Market Trends of Comic Book Industry
Digital Comic Books are Expected to Hold Significant Share of the Market
- Digital comics have been increasing in popularity for years. But when comic fanatics found themselves reliant on digital credentials during the pandemic, digital comics in libraries took off. So too, did Comics Plus, the digital comics medium that has risen back to life as a benefit to libraries and schools as part of upstart provider LibraryPass. Library Pass's Comics Plus service suggests readers access to more than 20,000-plus digital comics, manga, and graphic novels through schools and libraries. The service is easy for readers: users can access the entire collection through a phone, tablet, or browser with a library card or school ID. And there are no wait times or hold lists; log in and start browsing and reading.
- The players in the market are collaborating to develop new digital comic books. For instance, in March 2023, Image Comics, BOOM! Studios, Archie Comics, and more are partnering with GlobalComix, a ComiXology alternative promoting digital comic book, graphic novel, and manga reading and distribution. As GlobalComix readies to launch a brand-new mobile app, CBR can exclusively announce the platform is partnering with Image Comics, NBM Graphic Novels, Archie Comics, TOKYOPOP, BOOM! Studios and more to expand their digital comics catalog and community
- Further, in September 2022, A new series of digital comic books of Motu-Patlu was introduced to create awareness among the youthful generation about the importance of taxes in a fun manner. Finance Minister Nirmala Sitharaman released the digital comic books on the occasion of the Finance Minister's Award Ceremony 2022 in New Delhi. The comic book was released in five languages - English, Hindi, Tamil, Telugu, and Gujarati developed by Income Tax Department.
- Similarly, in 2022, McDonald's USA joined forces with WEBTOON, one of the world's largest digital comic platforms, to shine a light on Asian Pacific American (APA) voices via a weekly comic series called Drawing on Heritage. Set in the digital comic book world, four famous APA WEBTOON artists bring their powerful and intimate experiences to life through creative stories that celebrate and acknowledge the diverse community for APA Heritage Month.McDonald's is a brand that so many cultures share in common and often offers up organically in series in anime and webtoons - and the company is delighted to partner with them to emphasize these stories of creativity, joy, and strength that will inspire audiences worldwide.
- According to Population Reference Bureau, Globally, about 25 percent of the world is under 15 years of age, and 10 percent is over 65 years of age. Africa has the youngest population worldwide. On the continent, 40 percent of the population is below 15 years, and less than four percent are above 65, indicating low life expectancy in several countries. In Europe, on the other hand, a higher share of the population is above 65 years than the population under 15. Such huge young age populations would push the market players to develop new comics according to young age population preferences and capture the market share.
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North America is Expected to Hold Significant Share of the Market
- North America is expected to hold a significant share of the comics market worldwide. The vast presence of comic book stores has played an important role in boosting the product's sales in the region. As of 2022, the top-selling frontlist children's book in the United States of America was Oh, the Places You'll Go! By Dr. Seuss, with 482.35 thousand copies sold. However, many diverse languages are predominant in this region; thus, the demand for books in regional languages is higher than in other language books. The demand for e-books is also increasing owing to the penetration of high-speed Internet in countries of this region.
- Comic books have endured decades of transformation in mediums of entertainment. Kids around the region have grown up reading comics like Spiderman, Asterix, and Teen Titans, regardless of the digital wave hitting against the moderately scarce readership of literature. Regardless, considering the massive fan base of goliaths like DC Comics and Marvel Comics, it is safe to say that most individuals have grown up reading comics at one point or another. These factors are driving the market growth over the last few years.
- The players in the market are releasing various new comic books to expand their market presence. For instance, in August 2023, DC Comics confirmed that all four of the publisher's collaborations with WEBTOON would soon be available in print as graphic novel collections in comic book stores. The first DC WEBTOON comic, Batman: Wayne Family Adventures, was released, bringing fans into a new era of superhero adventures. Since then, three more joint series have been launched -- millions of readers can discover new stories with their old favorites in various genres, including comedy, horror, and mystery. And DC announced that it will transform the beloved webcomics into graphic novels to reach an even wider audience.
- Further, in August 2022, Electronic Arts Inc. and Marvel Entertainment collaborated. They brought a new cast of FIFA Ultimate Team (FUT) heroes to the pitch in EA SPORTS FIFA 23, reimagined and inspired by Marvel Comics. This partnership between two of the world's most extensive entertainment brands had some of the game's fan favorites to the game and honored their larger-than-life cult hero quality alongside the amazing artists at Marvel.
- In January 2023, Legible Inc. announced that it has collaborated with King Features Syndicate, a Division of Hearst Entertainment & Syndication, to become its first online content distributor to readers in Canada. King Features is a premier distributor and producer of the world's most iconic intellectual possessions, with a portfolio that is one of the longest-running customer products programs in the sector, including world-renowned pop culture brands such as Moomin, Flash Gordon, The Phantom, Hägar the Horrible, Prince Valiant, Popeye Cuphead and Mandrake the Magician.
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