Automotive Films Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Automotive Films Market is Segmented by Film Type (Window Films/Tints, Automotive Paint Protection Films, and Automotive Wrapping Films), Vehicle Type (Passenger Vehicles and Commercial Vehicles), and Geography (Asia-Pacific, North America, Europe, South America, and Middle East & Africa). The report offers market size and forecasts for automotive films in revenue (USD million) for all the above segments.

Automotive Films Industry Overview

Automotive Films Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: > 5 %

Major Players

Automotive Films Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Automotive Films Market Analysis

The Global Automotive Films Market is projected to register a CAGR of over 5% during the forecast period (2021-2026).

The market was negatively impacted by COVID-19 in 2020. Considering the pandemic scenario, the automotive manufacturing units were on a temporary halt during the government-imposed lockdown in order to curb the spread of COVID-19 cases. The automotive industry, after suffering a slowdown in 2019, is further suffering from the outbreak of the COVID-19 pandemic. The global automotive supply industry is heavily impacted by the COVID-19 crisis, as both the production and sales of motor vehicles have come to a sudden halt in most parts of Europe and North America. These work stoppages led to a loss in the production of millions of vehicles in the world. The global automotive output was estimated to fall by almost 16% to post a figure of 77,621,582 units in 2020, as a result of the COVID-19 pandemic and ensuing recession. The global automotive sales also witnessed a dip of 13.8% to reach 77,971,234 units in 2020, which in turn has impacted the market demand for automotive films.

  • Over the short term, the increasing concern for safety, security, and privacy, coupled with the increasing demand for automotive films in Asia-Pacific and Europe, is expected to drive the market's growth. Window tint films reduce the penetration of heatwaves into the vehicle, thus decreasing the cost of air conditioning. In addition to blocking sunlight, window tint provides protection from harmful UV and infrared radiation.
  • On the flip side, the occurrence of technical issues with dyed and metalized films, which results in low heat reduction and GPS transmission interference, is likely to hinder the market’s growth.
  • The rising demand for electric vehicles and emerging government regulations in countries such as the United States enforcing the usage of automotive films are projected to act as an opportunity for the market in the future.
  • Asia-Pacific dominated the global market share. With significant automotive production and sales in countries such as China, India, Indonesia, Thailand, and Japan, the usage of automotive films is increasing throughout the region.

Automotive Films Industry Segments

The automotive film is a thin laminate used to the interior and exterior of a vehicle, which provides enhanced security and privacy to the passenger or owner of the vehicle. Automotive can be made up of different materials, including polycarbonate, polyester, polystyrene, polyvinyl chloride, and others. These films improve the overall appearance of the vehicle and also can be used to block solar ultraviolet radiations and provide comfort by reducing glare from the sun. The automotive films market is segmented by film type, vehicle type, and geography. By film type, the market is segmented into Window Films/Tints, Automotive Paint Protection Films, and Automotive Wrapping Films. By vehicle type, the market is segmented into Passenger Vehicles and Commercial Vehicles. The report also covers the market size and forecasts for the automotive films market in 15 countries across major regions. For each segment, the market sizing and forecast have been done on the basis of revenue (USD million).

Film Type
Window Films/Tints
Dyed Window Tint
Metallized Window Tint
Ceramic Window Tint
Carbon Window Tint
Other Window Films/ Tints (Hybrid, Crystalline, etc.)
Automotive Paint Protection Films
Automotive Wrapping Films
Vehicle Type
Passenger Vehicles
Commercial Vehicles
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Automotive Films Market Trends

This section covers the major market trends shaping the Automotive Films Market according to our research experts:

Increasing Demand from the Passenger Vehicles Segment

  • Passenger cars are motor vehicles with at least four wheels, used for the transport of passengers and comprising no more than eight seats in addition to the driver's seat.
  • Passenger cars provide the dominant mode of road transport in much of the world. About 70 million new cars are produced each year, with nearly all being fueled by petrol (gasoline) or diesel. They account for about 45% of the global energy used in transport, which itself accounts for about 20% of primary energy consumption.
  • Window films are lamination's installed, either on the exterior or interior part of the glass windows in passenger vehicles which provides protection, as well as sustainability, to the vehicles. They are installed to reduce the excessive heat transmitted to the vehicles.
  • Window films provide an extra level of protection against the harmful infrared and ultraviolet rays coming from the sun. Additionally, window tints reduce the workload on the vehicle’s air conditioning system.
  • Additionally, it provides increased privacy, a faded interior, less glare, and provides security for valuables inside the car and also increases the vehicle’s overall appearance, and hence, finds application in the passenger vehicles, majorly in windows.
  • The production of passenger cars has declined in the past couple of years. The production in 2018 declined by 1.55% (71.75 million units). Moreover, in 2019, the production declined by 6.4% (67.14 million units). Asia-Pacific, Europe, and North America witnessed negative growths due to a lack of new jobs, which led to a decrease in purchasing power. This has been reflected in the market with a lack of domestic and international demand.
  • The market further took a hit in late-2019 and 2020 primarily due to the COVID-19 and US-China trade war and other geopolitical tensions. By the end of 2020, the production of cars declined by 16.9% from 2019. The production halt in different parts of the world due to the COVID-19 pandemic has severely affected the production and supply of raw materials.
  • Therefore, the aforementioned factors are expected to show a significant impact on the market in the coming years.
Automotive Films Market, Revenue Share (%), By Vehicle Type, Global, 2020

The Asia-Pacific Region to Dominate the Market

  • The Asia-Pacific region dominated the global market share. With automotive production and sales growth in countries such as China, India, Indonesia, Thailand, and Japan, the usage of automotive films is increasing throughout the Asia-Pacific region.
  • According to OICA, China is the largest producer and consumer of automotive vehicles. Around 25.31 million vehicles were sold in China during 2020 compared to 25.79 million vehicles that were sold in 2019, witnessing a decreasing growth rate of about 1.9%.
  • India is also one of the major consumers of automotive films in the Asia-Pacific region. According to OICA, around 2.94 million vehicles were sold in India during 2020 compared to 3.82 million vehicles that were sold in 2019, witnessing a decreasing growth rate of about 23%.
  • India is expected to be the world’s third-largest automotive market, in terms of volume, by 2026, providing opportunities for electric and commercial vehicles. The rise in demand is attributable to an increase in average household income to become the ‘Youngest Nation’ by 2025, increasing vehicle penetration, and expanding research and development hub.
  • The Government of India aims to develop India as a global manufacturing center. Reforms such as GST may boost industry growth. Under the new GST regime, GST on electric vehicles has been reduced from 12% to 5%. Under the Union Budget 2021-22, the government has announced to allocate about USD 6.71 billion for research and development to the National Research Foundation (NRF) for investing in the national priority thrust areas, including the development of electric vehicles' (EV) ecosystem and others.
  • According to OICA, Japan is the second-largest vehicle producer in the Asia-Pacific region. Around 4.59 million vehicles were sold in Japan during 2020 compared to 5.19 million vehicles that were sold in 2019, witnessing a decreasing growth rate of about 11.5%, thereby negatively impacts the demand for the automotive films market.
  • Therefore, the aforementioned factors are expected to show a significant impact on the market in the coming years.
Automotive Films Market- Growth Rate By Region, 2021-2026

Automotive Films Market Competitor Analysis

The automotive films market is partially consolidated in nature. Some key players in the automotive films market include Saint-Gobain, TORAY INDUSTRIES INC., 3M, Eastman Chemical Company, and Johnson Window Films Inc.

Automotive Films Market Top Players

  1. Saint-Gobain

  2. Eastman Chemical Company

  3. 3M


  5. Johnson Window Films, Inc.

*Disclaimer: Major Players sorted in no particular order

Automotive Films Market Concentration

Automotive Films Market Recent Developments

  • In May 2020, TORAY INDUSTRIES INC. announced to enhance the production capacity for Torayfan oriented polypropylene film for automotive capacitors by 60% at its Tsuchiura Plant in Ibaraki Prefecture of Japan in 2022, owing to the increasing demand for electric vehicles (EVs), which is expected to enhance the company's business.
  • In January 2020, Eastman Chemical Company announced the capacity expansion to support a new coating and laminating line at its manufacturing facility based in Dresden of Germany, which will be completed by mid of 2021, thereby is expected to enhance the company's paint protection and window film product portfolio for various end-user industries including automotive and others.

Automotive Films Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increasing Concern for Safety, Security, and Privacy

      2. 4.1.2 Significant Demand for Automotive Films in Asia-Pacific and Europe

    2. 4.2 Restraints

      1. 4.2.1 Technical Issues with Dyed and Metallized Automotive Window Films

      2. 4.2.2 Impact of the COVID-19 Pandemic on Global Economy

      3. 4.2.3 Other Restraints

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Film Type

      1. 5.1.1 Window Films/Tints

        1. Dyed Window Tint

        2. Metallized Window Tint

        3. Ceramic Window Tint

        4. Carbon Window Tint

        5. Other Window Films/ Tints (Hybrid, Crystalline, etc.)

      2. 5.1.2 Automotive Paint Protection Films

      3. 5.1.3 Automotive Wrapping Films

    2. 5.2 Vehicle Type

      1. 5.2.1 Passenger Vehicles

      2. 5.2.2 Commercial Vehicles

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Mexico

        3. Canada

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. France

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share (%)**/Ranking Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 3M

      2. 6.4.2 All Pro Window Films

      3. 6.4.3 ADS Window Films Ltd

      4. 6.4.4 Avery Dennison Corporation

      5. 6.4.5 Eastman Chemical Company

      6. 6.4.6 FILMTACK PTE LTD

      7. 6.4.7 Garware Suncontrol Film

      8. 6.4.8 Global Window Films

      9. 6.4.9 HEXIS SAS

      10. 6.4.10 Johnson Window Films Inc.

      11. 6.4.11 LINTEC Corporation

      12. 6.4.12 Nexfil USA

      13. 6.4.13 Saint-Gobain

      14. 6.4.14 Sun Tint

      15. 6.4.15 TORAY INDUSTRIES INC.

    5. *List Not Exhaustive

    1. 7.1 Increasing Production and Adoption of Electric Vehicles

**Subject to Availability
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Automotive Films Market Research FAQs

The Automotive Films Market is studied from 2018 - 2028.

The Automotive Films Market is growing at a CAGR of >5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

Asia Pacific holds highest share in 2021.

Saint-Gobain, Eastman Chemical Company, 3M, TORAY INDUSTRIES, INC., Johnson Window Films, Inc. are the major companies operating in Automotive Films Market.

Automotive Films Industry Reports

In-depth industry statistics and market share insights of the Automotive Films sector for 2020, 2021, and 2022. The Automotive Films research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Automotive Films report PDF.

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