Shampoo Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The Shampoo Market is segmented by Product Type (2-in-1 Shampoo, Anti-dandruff Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Drug Stores and Pharmacies, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecast for the shampoo market in value (USD billion) for all the above segments.

Market Snapshot

Shampoo Market Overview
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.03 %

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Market Overview

The shampoo market is expected to register a CAGR of 4.03% during the forecast period, 2022 - 2027.

The COVID-19 pandemic created a short-term demand shift for more essential products, with consumers spending less on personal grooming products, such as shampoo. For instance, Procter & Gamble witnessed a sales drop of around 1% in its personal grooming product segment in 2020 compared to 2019. The closure of many retail outlets resulted in a negative growth rate, coupled with the consumers leaning more toward Do-it-Yourself (DIY) at-home products. However, the shift toward online channels boosted sales.

Over the medium term, anti-dandruff shampoo is anticipated to be the fastest-growing segment within the shampoo market, driven by the increased hair loss due to changing lifestyles, the convenience of using these products, poor hygiene conditions, and exposure to the environment with rising pollution levels.

Increasing celebrity endorsements and growing awareness about the harmful effects of chemicals and synthetic products are boosting the demand for natural and organic products. The ease of usage and availability of small travel-size packs are also acting as major trends in the shampoo market.

Scope of the Report

The shampoo market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into 2-in-1 shampoo, anti-dandruff shampoo, kids shampoo, medicated shampoo, standard shampoo, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, drug stores and pharmacies, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecast have been done based on value (in USD billion).

By Product Type
2-in-1 Shampoo
Anti-dandruff Shampoo
Kids Shampoo
Medicated Shampoo
Standard Shampoo
Other Product Types
By Distribution Channel
Convenience Stores
Specialist Retailers
Drug Stores and Pharmacies
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Herbal Shampoos are Becoming Mainstream

With rising awareness about the side effects of chemical formulations and evolving consumer needs for shampoo products comprising natural ingredients, manufacturers are expanding their product portfolios and placing themselves in a highly competitive shampoo market. For example, in 2020, Herbal Essences launched its Aloe Collection with sustainably and responsibly sourced aloe vera from Mexico. Shampoos with natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100% naturally-derived ingredients are trending in the market. Consumer awareness about products and services and their benefits through digital media and other sources is also boosting the segment’s growth.

Shampoo Market Trend 1

Asia-Pacific is the Fastest-Growing Market

The beauty and personal care industry in the Asia-Pacific region is witnessing tremendous growth due to an increasing number of beauty-conscious consumers, particularly in China, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos as an essential hair care product intended to keep the moisture balance of the hair. Additionally, in China, the demand for anti-hair fall shampoo is growing rapidly, mainly attributable to the high-pressure life and increasing pollution levels. Furthermore, the rapid adoption of 2-in-1 shampoos and conditioners, intended to clear the scalp and make hair soft and silky, across the Asia-Pacific region is expected to fuel the overall market in the future.

Shampoo Market Trend 2

Competitive Landscape

The shampoo market is highly competitive, with the presence of various international and domestic players. Key players in the shampoo market are focusing on leveraging opportunities posed by the emerging markets to expand their product portfolios, thus catering to consumers’ needs. Some of the major players in the shampoo market are L'Oréal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, Procter & Gamble Company, and Kao Corporation.

Recent Developments

  • In 2021, St Botanica launched the 'GO Range' for Hair Care. The GO Colored Purple Shampoo from this range is made from Linseed Oil, Purple Mica, and Sunflower Oil. It is specially designed for bleached and blonde hair.
  • In 2020, Dabur added eight new products to its baby care portfolio, with a unique formulation of enriched ayurvedic herbs without any harmful chemicals. This product range includes Dabur Baby Shampoo, which offers the benefits of different herbs, like hibiscus, gooseberry, and aloe vera, to provide gentle hair cleansing.
  • In 2019, Procter & Gamble Co. announced its new retail hair care brand, the WATERLESS hair care collection. It caters to different hair care needs of all women without using any water, and it includes an ultra-lightweight foam dry shampoo and a residue-free dry shampoo spray.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 2-in-1 Shampoo

      2. 5.1.2 Anti-dandruff Shampoo

      3. 5.1.3 Kids Shampoo

      4. 5.1.4 Medicated Shampoo

      5. 5.1.5 Standard Shampoo

      6. 5.1.6 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Drug Stores and Pharmacies

      5. 5.2.5 Online Retail Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Shiseido Co. Ltd

      4. 6.4.4 Johnson & Johnson

      5. 6.4.5 The Procter & Gamble Company

      6. 6.4.6 The Estee Lauder Companies Inc.

      7. 6.4.7 Colgate-Palmolive Company

      8. 6.4.8 Henkel AG & Company

      9. 6.4.9 Kao Corporation

      10. 6.4.10 Natura & Co.

      11. 6.4.11 Dabur India Limited

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Shampoo Market market is studied from 2016 - 2027.

The Shampoo Market is growing at a CAGR of 4.03% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

L'Oréal SA, Unilever PLC, Shiseido Co. Ltd, The Estée Lauder Companies Inc., The Procter & Gamble Company are the major companies operating in Shampoo Market.

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