Argentina Beauty & Personal Care Products Market Size
| Study Period: | 2018 - 2028 |
| CAGR: | 7.23 % |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
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Argentina Beauty & Personal Care Products Market Analysis
The Argentine beauty and personal care products market is expected to register a CAGR of 7.23% during the forecast period 2022-2027.
The COVID-19 pandemic’s control measures, such as the closure of workplaces, non-essential establishments, and leisure venues, as well as enforced home isolation, had a negative influence on the Argentine economy, resulting in lower consumer purchasing power and greater unemployment rates. In 2020, this resulted in a negative impact on sales in many categories of beauty and personal care. Furthermore, the initial period of the outbreak witnessed a reduction in key usage occasions for products such as color cosmetics and fragrances. Additionally, direct sellers and online e-commerce platforms performed well across several beauty and personal care categories in 2020.
Over the medium term, as consumers become more conscious of health and hygiene, it is expected that the sales of the personal care products segment would witness an acceleration as compared to the cosmetics segment.
Argentina Beauty & Personal Care Products Industry Segmentation
Beauty and personal care products include any product that is applied on the external part of the body, such as skin, nails, hair, lips, and external genital organs, or oral hygiene such as teeth and mucous membrane of the oral cavity, to make them clean, protect from germs, prevent bad odor, change in appearance, and keep in good condition. The Argentine beauty and personal care products market is segmented by product type into personal care products and cosmetics/make-up products. The personal care products segment is further segmented into skincare products, bath and shower, oral care, men's grooming products, and deodorants and antiperspirants. Based on distribution channels, the market is segmented into specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels. Based on category, the market is segmented into mass and premium. The report offers market size and forecasts in value (USD million) for the above segments. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
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Argentina Beauty & Personal Care Products Market Trends
This section covers the major market trends shaping the Argentina Beauty & Personal Care Products Market according to our research experts:
Skincare Products Dominating the Market
Skin is the human body's largest organ and a protective barrier that may be quickly harmed by the weather, and other factors. Skincare primarily focuses on the application of cosmetics and other materials in order to protect or take care of the skin against harsh weather or climatic conditions. In Argentina, for skincare, the majority of the people focus on brands like Loreal, Unilever, and Amway. According to ITC Trademap, total skincare beauty product exports amounted to USD 58.78 million in 2020. Meanwhile, the total skincare beauty products imported amounted to USD 98.06 million. However, in 2021, due to the usage of chemical products that penetrate directly into the skin and cause harm, a majority of consumers have started using organic beauty products.
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Growing Demand for Organic Cosmetic Products
Argentina is a useful source of flora and fauna, mostly used in natural beauty products and growing export products. Argentina is also known for its wines and is now also using the Vitis vinifera complex found in grapes as an antioxidant. In Argentina, natural cosmetics products have witnessed significant growth in demand in line with the growing consumer awareness, coupled with the desire of cosmetics companies to replace synthetic ingredients with natural variants such as essential oils, oleoresins, vegetable saps and extracts, vegetable- or animal-derived oils, fats, and waxes, etc. Consequently, these factors have given rise to a demand for natural additives and ingredients used in cosmetics in place of chemicals such as parabens, phthalates, and sodium lauryl sulfate, which are associated with health risks. Moreover, an aging population with greater access to organic products has also driven the growth of the organic cosmetics market. Furthermore, the demand for aloe vera has increased owing to its increased usage in hand sanitizers during the pandemic.
Argentina Beauty & Personal Care Products Industry Overview
The Argentine beauty and personal care products market is fragmented and highly competitive, with the major players trying to maintain their market share and leadership by adopting various business strategies like product innovations, partnership, expansion, mergers and acquisitions, as well as building an online presence and developing online marketing strategies by tying up with various e-retail platforms like Amazon. Some of the major players in the beauty and personal care products market in Argentina are Shiseido, Beiersdorf AG, L'Oreal SA, Procter & Gamble, and Unilever, among others. Currently, the most common strategy utilized by companies to capture the attention of consumers in Argentina has been to launch products with natural ingredients and environmentally-friendly packaging.
Argentina Beauty & Personal Care Products Market Leaders
Procter & Gamble
Beiersdorf AG
Unilever
L'Oreal S.A.
Shiseido Co., Ltd.
*Disclaimer: Major Players sorted in no particular order
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Argentina Beauty & Personal Care Products Market News
In May 2021, L'Oréal announced the launch of direct-seller catalog sales in Argentina, and also signed an agreement with Vanesa Duran, a firm based in the province of Córdoba that specializes in the commercialization of catalog jewelry.
In April 2021, Mary Kay announced the launch of its digital platform and virtual reality pop-up showroom "Suite 13" in April. Suite 13 is a virtual reality beauty experience that utilizes 360-degree, 3D imagery to allow users to browse the brand’s portfolio of skincare and tour “rooms” that explain the company’s global legacy, values, and key product benefits and ingredients.
In January 2020, Revlon announced the global launch of its first-ever mass cosmetic product, "PhotoReady Prime Plus Perfecting + Smoothing Primer", that meets the Environmental Working Group’s (EWG) industry-leading clean beauty standards.
Argentina Beauty & Personal Care Products Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Personal Care Products
5.1.1.1 Hair Care Products
5.1.1.1.1 Shampoo
5.1.1.1.2 Conditioners
5.1.1.1.3 Hair Oil
5.1.1.1.4 Hair Styling and Coloring Products
5.1.1.1.5 Other Hair Care Products
5.1.1.2 Skin Care Products
5.1.1.2.1 Facial Care Products
5.1.1.2.2 Body Care Products
5.1.1.2.3 Lip Care Products
5.1.1.3 Bath and Shower
5.1.1.3.1 Shower Gels
5.1.1.3.2 Soaps
5.1.1.3.3 Bath Salts
5.1.1.3.4 Other Bath and Shower Products
5.1.1.4 Oral Care
5.1.1.4.1 Toothbrushes and Replacements
5.1.1.4.2 Toothpaste
5.1.1.4.3 Mouthwashes and Rinses
5.1.1.4.4 Other Oral Care Products
5.1.1.5 Men's Grooming Products
5.1.1.6 Deodorants and Antiperspirants
5.1.2 Cosmetics/Make-up Products
5.1.2.1 Facial Cosmetics
5.1.2.2 Eye Cosmetic Products
5.1.2.3 Lip and Nail Make-up Products
5.2 By Distribution Channel
5.2.1 Specialist Retail Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Convenience Stores
5.2.4 Pharmacies/Drug Stores
5.2.5 Online Retail Channels
5.2.6 Other Distribution Channels
5.3 By Category
5.3.1 Mass
5.3.2 Premium
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 L'Oreal SA
6.4.2 Procter & Gamble
6.4.3 Beiersdorf AG
6.4.4 Unilever
6.4.5 The Estee Lauder Companies Inc.
6.4.6 Shiseido Co. Ltd
6.4.7 Mary Kay Inc.
6.4.8 The Avon Company
6.4.9 Revlon
6.4.10 Amway
*List Not Exhaustive7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Argentina Beauty & Personal Care Products Market Research FAQs
What is the study period of this market?
The Argentina Beauty and Personal Care Products is studied from 2018 - 2028.
What is the growth rate of Argentina Beauty and Personal Care Products?
The Argentina Beauty and Personal Care Products is growing at a CAGR of 7.23% over the next 5 years.
Who are the key players in Argentina Beauty and Personal Care Products?
Procter & Gamble, Beiersdorf AG, Unilever, L'Oreal S.A., Shiseido Co., Ltd. are the major companies operating in Argentina Beauty and Personal Care Products.
Argentina Beauty and Personal Care Products Industry Report
Statistics for the 2023 Argentina Beauty and Personal Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Argentina Beauty and Personal Care Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
