Organic food products are of particular interest among the food products for a Chinese consumer with increasing awareness regarding the benefits of organic products and growing disposable income. According to the Organic Trade Association, in 2017, organic packaged food sales in China grew by 18.6% from 2016 and organic beverage sales grew by 17.1% during the same period. In 2018, the organic packaged food consumption was USD 3,265.7 million which increased to USD 3,775.4 million in 2019 and the organic beverage consumption increased from USD 49.4 million to USD 56.2 million during the same period. Rising disposable income levels and a growing consumer focus on product quality and food safety are also encouraging consumers to trade up to organic products, particularly in the wake of a number of recent food safety scandals. This, in turn, will boost the biopesticides market during the forecast period, as biopesticides are extensively used for organic crops.

Chinese farmers are ditching chemical agriculture for reasons of personal health, ecological protection, and economic motives, propped up by a range of state supports. Chinese consumers are keen to sink their teeth into chemical-free food, primarily for health reasons. In response to food safety concerns and China’s ecological crisis, various levels of government in China now provide a wide range of support to the organic farm. They range from covering the cost of organic certification to finding land, funding on-farm infrastructure and organic fertilizers, to training and marketing assistance. According to the Research Institute of Organic Agriculture (FiBL), in 2016 the organic land in China was 2.2 million ha which increased to 3.1 million ha in 2018. In response to the growing need to meet food sufficiency and the importance of safe farming practices, the organic food industry is growing exponentially which drives the biopesticide market.