Argentina Beauty And Personal Care Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.77 Billion |
| Market Size (2029) | USD 3.19 Billion |
| CAGR (2024 - 2029) | 2.88 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Argentina Beauty And Personal Care Products Market Analysis
The Argentina Beauty and Personal Care Products Market size is estimated at USD 2.77 billion in 2024, and is expected to reach USD 3.19 billion by 2029, growing at a CAGR of 2.88% during the forecast period (2024-2029).
- Customers across the country are increasingly looking for value-for-money products that are natural and beneficial for the skin and provide a range of combined benefits of high-priced premium products, like anti-aging, whitening, and moisturizing, at a lower-than-premium cost. As the aesthetic appeal of the young generation is rising, the penetration of color cosmetics products in the market is increasing.
- Furthermore, rising consciousness about appearance and improving quality of life is majorly driving the color cosmetics market in the country. Companies are venturing into organic color cosmetics due to their increasing demand among large sections of society. High investment in advertising and marketing initiatives, including promotions on social networking platforms and endorsements by celebrities, has increased the brand awareness and visibility of beauty and personal care products among consumers.
- Over the short term, as consumers become more interested in the cruelty-free (no animal testing), vegetarian (no byproducts of animal slaughter), and vegan (no animal ingredients at all) beauty market is expected to accelerate the sales of organic and natural personal care products segment in the country.
- However, the strong presence of counterfeit/low-cost products or those products having high chemical concentrations, which are detrimental to human application, are restraining the growth of the market across the country.
Argentina Beauty And Personal Care Products Market Trends
Skincare Products Dominating the Market
- Skincare products are expected to grow rapidly in Argentina, owing to the growing demand among women and young consumers. The most popular products in the country are multifunctional skincare products that protect skin from the harsh sun and other environmental conditions and promote an even lighter skin tone.
- A growing preference for organic and natural skincare products, particularly among younger generations, is driving market growth. Organic facial care products such as scrubs, toners, and cleansers leverage the power of the most potent vegetable and fruit extracts, herbs, and clays to intensely cleanse, repair, and nourish the skin without harsh chemicals. Thereby, such factors drive the market growth over the forecast period.
- Moreover, multiple stores of Sephora and Mecca Cosmetics across Argentina have exposed consumers to international brands, which in turn fuels the market growth for skincare products over the forecast period. According to the International Trade Centre data, the import of skin care products in the country has increased significantly over the years, with a value of USD 98.06 million from 2020 to USD 113.01 million in 2021. Thus, the increased import value of skincare products signifies the market potential in the country.
Growing Demand for Natural/Organic Beauty and Personal Care Products
- Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and skin dullness, have fueled the demand for natural and organic beauty and personal care products in Argentina. Natural skincare and cosmetic products that are free from chemicals and transparent about the content have been preferred by consumers, which is likely to drive demand for natural skin care products.
- To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic personal care products containing plant-based, clean-label ingredients, with claims such as 'organic,' 'vegan,' 'natural,' 'chemical-free' and 'cruelty-free.' Furthermore, the growing trend of organic concept stores for bio-cosmetic products is also expected to boost the growth of the country's natural and organic beauty and personal care products.
Argentina Beauty And Personal Care Products Industry Overview
The Argentine beauty and personal care products market is fragmented and highly competitive, with the major players trying to maintain their market share and leadership by adopting various business strategies like product innovations, partnership, expansion, mergers, and acquisitions, as well as building an online presence and developing online marketing strategies by tying up with various e-retail platforms like Amazon. Some of the major players in the beauty and personal care products market in Argentina are Shiseido, Beiersdorf AG, L'Oreal SA, Procter & Gamble, and Unilever PLC, among others. Currently, the most common strategy utilized by companies to capture the attention of consumers in Argentina has been to launch products with natural ingredients and environmentally-friendly packaging.
Argentina Beauty And Personal Care Products Market Leaders
Beiersdorf AG
L'Oreal S.A.
Shiseido Co., Ltd.
The Procter & Gamble Company
Unilever PLC
*Disclaimer: Major Players sorted in no particular order
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Argentina Beauty And Personal Care Products Market News
- May 2021: L'Oréal announced the launch of direct-seller catalog sales in Argentina and also signed an agreement with Vanesa Duran, a firm based in the province of Córdoba that specializes in the commercialization of catalog jewelry.
- April 2021: Mary Kay announced the launch of its digital platform and virtual reality pop-up showroom "Suite 13" in April. Suite 13 is a virtual reality beauty experience that utilizes 360-degree, 3D imagery to allow users to browse the brand's portfolio of skincare and tour 'rooms' that explain the company's global legacy, values, and key product benefits and ingredients.
Argentina Beauty & Personal Care Products Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Personal Care Products
5.1.1.1 Hair Care Products
5.1.1.1.1 Shampoo
5.1.1.1.2 Conditioners
5.1.1.1.3 Hair Oil
5.1.1.1.4 Hair Styling and Coloring Products
5.1.1.1.5 Other Hair Care Products
5.1.1.2 Skin Care Products
5.1.1.2.1 Facial Care Products
5.1.1.2.2 Body Care Products
5.1.1.2.3 Lip Care Products
5.1.1.3 Bath and Shower
5.1.1.3.1 Shower Gels
5.1.1.3.2 Soaps
5.1.1.3.3 Bath Salts
5.1.1.3.4 Other Bath and Shower Products
5.1.1.4 Oral Care
5.1.1.4.1 Toothbrushes and Replacements
5.1.1.4.2 Toothpaste
5.1.1.4.3 Mouthwashes and Rinses
5.1.1.4.4 Other Oral Care Products
5.1.1.5 Men's Grooming Products
5.1.1.6 Deodorants and Antiperspirants
5.1.2 Cosmetics/Make-up Products
5.1.2.1 Facial Cosmetics
5.1.2.2 Eye Cosmetic Products
5.1.2.3 Lip and Nail Make-up Products
5.2 Distribution Channel
5.2.1 Specialist Retail Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Convenience/Grocery Stores
5.2.4 Pharmacies/Drug Stores
5.2.5 Online Retail Channels
5.2.6 Other Distribution Channels
5.3 Category
5.3.1 Mass
5.3.2 Premium
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 L'Oreal SA
6.3.2 The Procter & Gamble Company
6.3.3 Beiersdorf AG
6.3.4 Unilever PLC
6.3.5 The Estee Lauder Companies Inc.
6.3.6 Shiseido Co. Ltd
6.3.7 Mary Kay Inc.
6.3.8 The Avon Company
6.3.9 Revlon
6.3.10 Amway Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER
Argentina Beauty And Personal Care Products Industry Segmentation
Beauty and personal care products include any product that is applied to the external part of the body, such as skin, nails, hair, lips, and external genital organs, to protect them from germs and maintain them in healthy condition.
The Argentine beauty and personal care products market is segmented by product type into personal care products and cosmetics/make-up products. The personal care products segment is further bifurcated into skincare products, bath and shower, oral care, men's grooming products, and deodorants and antiperspirants. Based on distribution channels, the market is segmented into specialist retail stores, supermarkets/hypermarkets, convenience/grocery stores, pharmacies/drug stores, online retail channels, and other distribution channels. Based on category, the market is segmented into mass and premium.
For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
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| Distribution Channel | |
| Specialist Retail Stores | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Pharmacies/Drug Stores | |
| Online Retail Channels | |
| Other Distribution Channels |
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| Mass | |
| Premium |
Argentina Beauty & Personal Care Products Market Research FAQs
How big is the Argentina Beauty and Personal Care Products Market?
The Argentina Beauty and Personal Care Products Market size is expected to reach USD 2.77 billion in 2024 and grow at a CAGR of 2.88% to reach USD 3.19 billion by 2029.
What is the current Argentina Beauty and Personal Care Products Market size?
In 2024, the Argentina Beauty and Personal Care Products Market size is expected to reach USD 2.77 billion.
Who are the key players in Argentina Beauty and Personal Care Products Market?
Beiersdorf AG, L'Oreal S.A., Shiseido Co., Ltd., The Procter & Gamble Company and Unilever PLC are the major companies operating in the Argentina Beauty and Personal Care Products Market.
What years does this Argentina Beauty and Personal Care Products Market cover, and what was the market size in 2023?
In 2023, the Argentina Beauty and Personal Care Products Market size was estimated at USD 2.69 billion. The report covers the Argentina Beauty and Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Argentina Beauty and Personal Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Argentina Beauty and Personal Care Products Industry Report
Statistics for the 2024 Argentina Beauty And Personal Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Argentina Beauty And Personal Care Products analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
