China Energy Drink Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.22 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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China Energy Drink Market Analysis
China's energy drink market is expected to register a CAGR of 5.22% during the forecast period.
- Energy drinks are rising in popularity in China, especially among young consumers, due to their claims of improving performance, endurance, and alertness. At the same time, long and erratic working hours and the increasing occurrence of social gatherings drive consumers toward consuming energy drinks in China.
- Consumers greatly prefer energy drinks with lower sugar content and natural ingredients amid rising health consciousness. Market players are also experimenting with natural ingredients within their portfolios to meet the energy, taste, and size requirements of the ever-evolving consumers in the country. Brands are coming up with new flavors to compete with existing competition. Thus all such factors are anticipated to support the demand and consumption of energy drinks in the Chinese market over the coming years.
China Energy Drink Market Trends
This section covers the major market trends shaping the China Energy- Drinks Market according to our research experts:
Rising Health Awareness Supporting Market Demand
- Consumers in the Chinese energy drinks market are placing more demand for the inclusion of additives and stimulants in energy drinks, which are commonly used in most gyms. The demand is higher amongst the younger generation and gym goers. The main factor driving the demand for energy drinks is that they act as an energy booster, enhancing both physical and mental performance.
- The Chinese market is witnessing many local energy drinks brands gaining consumers via effective distribution strategies and an affordable alternative to established and major brands. Furthermore, brands are focusing on targeting young consumers interested in sports, health, fashion, etc. Thus, these factors support the consumption of energy drinks in the Chinese market.
Consumers Inclination Toward Sugar-Free Energy Drinks
- Consumers are increasingly becoming health conscious due to rising rates of lifestyle diseases and are adopting an active lifestyle, which is placing demand for sugar-free energy drinks. According to the International Diabetes Federation (IDF), in 2021, around 140.87 million people had diabetes in China, which is likely to rise to 174.43 million by 2045.
- Due to the high prevalence of diabetes in the country, consumers are becoming more aware of the importance of a healthy diet and an active lifestyle. Thus, consumers are opting for low-calorie, low-sugar, or sugar-free energy drinks. Consumers are actively trying to avoid consuming sugary drinks to prevent the harmful effects of excessive sugar intake.
- Additionally, changes in consumer preferences for reduced or no-sugar products induce energy drink manufacturers toward product innovation. These manufacturers are, in turn, developing a range of novel products to meet the accelerating demand for such products. Moreover, private-label companies are also entering the market to meet the demand for healthier alternatives in the beverage category, competing with the top brands. These factors are fueling market growth for energy drinks in the Chinese market.
China Energy Drink Industry Overview
The Chinese energy drink market is fragmented and competitive, with a number of players focusing on following different marketing strategies such as new product launches, mergers & acquisitions, and investment in research and development, etc. Prominent market players include Red Bull, Monster, Burn, RockStar Inc., PepsiCo., etc. Market players are launching drinks in different flavors to attract consumers and enhance their market share.
China Energy Drink Market Leaders
Taisho Pharmaceutical California, Inc.
Dali Foods Group
Amway (China) Co., Ltd.
Red Bull GmbH.
Monster Beverage Corporation
*Disclaimer: Major Players sorted in no particular order
China Energy Drink Market News
- November 2021: Jianlibao Group launched a "super energy drink" in China, jointly developed with China Food Fermentation Industry Research Institute (CFFIRI). The company claims that the product includes small molecular peptides, including collagen peptides, wheat oligopeptides, and soybean peptides, that enhance immunity, promote and maintain normal cell metabolism, repair damaged cells, and help athletes add sports vitality and return to a good state.
- April 2021: Tonino Lamborghini launched an energy drink in China with a licensing agreement with New Awaken Limited. Tonino Lamborghini company is already present with three branded hotels and the home furnishings and tiles line. A license was signed with the Chinese company New Awaken Limited for the production and marketing of the Tonino Lamborghini Energy Drink, with three new recipes and packs adapted to the customers and tastes of the Dragon Country.
China Energy Drink Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Distribution Channels
5.1.1 Supermarkets/ Hypermarkets
5.1.2 Pharmacies and Drug Stores
5.1.3 Convenience/Grocery Stores
5.1.4 Online Retail Stores
5.1.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Red Bull
6.3.2 Monster Energy Company
6.3.3 Taisho Pharmaceutical California, Inc.
6.3.4 Daly Foods Group
6.3.5 Hangzhou Wahaha Group Co.,Ltd.
6.3.6 Coca-Cola
6.3.7 PepsiCo.
6.3.8 Southland Trade Company Ltd.
6.3.9 Otsuka Pharmaceutical
6.3.10 Eastroc Super drink
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. ABOUT US
China Energy Drink Industry Segmentation
An energy drink contains stimulant compounds, usually caffeine, marketed as providing mental and physical stimulation. They may or may not be carbonated and contain sugar, other sweeteners, herbal extracts, taurine, and amino acids.
The Chinese energy drink market is segmented by distribution channel into supermarkets/hypermarkets, pharmacies and drug stores, convenience/grocery stores, online retail stores, and other distribution channels.
The report offers market size and forecasts for energy drinks in value (USD million) for all the above segments.
| By Distribution Channels | |
| Supermarkets/ Hypermarkets | |
| Pharmacies and Drug Stores | |
| Convenience/Grocery Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
China Energy Drink Market Research FAQs
What is the current China Energy Drinks Market size?
The China Energy Drinks Market is projected to register a CAGR of 5.22% during the forecast period (2024-2029)
Who are the key players in China Energy Drinks Market?
Taisho Pharmaceutical California, Inc., Dali Foods Group, Amway (China) Co., Ltd., Red Bull GmbH. and Monster Beverage Corporation are the major companies operating in the China Energy Drinks Market.
What years does this China Energy Drinks Market cover?
The report covers the China Energy Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the China Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Chinese Energy Drink Industry Report
Statistics for the 2024 Chinese Energy Drink market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Chinese Energy Drink analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
