| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2023 |
| Market Size (2025) | USD 1.91 Billion |
| Market Size (2030) | USD 2.21 Billion |
| CAGR (2025 - 2030) | 3.00% |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Brazil Laundry Appliances Market Analysis by Mordor Intelligence
The Brazil Laundry Appliances Market size is estimated at USD 1.91 billion in 2025, and is expected to reach USD 2.21 billion by 2030, at a CAGR of greater than 3% during the forecast period (2025-2030).
Rising household expenditure and income, along with changing lifestyles and standards of living, are some of the factors fostering the demand for laundry appliances in the market. Smart technology, voice commands, and multi-functional laundry appliances are further fueling the demand for appliances in both commercial and residential sectors. The launch of an automatic washer-dryer by LG is an innovation in the market that features Artificial Intelligence and AI-powered customer care services. The machine not only tells consumers about weight and load but also gives information about the type of fabric identified with sensors. The post-COVID-19 scenario of the Brazil laundry appliances market has seen a significant increase in demand as people prioritize cleanliness and hygiene. With more time spent at home, the demand for washing machines and dryers has risen. Additionally, there's a growing preference for smart and energy-efficient appliances.
Brazil Laundry Appliances Market Trends and Insights
Washing Machines are Leading the Laundry Appliances Segment
Space constraints in cities and the busy lifestyle of the people due to reduced time are enhancing the use of convenient appliances such as washing machines in Brazil. The increasing purchasing power of households and reduced credit rates are making households major buyers of washing machines in the country. The washer-dryer is also preferred because of the dual function of the dryers and washing machines in one appliance and is also perfectly suitable for small apartments and flats. However, commercial laundry services are also gaining traction due to low-cost operations and few investments.
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Increase in Online Sales of Laundry Appliances
The increase in online sales of laundry appliances is indeed driving the Brazilian laundry appliances market. Online sales have gained significant momentum in recent years due to various factors, such as increasing internet penetration, expanding e-commerce platforms, and changing consumer behavior. Online sales provide access to a larger customer base, reaching consumers in remote areas where physical stores may not be readily available. This broader reach helps manufacturers and retailers tap into previously untapped markets. Online platforms often offer competitive pricing due to reduced overhead costs compared to brick-and-mortar stores. Consumers can find attractive discounts, deals, and promotions when purchasing laundry appliances online. This pricing advantage has been a significant driver for the growth of online sales in the Brazilian laundry appliances market. Brazil has witnessed the growth of various e-commerce platforms, both local and international, which have fueled the online sales of laundry appliances. These platforms provide a dedicated marketplace for sellers to showcase and sell their products, giving consumers a wide array of options to choose from.
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Competitive Landscape
The Brazil laundry appliances market is moderately consolidated, with international players such as Electrolux and Whirlpool holding significant shares and also has national brands and a few regional brands. However, many international brands, such as Electrolux and Whirlpool, are intensifying competition in the market for laundry appliances. The international players have a good variety of high-quality products and are looked at as traditional brands by consumers.
Brazil Laundry Appliances Industry Leaders
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Whirlpool
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AB Electrolux
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Brastemp
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LG Electronics
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Samsung
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- April 2023: Chinese consumer electronics, TCL Technology Group Corp continues to invest in Brazil and ramp up its localized operations, with a key focus on home appliances and photovoltaics.
- November 2022: Hisense partnered with Multi (formerly Multilaser) in Brazil. Hisense, the Chinese manufacturer of home appliances and electronics, distributes products in Brazil through a partnership with Multi.
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Brazil Laundry Appliances Market Report Scope
Laundry appliances include traditional washing machines, as well as washer-dryer sets and portable machines. Brazil's laundry appliances market provides an in-depth analysis of the market along with current trends, which includes an assessment of the national accounts, economy, and emerging market trends by segments and significant changes in the market dynamics. The report also covers the competitive profile of major players in the market. Brazil laundry appliances are segmented by type, which includes freestanding laundry appliances and built-in laundry appliances; by product, which includes washing machines, dryers, electric smoothing irons, and others; and by technology, which includes automatic, semi-automatic/manual, and others; and by distribution channel which includes supermarkets and hypermarkets, specialty stores, online, and other distribution channels.
The report offers market size and forecasts for the Brazil laundry appliances market in terms of revenue (USD) for all the above segments.
By Type
| Freestanding Laundry Appliances |
| Built-in Laundry Applinaces |
By Product
| Washing Machine |
| Dryers |
| Electric Smoothing Irons |
| Other Products |
By Technology
| Automatic |
| Semi-Automatic / Manual |
| Other Technologies |
By Distribution Channel
| Supermarkets and Hypermarkets |
| Specialty Stores |
| Online |
| Other Distribution Channels |
| By Type | Freestanding Laundry Appliances |
| Built-in Laundry Applinaces | |
| By Product | Washing Machine |
| Dryers | |
| Electric Smoothing Irons | |
| Other Products | |
| By Technology | Automatic |
| Semi-Automatic / Manual | |
| Other Technologies | |
| By Distribution Channel | Supermarkets and Hypermarkets |
| Specialty Stores | |
| Online | |
| Other Distribution Channels |
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Key Questions Answered in the Report
How big is the Brazil Laundry Appliances Market?
The Brazil Laundry Appliances Market size is expected to reach USD 1.91 billion in 2025 and grow at a CAGR of greater than 3% to reach USD 2.21 billion by 2030.
What is the current Brazil Laundry Appliances Market size?
In 2025, the Brazil Laundry Appliances Market size is expected to reach USD 1.91 billion.
Who are the key players in Brazil Laundry Appliances Market?
Whirlpool, AB Electrolux, Brastemp, LG Electronics and Samsung are the major companies operating in the Brazil Laundry Appliances Market.
What years does this Brazil Laundry Appliances Market cover, and what was the market size in 2024?
In 2024, the Brazil Laundry Appliances Market size was estimated at USD 1.85 billion. The report covers the Brazil Laundry Appliances Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil Laundry Appliances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Brazil Laundry Appliances Market Report
Statistics for the 2025 Brazil Laundry Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Laundry Appliances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
