Oman E-commerce Market Size

Oman E-commerce Market Analysis

The Oman E-commerce Market size is estimated at USD 0.66 billion in 2024, and is expected to reach USD 1.24 billion by 2029, growing at a CAGR of 13.54% during the forecast period (2024-2029).

Oman's population exceeds 4.61 million, with an internet penetration rate of over 80%. The e-commerce sector in Oman has seen significant growth recently, fueled by factors like increasing internet usage, rising smartphone ownership, and a growing young demographic. As online shopping gains popularity for its convenience, businesses are realizing the vast opportunities in e-commerce in Oman.

While e-commerce activity in the private sector is currently limited, the government is actively promoting digital society and e-government services through the Information Technology Authority (ITA). The government's Vision 2040, as outlined in the National Digital Economy Program, focuses on three main pillars: digital government, digitalizing businesses, and digital society. Key executive programs under this initiative include government digital transformation (2021-2025), e-commerce, artificial intelligence, advanced technologies, space, and the digital industry. The government's initiatives to use digitalization are encouraging people, which will help the growth of the market between 2024 and 2029.

Moreover, Omani online shoppers predominantly purchase clothing, airline tickets, beauty products, and hotel services. China remains the top destination for cross-border online shopping, particularly for items like furniture, machinery, and construction materials. There is a growing trend among businesses, especially Omani-owned SMEs and entrepreneurs, to leverage social media to promote and sell their products. The main challenge in the e-commerce market lies in changing consumer mindsets, as many still prefer buying directly from physical stores.