|Study Period:||2016 - 2026|
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The Cambodian foodservice market was valued at USD 1,711.41 million in 2020 and is projected to register a CAGR of 13.57% during the forecast period (2021-2026).
The nascent e-commerce industry has received a flip with new growth opportunities. As the COVID-19 pandemic is rapidly accelerating the transition to digital commerce, consumers are being asked to practice social distancing, e-commerce orders for foodservice. Many families have started exploring and using digital services. The number of online food and grocery service providers is also increasing in response to the consumer’s inclination toward online delivery systems. Sighting the rising demand for online food delivery services, Cambodia’s leading food delivery companies like Muuve and Nham24 have been seeking expansion initiatives since the pandemic took hold.
Strong economic growth, rapid urbanization, and constant rise in disposable incomes are the key factors that contribute to the development of the Cambodian foodservice market. Sales of consumer foodservice continue to be led by the full-service restaurants segment, which is dominated by independent restaurants.
Key food products, such as rice, meat, fish, and vegetable oil, are available at the provincial, district, and commune markets. Rice is the most important food item in the daily diet of Cambodians, which helps to drives the food services market in Cambodia.
Scope of the Report
The foodservice industry encompasses all of the activities, services, and business functions involved in preparing and serving food to people eating away from home. The Cambodian foodservice market is segmented by type, into full-service restaurants, self-service restaurants, fast food, street stalls/kiosks, cafes/bars, and 100% home delivery/takeaway. By Structure, the market is segmented into Chained Outlets and Independent Outlets. For each segment, the market sizing and forecasting have been done in value terms of USD million.
|Full Service Restaurants|
|100% Home Delivery/Takeaway|
Key Market Trends
Advertising Increases Demand by Capturing Consumers' Interests
The advertising factor increases consumer awareness and expectations about the benefits of the Cambodian foodservice market, and it increases the number of people, who are willing to buy the product, for the right price, from the right restaurants. Companies use various marketing methods across various media platforms, including electronic and print media, to boost their sales, increase market shares, and strengthen their long-term profitability. National television is the major medium of advertisement in the country. Additionally, television is clearly the dominant media type, which according to the General Manager of CNC, one of the top 10 television stations in Cambodia, is due to the relatively cheap advertising rates that it offers in the country.
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Independent Restaurants holds Largest Market Share
Increasing consumer awareness about food safety, health, and food adulteration, such as usage of illegal chemicals and low-quality ingredients in food preparation, has constrained the popularity of independent outlets among other foodservice channels. Independent outlets are gaining popularity for their affordable offerings of foreign cuisines, as compared to those in full-service restaurants. Chained restaurants have adopted different marketing strategies, by claiming the use of ingredients from high-quality brands, coupled with certifications for their outlets from an authorized body in the country, in terms of safety and quality. Such strategies have led to an increase in the share of the chained outlet's segment in the market studied.
Most prominent companies in this country include, Restaurant Brands International Inc., Starbucks Corporation, Hagar Catering, Domino’s Pizza, and Yum! Brands, among others. In Cambodia, since the 2010s, global food and beverage brands and franchises have entered the country. In addition to product advancement by establishing food and beverage conglomerate like local factories for Coca-Cola and Pepsi, fast food restaurants such as KFC, Burger King, Domino Pizza, The Pizza Company, and Bonchon, and cafes, such as Starbucks and Amazon Cafe, are also actively expanding their foodservice business in the country.
- In 2021 - The American-base fast-food chain Pizza Hut was expected to debut in Cambodia by a local-food chain corporation United Food Group (UFG), the owner of Park Café, one of the leading restaurants in Cambodia.
- In 2019, Dairy Queen Launched its 12th Store in Cambodia. The new branch is located at Kampuchea Krom Blvd, an area filled with businesses and schools. Customers who are on a lunch break or are looking for a tasty after-school snack can quench their cravings at the new Dairy Queen.
- In 2020, Express Food Group (EFG), one of Cambodia’s leading F&B businesses and franchise operators, has launched its own food delivery app in the country, called HungryApp.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Full Service Restaurants
5.1.2 Self-service Restaurants
5.1.3 Fast Food
5.1.4 Street Stalls/Kiosks
5.1.6 100% Home Delivery/Takeaway
5.2 By Structure
5.2.1 Chained Outlets
5.2.2 Independent Outlets
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Thalias Co. Ltd
6.4.2 Yum! Brands Inc.
6.4.3 Restaurant Brands International Inc.
6.4.4 Berkshire Hathaway Inc. (Dairy Queen)
6.4.5 Starbucks Corporation
6.4.6 Minor International PLC (The Pizza Company)
6.4.7 DFI Lucky Private Limited (Lucky Burger)
6.4.8 CKE Restaurants Holdings Inc. (Carl's Jr.)
6.4.9 Hagar Catering
6.4.10 Domino's Pizza Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Cambodia Foodservice Market market is studied from 2016 - 2026.
What is the growth rate of Cambodia Foodservice Market?
The Cambodia Foodservice Market is growing at a CAGR of 13.57% over the next 5 years.
Who are the key players in Cambodia Foodservice Market?
Restaurant Brands International Inc, Starbucks Corporation, Hagar Catering, Domino’s Pizza, Yum! Brands are the major companies operating in Cambodia Foodservice Market.