E-commerce Market in Oman - Market trend, Growth and Opportunities (2020 - 2025)

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The E-commerce market in Oman accounts to only 1% of total sales. It is still a nascent market and have ample opportunities to grow in future. On the other hand, global e-commerce market is about to reach US$ 2 trillion by 2020 and have a share of 7.8% of all sales. In developed nations, e-commerce share ranges from 45-80%. China and India have seen a revolution in e-commerce industry in past decade. Many companies are established during this time and became billion dollar companies.

In Oman, More than 20% of the population made at least One (1) online purchase in 2014. Despite Oman has one of the highest smart phone usage in Middle East region, only 8% of the population did mobile shopping. Most of the items purchased online in Oman are groceries and music. However, more than 1/4th of the population of Oman still purchases products from foreign websites.

High smartphone penetration has helped e-commerce to grow in Oman and neighboring GCC countries. Oman and UAE has 2nd highest smartphone penetration in gulf region after Qatar which has 79% penetration.

The biggest hurdle in e-commerce market is changing the mindset of people. Customer want to buy products directly from shops. As per the survey conducted by Mordor Intelligence, we found that customers want to touch and feel the product through which they perceive the quality of the product.

During e-shopping Oman Consumers spend most money on:

  • Clothing
  • Airlines
  • Groceries(Food)
  • Travel
  • Beauty Care
  • Medicine
  • Coupons
  • Hotels

Important factors influencing consumer preferences in Oman:

  • Ease of Use
  • Pricing
  • Customer Service
  • Financial Inclusion

Major deterrents influencing consumer buying patterns in Oman:

  • Inability to touch and see the products
  • Security Concerns
  • Impersonal Shopping Experience.

What the report offers:

The study elucidates the situation of Oman and predicts the growth of its E-commerce Industry. Report talks about growth, market trends, progress, challenges, opportunities, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the E-commerce sector of Oman. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by various types’ E-commerce available in the country.

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