E-book Market Share

Market Share of E-book Industry

The e-book market is fragmented, with many independent authors and publishers, while certain players account for a majority share of the market. Amazon's KDP and Apple's iBooks Author dominate the e-books market. Key players in the market adopt strategies, such as joint ventures and partnerships with small and regional publishers, to gain higher market shares.

• In March 2022, a Series B financing round was held by the British edtech company Perlego to generate USD 38.2 million for the international expansion of its textbook subscription service.
• In September 2022, Book.io reported that it had finalized a seed investment round with Ingram Content Group ("Ingram"), one of the largest book distributors in the world, with access to millions of titles and tens of thousands of publishers.

Ebook Market Leaders

1. Amazon.com, Inc.

2. Rakuten Kobo Inc.

3. Apple Inc.

4. Barnes & Noble, Inc.

5. Smashwords Inc.

*Disclaimer: Major Players sorted in no particular order