China Premium Motorcycle Helmet Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The China Premium Motorcycle Helmet Market is segmented by Material Type (Fiber Glass, Plastics, and Other Material Types), Distribution Channel (Offline and Online), and End User (Commuters and Racers)

Market Snapshot

Market_Overview
Study Period: 2018 - 2026
Base Year: 2020
CAGR: >5 %

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Market Overview

The China Premium Motorcycle Helmet Market is projected to grow with a CAGR of more than 5% during the forecast period.

  • The premium motorcycle helmet market in China is expected to grow steadily, by 2025. Factors, such as an increase in the sale of premium motorcycles in the country, and the end-users’ preference and awareness toward enhanced safety and comfort, offered by premium helmets, are driving the market.
  • Since China is the most populated country in the world, where investments in public transportation may not suffice for mobility requirements, the country depends on mopeds, scooters, and motorcycles. Although the development of the motorcycle industry in the country has begun comparatively late (motorcycles were not popular in the country until the 1950s), presently, China is one of the largest motorcycle producing countries in the world. The increase in motorcycle production is driven by the increasing demand from both domestic and international markets.
  • The sale of premium motorcycles is rising in China, despite a ban on two-wheelers in some provinces of the country, where the use of two-wheelers on city roads is restricted. Despite the regulations constraining motorcycles, sales in China increased by 2.2%, to 17.73 million units, in 2019, when compared to 15.57 million units in 2018.

Scope of the report

The China premium motorcycle helmet market covers the latest trends and technological development and provides analysis on the market demand by material type, distribution channel, end-user, and market share of major premium motorcycle helmet manufacturing companies in China.

By Material Type
Fiber Glass
Plastics
Other Material Types
By Distribution Channel Type
Offline
Online
By End User Type
Commuters
Racers

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Key Market Trends

Increasing Demand for Racer Premium Motorcycle Helmets

The sales of premium motorcycles have also been increasing in China despite stringent regulations and bans on two-wheelers in the country for a few years in the country. There are laws in many cities in China that restrict the use of two-wheelers on city roads. Despite rules constraining the use of motorcycles, the sale of two-wheelers in the country has recorded an increase. Among the numbers, most two-wheeler vehicles imported in the country were premium motorcycles with engine displacement over 800cc.

Chinese motorcycles are exported to other regions apart from Asia such as Africa, the Middle East, South America, and even in the United States. Although acceptance of Chinese motorcycle sales in the United States is low. Although Chinese motorcycles less costly as compared to a motorcycle manufactured in Europe, and North America, as Chinese motorcycles are smaller and lighter.

key market trend 1

Supportive government regulations in the Market

In 2020, the Chinese Ministry of Public Security (MPS) launched a new campaign "one helmet, one belt," which will come into effect from June. Under this law government has mandated scooter riders to wear helmets and for car drivers to fasten their seatbelts.

According to the China Bicycle Association, there are around 200 motorcycle manufacturers in Chinaandabout 250 million electric bikes on Chinese roads and about 38 million in Jiangsu. In May 2018 a new standard was issued to improve the regulation of e-bikes. This standard is being phased in commencing from April 2019. According to that any vehicle which has a speed limit of 25 km/h will be considered a bicycle and it is not liable to registration, licensing and does not require helmets. China's electric motorcycles market is marked by many local companies which are producing electric motorcycle and mopeds for the local market.

In addition to this, there is an increase in the interest of sports bikes in the country which has the approx cost of USD 20,000, which includes a luxury tax of almost the value of the bike. These bikes are mostly owned by people living away from the motorcycle restricted zones, mostly in small towns, because of the low stringency in-laws and regulations governing motorcycle.

With the increasing demand for bikes over 600 cc, Chinese manufacturers are also making an effort in developing and promoting these bikes. In light of all these events, the demand for superbikes is also expected to increase over the forecast period, which is, in turn, boosting the market for premium motorcycle helmets.

key market trend 2

Competitive Landscape

The china premium motorcycle helmet market is consolidated in which some of the prominent companies in the market are SHOEI, AGV, and Arai. Companies are collaborating with other market participants and launching new products in the market to stay ahead in the competition. For instance

  • In 2019, SENA Technologies, Inc. has joined hand with SHOEI for the SRL2 communication system for the GT-Air II helmet. After installation, the SRL2 communication system is undetectable from the outside of the helmet. The device provides various features to the riders as they can chat over 8-way Bluetooth intercom, listen to music, hear GPS directions, and take calls.
  • In April 2019, Arai Helmets launched new open-face helmets, RAM-X. This new product has a VAS-Z shield system, with a lower pivot point that allows the shell to be smoother in the temple area, improving the helmet’s ability to slide more smoothly.
  • In January 2019, LS2 Helmets has signed a contract with Supercross rider, Kyle Chisholm, for 2019 and 2020. During this period, Kyle will be using the LS2 helmet.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Material Type

      1. 5.1.1 Fiber Glass

      2. 5.1.2 Plastics

      3. 5.1.3 Other Material Types

    2. 5.2 By Distribution Channel Type

      1. 5.2.1 Offline

      2. 5.2.2 Online

    3. 5.3 By End User Type

      1. 5.3.1 Commuters

      2. 5.3.2 Racers

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 AGV

      2. 6.2.2 Shoei Co. Ltd

      3. 6.2.3 Arai Helmet Ltd

      4. 6.2.4 Shark Helmets

      5. 6.2.5 LS2 Helmets

      6. 6.2.6 SPIRIT (HK) Sports Co. Ltd

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The China Premium Motorcycle Helmet Market market is studied from 2018 - 2026.

The China Premium Motorcycle Helmet Market is growing at a CAGR of >5% over the next 5 years.

AGV, Shoei Co. Ltd, Arai Helmet Ltd, Shark Helmets, LS2 Helmets are the major companies operating in China Premium Motorcycle Helmet Market.

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