The growing consumer preference for innovative flavors, convenience, and natural ingredients such as flavors has augmented the clean label ingredient market. There has been a growing consumer demand for processed food and the expectations for safer and healthier ingredients have in turn, increased the need for introduction of natural flavors across diverse applications. The manufacturers are also adopting the strategy of incorporating new natural flavors that can improve the nutritional and sensory profile of the product. The health enhancing properties of natural flavors, combined with the organic properties in natural products, are also increasing their adoption.

The consumers in the country are strongly inclining toward keto diets, indicating the popularity of organic foods. Thus, plant-based eating has become mainstream, which, in turn, is driving the demand for natural flavors across different end-user industries. Natural flavoring agents that provide multiple benefits, such as reduced sugar, fat, and sodium, among others, and impart the desired flavors are being adopted by the food processing industries. Thus, the country’s fast paced meat processing industry strongly demands such flavors to produce reduced sodium end products for health-conscious consumers. Moreover, the flavor manufacturers are actively launching different flavors to cater to the rising consumption of ready-to-eat meat products and processed meat products, such as beef and pork, among others, to broaden their consumer base in the country.