Herbal Hair Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Herbal Ingredients Hair Care Products Market is segmented by Product Type (Shampoo & Conditioner, Hair Oil, Hair Creams and Masks, and Others); Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Herbal Hair Care Products Market Size

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Herbal Haircare Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.92 %
Fastest Growing Market Europe
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Herbal Haircare Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Herbal Hair Care Products Market Analysis

Herbal Haircare Products Market is projected to register a CAGR of 4.92% during the forecast period (2022-2027).

Herbal hair care products that are formulated using natural ingredients has gained massive acceptance among all group of customers across the globe. This is majorly due to the increasing awareness about the harmful effect of chemically formulated shampoos, serums, and other hair care products. Also, customers are well informed about the benefit of herbal products through advertisements across social media and print media, and thereby, it drives the demand for herbal haircare products in the market.

The emerging role of social media, coupled with the rising dependency on e-commerce for deeper market penetration, is further expected to boost the sales of herbal haircare products worldwide. Key brands operating in the market have been using influencer marketing on social media for improved brand communication. Moreover, these brands are expanding their online distribution capabilities which are anticipated to drive the sales of herbal haircare products over the forecast period. For instance, Mantra Herbal, JustHerbs, SWLTR, and HerbalEssences are some of the popular brands specializing in online retailing through their websites.

Herbal Hair Care Products Market Trends

This section covers the major market trends shaping the Herbal Haircare Products Market according to our research experts:

Increased Herbal Haircare Product Innovations and Launches

The herbal hair care products market has increased exponentially in recent years and is gaining immense popularity among all consumer groups across the globe. The primary reason for this popularity is directly related to aggressive marketing campaigns, which are mainly directed toward young consumers. The companies are actively investing in product development with herbal/botanical extracts which are already present in different regions worldwide. This further drives the demand for herbal haircare products with better aesthetic and functional appeal. Moreover, premium haircare brands also driving the growth of the herbal haircare products market as companies are introducing more specialized products infused with natural and herbal ingredients.

Furthermore, companies are not only relaunching their products but also launching newly developed products in fancy packaging formats, in an attempt to attract customers. For instance, CavinKarePvt. Ltd. launched its Nylebrand with a new packaging format and a new product that contains curd as a natural anti-dandruff shampoo in 2022.

Herbal Haircare Products Market: Social Media Advertising Spending on Haircare Products, in EUR Billion, Europe, 2016-2020

Asia-Pacific is the Leading Market

Rising number of research papers confirming the benefits of herbal shampoo over chemical shampoos. Thus, natural and eco-friendly herbal haircare products are increasingly becoming popular amongst health and environmentally-conscious consumers. Increasingly, people are realizing that maintaining healthy hair can be difficult because they are constantly exposed to harmful chemicals present in synthetic shampoos and conditioners. In order to capture sales of different consumer groups and their distinct demand, market players have been observed to be supplementing their range of natural and organic hair products, including products designed for color-treated hair and chemically processed hair. Thereby, the use of tailored ingredients has led to the introduction of ultra-niche product lines. This in turn boosts the herbal haircare demand across the globe. Owing to the new opportunities and increased awareness of the customers across the region different companies are launching their herbal haircare products range in the Asia-Pacific herbal haircare products market. For instance, in 2021, WOW Skin Science extended its presence in India's offline stores. 

Herbal Haircare Products Market: Market Size(%), By Geography, Global, 2021

Herbal Hair Care Products Industry Overview

The global herbal haircare market is moderately consolidated with the top players occupying the major market shares. The top players in the herbal haircare market include Dabur Limited., Cavinkare Pvt. Ltd., The Procter & Gamble Company, The Himalaya Wellness Company, and Fit & Glow Healthcare Pvt. Ltd. Key companies are focused on product innovation and advertising campaigns to strengthen the market position. Other than product innovation, few companies have been observed to use strategies, like forming new agreements and partnerships with different players, to increase their footprint in various countries via efficient distribution channels, along with releasing new products according to the consumers' changing preferences

Herbal Hair Care Products Market Leaders

  1. Dabur Limited

  2. Cavinkare Pvt. Ltd.

  3. The Himalaya Wellness Company

  4. The Procter & Gamble Company

  5. Fit & Glow Healthcare Pvt. Ltd.

*Disclaimer: Major Players sorted in no particular order

Herbal Haircare Products Market Concentration
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Herbal Hair Care Products Market News

  • In 2022, Herbal Pharm, a Singapore-based manufacturer of nutraceuticals and personal care products, introduced a new line of hair care products in response to consumer demand for all-natural solutions to everyday problems like hair loss and graying.
  • In March 2022, SESA which is an Indian hair care brand expanded into the Bangladesh market and launched its product 'Daily Care Herbal Oil'.
  • In November 2021, Herbal Essences became the first P&G brand to use Eastman Renew molecularly recycled plastic in its packaging, according to an announcement made by the companies. One of P&G's brands, Herbal Essences, launched five collections of shampoo and conditioner in primary packaging made from Eastman Renew resins with 50% certified recycled plastic.

Herbal Hair Care Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's 5 Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Shampoo and Conditioner

      2. 5.1.2 Hair Oil

      3. 5.1.3 Hair Creams and Masks

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Dabur India Ltd.

      2. 6.3.2 Khadi Natural

      3. 6.3.3 Cavinkare Pvt. Ltd.

      4. 6.3.4 Forest Essentials

      5. 6.3.5 Lotus Herbals Pvt. Ltd.

      6. 6.3.6 Unilever PLC

      7. 6.3.7 The Procter & Gamble Products

      8. 6.3.8 Fit & Glow Healthcare Pvt. Ltd.

      9. 6.3.9 Kao Corporation

      10. 6.3.10 Natura & Co

      11. 6.3.11 The Himalaya Wellness Company

    4. *List Not Exhaustive



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Herbal Hair Care Products Industry Segmentation

Herbal hair care products are infused with natural ingredients and extracts from plants, leaves, flowers, etc. The herbal haircare products market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into shampoo & conditioner, hair oil, hair creams, and masks, and others. By distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, online retail channels, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Shampoo and Conditioner
Hair Oil
Hair Creams and Masks
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa
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Herbal Hair Care Products Market Research FAQs

The Herbal Haircare Products Market is projected to register a CAGR of 4.92% during the forecast period (2024-2029)

Dabur Limited, Cavinkare Pvt. Ltd., The Himalaya Wellness Company, The Procter & Gamble Company and Fit & Glow Healthcare Pvt. Ltd. are the major companies operating in the Herbal Haircare Products Market.

Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Herbal Haircare Products Market.

The report covers the Herbal Haircare Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Herbal Haircare Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Herbal Ingredients Hair Care Products Industry Report

Statistics for the 2024 Herbal Ingredients Hair Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Herbal Ingredients Hair Care Products analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Herbal Hair Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)