Digital Experience Monitoring Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 2.61 Billion |
| Market Size (2030) | USD 6.19 Billion |
| CAGR (2025 - 2030) | 18.82% |
| Fastest Growing Market | North America |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Digital Experience Monitoring Market Analysis
The Digital Experience Monitoring Market size is estimated at USD 2.61 billion in 2025, and is expected to reach USD 6.19 billion by 2030, at a CAGR of 18.82% during the forecast period (2025-2030).
Enterprises are turning to digital experience monitoring (DEM) to tackle user performance challenges and gain insights into diverse networking technologies. DEM merges application performance management (APM) with end-user experience monitoring (EUEM), providing a holistic view of an organization's application and service effectiveness.
- As a real-time monitoring tool, DEM empowers IT operations teams to swiftly resolve user issues without causing network disruptions. Furthermore, DEM can augment existing APM and network performance monitoring (NPMD) technologies. Together, they deliver a comprehensive view, with DEM shedding light on user experiences.
- The surge in global mobile app usage has opened vast opportunities, especially in mobile app monitoring. By monitoring mobile applications, businesses can boost performance, refine interfaces, and enhance functionality, leading to improved user experiences and reduced churn rates.
- Companies are increasingly adopting advanced mobile app monitoring solutions. These tools not only facilitate in-depth feasibility analyses of mobile offerings but also provide immediate insights into app performance and user behavior, guiding informed decisions on enhancements and new features.
- Furthermore, as technologies like artificial intelligence and cloud computing proliferate, leading market players must consistently innovate and adapt to stay pertinent.
- In July 2024, New Relic, a prominent intelligent observability platform, unveiled its AI-driven, fully integrated digital experience monitoring (DEM) solution. This cutting-edge tool aims to optimize app performance and avert disruptions in digital experiences. Offering comprehensive visibility and real-time analysis across mobile, web, and AI applications, the solution empowers organizations to elevate digital experiences at every touchpoint. Notable features include New Relic's mobile user journeys, mobile logs, and enhanced session replay capabilities.
- Navigating the intricate landscape of modern digital ecosystems poses challenges for digital experience monitoring. Organizations grapple with diverse platforms, devices, and network environments, potentially hindering market growth.
Digital Experience Monitoring Market Trends
Cloud to Witness Significant Growth
- Flexibility, affordability, and alignment with modern innovation trends power the cloud-based system. Businesses, seeking scalability and flexibility in managing their digital experiences, have shifted market segmentation towards cloud-based solutions. Compared to their on-premises counterparts, cloud-based monitoring tools are cheaper to create and deliver, allowing providers to offer competitive pricing to customers.
- The volatile digital landscape favors cloud-based solutions for their rapid response and adaptability, solidifying their dominance in the digital experience monitoring market. Additionally, the cloud's capacity to swiftly scale production up or down enables providers to efficiently meet fluctuating demand.
- Various channels, including online platforms and direct sales, facilitate the distribution of cloud-based solutions, broadening their reach and accessibility.
- Cloud-based solutions stand out for their straightforward deployment and user-friendly nature, attracting a diverse clientele from small businesses to large enterprises.
- As per the European Commission, in 2024, the European Union boasted around 26.1 million small and medium-sized enterprises (SMEs). With the majority of these enterprises experiencing significant growth, cloud-based solutions have emerged as the preferred choice globally. Their agility in responding to market demands and offering advanced monitoring tools underscores their dominance in the segment, propelling the growth of the digital experience monitoring market.
- For instance, in April 2024, Zscaler, Inc. unveiled innovations - ZDX Copilot, Hosted Monitoring, and Data Explorer - to its Zscaler Digital Experience™ (ZDX™) service. The AI-driven ZDX Copilot analyzes and leverages insights from over 500 trillion daily data points across users, devices, networks, and applications, equipping IT operations, service desks, and security teams with crucial digital experience and performance insights.
North America is Expected to Witness the Growth
- North America, with its cutting-edge digital infrastructure and a culture steeped in innovation, stands tall as the leader in the Digital Experience Monitoring market. Major players like Riverbed Technology, AppDynamics (a subsidiary of Cisco), and Dynatrace are at the forefront, crafting state-of-the-art digital monitoring solutions for sectors ranging from finance and e-commerce to healthcare and telecommunications. Bolstered by a robust trade network, North American firms effortlessly cater to clients spanning the globe.
- In May 2024, Riverbed unveiled its latest AI-driven observability platform, designed to enhance digital experiences. Alongside this, the company rolled out a suite of new solutions and a cohesive agent, all anchored in an open architecture. Building on its extensive repository of full-fidelity data, Riverbed's enhanced observability features empower IT teams to navigate visibility challenges, especially in realms like public cloud, Zero Trust, SD-WAN architectures, and the evolving landscape of remote work.
- North America's leadership is further solidified through strategic alliances among its corporate titans. Notably, partnerships between cloud platforms and software firms amplify the reach and adaptability of monitoring solutions.
- Central to the triumph of North American firms is their unwavering commitment to customer satisfaction. By delivering bespoke and effective solutions tailored to individual client needs, these companies cultivate loyalty and forge enduring relationships, solidifying their dominance in the digital experience monitoring arena. With a blend of cutting-edge technology, strategic partnerships, and a customer-centric approach, North American firms lead the Digital Experience Monitoring market.
- Highlighting this trend, in October 2024, Dynatrace revealed that Deutsche Telekom IT, the software backbone of the prominent telecommunications giant Deutsche Telekom, has turned to Dynatrace to enhance its digital service performance, ensuring customers enjoy seamless and personalized experiences.
Digital Experience Monitoring Industry Overview
Market leaders like Broadcom Inc, Dynatrace LLC, GlassBox, AppDynamics LLC, and New Relic Inc are leveraging technological innovations to carve out a competitive edge.These innovations, especially in emerging technologies like cloud computing and AI, are reshaping industry trends.
Responding to these shifts, top vendors are not only enhancing their current software but also rolling out cutting-edge solutions to meet evolving customer demands.
Market leaders are employing robust strategies, including acquisitions and partnerships, to bolster their competitive stance. Yet, as the concentration of these firms is set to rise significantly in the coming years, challenges loom. Short product development cycles and high entry barriers are pivotal factors shaping this semi-consolidated market landscape.
For instance, In October 2024, Riverbed unveiled Riverbed Aternity, a groundbreaking solution that integrates observability into devices utilizing Intel's Thunderbolt and Wi-Fi technologies. This innovative offering merges Aternity's sophisticated analytics and user experience insights with Intel's Connectivity Analytics SDK, which delivers telemetry data for devices equipped with Intel's technologies. By broadening visibility beyond traditional PCs and laptops, this solution empowers IT teams to enhance the digital experience for users.
Digital Experience Monitoring Market Leaders
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Broadcom Inc.
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Dynatrace LLC
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GlassBox
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AppDynamics LLC
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New Relic Inc
- *Disclaimer: Major Players sorted in no particular order
Digital Experience Monitoring Market News
- September 2024: Datadog announced the general availability of Datadog Monitoring for Oracle Cloud Infrastructure (OCI), which enables Oracle customers to monitor enterprise cloud-native and traditional workloads on OCI with telemetry in context across their infrastructure, applications and services. With this launch, Datadog helps customers migrate with confidence from on-premises to cloud environments, execute multi-cloud strategies and monitor AI/ML inference workloads.
- February 2024: Cisco unveiled a innovative new product on the Cisco Observability Platform, Digital Experience Monitoring (DEM) which offers enhanced application experience, enabling technologists to utilize new DEM capabilities in hybrid and cloud environments. The latest DEM application now has Real User Monitoring (RUM) and Session Replay features to provide in-depth analysis of browser and mobile app performance and effective troubleshooting of session-related problems.
Digital Experience Monitoring Industry Segmentation
Digital experience monitoring (DEM) is an IT management technology that measures performance and helps IT and IT operations teams resolve issues by monitoring the health of all systems between end users and applications.
The digital experience monitoring market is segmented by type (synthetic monitoring and synthetic transaction monitoring (STM) tools, real user monitoring (RUM) tools, application performance monitoring (APM) tools, network performance monitoring and diagnostics (NPMD) tools, endpoint monitoring tools), offering (software, services [managed services, professional services l]), deployment type (on-premises, cloud), enterprise size (SMES, large enterprises) end-user (BFSI, media and entertainment, government, IT and telecommunication, healthcare, retail and E-commerce, travel & hospitality, other end users), geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.
| By Type | Synthetic Monitoring and Synthetic Transaction Monitoring (STM) Tools | ||
| Real User Monitoring (RUM) Tools | |||
| Application Performance Monitoring (APM) Tools | |||
| Network Performance Monitoring and Diagnostics (NPMD) Tools | |||
| Endpoint Monitoring Tools | |||
| By Component | Software | ||
| Services | Professional Services | ||
| Managed Services | |||
| By Deployment | Cloud | ||
| On Premises | |||
| By Enterprise Size | SMES | ||
| Large Enterprises | |||
| By End-User | IT & Telecom | ||
| BFSI | |||
| Healthcare | |||
| Retail and E-commerce | |||
| Government | |||
| Media & Entertainment | |||
| Travel & Hospitality | |||
| Other End users | |||
| By Geography*** | North America | ||
| Europe | |||
| Asia | |||
| Australia and New Zealand | |||
| Latin America | |||
| Middle East and Africa | |||
Digital Experience Monitoring Market Research FAQs
How big is the Digital Experience Monitoring Market?
The Digital Experience Monitoring Market size is expected to reach USD 2.61 billion in 2025 and grow at a CAGR of 18.82% to reach USD 6.19 billion by 2030.
What is the current Digital Experience Monitoring Market size?
In 2025, the Digital Experience Monitoring Market size is expected to reach USD 2.61 billion.
Who are the key players in Digital Experience Monitoring Market?
Broadcom Inc., Dynatrace LLC, GlassBox, AppDynamics LLC and New Relic Inc are the major companies operating in the Digital Experience Monitoring Market.
Which is the fastest growing region in Digital Experience Monitoring Market?
North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Digital Experience Monitoring Market?
In 2025, the North America accounts for the largest market share in Digital Experience Monitoring Market.
What years does this Digital Experience Monitoring Market cover, and what was the market size in 2024?
In 2024, the Digital Experience Monitoring Market size was estimated at USD 2.12 billion. The report covers the Digital Experience Monitoring Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Digital Experience Monitoring Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Digital Experience Monitoring Industry Report
Statistics for the 2025 Digital Experience Monitoring market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Digital Experience Monitoring analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
