Argentina Beauty and Personal Care Products - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Argentina Beauty and Personal Care Products Market is segmented by Personal Care Products (Hair Care Products (Shampoo, Conditioner, and Others), Skin Care Products (Facial Care Products, Body Care Products, and Lip Care Products), Bath and Shower Products, Oral Care (Toothbrushes, Toothpaste, Mouthwashes and Rinses, and Others), Men's Grooming Products and Deodorants and Antiperspirants, Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip, and Nail Make-up Products and Hair Styling and Coloring Products), By Category (Premium Products and Mass Products), and Distribution Channel ( Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels and Others).

Market Snapshot

market sum
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.21 %
CAGR (2020-2025): 7.21%

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Market Overview

Argentina Beauty and Personal Care Products Market is expected to register a CAGR of 7.21%, during the forecast period, 2020 - 2025.

  • Argentinian economy was beginning to show signs of recovery, with a slight improvement in real wages, and most of the beauty and personal care categories registered growth in retail volume sales.
  • With consumers increasingly turning to the internet for advice on beauty and personal care products, the influence of digital channels has grown lucratively. The purchasing decisions of consumers in Argentina are highly influenced by social media, as they follow vlogs, bloggers, and influencers for the information on products and application techniques.


Scope of the Report

Argentina's beauty and personal care market is segmented by personal care products, and cosmetics/make-up products. The personal care section is divided into hair care products, skincare products, bath and shower products, oral care, men's grooming products, and deodorants and antiperspirants. The hair care is further segmented into shampoo, conditioner, and others. Skin Care products includes facial care products, body care products, and lip care products. Oral care section comprises of toothbrushes, toothpaste, mouthwashes and rinses, and others. Cosmetics/Make-up Products section includes facial cosmetics, eye cosmetic products, lip, and nail make-up products and hairstyling and coloring products. The market is also segmented based on category including premium products and mass products. Based on the Distribution channel, the market is divided into specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others).

Personal Care Products
Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower Products
Oral Care
Mouthwashes and Rinses
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair styling and coloring products
By Category
Mass Products
Premium Products
Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels

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Key Market Trends

Hair Care Products Witness a Significant Share in Argentina Beauty and Personal Care Products Market

In beauty and personal care market, hair care is one the prominent segment, which has various types of products, which include hair color, shampoo, hair conditioner, hair oil, and hair styling products. Moreover, with the growing population, the market of hair care in Argentina has grown more actively with the growing demand for the products. By the rising demand, the key players of the industry such as L'Oreal and Revlon are establishing an e-commerce platform for dominating the demand of potential buyers across the globe and attaining the huge market share. 

trend 1

Rising Demand for Organic Cosmetic Products

Argentina is a useful source of flora and fauna, mostly used in natural beauty products and a growing Argentine export products. Argentina is also known for its wines and is now also using the Vitis viniferas complex found in grapes as an antioxidant. In Argentina natural cosmetics products has witnessed a significant growth in the cosmetics market as the consumer are looking toward a healthier lifestyles through the use of organic products. Consequently, these perceptions have given rise to a demand for natural additives and ingredients used in cosmetics. Moreover, an ageing population that has greater access to organic products have also driven the growth of the organic cosmetics market.

trend 2

Competitive Landscape

The Argentina beauty and personal care products market is fragmented. Some of the major players in the beauty and personal care products market in Argentina are Shiseido, Beiersdorf AG, L'Oreal Group, Procter & Gamble, The Estée Lauder Companies Inc., and Unilever, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Personal Care Products

      1. 5.1.1 Hair Care Products

        1. Shampoo

        2. Conditioners

        3. Others

      2. 5.1.2 Skin Care Products

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Bath and Shower Products

      4. 5.1.4 Oral Care

        1. Toothbrushes

        2. Toothpaste

        3. Mouthwashes and Rinses

        4. Others

      5. 5.1.5 Men's Grooming Products

      6. 5.1.6 Deodorants and Antiperspirants

    2. 5.2 Cosmetics/Make-up Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair styling and coloring products

    3. 5.3 By Category

      1. 5.3.1 Mass Products

      2. 5.3.2 Premium Products

    4. 5.4 Distribution Channel

      1. 5.4.1 Specialist Retail Stores

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Convenience Stores

      4. 5.4.4 Pharmacies/Drug Stores

      5. 5.4.5 Online Retail Channels

      6. 5.4.6 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal Group

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 Beiersdorf AG

      4. 6.4.4 Unilever

      5. 6.4.5 The Estee Lauder Companies Inc.

      6. 6.4.6 Shiseido

      7. 6.4.7 Mary Kay

      8. 6.4.8 Avon Products, Inc

      9. 6.4.9 Alticor

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Argentina Beauty and Personal Care Products market is studied from 2016 - 2026.

The Argentina Beauty and Personal Care Products is growing at a CAGR of 7.21% over the next 5 years.

The Argentina Beauty and Personal Care Products is valued at 7.21% in 2026.

L'Oreal Group, Procter & Gamble, Beiersdorf AG, Unilever, Shiseido are the major companies operating in Argentina Beauty and Personal Care Products.

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