Brazil Industrial and Institutional Cleaning Chemicals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Brazilian Industrial and Institutional Cleaning Chemicals Market is segmented by Raw Material (Chlor-alkali, Surfactants, Solvents, Phosphates, Biocides, and Other Raw Materials), Product Type (General Purpose Cleaners, Disinfectants and Sanitizers, Warewashing and Dishwashing, Laundry Care Products, Vehicle Wash Products, and Other Product Types), and Market Type (Commercial and Manufacturing).

Market Snapshot

GCC PET Market-Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >3 %

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Market Overview

  • The Brazilian industrial and institutional cleaning chemicals market is expected to record a CAGR of more than 3% during the forecast period. The growing demand from the healthcare industry is driving the demand in the market studied. However, health hazards caused by cleaning chemicals are expected to restrain the market studied, during the forecast period.
  • The emerging use of bio-based cleaning chemicals is likely to provide a major growth opportunity for the market studied, during the forecast period.
  • The surfactants segment dominated the market studied, and it is expected to continue its dominance during the forecast period.

Scope of the Report

The scope of the report includes:

Raw Material
Caustic Soda
Soda Ash
Product Type
General Purpose Cleaners
Disinfectants and Sanitizers
Warewashing and Dishwashing
Laundry Care Products
Vehicle Wash Products
Other Product Types
Market Type
Food Service
Laundry and Dry Cleaning
Car Wash
Offices, Hotels, and Lodging
Food and Beverage Processing
Fabricated Metal Products
Electronic Components
Other Manufacturing Processes

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Key Market Trends

Surfactants Segment to Dominate the Market

  • Nonionic surfactants account for around 50% of the overall surfactant production. They do not ionize in solutions and, thus, have no electrical charge, owing to which they can clean well on most soils and are resistant to water hardness.
  • Nonionic surfactants produce less lather, and they are generally used in laundry detergents, automatic dishwasher detergents, and rinse aids. They are often used along with anionic surfactants.
  • The most widely used nonionic surfactants are alcohol ethoxylates. Other non-ionic surfactants include alkylphenol ethoxylate, ethoxylated thiol, and fatty acid esters.
  • Anionic surfactants find uses in institutional cleaners, laundry and dishwashing detergents, and cleansing products. They ionize (convert to electrically charged particles) in solutions, carry a negative charge on the hydrophilic head, have excellent cleaning properties, and generally produce a large amount of lather.
  • Linear alkyl benzene sulfonate, alkyl sulfates, and alcohol ethoxy sulfates are the most common anionic surfactants. They are used in low-moisture carpet cleaners, such as encapsulation products.
  • Cationic surfactants hold positively charged heads that help the active agents to reduce surface tension. They can be used as wetting agents in acid media. Cationic surfactants find applications, majorly, in industrial detergents and other industrial and institutional cleaning products.
  • Cationic surfactants are used in fabric-softening laundry detergents and other types of fabric softeners. They are also the disinfecting/sanitizing ingredients used in some institutional cleaners.
Polyethylene Terephthalate Market Volume Share

Disinfectants and Sanitizers to Witness the Fastest Growth

  • By product type, the disinfectants and sanitizers segment is the one of the largest segments in the Brazilian industrial and institutional cleaning chemicals market. The segment is driven by the rising focus on healthcare and increase in the spread of infectious diseases.
  • Disinfection is one of the major properties of all the industrial and institutional cleaning chemicals in the market. However, there is a set of products in the disinfectants and sanitizers segment that are used only for the purpose of disinfecting and sanitizing.
  • Both disinfectants and sanitizers are designed for various applications to kill microorganisms. Sanitizers are used for applications on food-contact surfaces and soft surfaces, such as textiles, fabrics, and carpeting, whereas disinfectants are used on hard surfaces that are not considered as food-contact surfaces.
  • Sanitizers used on food-contact surfaces must reduce the bacterial count by 99.999% or five logs. When used on soft surfaces, they must reduce the bacterial count by 99.9% or 3 logs. Some of the commonly used sanitizers are chlorine-based chemicals and halide compounds, such as iodophors.
  • Owing to the increasing number of diseases in the country, the awareness about healthcare among individuals has increased over the recent past. This has resulted in the increased demand for disinfectants and sanitizers.
Polyethylene Terephthalate Market Volume Share

Competitive Landscape

The Brazilian industrial and institutional cleaning chemicals market is partly consolidated in nature. The top-three players in the market studied are Reckitt Benckiser Group PLC, Procter & Gamble, and 3M.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increasing Demand from the Healthcare Industry

      2. 4.1.2 Other Drivers

    2. 4.2 Restraints

      1. 4.2.1 Health Hazards Caused by Cleaning Chemicals

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Raw Material

      1. 5.1.1 Chlor-alkali

        1. Caustic Soda

        2. Soda Ash

        3. Chlorine

      2. 5.1.2 Surfactants

        1. Non-ionic

        2. Anionic

        3. Cationic

        4. Amphoteric

      3. 5.1.3 Solvents

        1. Alcohols

        2. Hydrocarbons

        3. Chlorinated

        4. Ethers

      4. 5.1.4 Phosphates

      5. 5.1.5 Biocides

    2. 5.2 Product Type

      1. 5.2.1 General Purpose Cleaners

      2. 5.2.2 Disinfectants and Sanitizers

      3. 5.2.3 Warewashing and Dishwashing

      4. 5.2.4 Laundry Care Products

      5. 5.2.5 Vehicle Wash Products

      6. 5.2.6 Other Product Types

    3. 5.3 Market Type

      1. 5.3.1 Commercial

        1. Food Service

        2. Retail

        3. Laundry and Dry Cleaning

        4. Healthcare

        5. Car Wash

        6. Offices, Hotels, and Lodging

      2. 5.3.2 Manufacturing

        1. Food and Beverage Processing

        2. Fabricated Metal Products

        3. Electronic Components

        4. Other Manufacturing Processes


    1. 6.1 Market Ranking Analysis**

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Company Profiles

      1. 6.3.1 3M

      2. 6.3.2 Bombril

      3. 6.3.3 Reckitt Benckiser Group PLC

      4. 6.3.4 Quimica Amparo

      5. 6.3.5 Uniliver

      6. 6.3.6 Procter & Gamble

      7. 6.3.7 Christeyns

      8. 6.3.8 Ecolab

      9. 6.3.9 Henkel AG

    4. *List Not Exhaustive

    1. 7.1 Emerging Use of Bio-based Cleaning Chemicals

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Frequently Asked Questions

The Brazil Industrial and Institutional Cleaning Chemicals Market market is studied from 2016 - 2026.

The Brazil Industrial and Institutional Cleaning Chemicals Market is growing at a CAGR of >3% over the next 5 years.

3M, Reckitt Benckiser Group plc., Procter & Gamble are the major companies operating in Brazil Industrial and Institutional Cleaning Chemicals Market.

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