Brazil Laundry Appliances Market - Growth, Trends, and Forecasts (2020 - 2025)

Brazil Laundry Appliances is segmented by Product (Washing Machines, Tumble Dryers, Washer Dryers, Pressing Machines) By Distribution Channel (Offline, Online) and By End-use (Residential, Commercial).

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

3 %

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Market Overview

Brazil's economic growth remains fragile in Q3 2020 and is expected to hit with the outbreak of coronavirus. although, slow labor recovery and household consumption increased supported by government measures to such as withdrawal of the FGTS (Guarantee Fund for Length of Service) that will release more than 10.8 Billion from its economy. This is going to impact the consumer goods spending by money supply increase in the market and positively influence durable consumer goods such as laundry appliances.

Rising household expenditure and income along with changing lifestyles and standard of living are some of the factors fostering the demand for laundry appliances in the market. Smart technology and voice commands and multi-functional laundry appliances are further fueling the demand for appliances in both commercial and residential sectors. Launch of automatic washer dryer by LG is new innovation in the market that features Artificial Intelligence and AI-powered customer care services. The machine not only tells consumers about weight and load also gives information about the type of fabric identified with sensors.

Scope of the report

Brazil Laundry Appliances market provides an in-depth analysis of the market along with current trends, which includes an assessment of the national accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics. The report also covers the competitive profile of major players in the market.

By Type
Freestanding Laundry Appliances
Built-in Laundry Applinaces
By Product
Washing Machine
Dryers
Electric Smoothing Irons
Others
By Technology
Automatic
Semi-Automatic / Manual
Others
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online
Other Distribution Channels

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Key Market Trends

Washing Machines are Leading the Laundry Appliances Segment

Space constraints in cities and the busy lifestyle of the people due to reduced time are enhancing the use of convenient appliances such as washing machines in Brazil. The increasing purchasing power of the households and reduced credit rates are making households major buyers of the washing machines in the country. The washer-dryer is also preferred because of the dual function of the dryers and washing machines in one appliance and is also perfectly suitable for small apartments and flats. However, commercial laundry services are also gaining traction due to low-cost operations and few investments.

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Increase in Imports of Washing Machines

Brazilians import of Washing machines has risen in the year 2019, by 24% when compared with the year 2018. The increase was mainly for the larger washing machines for the home appliances segment. Washing machines that can handle large capacity are more preferred by consumers in the market. Automatic washing machines also support the growth of the segment. Major importers include China with a share of 82%, Korea with a share of 8.59%, the USA with a share of 1.65%, and Vietnam and India with a share of 1.6%.

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Competitive Landscape

The Brazil laundry appliances market is moderately consolidated with international players such as Electrolux and Whirlpool holding significant share and also has national brands and a few regional brands. However, many international brands such as Electrolux and Whirlpool are intensifying competition in the market for laundry appliances. The international players have a good variety of high-quality products and are looked at as traditional brands by consumers

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints / Challenges

      3. 4.2.3 Opportunities

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Insights on Impact of COVID-19 on the Market

    5. 4.5 Insights on Technological Innovations in the Market

    6. 4.6 Insights on Government Regulation in the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Freestanding Laundry Appliances

      2. 5.1.2 Built-in Laundry Applinaces

    2. 5.2 By Product

      1. 5.2.1 Washing Machine

      2. 5.2.2 Dryers

      3. 5.2.3 Electric Smoothing Irons

      4. 5.2.4 Others

    3. 5.3 By Technology

      1. 5.3.1 Automatic

      2. 5.3.2 Semi-Automatic / Manual

      3. 5.3.3 Others

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets and Hypermarkets

      2. 5.4.2 Specialty Stores

      3. 5.4.3 Online

      4. 5.4.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool SA

      2. 6.2.2 Electrolux

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung

      5. 6.2.5 Colormaq

      6. 6.2.6 Alliance Laundry System LLC

      7. 6.2.7 Robert Bosch Ltda.

      8. 6.2.8 Hitachi Appliances Inc

      9. 6.2.9 Panasonic Brasil

      10. 6.2.10 Toshiba Brasil

      11. 6.2.11 Brastemp

      12. 6.2.12 Suggar Eletrodomesticos

      13. 6.2.13 Consul

  7. *List Not Exhaustive
  8. 7. FUTURE OF THE MARKET

  9. 8. APPENDIX

  10. 9. DISCLAIMER

** Subject to Availability

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