Baked Chips Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Global Baked Chips Market is segmented By Source (Fruits, Vegetables, Grains, and Others), By Flavors (Salted, Classic, Barbecue, and Other), By distribution channel, (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Stores, and Other Distribution Channels). By geography, the market is divided into regions such as North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The report offers market size and forecasts in value (USD million) for the above segments.

Baked Chips Market Size

global baked chips
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: Europe
CAGR: 7.52 %

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and it's growth?

Baked Chips Market Analysis

The Global Baked Chips Market is projected to register a CAGR of 7.52% during the forecast period, 2022-2027.

The market for baked chips is expanding significantly due to several factors, like, accessibility, lifestyles, and cultural preferences, all of which have an impact on consumers' buying behavior and dietary preferences which lead to a rise in the acceptance of baked goods. Additionally, another factor driving the market is the rise in the consumption of nutritious snacks among the working population worldwide as it serves to maintain the body's metabolism and helps to control appetite in between meals. The companies operating in the market studied are thus launching baked chip products of different varieties to fulfill the rising demand for baked products. For instance, in June 2020, Bare Baked a snacks food brand comes up with its latest crunchy baked pineapple chips in the market.

Moreover, in an attempt to make a significant impact on the growing popularity of the baked chips market, particularly among millennials, manufacturers like Pepsico and Brewer's Foods are incorporating all-natural flavors and ingredients into their salted potato chip products as well as coming up with innovative combinations like paprika, jalapenos, and savory, sour cream flavors.

Additionally, an emerging middle class, an expanding economy, and an increase in urbanization are driving consumers' need for low-calorie foods and their willingness to pay more for them, which is helping to drive the global market for baked chips. Hence, the above-mentioned factors are actively accelerating the growth of the market studied and are expected to gain momentum during the forecast period.

Baked Chips Industry Segmentation

Baked chips are categorized under the snack product segment. Further, the ingredients used to manufacture the baked chips are dried potatoes, corn starch, sugar, corn oil, salt, soy lecithin, and corn sugar. The global baked chips market is segmented into the source, flavors, distribution channel, and geography. By source, the market is segmented into fruits vegetables, grains, and others. By flavors, the market is ramified into salted, classic, barbecue, and other. By distribution channel, the market is fragmented into supermarkets/hypermarkets, pharmacies/drug stores, online stores, and other distribution channels. By geography, the market is divided into regions such as North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The report offers market size and forecasts in value (USD million) for the above segments.

By Source
By Flavors
By Distibution Channel
Online Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Report scope can be customized per your requirements. Click here.

Baked Chips Market Trends

This section covers the major market trends shaping the Baked Chips Market according to our research experts:

Growing Consumer Demand for Healthier Alternatives to Traditional Snacks

People are choosing baked chips over deep-fried ones as they are looking for healthier choices nowadays. Since, customers are becoming more health conscious and looking for nutritional snacks with the addition of functional components like fiber, vitamins, and antioxidants in their diets, which led them to purchase baked chips as they are low-fat, low calorie which is good for health. As a result, the key players are manufacturing the same chips in a baked form that is low in saturated fat, low in calories, and additive-free while using natural or organic ingredients. For instance, in November 2020, BlueBird launched Oven Baked Potato Chips under three flavors which include, Roast chicken & Thyme, Sea Salt, and Sour Cream & Chives with 50 percent lesser fat than its earlier potato chips.

Additionally, eating certain foods packed with calories and carbohydrates can be harmful to health and lead to a variety of ailments including obesity, diabetes, and cardiovascular complications. As a result, consumers are gradually seeking out better snack options, which has resulted in consuming baked chips made from nuts, fruit, whole grains, and vitamin-fortified chip products. According to the data shared by the World Health Organization, it depicts that in 2020, 39 million children were were overweight or obese under the age group of 5 and about 44.3% adults aged 40 to 59 years were obese. Hence, owing to the increasing obesity and other health issues customers are focusing on eating baked chips, which are simultaneously expanding the market, in an effort to combat the tendency of these diseases.

Global Baked Chips Market: 1

Asia-Pacific is the Fastest Growing Market

The baked chips market in Asia-Pacific is growing rapidly as a result of several factors, including consumer preferences for gluten-free products, a tendency to try new flavors and varieties, and the consumption of chips with moderate sodium content. Adding to this, customers have been actively looking for baked chip products that are gluten-free, additive- and preservative-free, and made with a higher percentage of organic or clean-label ingredients. Although gluten-free claims have proliferated in Asian nations as people are having allergies to gluten products which could cause severe health issues thus some countries have established regulatory standards that producers must abide by when introducing gluten-free baked chip products. For instance, in June 2019, The Food Safety and Standards Authority of India (FSSAI) introduced new labeling norms for gluten-free claims on products, while addressing the issue of cross-contamination of such products with gluten-containing products during manufacturing this shall be declared on the label as “Processed in a plant where gluten-containing products are manufactured”.

Additionally, the producers showcasing their products within the market are concentrating on celebrity endorsement campaigns to draw customers' attention to their goods. For instance, Guiltfree Industries, which manufactures baked chips in India under the brand "Too Yumm," has signed famous cricketer "Virat Kohli" to promote its product and entice young people to purchase baked chip products. Therefore, these are the factors that are actively encouraging market expansion and effectively fostering the expansion of the market under study.

Global Baked Chips Market: 2

Baked Chips Industry Overview

The global baked chips market is highly competitive owing to the presence of multiple national and international players offering a wide range of baked chips products and trying to maintain their leadership position in the market studied. Some of the major players which are facilitating their business on the respective horizon are Guiltfree Industries Limited, PepsiCo Inc., The Kellogg Company, General Mills Inc., Mondelez International, Inc., and others. Moreover, the higher competition in this market has led to accelerating the market’s volatility due to which the manufacturers have been focusing on including different strategies to sustain their position. Some of these strategies are new product development and product innovation. This is because it will enable them to offer new products to its consumers. For instance, in April 2021, Brewer's Crackers expanded its line of chips products created from recycled leftover grain by introducing its new baked pita chips.

Baked Chips Market Leaders

  1. General Mills Inc.

  2. The Kellogg Company

  3. Mondelez International, Inc.

  4. PepsiCo

  5. Guiltfree Industries Limited (Too Yum)

*Disclaimer: Major Players sorted in no particular order

Screenshot 2022-10-12 192943.png

Baked Chips Market News

  • In Febuary 2022, BRB launched popcorn-based chips. Further, the product range is available to order from the company's D2C website and on Amazon.
  • In June 2021, Peatos, a brand of snacks formulated with peas, is launching tortilla-style chips in three varieties, including nacho cheese, zesty ranch, and vegan fiery nacho. The products were developed as a healthier take on Doritos.
  • In October 2020, with the introduction of three new baked chip varieties under the Tostitos brand, including Hint of Guacamole, Baked Ruffles Flamin' Hot, and Rold Gold Recipe No. 4 Zesty Buffalo, Frito-Lay has expanded its baked chip product line.

Baked Chips Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Source

      1. 5.1.1 Fruit

      2. 5.1.2 Vegetable

      3. 5.1.3 Grains

      4. 5.1.4 Others

    2. 5.2 By Flavors

      1. 5.2.1 Salty

      2. 5.2.2 Classic

      3. 5.2.3 Barbecue

      4. 5.2.4 Others

    3. 5.3 By Distibution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience/Grocery

      3. 5.3.3 Online Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo, Inc.

      2. 6.3.2 TagZ Foods

      3. 6.3.3 General Mills, Inc.

      4. 6.3.4 The Kellogg Company

      5. 6.3.5 Brewer's Foods

      6. 6.3.6 Left Coast Naturals (Hippie Snacks)

      7. 6.3.7 VMG Partners

      8. 6.3.8 Herr Foods Inc.

      9. 6.3.9 Mondelez International, Inc.

      10. 6.3.10 Guiltfree Industries Limited (Too Yum)

    4. *List Not Exhaustive



**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Baked Chips Market Research FAQs

The Baked Chips Market is studied from 2018 - 2028.

The Baked Chips Market is growing at a CAGR of 7.52% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

Europe holds highest share in 2021.

General Mills Inc. , The Kellogg Company , Mondelez International, Inc., PepsiCo, Guiltfree Industries Limited (Too Yum) are the major companies operating in Baked Chips Market.

Baked Chips Industry Report

Statistics for the 2023 Baked Chips market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baked Chips analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!