-multiply efficiency gains, hinting at future disruption potential. [4]Andrei Santalo, “Rain and Andes Partnership RISC-V,” Rain AI, rain.ai

Suppliers increasingly license hardened IP blocks so customers can spin custom ASICs under tight confidentiality, helping regional fabs meet sovereign-compute mandates. Meanwhile, open-source frameworks extend vendor-neutral APIs, enabling cross-generation model portability and reducing customer lock-in. These dynamics collectively steer the Embedded AI market toward a coopetitive equilibrium where ecosystem depth, not just transistor counts, dictates sustainable advantage.

Embedded AI Industry Leaders

  1. NVIDIA Corporation

  2. Intel Corporation

  3. Advanced Micro Devices, Inc.

  4. Qualcomm Incorporated

  5. NXP Semiconductors N.V.

  6. *Disclaimer: Major Players sorted in no particular order
Embedded AI Market Concentration
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Recent Industry Developments

  • June 2025: China commenced mass production of the first industrial-scale non-binary AI chip developed at Beihang University.
  • May 2025: Innatera unveiled Pulsar, the inaugural mass-market neuromorphic microcontroller for sensor-edge use cases.
  • March 2025: Qualcomm closed its acquisition of Edge Impulse, expanding its embedded-AI software reach.
  • February 2025: NXP Semiconductors purchased Kinara for USD 307 million, bolstering its automotive AI portfolio.
  • January 2025: Groq partnered with GlobalFoundries to scale production of its Language Processing Units.
  • December 2024: Syntiant completed the USD 150 million acquisition of Knowles’ Consumer MEMS Microphones business.

Table of Contents for Embedded AI Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in edge computing deployments
    • 4.2.2 Rapid advances in AI accelerator hardware
    • 4.2.3 Proliferation of connected IoT devices
    • 4.2.4 Expansion of 5G and ultra-low-latency networks
    • 4.2.5 Emergence of on-sensor AI event-based vision
    • 4.2.6 Open-source RISC-V ISA driving custom chips
  • 4.3 Market Restraints
    • 4.3.1 High implementation and integration costs
    • 4.3.2 Data privacy and cyber-security concerns
    • 4.3.3 Scarcity of AI-optimized embedded-software talent
    • 4.3.4 Thermal/power limits for continuous edge inference
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Industry Attractiveness – Porter’s Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Key Use Cases and Case Studies
  • 4.9 Impact of Macroeconomic Factors on the Market

5. MARKET SIZE AND GROWTH FORECASTS (VALUES)

  • 5.1 By Offering
    • 5.1.1 Hardware
    • 5.1.2 Software and Services
  • 5.2 By Hardware Type
    • 5.2.1 CPUs
    • 5.2.2 GPUs
    • 5.2.3 ASICs
    • 5.2.4 FPGAs
    • 5.2.5 NPUs/TPUs
    • 5.2.6 Neuromorphic Chips
    • 5.2.7 Other Accelerators
  • 5.3 By Deployment Mode
    • 5.3.1 Edge (On-Device)
    • 5.3.2 Cloud
    • 5.3.3 Hybrid
  • 5.4 By Data Type
    • 5.4.1 Sensor Data
    • 5.4.2 Image and Video Data
    • 5.4.3 Numeric Data
    • 5.4.4 Categorical Data
    • 5.4.5 Text and Audio Data
    • 5.4.6 Others
  • 5.5 By End-user Vertical
    • 5.5.1 BFSI
    • 5.5.2 IT and Telecommunication
    • 5.5.3 Automotive
    • 5.5.4 Retail and E-Commerce
    • 5.5.5 Manufacturing
    • 5.5.6 Energy and Utilities
    • 5.5.7 Transportation and Logistics
    • 5.5.8 Healthcare and Life Sciences
    • 5.5.9 Government and Defense
    • 5.5.10 Smart Cities
    • 5.5.11 Other End-user Verticals
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Chile
    • 5.6.2.4 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 India
    • 5.6.4.3 Japan
    • 5.6.4.4 South Korea
    • 5.6.4.5 Singapore
    • 5.6.4.6 Malaysia
    • 5.6.4.7 Australia
    • 5.6.4.8 Rest of Asia-Pacific
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 United Arab Emirates
    • 5.6.5.1.2 Saudi Arabia
    • 5.6.5.1.3 Turkey
    • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 South Africa
    • 5.6.5.2.2 Nigeria
    • 5.6.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 NVIDIA Corporation
    • 6.4.2 Intel Corporation
    • 6.4.3 Advanced Micro Devices, Inc.
    • 6.4.4 Qualcomm Incorporated
    • 6.4.5 NXP Semiconductors N.V.
    • 6.4.6 Renesas Electronics Corporation
    • 6.4.7 STMicroelectronics N.V.
    • 6.4.8 Texas Instruments Incorporated
    • 6.4.9 Arm Ltd.
    • 6.4.10 Samsung Electronics Co., Ltd.
    • 6.4.11 MediaTek Inc.
    • 6.4.12 Rockchip Electronics Co., Ltd.
    • 6.4.13 Kneron, Inc.
    • 6.4.14 Hailo Technologies Ltd.
    • 6.4.15 Mythic, Inc.
    • 6.4.16 SiFive, Inc.
    • 6.4.17 Lattice Semiconductor Corporation
    • 6.4.18 Synaptics Incorporated
    • 6.4.19 CEVA, Inc.
    • 6.4.20 Rohm Co., Ltd.
    • 6.4.21 Infineon Technologies AG
    • 6.4.22 T-Head (Alibaba Group Holding Ltd.)
    • 6.4.23 Tenstorrent Inc.
    • 6.4.24 Graphcore Ltd.
    • 6.4.25 Blaize, Inc.

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 White-Space and Unmet-Need Assessment
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Global Embedded AI Market Report Scope

Embedded AI integrates artificial intelligence directly into hardware or software systems. This allows devices to perform intelligent tasks locally without depending on external cloud computing. By merging machine learning, neural networks, and other AI technologies with embedded systems such as microcontrollers, sensors, or edge devices, embedded AI facilitates real-time data processing, decision-making, and automation, even in resource-constrained environments. Its applications span smart appliances, autonomous vehicles, IoT devices, and industrial automation.

The embedded AI market is segmented by offering (hardware and software & services), by data type (sensor data, image, and video data, numeric data, categorial data, and others), by end-user vertical (BFSI, IT & telecommunication, retail & ecommerce, manufacturing, energy & utilities, transportation & logistics, healthcare & life sciences, and other end-user verticals), and by geography (North America, Europe, Asia, Australia and New Zealand, Latin America, and Middle East & Africa). 

The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

By Offering Hardware
Software and Services
By Hardware Type CPUs
GPUs
ASICs
FPGAs
NPUs/TPUs
Neuromorphic Chips
Other Accelerators
By Deployment Mode Edge (On-Device)
Cloud
Hybrid
By Data Type Sensor Data
Image and Video Data
Numeric Data
Categorical Data
Text and Audio Data
Others
By End-user Vertical BFSI
IT and Telecommunication
Automotive
Retail and E-Commerce
Manufacturing
Energy and Utilities
Transportation and Logistics
Healthcare and Life Sciences
Government and Defense
Smart Cities
Other End-user Verticals
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Chile
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Singapore
Malaysia
Australia
Rest of Asia-Pacific
Middle East and Africa Middle East United Arab Emirates
Saudi Arabia
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
By Offering
Hardware
Software and Services
By Hardware Type
CPUs
GPUs
ASICs
FPGAs
NPUs/TPUs
Neuromorphic Chips
Other Accelerators
By Deployment Mode
Edge (On-Device)
Cloud
Hybrid
By Data Type
Sensor Data
Image and Video Data
Numeric Data
Categorical Data
Text and Audio Data
Others
By End-user Vertical
BFSI
IT and Telecommunication
Automotive
Retail and E-Commerce
Manufacturing
Energy and Utilities
Transportation and Logistics
Healthcare and Life Sciences
Government and Defense
Smart Cities
Other End-user Verticals
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Chile
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Singapore
Malaysia
Australia
Rest of Asia-Pacific
Middle East and Africa Middle East United Arab Emirates
Saudi Arabia
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is the current value of the Embedded AI market?

The market stands at USD 12.07 billion in 2025 and is projected to more than double by 2030.

Which segment of the Embedded AI market is growing fastest?

Software and services exhibit the highest growth at a 17.2% CAGR as enterprises prioritise toolchains that optimise on-device models.

Why are neuromorphic chips gaining traction?

They emulate brain-style spikes, achieving microwatt-class power draw that extends battery life for sensor-edge devices.

How does 5G influence Embedded AI adoption?

5G’s ultra-low latency lets edge devices cooperate with nearby servers for heavier analytics without compromising real-time safety functions.

Which region will lead Embedded AI growth through 2030?

Asia-Pacific is forecast to grow at 16.8% CAGR, propelled by large-scale manufacturing and aggressive state-sponsored AI programs.

What is the biggest barrier for small enterprises adopting Embedded AI?

High integration costs—including compliance, software customization, and workforce training—remain the foremost hurdle for resource-constrained firms.

Page last updated on: July 5, 2025