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China Sports Drink Market is segmented by Packaging (PET Bottles and Cans); and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Channels).
China sports drink market is projected to witness a CAGR of 4.76% in the forecast period (2020-2025).
China sports drink market is segmented by packaging into PET bottles and cans. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other channels. Other distribution channels include vending machines and pharmacies.
|By Packaging Type|
|By Distribution Channel|
|Online Retail Stores|
|Other Distribution Channels|
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Rising adoption of sports drinks, by lifestyle users and casual users, owing to the rise in the importance of pre-workout and post-workout supplements, is expected to drive the growth of the market in the years to come. Chinese consumers are getting influenced toward supplementation and are investing heavily in fitness. Convenience in the consumption of sports drinks, such as ready-to-drink products with recognizable ingredients and advanced formulation, is the key to success for the developing landscape in the region.
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The market for functional beverages is increasing at a fast rate, as consumers are paying more attention to staying healthy. In the developed markets, beverages are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The country is strongly influenced by consumer's focus on protein, wellness, natural, and ‘free from’ trends. The consumer segments driving the growth of the market include aging consumers looking for vitality, millennials who are willing to try new products with wellness benefits, and busy consumers seeking ‘quick health".
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The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives, so as to make their product unique among the existing products. Some of the major players in the china sports drink market include AJE Group, PepSico Inc, The Coca-Cola Company, Lucozade, DANONE, Staminade, among others.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Packaging Type
5.1.1 Bottle (Pet/Glass)
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 AJE Group
6.4.2 PepSico Inc
6.4.3 The Coca-Cola Company
6.4.7 Otsuka Pharmaceutical Co. Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability