The increasing consumer interest in nutritionally enriched products and all natural foods is promoting the demand for high-value premium and natural additives. The flavored products and alternative sweeteners remain the largest product types in the segment. The changing lifestyles of people in Brazil also impact their food habits. Natural herbs and spices were earlier used in domestic cooking to add flavors to the food, which is turning out to be an industrial need at present to cater to the big food processors in the local market. Legislatory organizations in the country are constantly making efforts to ensure the circulation of value-based and clean-label products in the country, which is acting as a driver for the food flavor and enhancer market in the country, compelling it to maintain the transparency between the consumers and final tailored products.

The market is dominated by synthetic food flavor followed by natural flavor and nature identical flavors. Volume of the market for synthetic flavors is quiet higher compared to natural flavors. Although, natural flavors are priced in the higher end, therefore there is little difference between the values of both segments. Consumers with predominant convenience and processed food diet are at greater risk of consuming synthetic flavorings. Synthetic flavors have ill health impacts, if taken for long term. Therefore, regulatory bodies play a key role in making the use of synthetic flavors safe for consuming. A plethora of artificial flavors are available in the market, such as almond flavor, amaretto flavor, apple cinnamon flavor, apple flavor, apple pie type flavor, apricot flavor, artificial amaretto, etc.