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The Automotive Electric Power Steering (EPS) Market is Segmented by Type (Column Type, Pinion Type, and Dual Pinion Type), Component Type (Steering Rack/Column, Sensor, Steering Motor, and Other Components), Vehicle Type (Passenger Cars and Commercial Vehicles), and Geography.
Fastest Growing Market:
The automotive electric power steering (EPS) market was valued at USD 19.90 billion in 2019, and it is expected to register a CAGR of 6.26% during the forecast period (2020-2025).
The electric power steering (EPS) system uses an electric motor, instead of a pump, to steer the wheel. The usage of the pump continually places a load on the engine, in turn, affecting the fuel consumption and performance of the vehicle.
The automotive electric power steering (EPS) market is segmented by type, component type, vehicle type, and geography.
|Dual Pinion Type|
|Other Component Types|
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On an average, globally, about 1.24 million people die in road accidents each year, half of whom are vulnerable road users, such as pedestrians and motorcyclists, while the other half die because of side-impact accidents. According to the World Health Organization (WHO), 80% of cars sold in the world are not compliant with the main safety standards. Only 40 countries have adopted the full set of the seven most important regulations for car safety.
A significant increase in the number of accidents has also encouraged end users to adopt better safety systems. Improvements in roadway and motor vehicle designs have steadily reduced injury and death rates in all the first world countries. However, the accident rates are still higher in some developing countries, and governments are focusing on implementing stringent safety norms and supporting the adoption of various subsystems in the vehicles.
Driven by these factors, automobile manufacturers are incorporating several systems in vehicles that enhance safety. Advanced safety and security features are no longer restricted to premium vehicles. Consumers are now more concerned about safety systems and technologies, and therefore, they are more interested in opting for vehicles that are equipped with better safety systems.
Moreover, the stringency in government regulations regarding fuel efficiency and safety initiatives are important drivers for the growth and development of the advanced steering systems that comprehensively employ steering sensors.
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In 2019, Asia-Pacific dominated the market, and it is expected to witness the same trend over the forecast period, with China dominating the market, followed by India and Japan.
China is the largest automobile market in the world. More than 25.7 million vehicles were sold in the country in 2019 and recorded an 8.2% decline in the sales compared to 2018. However, China is still the largest automotive market due to the sheer number of vehicles that are associated with the country.
The country is characterized by the presence of large number of local and global players. Global players generally enter the Chinese market through joint ventures with regional companies. For instance, Nexteer Automotive entered an agreement with Dongfeng Motor Parts and Components Group to create Dongfeng Nexteer Steering Systems (Wuhan) Co. Ltd. This new company will deal with the production of single pinion assist electric power steering (SPEPS) systems.
India is an emerging economy where EPS implementation in passenger cars is growing rapidly, owing to its advantages, such as no hoses or fluids required in the steering system, thereby, reducing the repair and maintenance costs. Currently, more than 30% of the passenger cars are running with EPS technology in India, and the technology is likely to be implemented in the majority of the budget passenger cars during the forecast period.
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The automotive electric power steering market is consolidated, with approximately more than half of the market share held by few companies, such as JTEKT Corporation, ZF Friedrichshafen AG, NSK Ltd, Mitsubishi Electric Corporation, and Nexteer Automotive.
The companies are focusing on diversifying their product line and customers, by launching new EPS systems with upgraded technology. For instance, JTEKT is expanding its EPS application area, and it developed EPS (intermediate assist-type EPS) for multipurpose vehicles used for agricultural, off-road, and other applications. To strengthen the global supply system further, the company has set up production sites for dual pinion-type EPS in four regions (Japan, China, North America, and Europe) and rack parallel-type EPS in three regions (Japan, China, and North America).
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Column Type
5.1.2 Pinion Type
5.1.3 Dual Pinion Type
5.2 Component Type
5.2.1 Steering Rack/Column
5.2.3 Steering Motor
5.2.4 Other Component Types
5.3 Vehicle Type
5.3.1 Passenger Cars
5.3.2 Commercial Vehicles
5.4.1 North America
22.214.171.124 United States
126.96.36.199 Rest of North America
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
220.127.116.11 South Korea
18.104.22.168 Rest of Asia-Pacific
5.4.4 Latin America
22.214.171.124 Rest of Latin America
5.4.5 Middle-East and Africa
126.96.36.199 South Africa
188.8.131.52 United Arab Emirates
184.108.40.206 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Hubei Henglong Auto System Group
6.2.2 Denso Corporation
6.2.3 GKN PLC
6.2.4 Hitachi Automotive Systems Ltd
6.2.5 Hyundai Mobis Co. Ltd
6.2.6 JTEKT Corporation
6.2.7 Mitsubishi Electric Corporation
6.2.8 Nexteer Automotive
6.2.9 NSK Ltd
6.2.10 Robert Bosch GmbH
6.2.11 Thyssenkrupp Presta AG
6.2.12 ZF Friedrichshafen AG
7. MARKET OPPORTUNITIES AND FUTURE TRENDS