Big Data as a Service Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Big Data as a Service Market is Segmented by Deployment Type (On-premise, Cloud), End-user (Telecom and IT, Energy and Power, BFSI, Healthcare, Retail), and Region.

Big Data as a Service Industry Overview

Big Data as a Service Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 26.2 %

Major Players

Big Data as a Service Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Big Data as a Service Market Analysis

In 2020, the Big Data as a Service (BDaaS) market was valued at USD 13.21 billion, and it is expected to reach USD 52.75 billion by 2026, at a CAGR of 26.2% over the forecast period. The evolution of technological tools has enabled solutions to be delivered as a service. Owing to this, Software as a Service (SaaS), Platform as a Service (PaaS), and Data as a Service (DaaS) have emerged as potential growth opportunities for Big Data vendors.

  • Owing to the benefits the technology offers, cloud computing is witnessing a rapid increase in its adoption. According to Forbes, demand for cloud computing is anticipated to increase to USD 160 billion by 2020, attaining a growth rate of 19%.
  • Further, governments are supporting open data technology. For instance, Buenos Aires in Argentina, La Libertad in Peru, and Sao Paolo in Brazil have committed to government transparency and have welcomed new forms of social participation. Groups, such as ABRELATAM, the Inter-American Development Bank, and Latin America Open Data Initiative are working across Latin America to scale open data initiatives that reduce corruption, increase the resilience of cities, reduce violence against women, and improve health service delivery.

Big Data as a Service Industry Segments

Big Data as a Service (BDaaS) is the delivery of statistical analysis tools or information by an outside provider that helps organizations understand and use insights from large information sets in order to gain a competitive advantage.

By Deployment
By End User
IT and Telecommunication
Energy and Power
Other End Users
North America
Rest of Europe
South Korea
Rest of Asia Pacific
Latin America
Rest of Latin America
Middle East and Africa

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Big Data as a Service Market Trends

This section covers the major market trends shaping the Big Data as a Service Market according to our research experts:

Private Cloud has Significant Share In the Market

Private cloud services are explicitly designed for the organization's needs. They are usually offered via a private network or corporate WAN, rather than an open internet source.

Private cloud services allow organizations to set up IT architectures (e.g. by specifying their requirements for security and service-level agreements), and also allow applications hosted in the cloud to integrate with applications that are kept in-house.

In a private cloud, both infrastructure and services are always maintained on a private network, and software and hardware are dedicated solely to the client organization. They ensure that no data is misplaced or lost, and provide the flexibility of control to modify resource configuration according to demand.

Big Data as a Service Market: Current Usage of Private Cloud Platform Services Running Applications, (%), by Service, Global, 2017 - 2018

United States Occupied the Largest Share In the Market

The United States is expected to dominate the regional and global Big Data as a Service market over the forecast period, as most of the major vendors in the market are US-based and the adoption of Big Data services is very high in the regional discrete manufacturing, banking, process manufacturing, professional services, and federal/central government sectors.

According to the Digital Change Survey done by IFS in 2017 to assess the maturity of digital transformation in a range of sectors (such as manufacturing, oil and gas, aviation, construction and contracting), 46% of the companies in all the industries are looking to invest in the Big Data and analytics in the country.

Adoption of Big Data services for enhancing internal efficiency is trending in the country. 43% of companies in the above survey also identified internal process efficiency as the primary driving force behind the digital transformation.

American multinational corporation, Intel is finding significant value in Big Data. The company uses Big Data to develop chips faster, identify manufacturing glitches, and warn about security threats. By adopting Big Data, the company has been able to enable predictive analysis and save around USD 30 million on its quality assurance spend while still improving quality.

The manufacturing sector is also forecast to increase faster than the general economy. According to the MAPI (Manufacturers Alliance for Productivity and Innovation) foundation, production will grow by 2.8% from 2018 to 2021. Further, the rising adoption of SaaS among local SMEs is expected to expand the studied market scope over the forecast period.

Big Data as a Service Market - Growth Rate by Region (2019 - 2024)

Big Data as a Service Market Competitor Analysis

Big Data services have the potential to shift rivalry, opening up numerous new avenues for differentiation and value-added services. The huge expansion of capabilities in the Big Data analytics technology (owing to the availability of open-source tools) may also push the companies to keep up with rivals and give away too much of the improved product performance, an environment that escalates costs and erodes industry profitability. The major Big Data solution providers are acquiring or investing in new startups and technologies that support their overall product offerings.

Some key players in the Big Data as a Service market are IBM, Google, and Oracle. Some key developments in the Big Data as a Service market are:

  • IBM announced the decision to acquire Red Hat Inc. for USD 34 billion. By this acquisition, IBM is set to become the world’s number one hybrid cloud provider, offering companies the only open cloud solution that may unlock the full value of the cloud for their businesses.  In line with these developments in the mid-October, IBM unveiled the world’s first multi-cloud management technology to make it easier to manage, move, and integrate apps across different cloud computing infrastructures with increased visibility of business processes, governance, and security in October 2018.
  • Oracle Corporation signed an agreement to acquire, whose platform centralizes data science tools, projects, and infrastructure in a fully-governed workspace. Oracle embeds AI and machine learning capabilities across its Software as a Service (SaaS) and Platform as a Service (PaaS) solutions, including big data, analytics, and security operations, to enable digital transformations in May 2018.

Big Data as a Service Market Top Players

  1. Oracle Corporation

  2. Amazon Inc.,

  3. Google LLC

  4. Microsoft Corporation

  5. IBM Corporation

*Disclaimer: Major Players sorted in no particular order

Big Data as a Service Market Concentration

Big Data as a Service Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Cloud Adoption And Rise In The Data Volume Generated

      2. 4.3.2 Increasing Demand For Improving Organization’s Internal Efficiency

    4. 4.4 Market Restraints

      1. 4.4.1 Data Security Concerns

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Deployment

      1. 5.1.1 On-premise

      2. 5.1.2 Cloud

        1. Private

        2. Public

        3. Hybrid

    2. 5.2 By End User

      1. 5.2.1 IT and Telecommunication

      2. 5.2.2 Energy and Power

      3. 5.2.3 BFSI

      4. 5.2.4 Healthcare

      5. 5.2.5 Retail

      6. 5.2.6 Manufacturing

      7. 5.2.7 Other End Users

    3. 5.3 Geography

      1. 5.3.1 North America

        1. US

        2. Canada

      2. 5.3.2 Europe

        1. Germany

        2. UK

        3. France

        4. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia Pacific

      4. 5.3.4 Latin America

        1. Brazil

        2. Mexico

        3. Rest of Latin America

      5. 5.3.5 Middle East and Africa


    1. 6.1 Company Profiles

      1. 6.1.1 IBM Corporation

      2. 6.1.2 Microsoft Corporation

      3. 6.1.3 Oracle Corporation

      4. 6.1.4 SAP SE

      5. 6.1.5 Hewlett-Packard Company

      6. 6.1.6 SAS Institute Inc.

      7. 6.1.7 Accenture PLC

      8. 6.1.8 Information Builders Inc.

      9. 6.1.9 Google LLC

      10. 6.1.10 Amazon Web Services Inc.

      11. 6.1.11 Alteryx Ltd

      12. 6.1.12 Wipro Ltd

      13. 6.1.13 Opera Solutions LLC

      14. 6.1.14 Guavus Inc.

    2. *List Not Exhaustive


**Subject to Availability
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Big Data as a Service Market Research FAQs

The Big Data as a Service Market is studied from 2018 - 2028.

The Big Data as a Service Market is growing at a CAGR of 26.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Oracle Corporation, Amazon Inc.,, Google LLC, Microsoft Corporation, IBM Corporation are the major companies operating in Big Data as a Service Market.

Big Data as a Service Industry Reports

In-depth industry statistics and market share insights of the Big Data as a Service sector for 2020, 2021, and 2022. The Big Data as a Service research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Big Data as a Service report PDF.

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