North America Food Flavor Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The North America Food Flavor Market Report is Segmented by Type (Natural Flavors, Synthetic Flavors and Natural-Identical Flavorings); by Application (Dairy, Bakery & Confectionery, Savory, Beverages and Other Applications); and by Geography (United States, Canada, Mexico, And Rest of North America). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

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North America Food Flavor Market Size

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North America Food Flavor Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 5.13 Billion
Market Size (2029) USD 6.41 Billion
CAGR (2024 - 2029) 4.54 %
Market Concentration High

Major Players

North America Food Flavor Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Food Flavor Market Analysis

The North America Food Flavor Market size is estimated at USD 5.13 billion in 2024, and is expected to reach USD 6.41 billion by 2029, growing at a CAGR of 4.54% during the forecast period (2024-2029).

Over the past few years, there has been an upsurge in the use of naturally sourced ingredients across North America, especially in countries like the United States and Canada. Therefore, the increasing consumer interest in nutritionally enriched and natural food products promotes the demand for high-value additives, expanding the market for natural flavors in the region. Furthermore, the growing demand for food with exotic or ethnic flavors drives the demand for variant flavor blends in North America. Moreover, since the region has witnessed an increasing population of expats in recent years, manufacturers create customized flavors to obtain a larger market share. According to the U.S. Department of Homeland Security, around 1,018,349 persons from different regions obtained lawful permanent resident status in the United States in 2022. Around 414,951 are of Asian origin, and 99,025 of the population are from South America. The diverse population living in the region is driving the growth of the food flavors market. For instance, in June 2022, BioNootkatone, a new natural, clean-label citrus flavor ingredient, was developed by Givaudan in partnership with Manus Bio for various food and beverage products. BioNootkatone is a sugar-free, non-GMO citrus flavor ingredient.

North America Food Flavor Market Trends

Demand for Flavorful Ingredients in Vegan and Meat Alternatives

With the rising desire for meat substitutes among flexitarians, the demand for products besides traditional meat, fish, and dairy products soars in the region. Customers are increasingly gravitating toward plant-based food products, primarily meat alternatives. For instance, according to the International Food Council survey in 2022, 15% of American consumers prefer purchasing products labeled “plant-based.” In addition, 12% of Americans follow a plant-based diet, and 2% of consumers follow a vegan diet. Thus, with the surging demand for meat alternatives and the increasing willingness of consumers to spend more on plant-based food products, food manufacturers are shifting to plant-based sources such as plant extracts or vegetable powders to meet the demand for vegan products. For instance, in February 2022, Givaudan launched PrimeLock, a patent-pending, natural, vegan-friendly integrated solution (flavor, texture, and preservation) that mimics animal fat cells, enabling food companies to enhance plant-based product development and consumer satisfaction. 

North America Food Flavor Market: Diet followed by consumers (in %), the United States, 2023

United States Hold A Major Share In The Market

The rising demand for convenient and ready-to-eat food and beverage options due to busy lifestyles and high-income levels of consumers propels the market for flavors in the United States. Moreover, the growing Asian and Hispanic populations in the country drive the popularity of different flavors in the American diet, with many becoming mainstays in kitchens and menus. According to the US Census Bureau, in 2022, more than 24 million Asians lived in the United States, of which Indians and Chinese constitute the largest population. Similarly, as of July 2022, the United States had a 63.7 million Hispanic population. This, in turn, creates opportunities for manufacturers to boost their market share in the country. For instance, in February 2023, FlavorSum, a North American flavor producer, began constructing an expansion project to add 35,000 sq ft to its Kalamazoo, Michigan facility. With an increased footprint, the company aims to expand technical resources and capacity to meet the needs of small, mid-sized, and emerging food and beverage companies.

North America Food Flavor Market: Retail sales of plant-based ready meals, the United States, 2021-2022, by category (in USD million)

North America Food Flavor Industry Overview

The North America food flavor market is highly competitive, with intense competition among the key players to increase their share in the market studied. Some major players in the market include International Flavors and Fragrances, Givaudan SA, Firmenich S.A, Symrise AG, and Kerry Group PLC. The players are indulging in strategies, such as product launches, mergers and acquisitions, expansions, and partnerships, to establish a strong consumer base and esteemed position in the market.

North America Food Flavor Market Leaders

  1. Givaudan

  2. Firmenich SA

  3. International Flavors and Fragrances

  4. Symrise AG

  5. Kerry Group PLC

*Disclaimer: Major Players sorted in no particular order

North America Food Flavor Market Concentration
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North America Food Flavor Market News

  • December 2023: Archer Daniels Midland Company acquired Revela Foods, a Wisconsin-based developer and manufacturer of innovative dairy flavor ingredients and solutions. With this acquisition, the company aims to expand its product portfolio. 
  • October 2023: Symrise introduced SET Flavors, a brand that leverages enrichment technologies to deliver premium and genuine taste solutions. Through its Selective Enrichment technology, SET Flavors, in collaboration with its partners, adeptly captures the intricacies of nature. This is made possible by employing cutting-edge equipment and streamlined processes, culminating in flavor profiles that are truly unique and true to their origins.
  • September 2023: Robertet acquired BioPod, an environmentally conscious cultivation tool that foresees the difficulties of procuring natural components and their production. BioPod is a deployable greenhouse that measures 11 meters in length, 5 meters in width, and 6 meters in height.

North America Food Flavor Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Demand for Flavorful Ingredients in Vegan and Meat Alternatives

      2. 4.1.2 Increasing Preference for Ready Meals

    2. 4.2 Market Restraints

      1. 4.2.1 Volatile Regulatory Landscape

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Natural Flavors

      2. 5.1.2 Synthetic Flavors

      3. 5.1.3 Natural Identical Flavors

    2. 5.2 By Application

      1. 5.2.1 Dairy

      2. 5.2.2 Bakery & Confectionery

      3. 5.2.3 Savory

      4. 5.2.4 Beverages

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Givaudan

      2. 6.3.2 Corbion N.V.

      3. 6.3.3 Kerry Group

      4. 6.3.4 International Flavors and Fragrance Inc. (IFF)

      5. 6.3.5 Archer Daniels Midland (ADM)

      6. 6.3.6 Takasago International Corporation

      7. 6.3.7 Sensient Technologies

      8. 6.3.8 DSM–Firmenich AG

      9. 6.3.9 Symrise AG

      10. 6.3.10 Carbery Group

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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North America Food Flavor Industry Segmentation

Food flavors are used to improve the flavor of food products, such as meats and vegetables, candies, and snacks. The North America food flavor market is segmented by type into natural flavors, synthetic flavors and natural-identical flavorings. The market is segmented by application into dairy, bakery and confectionery, savory, beverages, and other applications. The market is segmented by Geography into the United States, Canada, Mexico, and the Rest of North America. The market sizing has been done in value terms in USD for all the abovementioned segments.

By Type
Natural Flavors
Synthetic Flavors
Natural Identical Flavors
By Application
Dairy
Bakery & Confectionery
Savory
Beverages
Others
Geography
United States
Canada
Mexico
Rest of North America
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North America Food Flavor Market Research FAQs

The North America Food Flavor Market size is expected to reach USD 5.13 billion in 2024 and grow at a CAGR of 4.54% to reach USD 6.41 billion by 2029.

In 2024, the North America Food Flavor Market size is expected to reach USD 5.13 billion.

Givaudan, Firmenich SA, International Flavors and Fragrances, Symrise AG and Kerry Group PLC are the major companies operating in the North America Food Flavor Market.

In 2023, the North America Food Flavor Market size was estimated at USD 4.90 billion. The report covers the North America Food Flavor Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Food Flavor Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Food Flavor Industry Report

Statistics for the 2024 North America Food Flavor market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Food Flavor analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Food Flavor Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)