Denmark Software As A Service (SaaS) Market Size
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 0.57 Billion |
| Market Size (2030) | USD 1.02 Billion |
| CAGR (2025 - 2030) | 12.54% |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Denmark Software As A Service (SaaS) Market Analysis
The Denmark Software As A Service Market size is estimated at USD 0.57 billion in 2025, and is expected to reach USD 1.02 billion by 2030, at a CAGR of 12.54% during the forecast period (2025-2030).
- Driven by technological advancements and evolving consumer behaviors, Denmark's Software as a Service (SaaS) market is witnessing robust growth. As reported by HC Andersen Capital in January 2024, Danish SaaS companies boasted average and median returns of approximately 6% and 4%, respectively, signaling a positive trend in share prices. Additionally, the median Annual Recurring Revenue (ARR) multiple climbed to 3.3x by the end of January 2024, a rise from 3.0x in December 2023.
- Small and medium-sized enterprises (SMEs) in Denmark are increasingly adopting cloud services, seeking cost-effective solutions to optimize their operations, thereby fueling the SaaS market's expansion.
- Major players, notably Microsoft, are making substantial investments in data centers and cloud infrastructure, bolstering the availability and reliability of SaaS offerings in Denmark. A prime example is Microsoft's new sustainable data center zone, poised to enhance local service capabilities.
- Denmark's rigorous compliance with the EU's General Data Protection Regulation (GDPR) enforces strict data protection and privacy standards. This poses challenges for SaaS providers, particularly those outside the EU, as they navigate local regulations on data storage and processing.
- The COVID-19 pandemic acted as a catalyst for the SaaS market, with businesses ramping up investments in cloud computing. Highlighting the trend, Danish SaaS companies like Templafy and Fullview secured notable funding rounds of USD 60 million in 2020 and USD 1.66 million in November 2021, respectively. Given the post-pandemic landscape, such investments are anticipated to surge further.
Denmark Software As A Service (SaaS) Market Trends
Healthcare to Hold Significant Share
- Driven by advancements in digital technology and a vibrant startup ecosystem, Denmark is rapidly establishing itself as a pivotal hub for Software as a Service (SaaS) solutions, especially in the healthcare domain.
- In Denmark's healthcare landscape, a digital-first ethos prevails: 99% of citizens access Electronic Health Records, and 84% engage with telemedicine services. This digital milieu nurtures healthtech startups, which collectively garnered a remarkable USD 835 million in 2023. Bolstering this momentum, the Danish government, through initiatives like the Digitalisation Strategy, champions the integration of automation and AI technologies to elevate service delivery (source: Danish Government).
- Denmark's forefront in healthcare AI and SaaS is exemplified by innovative startups: Corti, an AI platform, aids healthcare providers by analyzing patient interactions for enhanced care delivery, securing USD 60 million in Series B funding in 2023; Hedia, specializing in diabetes management, leverages AI to tailor personalized care strategies, boosting patient outcomes.
- With robust government backing, a dynamic startup ecosystem, and substantial investments in digital health technologies, Denmark emerges as a prime landscape for healthcare SaaS applications. These elements collectively position Denmark as a frontrunner in global healthtech innovation.
5G is Expected to Hold a Major Market Demand
- In Denmark, the fusion of Software as a Service (SaaS) with 5G technology is set to revolutionize connectivity and spur innovation across diverse sectors. This synergy paves the way for breakthroughs in fields ranging from healthcare (think telemedicine) to manufacturing (envision smart factories) and logistics (imagine real-time tracking).
- Currently, over 97% of Denmark enjoys 5G coverage, with expectations of further expansion in the coming years. The introduction of 5G SA (5G standalone) brings forth network slicing, empowering service providers to craft multiple virtual networks tailored to distinct customer requirements. This innovation bolsters the delivery of SaaS solutions, allocating dedicated resources for varied applications or user groups, thereby elevating service quality and reliability.
- Mobile data consumption in Denmark is on the rise, with a notable 13.6% uptick from the first half of 2022 to the same period in 2023. This surge amplifies the demand for a robust and high-capacity digital infrastructure. Such trends underscore the critical need to meld SaaS solutions with cutting-edge 5G networks, aligning with the shifting expectations of consumers (source: TDC NET).
- In a landmark move, TDC NET, in partnership with Ericsson, unveiled Denmark's inaugural 5G Standalone (SA) network in August 2023. This pivotal shift from non-standalone to standalone technology not only bolsters the regional 5G landscape but also ushers in benefits like reduced latency, heightened efficiency, and optimized spectrum use. Furthermore, it lays the groundwork for futuristic applications, including self-driving vehicles, telemedicine, and automated industries.
- Overall, the integration of Software as a Service (SaaS) with 5G technology in Denmark represents a significant advancement in digital infrastructure. As companies continue to adopt these technologies, they will likely unlock new opportunities for growth and efficiency in an increasingly digital world.
Denmark Software As A Service (SaaS) Industry Overview
The Denmark Software As A Service (SaaS) market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Zendesk, Inc., Siteimprove A/S, Pleo Technologies ApS, and others.
The combination of digital transformation, supportive government initiatives, a thriving startup ecosystem, infrastructure investments, and the integration of emerging technologies are key drivers behind the robust growth of the SaaS market in Denmark. This multifaceted approach positions Denmark favorably within the global SaaS landscape, ensuring continued expansion in the coming years.
Denmark Software As A Service (SaaS) Market Leaders
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Zendesk, Inc.
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Siteimprove A/S
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Pleo Technologies ApS
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Templafy A/S
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Falcon.io A/S
- *Disclaimer: Major Players sorted in no particular order
Denmark Software As A Service (SaaS) Market News
- July 2024: Telenor Denmark partnered with CSG for cloud-native SaaS transformation. Telenor Denmark chose CSG‘s cloud-native, software-as-a-service (SaaS) platforms to drive its influence into the future. This transformation charges Telenor Denmark’s omnichannel monetisation, improves business efficiency and future-proofs the B2C and B2B customer experience.
- February 2024: Aegir Insights, a leading provider of decision-making software, data, and intelligence for the offshore wind sector, has raised EUR 8.5 million (USD 8.92 million) in Series A funding, led by Seaya Andromeda with the participation of Climentum Capital. The company will use the funds to develop the next generation of its web platform, encompassing decision software, data, and intelligence products for the offshore wind industry.
Denmark Software As A Service (SaaS) Industry Segmentation
Software as a service (SaaS) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. Any kind of SaaS business including subscription-based service, web-based software, and hosted software application can benefit from this marketing strategy.
The denmark software as a service (SaaS) market is segmented by deployment (public cloud, private cloud, hybrid cloud), by enterprises (SMEs, large enterprises), by end-user vertical (IT and telecom, BFSI, retail, healthcare, manufacturing, other end-user verticals). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Deployment | Public Cloud |
| Private Cloud | |
| Hybrid Cloud | |
| By Enterprise | SMEs |
| Large Enterprises | |
| By End-user Vertical | IT and Telecom |
| BFSI | |
| Retail | |
| Healthcare | |
| Manufacturing | |
| Other End-user Verticals |
Denmark Software As A Service (SaaS) Market Research Faqs
How big is the Denmark Software As A Service Market?
The Denmark Software As A Service Market size is expected to reach USD 0.57 billion in 2025 and grow at a CAGR of 12.54% to reach USD 1.02 billion by 2030.
What is the current Denmark Software As A Service Market size?
In 2025, the Denmark Software As A Service Market size is expected to reach USD 0.57 billion.
Who are the key players in Denmark Software As A Service Market?
Zendesk, Inc., Siteimprove A/S, Pleo Technologies ApS, Templafy A/S and Falcon.io A/S are the major companies operating in the Denmark Software As A Service Market.
What years does this Denmark Software As A Service Market cover, and what was the market size in 2024?
In 2024, the Denmark Software As A Service Market size was estimated at USD 0.50 billion. The report covers the Denmark Software As A Service Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Denmark Software As A Service Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Denmark Software As A Service (SaaS) Industry Report
Statistics for the 2025 Denmark Software As A Service (SaaS) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Denmark Software As A Service (SaaS) analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
