Brazil Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Brazil Snack Bar Market is segmented by Product Type (Cereal Bars (Granola/Muesli Bars, Other Cereal Bars), Energy Bars, Other Snack Bars), By Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Online Retail and Other Distribution Channels).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 10.48 %
CAGR% (2020 - 2025): 10.48%
Fastest Growing Segment: Supermarket/Hypermarkets

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Market Overview

Brazil Snack Bar Market is projected to grow at a CAGR of 10.48% during the forecast period (2020 - 2025). 

  • Increased snacking trend, as a result of a busy lifestyle, is the primary driver for the market. Growing demand for health & wellness products, convenient packaging, and preference for cereal-based snacks are various factors fueling the snack bar market growth.
  • The increase in dual-income households has prompted consumers to divert their spending on convenience and better-for-you foods.
  • Expanding supermarket/hypermarket chains offering multi-brand products is further accelerating the sale. Competition from cereal products and biscuits is another factor affecting the market sale.


Scope of the Report

Brazil Snack Bar Market is segmented by product type which includes cereal bar energy bars and other snack bars. The cereal bars further includes granola/muesli bars and other cereal bars. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail and other distribution channels.

By Product Type
Cereal Bar
Granola/Muesli Bar
Other Cereal Bars
Energy Bar
Other Snack Bar
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail
Other Distribution Channels

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Key Market Trends

Cereal Bars are the Preferred Choice in Brazil

A cereal bar is one of the fastest-growing segments in the Brazilian snack bar market, based on their taste and culture. Cereal bars are considered to be one of the trending options for healthy breakfast choice, especially among office-goers, owing to their convenience factor over the usual breakfast cereals. Gluten-free and low-sodium claims are also fetching increasing popularity in the Brazilian snack bar market. Recently, Kobber, a Brazilian manufacturer of bakery and snack products, launched a line of snack bars, based on tapioca, which is free-from labeling claims. The energy bar segment is also growing at a faster rate of 9.4% in the region, owing to rising interest in protein-rich snacks.


Supermarket/Hypermarkets Driving the Snacks Bars Sale

Supermarket/hypermarket led the sales, with a share of more than 70% in the distribution channel. Snack bar sales, through specialist retailers and variety stores, which are growing at a faster pace, owing to health & fitness trend. Walmart, a retail channel, invested in Brazil to expand its presence in the emerging market. Consumers tend to shop for smaller items at local retail stores, while they prefer to shop at the supermarket for bulk discounts. Supermarkets/hypermarkets provide a super-sized shopping experience, with suitable display and assortments of indulgent snacking products. Prominent online channels, such as Amazon, have reportedly witnessed a surge in the sales of functional snack bars, contributed by packaging design, label claims, and a repetitive pattern of snack consumption.



Competitive Landscape

The Brazil snack bar market is concentrated among major players, occupying a major share in the market. Product introduction focusing on regional grains, such as tapioca and healthy ingredients, to attract consumers is the primary strategy adopted by the players. The major Players are The Kellogg Company, Nestlé SA, The Hershey Company, and PepsiCo. Inc., and Alfred Ritter GmbH & Co. KG, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cereal Bar

        1. Granola/Muesli Bar

        2. Other Cereal Bars

      2. 5.1.2 Energy Bar

      3. 5.1.3 Other Snack Bar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nutrimental S.A.

      2. 6.4.2 Nestle S.A.

      3. 6.4.3 Alfred Ritter Gmbh & Co.Kg.Levitta

      4. 6.4.4 Pepsico Inc.

      5. 6.4.5 The Hershey Company

      6. 6.4.6 The Kellogg company

      7. 6.4.7 General Mills, Inc

    5. *List Not Exhaustive
    6. 6.5


**Subject to Availability

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Frequently Asked Questions

The Brazil Snack Bar Market market is studied from 2016 - 2026.

The Brazil Snack Bar Market is growing at a CAGR of 10.48% over the next 5 years.

The Brazil Snack Bar Market is valued at 10.48% in 2026.

Nutrimental S.A., The Kellogg Company, Nestle S.A., Pepsico Inc., The Hershey Company are the major companies operating in Brazil Snack Bar Market.

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