Market Trends of Chile Cosmetics Products Industry
Hair Styling and Coloring Products are in Trend
- Due to evolving fashion trends and an aging population, which is increasingly mindful of looking tremendous and young, hair styling products are in high demand. Hair styling items such as hair cream, wax, hair gel, hair oil, and related products are gaining traction, especially among the younger population. Increased incidence of grey hair among the young working population due to stress and improper diet primarily drives the hair coloring market. Moreover, hair styling product companies are providing hair styling products for everyday usage to acquire market dominance.
- For instance, in January 2022, L'Oréal announced the launch of its latest beauty tech innovations ahead of CES 2022, reinventing hair coloration with two user-design breakthrough innovations dedicated to transforming the experience for consumers and in hair salons for professionals.
- Coloright and Colorsonic, a 2022 CES innovation awards honoree, reinvented the hair coloring experience through user-design breakthroughs at home and in the salon across many countries, including Chile. The hair styling product offerings will expand in the coming years, with people becoming more mindful of their appearance.
Understand The Key Trends Shaping This Market
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Supermarkets/Hypermarkets are the most preferred Distribution Channel
- Supermarket/hypermarket chains often provide consumers with complimentary beauty treatments and other attractive offers. Further, Young consumers in Chile prefer to buy beauty and cosmetics products from international brands in supermarkets/hypermarkets as they are easily accessible by most consumers.
- Furthermore, supermarkets in Chile are built with unique and large-scale subdivisions, including groceries, fashion, beauty and cosmetics, electronics, etc., promising an outstanding shopping experience to the customers.
- For instance, in April 2022, Olay and Pantene announced their partnership with Walmart to launch their boosters for skin and hair products. They also claim that these boosters offer personalized solutions to cater to consumers' needs. Hence, all the factors mentioned above positively drive the market in the Country.
