Shampoo Market Size

Report on Industry Size & Market Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Shampoo Market Analysis & Segmentation. The Market is segmented by Product Type (2-in-1 Shampoo, Anti-Dandruff Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Drug Stores and Pharmacies, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers the market size in value terms in USD for all the abovementioned segments.

Shampoo Market Size

Single User License


Team License


Corporate License


Book before:
Shampoo Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.78 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Shampoo Market

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License


Team License


Corporate License


Book before:

Shampoo Market Analysis

The Shampoo Market size is expected to grow from USD 32.86 billion in 2023 to USD 41.50 billion by 2028, at a CAGR of 4.78% during the forecast period (2023-2028).

  • The shampoo market is witnessing significant growth due to increased spending on hair care products among millennials and Gen X consumers globally. Over the medium term, anti-dandruff shampoo is anticipated to be the fastest-growing segment within the shampoo market, driven by the increased hair loss issues among individuals due to changing lifestyles, poor hygiene conditions, and environmental exposure with rising pollution levels.
  • Moreover, the increasing celebrity endorsements and growing awareness about the harmful effects of chemicals and synthetic products are boosting the demand for natural and organic products. The ease of usage and availability of small travel-size packs are also major trends in the shampoo market.
  • On the other hand, the herbal shampoo market increased exponentially in recent years and is gaining immense popularity among all consumer groups in the global market. The primary reason for this popularity is directly related to aggressive marketing campaigns mainly directed toward young consumers. As customers demand more advanced benefits over basic benefits, companies are launching product solutions that meet consumers' evolving needs and expectations and help spur the demand within the country.
  • For instance, in May 2022, Medimix, a brand of the renowned AVA group of companies, launched its new product called Total Care Shampoo. Medimix Total Care Shampoo is infused with natural ingredients to cater to all needs of all hair types. Thus, the increased launch of new products in the market is anticipated to drive the overall market growth over the forecast period.

Shampoo Market Trends

Rising Awareness for Natural and Organic Hair Care Products

  • The global shampoo market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in regular shampoos. This recently enhanced the demand for safe, natural, and organic shampoo products. Herbal shampoos formulated using natural ingredients have gained massive acceptance among all customers.
  • Moreover, several research papers confirm the benefits of herbal shampoo over chemical shampoos. Thus, natural and eco-friendly herbal shampoos are increasingly becoming popular among health and eco-conscious consumers. People realize that maintaining healthy hair can be difficult because they are constantly exposed to harmful chemicals in synthetic shampoos and conditioners. This demand led most companies to launch natural-inspired products, such as plant-based and premium botanical ingredients.
  • As a result, the players in the market are using natural ingredients such as jojoba oil, argan oil, coconut milk, and onion to formulate herbal shampoos as per consumer demand. Furthermore, the increasing trend of organic concept stores for organic products among consumers is also anticipated to enhance the growth of natural and organic hair care products in the market.
Shampoo Market: Export Value of Herbal and Ayurvedic Products From India, in USD Million, 2018-2021

Asia-Pacific is the Fastest-Growing Market

  • The shampoo industry in the Asia-Pacific region is witnessing tremendous growth owing to the changing consumer dynamics coupled with increasing awareness about hair and scalp hygiene products, particularly in China, India, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. 
  • For example, the Chinese population considers shampoos an essential hair care product intended to keep the hair's moisture balanced. Additionally, in China, the demand for anti-hair fall shampoo is growing rapidly, mainly attributable to the high-pressure life and increasing pollution levels. Moreover, urban and young people are predicted to place more emphasis on the premium market and will be willing to invest more money in high-end shampoos that deliver quick results. Thus, this is expected to influence market growth in the upcoming years. 
  • Furthermore, the rapid adoption of novel products, such as 2-in-1 shampoos and conditioners, intended to clear the scalp and make hair soft and silky across the Asia-Pacific region is expected to fuel the overall market in the future.
Shampoo Market: Market Size (%), By Geography, Global, 2022

Shampoo Industry Overview

The shampoo market is highly competitive, with the presence of various international and domestic players. Key players in the shampoo market are focusing on leveraging opportunities posed by emerging markets to expand their product portfolios, thus catering to consumers' needs. Some major shampoo market players are L'Oréal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, Procter & Gamble Company, and Kao Corporation.

Shampoo Market Leaders

  1. L'Oréal SA

  2. Unilever PLC

  3. Shiseido Co. Ltd

  4. The Estée Lauder Companies Inc.

  5. The Procter & Gamble Company

*Disclaimer: Major Players sorted in no particular order

Screenshot 2023-08-16 104101.png
Need More Details on Market Players and Competitors?
Download Sample

Shampoo Market News

  • March 2023: REIN launched the styling anti-dandruff shampoo in Australia for discerning consumers who value performance and aesthetics. As per the company's claim, the shampoo is formulated with natural extracts and oils ingredients to moisture and repair hair.
  • December 2022: Ouai Haircare elevated its dandruff care category with the launch of Ouai's anti-dandruff shampoo in the United States. As per the company's claim, the product is formulated using the Food and Drug Administration (FDA)-approved ingredient, 2% salicylic acid, to relieve dandruff symptoms and break down dandruff-causing bacteria to soothe the scalp.
  • October 2022: Auretics Limited, India's largest online retail platform, unveiled the expansion of organic shampoo with the launch of Miracle Aura premium onion black seed hair shampoo. As per the company's claim, the shampoo is infused with vitamin C, vitamin E, anti-oxidants, onion seed oil, castor oil, argan oil, and Biotin, which aid in the rejuvenating-tired scalp and weak hair.
  • February 2021: St Botanica launched the 'GO Range' for Hair Care. The GO colored purple shampoo from this range is made from linseed oil, purple mica, and sunflower oil. It is specially designed for bleached and blonde hair.

Shampoo Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 2-in-1 Shampoo

      2. 5.1.2 Anti-Dandruff Shampoo

      3. 5.1.3 Kids Shampoo

      4. 5.1.4 Medicated Shampoo

      5. 5.1.5 Standard Shampoo

      6. 5.1.6 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Drug Stores and Pharmacies

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal SA

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Shiseido Co. Ltd

      4. 6.3.4 Johnson & Johnson

      5. 6.3.5 The Procter & Gamble Company

      6. 6.3.6 The Estee Lauder Companies Inc.

      7. 6.3.7 Colgate-Palmolive Company

      8. 6.3.8 Henkel AG & Company

      9. 6.3.9 Kao Corporation

      10. 6.3.10 Natura & Co.

      11. 6.3.11 Dabur India Limited

    4. *List Not Exhaustive


**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Shampoo Industry Segmentation

Shampoo is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. The shampoo is used by applying it to wet hair, massaging the product into the scalp, and then rinsing it out.

The shampoo market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into 2-in-1 shampoo, anti-dandruff shampoo, kids shampoo, medicated shampoo, standard shampoo, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, drug stores and pharmacies, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
2-in-1 Shampoo
Anti-Dandruff Shampoo
Kids Shampoo
Medicated Shampoo
Standard Shampoo
Other Product Types
Distribution Channel
Convenience/Grocery Stores
Drug Stores and Pharmacies
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
Need A Different Region Or Segment?
Customize Now

Shampoo Market Research FAQs

The Shampoo Market is projected to register a CAGR of 4.78% during the forecast period (2024-2029)

L'Oréal SA, Unilever PLC, Shiseido Co. Ltd, The Estée Lauder Companies Inc. and The Procter & Gamble Company are the major companies operating in the Shampoo Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Shampoo Market.

The report covers the Shampoo Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Shampoo Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Shampoo Industry Report

Statistics for the 2024 Shampoo market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Shampoo analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Shampoo Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)