Brazil Laundry Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Brazil Laundry Appliances Market is segmented by Product (Washing Machines, Tumble Dryers, Washer Dryers, Pressing Machines) By Distribution Channel (Offline, Online) and By End-use (Residential, Commercial).

Brazil Laundry Appliances Market Size

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Brazil Laundry Appliances Market Summary
Study Period 2020-2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 1.85 Billion
Market Size (2029) USD 2.14 Billion
CAGR (2024 - 2029) > 3.00 %

Major Players

Brazil Laundry Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Brazil Laundry Appliances Market Analysis

The Brazil Laundry Appliances Market size is estimated at USD 1.85 billion in 2024, and is expected to reach USD 2.14 billion by 2029, growing at a CAGR of greater than 3% during the forecast period (2024-2029).

Rising household expenditure and income, along with changing lifestyles and standards of living, are some of the factors fostering the demand for laundry appliances in the market. Smart technology, voice commands, and multi-functional laundry appliances are further fueling the demand for appliances in both commercial and residential sectors. The launch of an automatic washer-dryer by LG is an innovation in the market that features Artificial Intelligence and AI-powered customer care services. The machine not only tells consumers about weight and load but also gives information about the type of fabric identified with sensors. The post-COVID-19 scenario of the Brazil laundry appliances market has seen a significant increase in demand as people prioritize cleanliness and hygiene. With more time spent at home, the demand for washing machines and dryers has risen. Additionally, there's a growing preference for smart and energy-efficient appliances.

Brazil Laundry Appliances Market Trends

Washing Machines are Leading the Laundry Appliances Segment

Space constraints in cities and the busy lifestyle of the people due to reduced time are enhancing the use of convenient appliances such as washing machines in Brazil. The increasing purchasing power of households and reduced credit rates are making households major buyers of washing machines in the country. The washer-dryer is also preferred because of the dual function of the dryers and washing machines in one appliance and is also perfectly suitable for small apartments and flats. However, commercial laundry services are also gaining traction due to low-cost operations and few investments.

Brazil Laundry Appliances Market: Increase in Sales of Washing Machines in Brazil, In USD Billion, 2020-2022

Increase in Online Sales of Laundry Appliances

The increase in online sales of laundry appliances is indeed driving the Brazilian laundry appliances market. Online sales have gained significant momentum in recent years due to various factors, such as increasing internet penetration, expanding e-commerce platforms, and changing consumer behavior. Online sales provide access to a larger customer base, reaching consumers in remote areas where physical stores may not be readily available. This broader reach helps manufacturers and retailers tap into previously untapped markets. Online platforms often offer competitive pricing due to reduced overhead costs compared to brick-and-mortar stores. Consumers can find attractive discounts, deals, and promotions when purchasing laundry appliances online. This pricing advantage has been a significant driver for the growth of online sales in the Brazilian laundry appliances market. Brazil has witnessed the growth of various e-commerce platforms, both local and international, which have fueled the online sales of laundry appliances. These platforms provide a dedicated marketplace for sellers to showcase and sell their products, giving consumers a wide array of options to choose from.

Brazil Laundry Appliances Market: Increase in Online Sales in Brazil, In %, 2019-2022

Brazil Laundry Appliances Industry Overview

The Brazil laundry appliances market is moderately consolidated, with international players such as Electrolux and Whirlpool holding significant shares and also has national brands and a few regional brands. However, many international brands, such as Electrolux and Whirlpool, are intensifying competition in the market for laundry appliances. The international players have a good variety of high-quality products and are looked at as traditional brands by consumers.

Brazil Laundry Appliances Market Leaders

  1. Whirlpool

  2. AB Electrolux

  3. Brastemp

  4. LG Electronics

  5. Samsung

*Disclaimer: Major Players sorted in no particular order

Brazil Laundry Appliances Market Concentration
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Brazil Laundry Appliances Market News

  • April 2023: Chinese consumer electronics, TCL Technology Group Corp continues to invest in Brazil and ramp up its localized operations, with a key focus on home appliances and photovoltaics.
  • November 2022: Hisense partnered with Multi (formerly Multilaser) in Brazil. Hisense, the Chinese manufacturer of home appliances and electronics, distributes products in Brazil through a partnership with Multi.

Brazil Laundry Appliances Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Disposable Income is Driving the Market

    3. 4.3 Market Restraints

      1. 4.3.1 Economic Fluctuations and Consumer Purchasing Power

      2. 4.3.2 Price Volatility of Raw Manufacturers

    4. 4.4 Market Opportunities

      1. 4.4.1 Growing Awareness of Eco-friendly and Energy-Efficient Appliances

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on Technological Innovations in the Market

    7. 4.7 Insights on Impact of COVID-19 on the Market


    1. 5.1 By Type

      1. 5.1.1 Freestanding Laundry Appliances

      2. 5.1.2 Built-in Laundry Applinaces

    2. 5.2 By Product

      1. 5.2.1 Washing Machine

      2. 5.2.2 Dryers

      3. 5.2.3 Electric Smoothing Irons

      4. 5.2.4 Other Products

    3. 5.3 By Technology

      1. 5.3.1 Automatic

      2. 5.3.2 Semi-Automatic / Manual

      3. 5.3.3 Other Technologies

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets and Hypermarkets

      2. 5.4.2 Specialty Stores

      3. 5.4.3 Online

      4. 5.4.4 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool SA

      2. 6.2.2 Electrolux

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung

      5. 6.2.5 Toshiba Brasil

      6. 6.2.6 Colormaq

      7. 6.2.7 Alliance Laundry System LLC

      8. 6.2.8 Robert Bosch Ltda.

      9. 6.2.9 Hitachi Appliances Inc

      10. 6.2.10 Panasonic Brasil

      11. 6.2.11 Brastemp

      12. 6.2.12 Suggar Eletrodomesticos

      13. 6.2.13 Consul*

    3. *List Not Exhaustive


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Brazil Laundry Appliances Industry Segmentation

Laundry appliances include traditional washing machines, as well as washer-dryer sets and portable machines. Brazil's laundry appliances market provides an in-depth analysis of the market along with current trends, which includes an assessment of the national accounts, economy, and emerging market trends by segments and significant changes in the market dynamics. The report also covers the competitive profile of major players in the market. Brazil laundry appliances are segmented by type, which includes freestanding laundry appliances and built-in laundry appliances; by product, which includes washing machines, dryers, electric smoothing irons, and others; and by technology, which includes automatic, semi-automatic/manual, and others; and by distribution channel which includes supermarkets and hypermarkets, specialty stores, online, and other distribution channels. 

The report offers market size and forecasts for the Brazil laundry appliances market in terms of revenue (USD) for all the above segments.

By Type
Freestanding Laundry Appliances
Built-in Laundry Applinaces
By Product
Washing Machine
Electric Smoothing Irons
Other Products
By Technology
Semi-Automatic / Manual
Other Technologies
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels
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Brazil Laundry Appliances Market Research FAQs

The Brazil Laundry Appliances Market size is expected to reach USD 1.85 billion in 2024 and grow at a CAGR of greater than 3% to reach USD 2.14 billion by 2029.

In 2024, the Brazil Laundry Appliances Market size is expected to reach USD 1.85 billion.

Whirlpool, AB Electrolux, Brastemp, LG Electronics and Samsung are the major companies operating in the Brazil Laundry Appliances Market.

In 2023, the Brazil Laundry Appliances Market size was estimated at USD 1.79 billion. The report covers the Brazil Laundry Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Laundry Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Brazil Laundry Appliances Industry Report

Statistics for the 2024 Brazil Laundry Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Laundry Appliances analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Brazil Laundry Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)