
Study Period | 2019 - 2030 |
Market Size (2025) | USD 121.00 Billion |
Market Size (2030) | USD 166.80 Billion |
CAGR (2025 - 2030) | 6.63 % |
Fastest Growing Market | Europe |
Largest Market | North America |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Botanical Market Analysis
The Botanicals Market size is estimated at USD 121.00 billion in 2025, and is expected to reach USD 166.80 billion by 2030, at a CAGR of 6.63% during the forecast period (2025-2030).
The botanical industry is experiencing a significant transformation driven by evolving consumer preferences towards natural and sustainable ingredients. Manufacturers are increasingly incorporating botanical ingredients across diverse product categories, from beverages to bakery goods, responding to the growing demand for clean-label products. This shift is particularly evident in Europe, where Kerry's recent white paper "Flourishing with Botanicals" revealed that fruit, cocoa, vanilla, coffee, tea, and floral botanicals are the most preferred botanical ingredients among consumers. The industry's growth is further supported by the rising integration of botanical extracts in plant-based alternatives, offering both functional benefits and clean-label appeal.
The market is witnessing a notable premiumization trend, with botanical ingredients being positioned as premium additions in food and beverage formulations. Local preferences and availability significantly influence botanical popularity in different regions, leading to diverse product innovations. In beverages, the most popular botanical profiles include florals, herbs, and spices, with specific ingredients such as cinnamon, lemongrass, hibiscus, ginger, and mint gaining substantial traction. This trend extends to both alcoholic and non-alcoholic beverages, where manufacturers are leveraging botanical extracts to create unique flavor profiles and functional benefits.
The application of botanical extracts in food and beverage products has evolved beyond traditional uses, with manufacturers exploring new categories and combinations. Herb and spice extracts, while representing a smaller percentage of food and drink launches, have shown significant growth in recent years as they add culinary excitement to new categories such as alcoholic beverages, ready meals, yogurt, and carbonated sodas. The industry is particularly seeing innovation in the beverage sector, where botanical ingredients are being used to create sophisticated flavor profiles and address specific functional benefits such as improved sleep quality, enhanced skincare, and energy boost.
The industry is experiencing a surge in research and development activities, with companies investing in new extraction technologies and product innovations. Many regulatory bodies now require scientific evidence supporting therapeutic claims for natural products, leading to increased government funding for studies supporting botanical ingredient efficacy. This scientific focus is driving the development of standardized botanical ingredients with verified health benefits, particularly in the dietary supplements sector. The trend is complemented by growing consumer awareness of preventive healthcare and increasing spending on health and wellness products, creating opportunities for botanical ingredients across various applications.
Botanical Market Trends
Botanical Prospects: Natural, Organic, and Active Ingredient Trends
The rising consumer demand for natural food ingredients and clean-label products is significantly driving the botanical ingredients market across all applications. According to the International Food Information Council's (IFIC) 2021 survey, 63% of adults indicated that ingredients in food and beverages have at least a moderate influence on their purchasing decisions, while 64% actively try to choose foods made with clean ingredients. This shift in consumer preference is particularly evident in the beverage industry, where manufacturers are reformulating products with healthier ingredients in response to government-imposed sugar taxes and increasing health consciousness among consumers.
The botanical trend toward natural and botanical ingredients is especially strong in Europe, where consumers show a marked preference for fruit, cocoa, vanilla, coffee, tea, and floral botanicals, as highlighted in Kerry's white paper "Flourishing with Botanicals." This growing demand has prompted companies to expand their botanical offerings, as exemplified by Spanish ingredient manufacturer Nektium's strategic expansion into the botanicals for food and beverages market in April 2022, broadening their portfolio beyond supplements. The sugar reformulation in the beverage industry has particularly boosted botanical applications, with ingredients like mint, basil, lavender, rose, turmeric, and ginger being increasingly used not only for their inherent health benefits but also to add subtle nuances to traditional flavor profiles.
Wide Application and Functionality
The versatility of botanical extracts has created significant market opportunities across multiple industries, including functional foods, cosmeceuticals, and animal feed. The cosmetic and personal care segment is experiencing substantial growth, with producers of botanical skincare ingredients focusing on providing natural ingredients that meet consumer safety and high-quality standards. This trend is evidenced by the increasing number of patents for natural/botanical ingredients across different end-user industries, demonstrating the competitive nature of the market and the growing demand for innovative botanical solutions.
The application of botanical extracts has expanded significantly in the animal feed sector, particularly as consumers demand meats free of antibiotics, leading manufacturers to utilize natural plant extracts as growth promoters in livestock. Popular botanical extracts for animal feed include alkaloids, organic acids, sugar, and volatile oil, which serve as natural alternatives to synthetic additives. The increasing research and development activities by ingredient companies are further driving innovation in the sector, as demonstrated by companies like Natreon enhancing their sports nutrition portfolio with new patents for botanical ingredients. This widespread functionality, coupled with the growing demand for natural alternatives across various industries, continues to fuel the market's expansion and diversification.
Segment Analysis: By Source
Spices Segment in Botanicals Market
The spices segment continues to dominate the global botanicals market, commanding approximately 35% of the total market share in 2024. This segment's prominence is driven by the widespread application of botanical ingredients across various industries, particularly in food and beverage manufacturing. The increasing consumer demand for natural flavoring agents and the growing popularity of ethnic cuisines in global markets have significantly contributed to this segment's dominance. Major spices like cardamom, cinnamon, turmeric, and pepper are extensively used in both traditional and innovative food products, while also finding applications in pharmaceutical and cosmetic industries. The segment's growth is further supported by the rising awareness of the health benefits associated with various spices and their antimicrobial and antioxidant properties.

Flowers Segment in Botanicals Market
The flowers segment has emerged as the fastest-growing category in the botanicals market, projected to grow at approximately 8% during 2024-2029. This remarkable growth is primarily attributed to the increasing adoption of floral botanical extracts in the cosmetics and personal care industry, as well as their rising popularity in functional beverages and tea products. The segment's expansion is further driven by growing consumer interest in natural ingredients and the increasing application of flower-based extracts in aromatherapy and wellness products. Manufacturers are increasingly incorporating flower extracts like hibiscus, lavender, and rose in various products due to their natural antioxidant properties and consumer appeal. The segment is also benefiting from the rising demand for organic and natural food colorants and flavoring agents derived from flowers.
Remaining Segments in Source Segmentation
The herbs and other sources segments continue to play vital roles in the botanical industry landscape. The herbs segment maintains its strong position due to its extensive use in traditional medicine, dietary supplements, and the food and beverage industry. Herbs like basil, oregano, and thyme are increasingly being incorporated into various products due to their natural flavoring properties and perceived health benefits. The other sources segment, which includes fruit and seed extracts, contributes significantly to the market through its diverse applications in functional foods, natural supplements, and cosmetic products. Both segments are experiencing steady growth driven by the increasing consumer preference for natural ingredients and the growing awareness of their therapeutic properties.
Segment Analysis: By Application
Food and Beverages Segment in Botanicals Market
The food and beverages segment continues to dominate the global botanicals market, commanding approximately 57% of the total market share in 2024. This substantial market position is driven by the increasing consumer demand for natural botanical ingredients in food and beverage products, particularly in categories such as bakery and confectionery, sauces and dressings, and functional beverages. The segment's growth is further supported by the rising trend of clean-label products and the incorporation of botanical extracts in various applications including culinary solutions, nutritional bars, savory items, and snacks. Manufacturers are increasingly focusing on developing innovative botanical-based products to meet the growing consumer preference for natural flavors and healthier alternatives, while also addressing the demand for products with enhanced nutritional value and functional benefits.
Other Applications Segment in Botanicals Market
The other applications segment, which primarily includes the usage of botanicals in industries like pharmacy and cosmetics, is experiencing robust growth in the botanical extracts market. This segment is projected to grow at a rate of approximately 7% during the forecast period 2024-2029. The growth is primarily driven by increasing consumer awareness regarding the usage of plant-derived ingredients and rising demand for vegan-certified products across the world. The segment's expansion is further supported by the growing adoption of natural personal care products and the increasing incorporation of botanical ingredients in pharmaceutical formulations. The rising preference for herbal cosmetics and the growing trend of natural skincare solutions are also contributing significantly to the segment's growth trajectory.
Remaining Segments in Botanicals Market
The supplements and animal nutrition segments play vital roles in shaping the overall botanicals market landscape. The supplements segment has established a strong presence in the market, driven by the increasing consumer focus on preventive healthcare and growing awareness about the benefits of natural supplements. This segment is particularly influenced by the rising adoption of herbal supplements and the growing trend toward plant-based nutrition. The animal nutrition segment, while smaller in market share, is gaining significance due to increasing demand for natural feed additives and growing concerns about animal welfare, particularly in livestock and pet food applications. Both segments continue to evolve with new product developments and increasing applications across different end-user industries.
Botanicals Market Geography Segment Analysis
Botanicals Market in North America
North America represents one of the most significant markets for botanical ingredients, driven by increasing consumer awareness about natural products and growing demand for clean-label solutions. The United States, Canada, and Mexico form the key markets in this region, with each country showing distinct consumption patterns and market dynamics. The region's growth is primarily fueled by the rising adoption of botanical ingredients in functional foods, dietary supplements, and natural cosmetics, supported by robust research and development activities and a strong presence of major market players. The North American botanical extracts market is poised for substantial growth, reflecting these trends.

Botanicals Market in United States
The United States dominates the North American botanicals market, benefiting from advanced manufacturing capabilities and a strong consumer preference for natural ingredients. The country's market is characterized by increasing adoption of botanical extracts in nutritional supplements, animal feed, personal care, beauty, and cosmetics products. With approximately a 72% share of the North American market in 2024, the United States maintains its leadership position through continuous innovation in product development and growing consumer awareness about the potential health benefits of botanical ingredients. The country has the largest market for natural and organic personal care products globally, driven by rising concerns about synthetic chemicals in cosmetics and toiletries.
Botanicals Market in Mexico
Mexico emerges as the fastest-growing market in North America, with a projected growth rate of approximately 8% during 2024-2029. The country's botanical market is experiencing rapid expansion due to increasing domestic consumption and growing export opportunities. Mexico's rich biodiversity and traditional knowledge of herbal medicines contribute to its market growth, while rising disposable incomes and growing awareness about natural products drive consumer demand. The country is witnessing significant investments in research and development activities, particularly in the areas of natural extracts and traditional medicine applications.
Botanicals Market in Europe and Middle East & Africa
The Europe and Middle East & Africa region represents the largest market for botanical ingredients globally, characterized by diverse consumer preferences and strong regulatory frameworks. The region encompasses major markets including Germany, the United Kingdom, France, Spain, Italy, Saudi Arabia, and South Africa. The market is driven by increasing consumer preference for natural ingredients, growing awareness about sustainable products, and a strong presence of leading manufacturers. The region's growth is supported by robust research and development activities, particularly in countries like Germany and France. The European botanical extracts market by source is expanding as consumers seek more natural and sustainable options.
Botanicals Market in Germany
Germany leads the European botanical market with approximately a 13% share of the regional market in 2024, establishing itself as a key center for botanical ingredient innovation and production. The country's market is characterized by strong research capabilities, advanced manufacturing infrastructure, and high consumer awareness about natural products. German consumers show particular interest in botanical ingredients for functional foods and natural cosmetics, supported by the country's well-established natural products industry and strong regulatory framework. The market benefits from the presence of major manufacturers and research institutions specializing in botanical extracts and natural ingredients.
Botanicals Market in Italy
Italy demonstrates the highest growth potential in the Europe and Middle East & Africa region, with a projected growth rate of approximately 7% during 2024-2029. The Italian market is driven by strong consumer preference for natural and organic products, particularly in food and cosmetic applications. The country's rich tradition in herbal medicine and natural remedies contributes to market growth, while increasing awareness about sustainable and clean-label products fuels demand. Italian manufacturers are increasingly focusing on innovative botanical formulations and applications, particularly in the food and beverage sector.
Botanicals Market in Asia-Pacific
The Asia-Pacific region represents a dynamic market for botanical ingredients, characterized by rich biodiversity and traditional usage of herbal products. Key markets include China, India, Japan, and Australia, each contributing uniquely to the region's growth. The market benefits from increasing disposable incomes, growing awareness about natural products, and strong traditional medicine practices. The region's botanical market is supported by extensive agricultural resources and traditional knowledge of herbal ingredients. The Asia-Pacific botanical extracts market by source is expanding as consumers increasingly seek natural alternatives.
Botanicals Market in China
China maintains its position as the largest market in the Asia-Pacific region, leveraging its rich heritage in traditional medicine and vast agricultural resources. The country's botanical market benefits from extensive research and development activities, strong manufacturing capabilities, and growing domestic demand for natural ingredients. China's leadership in the region is supported by its well-established supply chain infrastructure and increasing focus on quality standards in botanical ingredient production.
Botanicals Market in Australia
Australia emerges as the fastest-growing market in the Asia-Pacific region, driven by increasing consumer awareness about natural products and strong regulatory standards. The country's botanical market benefits from advanced research capabilities and growing demand for premium natural ingredients. Australian manufacturers focus on sustainable sourcing practices and high-quality botanical extracts, particularly for use in functional foods and natural cosmetics.
Botanicals Market in South America
South America represents a significant market for botanical ingredients, leveraging its rich biodiversity and traditional knowledge of herbal products. Brazil and Argentina are the key markets in this region, with Brazil emerging as the largest market due to its extensive agricultural resources and strong domestic demand. Argentina demonstrates the highest growth potential, driven by increasing adoption of natural ingredients in food and beverage applications. The region's market benefits from growing export opportunities and increasing investments in research and development activities, particularly in the areas of natural extracts and traditional medicine applications.
Botanical Industry Overview
Top Companies in Botanicals Market
The global botanicals market features prominent players like International Flavors & Fragrances Inc., Firmenich SA, Givaudan, Martin Bauer Inc, and Bell Flavors & Fragrances leading the industry through continuous innovation and strategic expansion. Companies are heavily investing in research and development to create new botanical extracts and natural ingredients, particularly focusing on clean-label and sustainable products. The industry witnesses a strong trend toward expanding production facilities and innovation centers across different geographical regions to strengthen local presence and cater to regional preferences. Strategic partnerships with local suppliers and manufacturers have become increasingly common to ensure reliable sourcing of raw materials and enhance distribution networks. Companies are also emphasizing technological advancement in extraction methods and processing techniques to improve product quality and meet growing consumer demands for natural ingredients.
Fragmented Market with Strong Regional Players
The botanicals market exhibits a highly fragmented structure with a mix of global conglomerates and specialized regional players operating across different segments. Global players dominate through their extensive product portfolios, advanced research capabilities, and established distribution networks, while regional players leverage their local knowledge and specialized product offerings. The market has witnessed significant consolidation through mergers and acquisitions, particularly with larger companies acquiring specialized botanical extract manufacturers to expand their natural ingredient portfolios and strengthen their position in specific regions or market segments.
The competitive dynamics are characterized by intense rivalry among established players and new entrants, with companies differentiating themselves through product quality, innovation, and sustainability practices. Market participants are increasingly focusing on vertical integration strategies to ensure control over the supply chain and maintain product quality standards. The industry also sees a growing trend of collaborations between ingredient manufacturers and end-user industries to develop customized botanical solutions, particularly in the food and beverage and personal care sectors.
Innovation and Sustainability Drive Future Success
Success in the botanical industry increasingly depends on companies' ability to innovate while maintaining sustainable practices throughout their supply chains. Incumbent players must focus on developing proprietary extraction technologies, establishing direct sourcing relationships with farmers, and investing in organic and sustainable cultivation practices to maintain their competitive edge. Companies need to strengthen their research and development capabilities to create novel botanical ingredients that address evolving consumer preferences while ensuring regulatory compliance across different markets.
Market contenders can gain ground by focusing on niche segments and developing specialized botanical extracts for specific applications. The increasing end-user concentration in sectors like food and beverages and personal care presents both opportunities and challenges, requiring companies to maintain strong relationships with key customers while diversifying their customer base. Regulatory requirements for natural ingredients are becoming more stringent, making compliance capabilities a critical success factor. Additionally, companies must address the potential threat of synthetic alternatives by emphasizing the unique benefits and natural origins of botanical ingredients, while also investing in scientific validation of their products' efficacy.
Botanical Market Leaders
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Bell Flavors & Fragrances
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Firmenich SA
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International Flavors & Fragrances Inc.
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Givaudan
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Martin Bauer Group
- *Disclaimer: Major Players sorted in no particular order

Botanical Market News
March 2023 Nutri-tech start-up Novella leveraged proprietary technology to grow nutritious botanical ingredients while leaving the whole plant out of the equation. This novel platform in the plant world will help boost global accessibility to high-value nutraceuticals.
May 2022: India-based start-up Leaven Essentials launched branded botanical extracts on the global market. The company aimed to offer scientific and effective herbal solutions tailored to meet customer applications and needs.
November 2021: IFF announced the investment of USD 87 million in its newly extended flavor manufacturing facility in Karawang, Indonesia. The facility, located in Karawang International Industrial City, will address the region's fast-growing demand for flavor technology.
Botanical Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Source
- 5.1.1 Herbs
- 5.1.2 Spices
- 5.1.3 Flowers
- 5.1.4 Other Sources
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5.2 By Application
- 5.2.1 Food and Beverage
- 5.2.1.1 Bakery and Confectionery
- 5.2.1.2 Sauces and Dressings
- 5.2.1.3 Functional Beverages
- 5.2.1.4 Other Food and Beverages
- 5.2.2 Dietary Supplements
- 5.2.3 Animal Feed
- 5.2.4 Other Applications
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5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 France
- 5.3.2.4 Germany
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 India
- 5.3.3.3 Japan
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Key Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Archer-Daniels-Midland Company
- 6.3.2 Firmenich SA
- 6.3.3 Synergy Flavors, Inc.
- 6.3.4 Blue Sky Botanics Ltd
- 6.3.5 International Flavors & Fragrances Inc.
- 6.3.6 Ransom Naturals Ltd
- 6.3.7 Bell Flavors & Fragrances
- 6.3.8 Blue Sky Botanics
- 6.3.9 Martin Bauer Group
- 6.3.10 Givaudan S.A.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Botanical Industry Segmentation
Botanical ingredients include natural ingredients extracted from or derived from herbs, spices, flowers, seeds, leaves, and fruits. Many extracts and oils have incredible healing and rejuvenating properties that work wonders for a range of skin issues, from hyperpigmentation and acne to aging concerns. The market studied is segmented by sources, applications, and geography. By source, the market studied is segmented into herbs, spices, flowers, and other sources. By application, the market studied is segmented into food and beverage, dietary supplements, animal feed, and other applications. Bakery and confectionery, sauces and dressings, functional beverages, and other food and beverages are sub-segments of the food and beverage segment. By geography, the market studied has been segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasting have been done in value terms (USD million).
By Source | Herbs | ||
Spices | |||
Flowers | |||
Other Sources | |||
By Application | Food and Beverage | Bakery and Confectionery | |
Sauces and Dressings | |||
Functional Beverages | |||
Other Food and Beverages | |||
Dietary Supplements | |||
Animal Feed | |||
Other Applications | |||
By Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | Spain | ||
United Kingdom | |||
France | |||
Germany | |||
Italy | |||
Russia | |||
Rest of Europe | |||
Asia-Pacific | China | ||
India | |||
Japan | |||
Australia | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Middle-East and Africa | Saudi Arabia | ||
South Africa | |||
Rest of Middle-East and Africa |
Botanical Market Research FAQs
How big is the Botanicals Market?
The Botanicals Market size is expected to reach USD 121.00 billion in 2025 and grow at a CAGR of 6.63% to reach USD 166.80 billion by 2030.
What is the current Botanicals Market size?
In 2025, the Botanicals Market size is expected to reach USD 121.00 billion.
Who are the key players in Botanicals Market?
Bell Flavors & Fragrances, Firmenich SA, International Flavors & Fragrances Inc., Givaudan and Martin Bauer Group are the major companies operating in the Botanicals Market.
Which is the fastest growing region in Botanicals Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Botanicals Market?
In 2025, the North America accounts for the largest market share in Botanicals Market.
What years does this Botanicals Market cover, and what was the market size in 2024?
In 2024, the Botanicals Market size was estimated at USD 112.98 billion. The report covers the Botanicals Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Botanicals Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Botanicals Market Research
Mordor Intelligence provides a comprehensive analysis of the botanicals market. We leverage our extensive experience in tracking botanical ingredients and natural plant extracts across global markets. Our expert analysts offer detailed insights into the botanical industry, covering everything from botanical extracts to botanical and plant-derived drugs. The report, available as an easy-to-download PDF, includes an in-depth analysis of key players like Martin Bauer Inc. It examines crucial developments across botanical trends that affect market dynamics.
Our detailed research includes an analysis of the botanical extracts market size across various regions. This encompasses comprehensive coverage of Asia Pacific botanical extracts and their applications. The report provides valuable insights into botanicals for food and beverages, pharmaceutical applications, and emerging opportunities in the botanical ingredients market. Stakeholders gain access to detailed segmentation by source, application, and geography. This is supported by robust data on botanical extracts industry developments and future growth projections. This analysis helps businesses make informed decisions while navigating the expanding botanical medicine market landscape.