Brazil Big Data Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Brazil Big Data Analytics Industry Size & Forecast and it is Segmented by Organization Size (Small & Medium-Scale and Large-Scale Organizations) and End-User Vertical (IT & Telecom, BFSI, Retail & Consumer Goods, Manufacturing, Healthcare & Life Sciences, Government, and Other End-User Verticals). The market size and forecast are provided in terms of value (USD billion) for all the above segments.

Brazil Big Data Analytics Market Size

Brazil Big Data Analytics Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.41 Million
Market Size (2029) USD 5.53 Million
CAGR (2024 - 2029) 10.12 %
Market Concentration Medium

Major Players

Brazil Big Data Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Brazil Big Data Analytics Market Analysis

The Brazil Big Data Analytics Market size is estimated at USD 3.41 million in 2024, and is expected to reach USD 5.53 million by 2029, growing at a CAGR of 10.12% during the forecast period (2024-2029).

  • The need to increase business efficiency and the expanding use of the Internet of Things (IoT), big data, and software-as-a-service (SaaS)-based analytics in numerous end-user industries like banking, financial services, and insurance (BFSI), sports, retail, manufacturing, and healthcare can all be linked to the country's expanding data analytics business.
  • Big data analytics play a significant role in businesses because they enable them to manage, organize, and streamline massive datasets in real-time while enhancing their decision-making capacity. Additionally, a key goal of big data and business analytics is to assist organizations in strengthening their regional marketing campaigns by assisting them in better understanding their target audiences and customers.
  • Big Data analytics has great potential, given how much data people and organizations produce every minute. The demand for big data analytics is also expected to rise as more businesses, including those in the media and entertainment, BFSI, and government agencies, adopt data center services. According to the forecasts, most resources will purchase big data and analytics solutions. A 28% increase to USD 490 million will be made in machine learning (ML) and artificial intelligence (AI) spending. By 2025, it is anticipated that USD 25.2 billion will be invested in fifth-generation technology, which will advance disciplines including AI, big data, cloud analytics, and information security.
  • Due to the continually increasing rivalry among them, businesses are forced to embrace big data analytics to maximize their expansion. Furthermore, significant data analytics software helps organizations investigate the elements impacting outcomes. It provides the power of decision optimization, predicted to create profitable market expansion opportunities across the region.
  • The risk of identity theft increases as organizations obtain profile data, especially if the data is not kept securely; it is expected that the growing number of data losses or cyberattacks on enterprises' stored customer data will impede the industry's success. Furthermore, a shortage of experienced workers and hefty implementation costs are predicted to restrict industry expansion.
  • It is gradually becoming a mission-critical objective to be able to extract, visualize, and act on this intelligence in close to real-time, especially in light of the COVID-19 pandemic and efforts to stop its spread and help businesses stay afloat. Since many companies have started to adopt work-from-home and remote working cultures, which produce enormous volumes of data and open up new opportunities for data analytics, the big data and business analytics industry is expected to grow.

Brazil Big Data Analytics Market Trends

Retail & Consumer Goods is Expected to Register a Significant Growth

  • Brazil's economy is more dynamic overall, and its retail and consumer products sector is more active than other North American nations. Brazilian businesses are catching up and have gone through a significant corporate modernization and retail transformation process. This has accelerated the internal market's expansion, which has been strong and is anticipated to continue.
  • In Brazil, the retail and consumer goods sector now owns a sizable portion of the supply chain big data analytics market. Due to the increase in data sources being produced due to the deployment of Internet of Things (IoT) solutions, beacons, and radio-frequency identification (RFID) technologies throughout the supply chain, it is anticipated to offer enormous growth prospects.
  • Social media comments heavily influence Brazilian consumers; thus, if a product has a sizable amount of unfavorable evaluations, they may decide against buying it. Brazilian consumers are increasingly making purchases online rather than in physical stores, which has increased the demand for big data analytics to understand the customer better. E-commerce has been gradually developing in Brazil.
  • Big data power artificial intelligence (AI ) as it follows that it will continue to engulf the retail and consumer goods industries. Brazil boasts a multitude of big data companies that specialize in managing data for marketers, retailers, and e-commerce companies. These companies offer services that enable accurate inventory forecasting, customer segmentation, and personalized customer engagement.
  • Moreover, retailers in the country adopt IoT solutions and devices to analyze customer data, track stock levels, and strengthen customer relationships. These technological improvisations enable better tracking of the products across the supply chain and help gain a clear understanding of customer behavior.
Brazil Big Data Analytics Market: E-commerce as a Percentage of Total Retail Sales in Brazil from 2015 to 2022, in Percentage

Emerging Trends such as Social Media Analytics to Witness the Growth

  • Big data analytics is in great demand as firms in the area seek to use information assets to improve client interactions, commercial outcomes, and operational efficiency.
  • However, new big data analytics developments are anticipated to greatly expand company opportunities across the region. Examples include text analytics and social media analytics. Moreover, many firms have selected a variety of advertising campaigns, product promotions, and other types of promotions that rely mostly on social media event marketing due to social media's better effectiveness over more traditional means of advertising.
  • Additionally, the increasing use of internet-connected smartphones and tablets and the continually growing user base on social media platforms are propelling the growth of social media analytics.
  • Furthermore, the term "Social & Site Analytics" in the context of big data analytics refers to a method for extracting information from social media sources, processing it using big data technologies, and then providing statistics-based insights to businesses to support their decision-making processes.
  • Interpreting key social trends may help organizations get a competitive edge over rival companies, as having an active social media strategy has been crucial in recent years.
Brazil Big Data Analytics Market: Most Popular Social Media Websites in Brazil in May 2022, Based on Share of Visits, in Percentage

Brazil Big Data Analytics Industry Overview

The Brazil big data analytics market is moderately competitive and has several significant players. In terms of market share, several players now lead the industry. However, new competitors are growing their market presence and, consequently, their company footprint across the region due to the progress in analytics across managed services. The massive increase in big data analytics technology's capabilities (caused by the accessibility of open-source tools) may also encourage businesses in the field to compete with one another and give away an excessive amount of improved product performance. Environmental factors drive up costs and reduce industry profitability.

In May 2023, Splunk security for SAP solutions attained the status of being an SAP-endorsed app and is now featured on the SAP store. SAP-endorsed apps are a class of products from SAP's partner ecosystem that assist clients in becoming more innovative, best-run businesses. Splunk Security for SAP solutions integrates security-relevant data from SAP environments into Splunk-powered security analytics and operational workflows. Endorsed apps are designed to give value with desired outcomes.

In November 2022, IBM announced new software to assist businesses in destroying data silos and analytics silos so they can quickly make data-driven decisions and handle unforeseen disruptions. IBM Business Analytics Enterprise offers users a comprehensive view of data sources throughout their business through business intelligence planning, budgeting, reporting, forecasting, and dashboard capabilities. This package also includes a new IBM analytics content hub that makes it easier for customers to find and access analytics and planning tools from many vendors in a single, customized dashboard view.

Brazil Big Data Analytics Market Leaders

  1. QlikTech

  2. Splunk Inc.

  3. TIBCO Software Inc.

  4. Cortex Intelligence Tecnologia S.A.

  5. Tableau Software LLC

*Disclaimer: Major Players sorted in no particular order

Brazil Big Data Analytics Market Concentration
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Brazil Big Data Analytics Market News

  • March 2023: TIBCO Software Inc announced a series of enhancements to its analytics suite, delivering immersive, smart, and real-time analytics that empower customers to take action and benefit from faster, smarter insights. Game-changing updates to TIBCO Spotfire and other scalable analytics solutions close the gap between understanding and action, building on existing capabilities to accelerate time-to-decision and lower operations costs.
  • December 2022: Splunk Inc. announced a five-year extension of its strategic collaboration agreement (SCA) with Amazon Web Services (AWS), Inc., where customers can create a security data lake using integrated cloud and on-premises data sources, as well as their private applications, thanks to Amazon Security Lake. With its support for the open standard Open Cybersecurity Schema Framework (OCSF), Amazon Security Lake offers customers a simpler and more cost-effective way to access data from their security solutions. This accessibility facilitates various security use cases, including threat detection, investigation, and incident response.

Brazil Big Data Analytics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitute Products

    3. 4.3 Assessment of Impact of COVID-19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Higher Emphasis on Use of Analytics Tools to Empower Decision Making Among Large-Scale Enterprises

      2. 5.1.2 Rapid Increase in the Generation of Data Coupled with Availability of Several End-User Specific Tools Due to the Growth in Local Landscape

      3. 5.1.3 Growing Demand in Enterprise, Government and Telecom Verticals

      4. 5.1.4 Emerging Trends Such as Social Media Analytics to Witness the Growth

    2. 5.2 Market Challenges

      1. 5.2.1 Relative Lack of Awareness on ROI and Operational Challenges for Legacy Enterprises


    1. 6.1 Types of Big Data Analytics - Data Discovery and Visualization & Advanced Analytics

    2. 6.2 Adoption Trends Related to Predictive, Prescriptive & Descriptive Analytics


    1. 7.1 By Organization Size

      1. 7.1.1 Small and Medium Scale

      2. 7.1.2 Large Scale Organizations

    2. 7.2 By End-User Vertical

      1. 7.2.1 IT & Telecom

      2. 7.2.2 BFSI

      3. 7.2.3 Retail & Consumer Goods

      4. 7.2.4 Manufacturing

      5. 7.2.5 Healthcare & Lifesciences

      6. 7.2.6 Government

      7. 7.2.7 Other End-User Verticals


    1. 8.1 Company Profiles

      1. 8.1.1 QlikTech

      2. 8.1.2 Splunk Inc.

      3. 8.1.3 TIBCO Software Inc.

      4. 8.1.4 Tableu Software

      5. 8.1.5 Cotex Intelligence

      6. 8.1.6 IBM Corporation

      7. 8.1.7 Indicum Technology

      8. 8.1.8 TAIL DMP

      9. 8.1.9 SAS Institute

      10. 8.1.10 Precifica

      11. 8.1.11 WebRadar

    2. *List Not Exhaustive


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Brazil Big Data Analytics Industry Segmentation

Big data can be defined as a large volume of structured and unstructured data that cannot be stored directly in a database with proper processing. Big data analytics is the IT offering that utilizes several data mining, such as text mining and predictive modeling. Big data gives insight into many complex areas of an individual's life, including the lifestyle, needs, and preferences of their customers, so it is easy for banks to personalize services to the needs of each individual.

The Brazil big data analytics market is segmented by organization size (small & medium-scale and large-scale organizations), end-user vertical (IT & telecom, BFSI, retail & consumer goods, manufacturing, healthcare & life sciences, government, and other end-user verticals).

The market size and forecast are provided in terms of value (USD billion) for all the above segments.

By Organization Size
Small and Medium Scale
Large Scale Organizations
By End-User Vertical
IT & Telecom
Retail & Consumer Goods
Healthcare & Lifesciences
Other End-User Verticals
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Brazil Big Data Analytics Market Research FAQs

The Brazil Big Data Analytics Market size is expected to reach USD 3.41 million in 2024 and grow at a CAGR of 10.12% to reach USD 5.53 million by 2029.

In 2024, the Brazil Big Data Analytics Market size is expected to reach USD 3.41 million.

QlikTech, Splunk Inc., TIBCO Software Inc., Cortex Intelligence Tecnologia S.A. and Tableau Software LLC are the major companies operating in the Brazil Big Data Analytics Market.

In 2023, the Brazil Big Data Analytics Market size was estimated at USD 3.10 million. The report covers the Brazil Big Data Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Big Data Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Brazil Big Data Analytics Industry Report

Statistics for the 2024 Brazil Big Data Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Big Data Analytics analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Brazil Big Data Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)