Brazil Agricultural Machinery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Brazil Tractors Market is segmented by Tractors (Below 80 HP, 81-130 HP, and Above 130 HP), Ploughing and Cultivating Machinery (Ploughs, Harrows, Cultivators and Tillers, and Other Ploughing and Cultivating Machinery), Planting Machinery (Seed Drills, Planters, Spreaders, and Other Planting Machinery), Harvesting Machinery (Combine Harvesters, Forage Harvesters, and Other Harvesting Machinery), Haying and Forage Machinery (Mowers, Balers, and Other Haying and Forage Machinery), Irrigation Machinery (Sprinkler Irrigation, Drip Irrigation, and Other Irrigation Machinery). The report offers market size and forecasts in terms of value (USD million) for all the above segments.

Brazil Agricultural Machinery Market Size

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Brazil Agricultural Machinery Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.60 %
Market Concentration High

Major Players

Brazil Agricultural Machinery Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Brazil Agricultural Machinery Market Analysis

The Brazil agricultural machinery market size is estimated at USD 7.10 billion in 2023 and is expected to reach USD 8.87 billion by 2028, registering a CAGR of 4.6% during the forecast period (2023-2028).

  • Agriculture in Brazil is well developed in attaining self-sufficiency, and the country is also one of the major exporters of several agricultural commodities. The government has extensive farmland and the potential to expand it on a large scale. Therefore, the increase in the area of agriculture caters to the growth of the agricultural machinery market.
  • Additionally, the increased awareness of the farmers about advanced agricultural equipment to improve production, reduction of cost of crop production, and the income-focused tendencies of farmers are pushing them to adopt the agricultural equipment in the farms.
  • Along with this, more prominent farm owners' acquisition of smaller farms is increasing the consolidation of farms. The larger farms require high labor costs for farming operations. Therefore, to reduce the cost of labor, large farm owners prefer agricultural machinery, making farming operations easy and cost-effective.
  • Moreover, improving technologies, such as precision farming, expanding planted areas, favorable government initiatives, lowering trade barriers, strengthening agricultural infrastructure, and growing demand for food are the key factors driving the growth of agriculture equipment in the country.
  • The market is primarily dominated by the top three global players, John Deere, AGCO & CNH Industrial, due to the higher quality of products and better after-sales service. Domestic manufacturing accounts for most machinery sales due to the presence of local production plants of all the major companies.

Brazil Agricultural Machinery Market Trends

Brazilian Farm Structure and Consolidation of Smaller Farms

  • The availability of skilled labor in Brazil is reducing compared to the increasing area under agricultural activities. As farming is a heavy job for most farmers, they depend on technology to help increase farm productivity. The expanding availability of agricultural land represents the key factor driving the market. According to the Brazilian Institute of Geography and Statistics, in 2021, the planted area for agricultural production increased to 86.7 million hectares from 83.4 million hectares in 2020.
  • More farms are being consolidated in Brazil to share the cost of heavy agricultural machinery. Due to rapid urbanization and reduced profits from farming, small farmers are forced to migrate to urban areas in search of work, leading to labor shortages and the need for mechanization of agricultural work. Therefore, the demand for agricultural machinery is rising to increase productivity and improve crop yields.
  • Moreover, the Brazillian farms are dominated by the cultivation of sugarcane crops, which require massive machinery for mainly harvesting operations. Therefore, the larger area under the crop that utilizes the agricultural machinery is aiding the market's growth during the forecast period.
Brazil Agricultural Machinery Market - Total Planted Area, in million hectares, 2020 and 2021

81 to 130HP Tractors Hold Significant Market Share

  • 81 to 130HP tractors currently hold a significant share of the market due to the expanding area of harvested agricultural land in the country. According to a survey by the Brazilian Institute of Geography and Statistics, in 2021, the harvested agricultural area in Brazil amounted to nearly 85.9 million hectares, a year-on-year increase of 3.3 percent and the highest figure of the decade. That same year, the planted agricultural land in the country reached around 86.7 million hectares. Moreover, tractors below 80 HP are suitable for small farming operations, while heavy tractors above 130 HP are expensive.
  • Thus, there is a preference for medium HP tractors from 81 HP to 130 HP as they are versatile, robust, and valuable tools for improving efficiency and productivity in agriculture work. Besides this, companies are coming forward to establish their presence in Brazil, as it is one of the largest markets for agricultural tractors. For instance, in 2021, Mahindra, an Indian company, launched a Premium tractor with 86-110 HP in Brazil. The local dealerships already expected the range due to high demand.
Brazil Agricultural Machinery Market - Sales in USD billion, Agricultural Machinery, 2019-2020

Brazil Agricultural Machinery Industry Overview

The Brazilian agricultural machinery market is concentrated, with the international players occupying most of the market share. Some key players in the market are Deere and Company, Mahindra and Mahindra Ltd, CNH Industrial, Kubota Corporation, and AGCO Corporation. Farmers prefer international companies for assurance of quality and after-sales services offered by the big companies. Machines manufactured domestically account for most sales, as most international companies have local production setups in the country.

Brazil Agricultural Machinery Market Leaders

  1. Deere and Company

  2. CNH Industrial

  3. Kubota Corporation

  4. AGCO Corporation

  5. Mahindra and Mahindra Ltd

*Disclaimer: Major Players sorted in no particular order

Brazil Agricultural Machinery Market Concentration
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Brazil Agricultural Machinery Market News

  • August 2023: New Holland Agriculture, a brand under CNH Industrial, introduced one of the world's pioneering and cost-effective farm tractors created by an automobile manufacturer. The TL5 Acessível model tractor was manufactured at the Curitiba (PR) facility in Brazil. This tractor has been specifically engineered to cater to individuals with lower limb motor disabilities, enabling them to independently engage in agricultural activities. This breakthrough by the company promises to break down barriers that have long hindered many farmers from accessing tractor-operating stations.
  • September 2022: Marcher Brasil unveiled its latest grain extraction innovation, the OUTGRAIN211, at Expointer 2022. Renowned for its ability to swiftly, safely, and efficiently remove grains from silo bags without any loss, this extractor has set a new industry standard.
  • July 2022: Mahindra & Mahindra Company inaugurated an assembly plant in Brazil as part of its global strategic expansion efforts.

Brazil Agricultural Machinery Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Brazilian Farm Structure and Consolidation of Smaller Farms

      2. 4.2.2 Technological Advancements

    3. 4.3 Market Restraints

      1. 4.3.1 High Cost of Equipment and Price Sensitivity

      2. 4.3.2 Data Privacy Concerns

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Tractors

      1. 5.1.1 Below 80 HP

      2. 5.1.2 81 to 130HP

      3. 5.1.3 Above 130 HP

    2. 5.2 Ploughing and Cultivating Machinery

      1. 5.2.1 Ploughs

      2. 5.2.2 Harrows

      3. 5.2.3 Cultivators and Tillers

      4. 5.2.4 Other Ploughing and Cultivating Machinery

    3. 5.3 Planting Machinery

      1. 5.3.1 Seed Drills

      2. 5.3.2 Planters

      3. 5.3.3 Spreaders

      4. 5.3.4 Other Planting Machinery

    4. 5.4 Harvesting Machinery

      1. 5.4.1 Combine Harvesters

      2. 5.4.2 Forage Harvesters

      3. 5.4.3 Other Harvesting Machinery

    5. 5.5 Haying and Forage Machinery

      1. 5.5.1 Mowers

      2. 5.5.2 Balers

      3. 5.5.3 Other Haying and Forage Machinery

    6. 5.6 Irrigation Machinery

      1. 5.6.1 Sprinkler Irrigation

      2. 5.6.2 Drip Irrigation

      3. 5.6.3 Other Irrigation Machinery


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Deere & Company

      2. 6.3.2 AGCO do Brasil

      3. 6.3.3 CNH Industrial Brasil Ltda

      4. 6.3.4 Kubota Tractor Corp.

      5. 6.3.5 CLAAS America Latina Ltda

      6. 6.3.6 Mahindra Brasil

      7. 6.3.7 Lindsay America DO SUL Ltda


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Brazil Agricultural Machinery Industry Segmentation

Machines used for agricultural activities, such as planting, seeding, fertilizing, pest control, irrigation, harvesting, and haymaking, and post-harvest activities, including loading, unloading, and storage, are considered agricultural machinery.

The Brazilian agricultural machinery market is segmented by tractors, ploughing and cultivating machinery, planting machinery, harvesting machinery, haying and forage machinery, and irrigation machinery. The market is segmented by tractors into below 80 hp, 81-130 hp, and above 130 hp. By ploughing and cultivating machinery, the market is segmented into ploughs, harrows, cultivators and tillers, and other ploughing and cultivating machinery. The market is segmented by planting machinery into seed drills, planters, spreaders, and other planting machinery. The market is segmented by harvesting machinery into combine harvesters, forage harvesters, and other harvesting machinery. By haying and forage machinery, the market is segmented into mowers, balers, and other haying and forage machinery. The market is segmented by irrigation machinery into sprinkler irrigation, drip irrigation, and other irrigation machinery.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Below 80 HP
81 to 130HP
Above 130 HP
Ploughing and Cultivating Machinery
Cultivators and Tillers
Other Ploughing and Cultivating Machinery
Planting Machinery
Seed Drills
Other Planting Machinery
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery
Other Haying and Forage Machinery
Irrigation Machinery
Sprinkler Irrigation
Drip Irrigation
Other Irrigation Machinery
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Brazil Agricultural Machinery Market Research FAQs

The Brazil Agricultural Machinery Market is projected to register a CAGR of 4.60% during the forecast period (2024-2029)

Deere and Company, CNH Industrial, Kubota Corporation, AGCO Corporation and Mahindra and Mahindra Ltd are the major companies operating in the Brazil Agricultural Machinery Market.

The report covers the Brazil Agricultural Machinery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Agricultural Machinery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Brazil Agricultural Machinery Industry Report

Statistics for the 2024 Brazil Agricultural Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Agricultural Machinery analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Brazil Agricultural Machinery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)