Big Data as a Service Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Big Data Services Market Size & Industry Share and It is Segmented by Deployment Type (On-Premise and Cloud), End-User (Telecom and IT, Energy and Power, BFSI, Healthcare, Retail, and Other End-Users), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Big Data as a Service Market Size

Big Data as a Service Market Summary
Study Period 2019-2029
Market Size (2024) USD 32.51 Billion
Market Size (2029) USD 110.89 Billion
CAGR (2024 - 2029) 27.81 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Big Data as a Service Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Big Data as a Service Market Analysis

The Big Data As A Service Market size is estimated at USD 32.51 billion in 2024, and is expected to reach USD 110.89 billion by 2029, growing at a CAGR of 27.81% during the forecast period (2024-2029).

Advancements in technology have led to the rise of service-based solutions, which have given birth to Software as a Service (SaaS), Platform as a Service (PaaS), and Data as a Service (DaaS). Big data vendors have identified these as potential growth opportunities due to the benefits these services offer. As businesses increasingly adopt data-driven marketing strategies, mobile and hybrid working environments, and worldwide supply networks, cloud computing is becoming more ubiquitous.

  • Cloud computing continues to evolve, providing businesses of all sizes and industries with new ways to purchase, utilize, and benefit from their cloud investments. With the support of governments, open data technology is gaining traction, and cities like Buenos Aires in Argentina, La Libertad in Peru, and Sao Paolo in Brazil are welcoming initiatives such as government transparency.
  • Organizations such as Abrelatam, the Inter-American Development Bank (IADB), and Latin America Open Data Initiative (ODI) are working together to scale open data initiatives across Latin America, helping to reduce corruption, increase the resilience of cities, decrease violence against women, and improve the delivery of healthcare services.
  • Data Analytics plays a key role in the enterprise, enabling them to deal with large amounts of data within real time and improve their decision making capabilities by allowing them to organise, store, and simplify vast datasets. Additionally, a key goal of big data and business analytics is to assist organizations in strengthening their regional marketing campaigns by assisting them in better understanding their target audiences and customers.
  • Increasing Internet penetration has expanded, and increasing technological progress has led to Latin America’s booming market for big data. The rapid expansion and exponential increase in the amount of data that can be generated through social networks. However, the market faces restraints through the Relative lack of Awareness of ROI and operational challenges for Legacy Enterprises. 
  •  In addition, the adverse impact of uncertainty on decision making processes and markets has recently become evident from an outbreak of a COVID-19 pandemic. There are significant opportunities in the current post-pandemic recovery in this transition. Energy markets had started to ease up when the market participants received timely information about the situation.

Big Data as a Service Market Trends

Growing Adoption of Private Cloud is Driving the Market

  • Private cloud services are specifically designed to cater to an organization's needs and are generally accessed through a private network or corporate WAN rather than an open Internet source. These services allow organizations to establish their IT architectures by specifying their requirements for security and service-level agreements and enable seamless integration between cloud-hosted applications and in-house applications.
  • In a private cloud, both infrastructure and services are maintained on a private network, and software and hardware are exclusively dedicated to the client organization. This ensures that data is not misplaced or lost and provides the flexibility to modify resource configuration in response to demand.
  • Because a private cloud environment is accessed using private and protected network lines rather than the public internet, cloud access is more secure. Furthermore, private clouds offer a set pricing model, as opposed to a pay-as-you-go method, enabling organizations to plan expansion and budget more efficiently in the long run.
  • These advantages are particularly appealing to enterprises that can predict their workloads, require specialized customization, operate in regulated sectors, and must comply with governance and security standards. Since the dedicated infrastructure provides complete control over data and applications, industries such as finance and government are more likely to adopt a private cloud solution.
Big Data as a Service Market - Ranking of the Most Popular Database Management Systems Worldwide, 2022

United States Occupied the Largest Share In the Market

  • The United States is poised to dominate the regional and global big data as a service market over the forecast period. This is largely because most major vendors in the market are based in the United States, and the adoption of big data services is widespread in regional sectors such as discrete manufacturing, banking, process manufacturing, professional services, and federal/central government.
  • Although big data has recently gained attention in the US, it is still not fully understood by many businesses across different sectors. However, there is a growing trend in adopting big data services to enhance internal efficiency. In fact, 43% of companies in a recent survey identified internal process efficiency as the primary driving force behind their digital transformation.
  • One notable example of a US-based company that has found significant value in big data is Intel, a multinational corporation. The company uses big data to speed up chip development, identify manufacturing glitches, and warn about security threats. By adopting big data, Intel has enabled predictive analysis and saved approximately USD 30 million on its quality assurance spend, while still improving quality.
  • The manufacturing sector is also expected to grow faster than the general economy. According to the Manufacturers Alliance for Productivity and Innovation (MAPI), production is projected to increase by around 3.5% until 2022. Additionally, the rising adoption of SaaS among local SMEs is anticipated to expand the studied market scope over the forecast period.
Big Data as a Service Market - Growth Rate by Region

Big Data as a Service Industry Overview

Big data services have the potential to disrupt competition by providing new opportunities for differentiation and value-added services and semi-conslidated. However, the availability of open-source tools has led to a significant expansion of capabilities in Big Data analytics technology, making it challenging for companies to keep up with rivals without giving away too much product performance. This environment can escalate costs and erode industry profitability. To stay competitive, major Big Data solution providers are acquiring or investing in startups and new technologies that support their overall product offerings. The market is also witnessing multiple partnerships and mergers as technological advancements bring sustainable competitive advantages to companies.

In May 2023, IBM has announced it has acquired Polar Security, and plans to integrate Polar Security’s DSPM technology within its Guardium family of leading data security products. With the integration of Polar Security’s DSPM technology, IBM Security Guardium will provide security teams with a data security platform that covers all types of data across all storage locations, SaaS, on premises and in public cloud infrastructure.

In November 2022, Wipro Ltd. launched the Wipro Data Intelligence Suite, a one-stop shop for accelerating cloud modernization and data monetization. The suite is designed to upgrade data estates, including data stores, pipelines, and visualizations, that run on Amazon Web Services (AWS).

In August 2022, Cloudera, a hybrid data startup, announced the release of Cloudera Data Platform (CDP) One. CDP One is a software-as-a-service (SaaS) product that provides quick and simple self-service analytics and exploratory data science on any type of data.

Big Data as a Service Market Leaders

  1. Oracle Corporation

  2. Amazon Inc.,

  3. Google LLC

  4. Microsoft Corporation

  5. IBM Corporation

*Disclaimer: Major Players sorted in no particular order

Big Data as a Service Market Concentration
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Big Data as a Service Market News

  • May 2023 : Microsoft has introduced Microsft fabric an softend-to-end, Unified Analytics Platform, which enables organisations to integrate all data and analytical tools they need, Where By making it possible for data and business professionals to unlock their potential, as well as lay the foundation for an era of Artificial Intelligence, fabric creates a single unified product that brings together technologies like Azure Data Factory, Azure Synapse Analytics, and Power BI.
  • November 2022: Amazon Web Services, Inc. (AWS) released five new features in its database and analytics portfolios. These updates enable users to manage and analyze data at a petabyte scale more efficiently and quickly, simplifying the process for customers to operate the high-performance database and analytics workloads at scale.
  • October 2022: Oracle introduced the Oracle Network Analytics Suite, which includes a new cloud-native portfolio of analytics tools. This suite enables operators to make more automated and informed decisions regarding the performance and stability of their entire 5G network core by combining network function data with machine learning and artificial intelligence.

Big Data as a Service Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Cloud Adoption And Rise In The Data Volume Generated

      2. 4.3.2 Increasing Demand For Improving Organization's Internal Efficiency

      3. 4.3.3 Growing Adoption of Private Cloud

    4. 4.4 Market Restraints

      1. 4.4.1 Data Security Concerns

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Deployment

      1. 5.1.1 On-premise

      2. 5.1.2 Cloud

        1. Private

        2. Public

        3. Hybrid

    2. 5.2 By End User

      1. 5.2.1 IT and Telecommunication

      2. 5.2.2 Energy and Power

      3. 5.2.3 BFSI

      4. 5.2.4 Healthcare

      5. 5.2.5 Retail

      6. 5.2.6 Manufacturing

      7. 5.2.7 Other End Users

    3. 5.3 Geography

      1. 5.3.1 North America

        1. US

        2. Canada

      2. 5.3.2 Europe

        1. Germany

        2. UK

        3. France

        4. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia Pacific

      4. 5.3.4 Latin America

        1. Brazil

        2. Mexico

        3. Rest of Latin America

      5. 5.3.5 Middle East and Africa


    1. 6.1 Company Profiles

      1. 6.1.1 IBM Corporation

      2. 6.1.2 Microsoft Corporation

      3. 6.1.3 Oracle Corporation

      4. 6.1.4 SAP SE

      5. 6.1.5 Hewlett-Packard Company

      6. 6.1.6 SAS Institute Inc.

      7. 6.1.7 Accenture PLC

      8. 6.1.8 Information Builders Inc.

      9. 6.1.9 Google LLC

      10. 6.1.10 Amazon Web Services Inc.

      11. 6.1.11 Alteryx Ltd

      12. 6.1.12 Wipro Ltd

      13. 6.1.13 Opera Solutions LLC

      14. 6.1.14 Guavus Inc.

    2. *List Not Exhaustive


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Big Data as a Service Industry Segmentation

Big data as a service (BDaaS) is the delivery of statistical analysis tools or information by an outside provider that helps organizations understand and use insights from large information sets to gain a competitive advantage.

The big data as a service market is segmented by deployment type (on-premise, cloud), end-user (telecom and it, energy and power, BFSI, healthcare, retail), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Deployment
By End User
IT and Telecommunication
Energy and Power
Other End Users
North America
Rest of Europe
South Korea
Rest of Asia Pacific
Latin America
Rest of Latin America
Middle East and Africa
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Big Data as a Service Market Research FAQs

The Big Data As A Service Market size is expected to reach USD 32.51 billion in 2024 and grow at a CAGR of 27.81% to reach USD 110.89 billion by 2029.

In 2024, the Big Data As A Service Market size is expected to reach USD 32.51 billion.

Oracle Corporation, Amazon Inc.,, Google LLC, Microsoft Corporation and IBM Corporation are the major companies operating in the Big Data As A Service Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Big Data As A Service Market.

In 2023, the Big Data As A Service Market size was estimated at USD 23.47 billion. The report covers the Big Data As A Service Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Big Data As A Service Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Big Data as a Service Industry Report

Statistics for the 2024 Big Data As A Service market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Big Data As A Service analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Big Data as a Service Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)