
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Historical Data Period | 2019 - 2023 |
CAGR | 5.96 % |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Brazil Ultrasound Devices Market Analysis
The Brazil Ultrasound Devices Market is expected to register a CAGR of 5.96% during the forecast period.
The Brazilian healthcare infrastructure is undergoing significant transformation with substantial investments in medical imaging technologies and diagnostic imaging capabilities. Healthcare facilities across the country are increasingly adopting advanced ultrasound equipment to enhance their diagnostic capabilities and improve patient care outcomes. The modernization of healthcare facilities is particularly evident in major urban centers, where hospitals are upgrading their imaging departments with state-of-the-art ultrasound devices. This transformation is supported by various public-private partnership initiatives, exemplified by the October 2022 launch of a public consultation for expanding the Souza Aguiar Hospital with an investment of BRL 746 million (USD 145 million).
The rising burden of chronic diseases in Brazil is reshaping the diagnostic imaging landscape, creating increased demand for sophisticated ultrasound devices. According to a study published in Diabetology & Metabolic Syndrome in January 2022, one in every two adults with Type 2 diabetes is associated with cardiovascular disease in Brazil, highlighting the critical need for advanced diagnostic tools. The International Agency for Research on Cancer (IARC) projects that new cancer cases in Brazil will increase from over 687,000 cases by 2025 to approximately 787,000 cases by 2030, further emphasizing the growing need for reliable diagnostic ultrasound solutions.
Technological advancements in medical imaging systems are revolutionizing diagnostic capabilities across various medical specialties in Brazil. Manufacturers are introducing innovative features such as improved image resolution, artificial intelligence-assisted diagnosis, and enhanced 3D/4D imaging capabilities. These developments are particularly significant in areas such as fetal medicine, cardiology, and oncology, where precise imaging and early detection are crucial for patient outcomes. The integration of artificial intelligence and machine learning algorithms is enabling more accurate diagnoses and improving workflow efficiency in healthcare settings.
The Brazilian government's commitment to strengthening healthcare infrastructure is evident through various initiatives and programs. In March 2023, the federal government launched the new Mais Médicos para o Brazil program, with an investment of BRL 712 million (USD 150.5 million), offering over 15,000 new medical positions. This initiative is expected to improve healthcare accessibility and increase the demand for diagnostic equipment, including ultrasound equipment. Healthcare facilities are also focusing on expanding their diagnostic capabilities through strategic investments in medical imaging equipment and training programs for healthcare professionals.
Brazil Ultrasound Devices Market Trends
Rising Prevalence of Chronic Diseases and Medical Conditions
The increasing burden of various chronic diseases and medical conditions in Brazil has created a substantial demand for advanced diagnostic imaging solutions, particularly ultrasound devices. According to the International Agency for Research on Cancer (IARC) in 2023, Brazil is expected to witness approximately 13.9 thousand cases of brain and nervous system cancer by 2025, with projections indicating a further increase to 15.5 thousand cases by 2030. Additionally, the Organization for Economic Cooperation and Development (OECD) has reported that dementia affects 9.6 individuals per 1,000 people in Brazil, with expectations of this number rising to 27.7 individuals per 1,000 people by 2050, creating an extensive patient base requiring regular diagnostic monitoring and assessment.
The growing prevalence of birth defects and the need for enhanced fetal ultrasound monitoring have also contributed significantly to the demand for ultrasound devices. According to research published in Genetics and Molecular Biology, birth defects affect approximately 3-5% of births in Brazil, with neural tube defects having a prevalence of 1-10%, making them one of the most common birth defects. Furthermore, studies have indicated that women over 35 years are at higher risk of giving birth to children with conditions such as Down syndrome, which has a birth prevalence of 14 per 10,000 live births, necessitating regular prenatal screening and monitoring through fetal ultrasound technology.
Technological Advancements and Research Applications
The continuous evolution of medical ultrasound technology has significantly enhanced diagnostic capabilities and expanded applications across various medical fields. Advanced features such as 3D ultrasound and 4D ultrasound imaging have revolutionized fetal diagnostics, allowing healthcare providers to visualize fetal structures and internal anatomy with unprecedented clarity. Recent research published in Obstetrics & Gynecology Science in May 2021 has demonstrated the effectiveness of 3D ultrasound technology, combined with spatiotemporal image correlation and virtual organ computer-aided analysis, in detecting critical fetal cardiac conditions and myopathies, particularly in cases involving pre-gestational and diabetic mothers.
The development of new reconstruction techniques and innovative displays has made interpretation and comprehension of ultrasound images more accessible and accurate. For instance, breakthrough technologies like GE Healthcare's fetalHQ have enabled healthcare providers to assess fetal heart shape and size in under three minutes, facilitating earlier diagnosis of congenital cardiac problems. Additionally, research published in PAIN Reports in January 2021 has highlighted the novel application of 4D ultrasound imaging in assessing fetal pain through facial expressions, potentially improving the safety and effectiveness of intrauterine surgical interventions through better pain management protocols.
Strategic Market Initiatives and Partnerships
Market players have been actively pursuing strategic initiatives and partnerships to enhance their presence and expand access to advanced ultrasound technologies in Brazil. A significant development occurred in February 2021 when Insightec received market approval from the Brazilian Health Regulatory Agency (ANVISA) and established a strategic partnership with Strattner to introduce Focused Therapeutic Ultrasound technology to the Brazilian market. This collaboration exemplifies the industry's commitment to bringing innovative diagnostic solutions to healthcare providers and patients across the country.
The ultrasound industry has also witnessed increased participation in major medical conferences and exhibitions, facilitating knowledge exchange and technology demonstration. For instance, during the 2nd World Endoscopy Congress in Brazil, companies like SonoScape showcased their comprehensive portfolio of ultrasound solutions, including innovative endoscopic ultrasound systems featuring radial and linear scopes. These platforms provide opportunities for healthcare professionals to experience firsthand the latest technological advancements and understand their practical applications in clinical settings, ultimately driving adoption and market growth.
Segment Analysis: By Application
Gynecology/Obstetrics Segment in Brazil Ultrasound Devices Market
The Gynecology/Obstetrics segment maintains its dominant position in the Brazil ultrasound devices market, commanding approximately 27% of the total market share in 2024. This substantial market presence is primarily driven by the increasing prevalence of women's health-related conditions, including breast ultrasound, cervical cancer, vaginal infections, and infertility cases in Brazil. The segment's leadership is further strengthened by continuous technological advancements in ultrasound systems, particularly in 3D and 4D imaging capabilities, which provide enhanced visualization and diagnostic accuracy for obstetric ultrasound applications. The rising focus on early disease detection and prenatal care across Brazilian healthcare facilities has also contributed significantly to the segment's market dominance.

Anesthesiology Segment in Brazil Ultrasound Devices Market
The Anesthesiology segment is projected to experience the highest growth rate of approximately 8% during the forecast period 2024-2029. This remarkable growth trajectory is attributed to the increasing adoption of ultrasound-guided procedures in anesthetic practices, particularly in perioperative care settings. The segment's expansion is further supported by the growing implementation of point-of-care ultrasound (POCUS) in anesthetic procedures, which enables more precise and safer administration of regional anesthesia. Additionally, the rising number of surgical procedures across Brazil, coupled with the increasing geriatric population requiring surgical interventions, is expected to fuel the demand for ultrasound devices in anesthesiology applications.
Remaining Segments in Brazil Ultrasound Devices Market by Application
The other significant segments in the market include Radiology, Cardiology, Musculoskeletal, Critical Care, and Other Applications, each serving distinct medical needs. The Radiology segment maintains a strong presence due to its widespread use in diagnostic imaging and interventional procedures, including color Doppler imaging. The Cardiology segment continues to be crucial for cardiovascular diagnostics and monitoring, while the musculoskeletal ultrasound segment serves essential diagnostic needs in orthopedics and sports medicine. The Critical Care segment plays a vital role in emergency and intensive care settings, offering real-time imaging capabilities for critical patient care. These segments collectively contribute to the market's diversity and comprehensive coverage of medical applications.
Segment Analysis: By Technology
3D and 4D Ultrasound Segment in Brazil Ultrasound Devices Market
The 3D and 4D ultrasound segment dominates the Brazil ultrasound devices market, holding approximately 46% of the market share in 2024. This significant market position is driven by the increasing adoption of advanced imaging technologies in obstetrics and gynecology practices across Brazil. The segment's dominance is further strengthened by the superior visualization capabilities these systems offer for fetal imaging, cardiac assessments, and complex diagnostic procedures. Healthcare facilities across Brazil are increasingly investing in these advanced imaging solutions due to their ability to provide detailed volumetric imaging and real-time movement visualization, which is particularly valuable in prenatal care and cardiac diagnostics. The growing prevalence of high-risk pregnancies and the rising demand for better diagnostic accuracy in Brazil's healthcare system continue to drive the adoption of 3D and 4D ultrasound technologies.
High-intensity Focused Ultrasound Segment in Brazil Ultrasound Devices Market
The high-intensity focused ultrasound (HIFU) segment is projected to experience the fastest growth in the Brazil ultrasound devices market during the forecast period 2024-2029, with an expected growth rate of approximately 8%. This rapid growth is primarily attributed to the increasing adoption of minimally invasive procedures and the rising prevalence of cancer cases in Brazil. The segment's growth is further supported by technological advancements in HIFU systems, making them more precise and effective for treating various conditions, particularly in oncology. The expanding applications of HIFU in treating solid tumors, uterine fibroids, and other medical conditions, coupled with the growing preference for non-invasive therapeutic options among Brazilian healthcare providers and patients, are driving this segment's rapid expansion.
Remaining Segments in Technology
The 2D ultrasound and Doppler imaging segments continue to play crucial roles in the Brazil ultrasound devices market. The 2D ultrasound segment maintains its position as a fundamental imaging technology, particularly in primary healthcare settings and routine diagnostic procedures, offering cost-effective and reliable imaging solutions. Meanwhile, color Doppler imaging technology remains essential for cardiovascular diagnostics and blood flow assessment, with its applications spanning across various medical specialties. Both these segments benefit from continuous technological improvements and their widespread acceptance among healthcare practitioners in Brazil, particularly in settings where basic diagnostic capabilities are prioritized over advanced imaging features.
Segment Analysis: By Type
Stationary Ultrasounds Segment in Brazil Ultrasound Devices Market
Stationary ultrasound systems continue to dominate the Brazil ultrasound devices market, accounting for approximately 70% of the total market share in 2024. These systems come in various configurations tailored to meet specific radiology applications and requirements across healthcare facilities. The segment's strong position is primarily driven by the increasing prevalence of chronic disorders, growing geriatric population base, and rising awareness about early disease detection. The extensive use of stationary ultrasound systems in Brazil's healthcare facilities, particularly in diagnosing cardiovascular diseases, which represent 27% of total deaths in the country, further solidifies its market dominance. Additionally, Brazil maintains one of the highest densities of ultrasound specialists and facilities worldwide, particularly in pregnancy-related examinations, which has significantly contributed to the widespread adoption of stationary ultrasound systems across healthcare institutions.
Portable Ultrasounds Segment in Brazil Ultrasound Devices Market
The portable ultrasound segment is experiencing rapid growth in the Brazil ultrasound devices market, projected to expand at approximately 7% CAGR from 2024 to 2029. This accelerated growth is primarily attributed to the increasing demand for point-of-care diagnostics and the rising need for immediate medical interventions at various locations. The segment's expansion is further supported by Brazil's demographic profile, with nearly 70% of the population aged between 15 and 64 years, and about 10% aged 65 years and above, creating a substantial patient base requiring point-of-care diagnostics. The advancement in portable ultrasound technology, including the development of more efficient and user-friendly devices, is driving increased adoption across various healthcare settings. Major market players are actively contributing to this growth through continuous innovation and the introduction of new portable ultrasound solutions designed specifically for point-of-care ultrasound (POCUS) applications, further accelerating market expansion in this segment.
Brazil Ultrasound Devices Industry Overview
Top Companies in Brazil Ultrasound Devices Market
The Brazil ultrasound devices market features prominent global players, including Canon Medical Systems, Fujifilm Holdings, GE Healthcare, Hologic, Koninklijke Philips, Samsung Electronics (Samsung Medison), and Siemens Healthineers. These companies are actively pursuing product innovation through advanced imaging technologies, particularly in 3D/4D ultrasound and AI-enabled diagnostics. The market is characterized by strategic partnerships with local healthcare providers and distributors to enhance market penetration. Companies are focusing on developing portable ultrasound and point-of-care ultrasound solutions to address the growing demand for mobile healthcare services. There is also a significant emphasis on expanding service networks and providing comprehensive training programs to healthcare professionals. Market leaders are increasingly investing in research and development to introduce specialized applications for different medical specialties, particularly in areas like cardiology, obstetrics, and emergency medicine.
Global Leaders Dominate Brazilian Ultrasound Market
The Brazilian ultrasound devices market demonstrates a high level of consolidation, dominated by multinational corporations with an established global presence. These companies leverage their extensive research capabilities, technological expertise, and strong financial resources to maintain their market positions. The market structure shows a clear preference for comprehensive solution providers who can offer not just equipment but also associated services, software integration, and technical support. Local distribution networks and partnerships play a crucial role in market success, with major players establishing strong relationships with Brazilian healthcare institutions and medical facilities.
The market exhibits active merger and acquisition activities, particularly focused on acquiring specialized ultrasound technology companies and local distribution networks. Global players are increasingly establishing a direct presence in Brazil through subsidiaries and dedicated service centers, reflecting the market's strategic importance. The competitive dynamics are shaped by the ability to provide localized support, maintain strong after-sales service networks, and adapt products to local healthcare needs. Companies are also focusing on building long-term relationships with key healthcare providers and participating in local medical conferences and training programs to strengthen their market presence.
Innovation and Service Drive Market Success
Success in the Brazilian ultrasound market increasingly depends on the ability to offer innovative solutions while maintaining strong local presence and support networks. Companies need to focus on developing cost-effective solutions that address the specific needs of different healthcare settings, from large urban hospitals to smaller clinics in remote areas. The market rewards players who can provide comprehensive training and education programs, helping healthcare providers maximize the utility of their ultrasound systems. Regulatory compliance and the ability to navigate Brazil's healthcare system requirements are becoming increasingly important factors for market success.
For new entrants and smaller players, success lies in identifying and serving specific market niches or geographical regions underserved by larger competitors. Companies need to develop strategies to address the growing demand for handheld ultrasound and specialized ultrasound solutions, particularly in emerging applications like emergency medicine and point-of-care diagnostics. Building strong relationships with local medical communities and understanding regional healthcare needs are crucial for market growth. The ability to provide flexible financing options and demonstrate clear value propositions in terms of clinical outcomes and operational efficiency is becoming increasingly important for market success.
Brazil Ultrasound Devices Market Leaders
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Siemens Healthineers AG
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Koninklijke Philips NV
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GE Healthcare
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Canon Medical Systems Corporation
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Fujifilm Holdings Corporation
- *Disclaimer: Major Players sorted in no particular order

Brazil Ultrasound Devices Market News
- In March 2023, the Government of Minas, Brazil, invested over BRL 232 million (USD 48.61 million) from the judicial agreement. Out of the fund, over BRL 218.7 million (USD 45.82 million) will be used to fund the building of Valdemar de Assis Barcelos Hospital Complex, which includes a municipal hospital, maternity, speciality centre, Imaging centre, clinical analysis laboratory and emergency care unit.
- In April 2023, a new Emergency Room was inaugurated at the Regional Hospital of Lapa São Sebastião in the Metropolitan Region of Curitiba, Brazil. The unit references the municipality and region where around 270 thousand people live. The service will mainly be by the Unified Health System (SUS). The new facility has a unit equipped with tomography equipment operating for 24 hours, with ultrasound, digital X-ray and ten intensive care unit beds.
Brazil Ultrasound Devices Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Increasing Incidences of Chronic Diseases
- 4.2.2 Improving Healthcare Infrastructure and Healthcare Programs
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4.3 Market Restraints
- 4.3.1 Stringent Regulatory Policies
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4.4 Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD million)
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5.1 By Application
- 5.1.1 Anesthesiology
- 5.1.2 Cardiology
- 5.1.3 Gynecology/Obstetrics
- 5.1.4 Radiology
- 5.1.5 Other Applications
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5.2 By Technology
- 5.2.1 2D Ultrasound Imaging
- 5.2.2 3D and 4D Ultrasound Imaging
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5.3 By Type
- 5.3.1 Stationary Ultrasound
- 5.3.2 Portable Ultrasound
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 Canon Medical Systems Corporation
- 6.1.2 Fujifilm Holdings Corporation
- 6.1.3 GE Healthcare
- 6.1.4 Koninklijke Philips NV
- 6.1.5 Siemens Healthineers AG
- 6.1.6 Carestream Health Inc.
- 6.1.7 Samsung Electronics Co. Ltd
- 6.1.8 Hologic Inc.
- 6.1.9 Mindray Medical International Limited
- 6.1.10 Esaote SpA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Brazil Ultrasound Devices Industry Segmentation
As per the scope of the report, a diagnostic ultrasound, also known as sonography, is an imaging technique that uses high-frequency sound waves to produce images of the different structures inside the body. They are being utilized for the assessment of various conditions in the kidney, liver, and other abdominal conditions. They are also majorly used in chronic diseases, which include health conditions such as heart disease, asthma, cancer, and diabetes. Therefore, these devices are being utilized as both diagnostic imaging and therapeutic modality and have a wide range of applications in the medical field. Brazil Ultrasound Devices Market is Segmented by Application (Anesthesiology, Cardiology, Gynecology/Obstetrics, Radiology, and Other Applications), Technology (2D Ultrasound Imaging, 3D and 4D Ultrasound Imaging, and Other Technologies), Type (Stationary Ultrasound and Portable Ultrasound). The report offers the value (in USD million) for the above segments. The report offers the value (in USD million) for the above segments.
By Application | Anesthesiology |
Cardiology | |
Gynecology/Obstetrics | |
Radiology | |
Other Applications | |
By Technology | 2D Ultrasound Imaging |
3D and 4D Ultrasound Imaging | |
By Type | Stationary Ultrasound |
Portable Ultrasound |
Brazil Ultrasound Devices Market Research FAQs
What is the current Brazil Ultrasound Devices Market size?
The Brazil Ultrasound Devices Market is projected to register a CAGR of 5.96% during the forecast period (2025-2030)
Who are the key players in Brazil Ultrasound Devices Market?
Siemens Healthineers AG, Koninklijke Philips NV, GE Healthcare, Canon Medical Systems Corporation and Fujifilm Holdings Corporation are the major companies operating in the Brazil Ultrasound Devices Market.
What years does this Brazil Ultrasound Devices Market cover?
The report covers the Brazil Ultrasound Devices Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil Ultrasound Devices Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Brazil Ultrasound Devices Market Research
Mordor Intelligence provides a comprehensive analysis of the diagnostic ultrasound and medical ultrasound industry in Brazil. We leverage our extensive expertise in medical imaging research to deliver this detailed report. It covers the entire spectrum of ultrasound devices and ultrasound equipment, including advanced technologies such as 3D ultrasound, 4D ultrasound, HIFU, and POCUS. The analysis includes various applications like echocardiography, breast ultrasound, fetal ultrasound, and musculoskeletal ultrasound. These insights are crucial for stakeholders to understand market dynamics and technological innovations.
The report PDF, available for download, offers stakeholders detailed information about emerging trends in therapeutic ultrasound and diagnostic imaging. It includes developments in portable ultrasound, handheld ultrasound, and wireless ultrasound technologies. Our analysis also covers specialized segments such as veterinary ultrasound and cardiovascular ultrasound. Additionally, it examines technological advancements in color doppler and obstetric ultrasound applications. The report evaluates the growing adoption of compact ultrasound systems and sonography equipment, providing valuable insights for healthcare providers, manufacturers, and investors in the Brazilian market.