Automation-as-a-Service Market Size and Share
Automation-as-a-Service Market Analysis by Mordor Intelligence
The Automation-as-a-Service market size stands at USD 10.15 billion in 2025 and is forecast to reach USD 33.12 billion by 2030, advancing at a 26.7% CAGR. Adoption is accelerating as enterprises embed generative-AI features into existing robotic-process-automation investments while containing capital outlays through subscription billing. Robust cloud ecosystems, the rise of low-code design studios, and the emergence of domain marketplaces for ready-made bots are widening the addressable customer base. Integrations that combine process-mining diagnostics with event-driven orchestration allow real-time optimization, pushing automation programs from task level gains to end-to-end workflow redesign. Vendors with vertically integrated stacks that span discovery, build and run phases continue to displace point solutions, especially in regulated industries that demand unified governance[1]ServiceNow, “ServiceNow to Acquire Moveworks,” servicenow.com.
Key Report Takeaways
- By deployment type, on-premise solutions led with 68.4% of Automation-as-a-Service market share in 2024; cloud deployments are advancing at a 28.4% CAGR through 2030.
- By component, solution platforms captured 66.8% revenue share in 2024, while services are projected to record a 28.1% CAGR by 2030.
- By business function, IT operations held 45.3% of the Automation-as-a-Service market size in 2024; sales and marketing workflows are growing fastest at 27.5% CAGR.
- By enterprise size, large enterprises commanded 71.8% revenue share in 2024; SMEs are set to expand at 27.8% CAGR, helped by usage-based billing.
- By end-user vertical, telecom and IT accounted for 22.9% of 2024 revenues, whereas BFSI is forecast to climb at a 26.9% CAGR to 2030.
- By geography, North America contributed 38.6% revenue in 2024; Asia-Pacific is on track to post a 27.3% CAGR through 2030.
Global Automation-as-a-Service Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Rising demand for business-process automation | +4.8% | Global, with concentration in North America & Europe | Medium term (2-4 years) |
Cloud-first IT strategies accelerating AaaS adoption | +5.2% | Global, led by North America, expanding in APAC | Short term (≤ 2 years) |
Convergence of RPA with Gen-AI for hyper-automation | +6.1% | North America & Europe core, spillover to APAC | Medium term (2-4 years) |
Subscription and usage-based pricing lowering SME entry barriers | +3.9% | Global, particularly strong in emerging markets | Short term (≤ 2 years) |
Emergence of domain-specific bot marketplaces | +2.7% | North America & Europe, early adoption in APAC | Long term (≥ 4 years) |
Integration of process-mining insights to drive end-to-end automation | +4.1% | Global, with enterprise concentration in developed markets | Medium term (2-4 years) |
Source: Mordor Intelligence
Rising Demand for Business-Process Automation
Business units now originate 44% of all newly automated workflows, signalling that citizen developers are complementing central IT teams. Revenue-operations projects account for nearly half of live automations, underscoring a pivot toward customer-facing use cases. As cross-functional teams re-engineer hand-offs, demand rises for platforms that can manage granular permissions while enabling low-code composition. Complexity is also increasing: 61% of active bots execute multistep logic rather than single-task macros. Customer support processes experienced triple-digit growth, showing that automation is firmly linked to retention strategies during cost-constrained economic cycles.
Cloud-First IT Strategies Accelerating AaaS Adoption
Multi-tenant architectures let providers roll out new capabilities to every client instance without scheduled downtime, shortening innovation cycles[2]IBM, “Accelerating Digital Transformation with Cloud Automation,” ibm.com. Infrastructure-as-Code templates further reduce friction by standardising environment provisioning across testing, staging and production tiers. For SMEs, pay-as-you-go consumption shifts automation spending to operating budgets and removes server maintenance overhead. Enterprises with hybrid footprints place latency-sensitive workloads at the edge while orchestrating policies centrally in the cloud, balancing sovereignty rules with elastic scale. As a result, cloud-centric deployments are outpacing overall Automation-as-a-Service market growth.
Convergence of RPA with Generative AI for Hyper-Automation
Platform vendors now embed large-language-model agents that interpret unstructured text, images, and audio, expanding addressable tasks by 400% in 2024. Joint roadmaps between ServiceNow’s Now Assist and Microsoft Copilot illustrate how conversational AI can trigger cross-application workflows without context switching. Real-time summarisation and autonomous decision suggestions shorten process cycle times, yet also require least-privilege designs to stop over-permissive token scopes. Organisations increasingly adopt zero-trust gateways to monitor every API call, ensuring that AI agents cannot exfiltrate sensitive records. Early pilots show double-digit throughput gains in claims handling and invoice reconciliation when generative-AI steps replace manual validation.
Subscription and Usage-Based Pricing Lowering SME Entry Barriers
Tiered plans that bundle starter bot capacity with community support let smaller firms digitise repeat tasks without dedicated administrators. Because fees scale with execution minutes or API calls, businesses can ratchet consumption up or down in line with volatile demand, an attractive hedge against economic uncertainty. Vendors have also opened template libraries where independent creators monetise niche automations, expanding coverage for local regulatory or language requirements. Combined, these dynamics enable SMEs to adopt sophisticated capabilities that were once reserved for Fortune 500 budgets, fuelling a widening Automation-as-a-Service market footprint across developing economies.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Data-security and privacy concerns in multi-tenant clouds | -2.8% | Global, particularly stringent in Europe & regulated industries | Short term (≤ 2 years) |
Integration complexity with legacy/on-prem systems | -3.1% | North America & Europe, with aging infrastructure | Medium term (2-4 years) |
Regulatory scrutiny over algorithmic transparency and ethics | -1.9% | Europe leading, expanding to North America & APAC | Long term (≥ 4 years) |
Scarcity of low-code automation governance talent | -2.4% | Global, acute in emerging markets | Medium term (2-4 years) |
Source: Mordor Intelligence
Data-Security and Privacy Concerns in Multi-Tenant Clouds
Shared-infrastructure models increase lateral-movement risk if isolation controls fail, a top worry for financial-services and healthcare buyers. The issue is amplified when AI copilots inherit broad OAuth scopes, potentially exposing confidential content through prompt injections. European regulators enforce strict residency and automated-decision disclosure rules, forcing providers to certify encryption standards and segregate logs. Vendors respond with customer-managed keys, regionally pinned data stores and continuous compliance dashboards. Adoption momentum remains solid but buyers in highly regulated sectors proceed with staged rollouts that start with low-risk processes.
Integration Complexity with Legacy/On-Prem Systems
Mainframes and proprietary ERPs often lack modern APIs, compelling teams to build brittle screen-scrape connectors or commission high-cost middleware. Hybrid estates then face challenges around transaction idempotency and synchronised error handling, increasing operational risk. Many early programs underestimated these hurdles, leading to delayed paybacks and scope reductions. A growing partner ecosystem now offers pre-built connectors and process-mining insights to map hidden dependencies, yet full rationalisation remains a multi-year journey for large incumbents. The Automation-as-a-Service market therefore sees higher service-revenue mix as specialist integrators step in to de-risk modernisation projects.
Segment Analysis
By Deployment Type: Cloud Adoption Gains Ground
On-premise installations retained 68.4% share of the Automation-as-a-Service market in 2024, reflecting strict sovereignty mandates and sunk hardware investments within finance and public-sector domains. Nevertheless, cloud variants are expanding at a 28.4% CAGR as organisations migrate non-critical workflows and development sandboxes to reduce infrastructure upkeep. Vendors now provide single-tenant VPC options that satisfy audit requirements while preserving elastic scale and automated patching. Edge deployments process data locally for latency-sensitive tasks before routing enriched payloads to central analytics, creating a hybrid topology that balances performance with governance. Contracts increasingly bundle both operating modes under unified dashboards, enabling administrators to shift workloads dynamically based on cost or compliance triggers. This flexibility positions cloud models as the long-run growth engine of the Automation-as-a-Service market, particularly for green-field digital businesses that never owned data-centre assets.
By Component: Rising Services Intensity
Solutions accounted for 66.8% revenue in 2024 as platform licences and bot-authoring studios formed the entry point for most buyers. The services segment, however, is forecast to outpace software sales at 28.1% CAGR through 2030 as enterprises seek design thinking, change management and continuous-improvement expertise. Managed-service providers curate runbooks, monitor bot health and apply security patches, letting customers focus on core innovation. Advisory firms within the vendor ecosystem package process-mining diagnostics with hyper-automation blueprints, accelerating time to value without ballooning headcount. As complexity rises, service quality becomes a key differentiator, reinforcing ecosystem lock-in and boosting lifetime contract values across the Automation-as-a-Service market.
By Business Function: Revenue Operations Lead Momentum
IT operations captured 45.3% of Automation-as-a-Service market share in 2024, reflecting their historic stewardship of orchestration tools. Sales and marketing workloads, however, are scaling fastest at 27.5% CAGR as organisations streamline lead qualification, dynamic pricing and content personalisation. Customer-relationship-management data feeds bots that generate targeted offers, while AI classifiers route inquiries to the most qualified agents. Finance, HR and supply-chain teams follow closely, piloting payables matching, onboarding and inventory-replenishment scenarios. Cross-functional playbooks are emerging where a single process spans revenue, fulfillment and support, increasing demand for platforms that can enforce data consistency across silos. This breadth underscores the growing strategic relevance of the Automation-as-a-Service market within enterprise transformation roadmaps.
By Enterprise Size: SME Democratization
Large enterprises commanded 71.8% of 2024 spend, yet SMEs demonstrate stronger momentum at 27.8% CAGR thanks to consumption-based pricing and low-code design surfaces. Starter licences bundle connector packs, community templates and sandbox capacity, allowing small teams to pilot within days rather than quarters. Vendors also offer outcome-based service tiers where fees correlate with realised savings, reducing perceived risk. Although SMEs initially automate narrow tasks such as invoice capture or email triage, successful pilots often expand into multi-department programs. As this cohort matures, it will supply a diversified revenue stream that insulates the Automation-as-a-Service market from cyclicality in large-enterprise capex.

By End-User Vertical: BFSI Sets the Pace
Telecom and IT services held 22.9% of revenue in 2024, reflecting continuous network-management demands and established DevOps cultures. Banking, financial-services and insurance firms are projected to record a 26.9% CAGR as compliance reporting, fraud analytics and digital-onboarding workflows become automation priorities. Regulated audit trails favour platforms with immutable logs and granular role-based controls, nudging procurement decisions towards vendors that internalise governance capabilities. Healthcare providers automate prior-authorisation checks and clinical-coding tasks, while manufacturers target plant-floor inspections and quality dashboards. The breadth of industry use cases reinforces the universality of the Automation-as-a-Service market proposition and gives vendors multiple expansion vectors.
Geography Analysis
North America holds leadership with 38.6% revenue in 2024, supported by mature hyperscale data centres, a dense partner network and early platform adoption that spans finance, healthcare and public services. United States corporations deploy cognitive bots that reconcile data across ERP, CRM and vertical clouds, pushing platform utilisation rates above global averages. Canada accelerates public-sector use, while Mexico leverages automation to enhance near-shoring competitiveness in manufacturing.
Asia-Pacific registers the fastest growth at 27.3% CAGR through 2030. The ASEAN Digital Masterplan 2025 catalyses cross-border digital-service standards, spurring public-sector automation that quickly permeates private enterprises[3]Economic Research Institute for ASEAN and East Asia, “ASEAN Digital Masterplan 2025,” eria.org. China scales factory-floor robotics and city-administration bots, India modernises IT-service workflows, and Japan addresses labour shortages with conversational agents for elder-care. South Korea pilots 5G-enabled edge automations, while Australia focuses on mining-sector process efficiency.
Europe adopts a measured stance that balances innovation with rigorous data-protection oversight. GDPR and proposed AI-governance acts prompt demand for explainable workflows and built-in audit logs. Switzerland, Sweden and Germany exhibit the highest penetration rates, with banks and manufacturers integrating AI copilots into critical operations. Southern-European economies rely on EU funding for digitalisation, creating fresh bids for platform-as-a-service contracts. These dynamics keep the Automation-as-a-Service market resilient across varying macro-economic backdrops.

Competitive Landscape
The Automation-as-a-Service market is moderately fragmented, featuring specialist RPA leaders, cloud hyperscalers and emerging AI-native challengers. UiPath, Automation Anywhere and Blue Prism extend their suites with process-mining dashboards, while Microsoft and Google embed orchestration hooks inside productivity clouds. ServiceNow deepened its portfolio by acquiring Moveworks for USD 2.85 billion, folding conversational AI into workflow design and bringing an installed base of 1,000 AI customers under one umbrella. IBM, Oracle and Salesforce integrate automation layers with sector-specific data models, targeting regulated verticals that value policy-aware templates.
Open-source frameworks, headlined by Robot Framework and LangChain-based agent builders, lower entry barriers for niche vendors that specialise in language, regulation or hardware integration. Meanwhile, bot marketplaces reward third-party creators for publishing pre-certified components, adding long-tail use cases to platform catalogs and raising switching costs. Strategic alliances between platform providers and cybersecurity firms address rising concerns over insider risk and credential sprawl. Overall, competitive intensity is fuelling rapid feature convergence but also driving consolidation as scale efficiencies in model training and global support become decisive.
Automation-as-a-Service Industry Leaders
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IBM Corporation
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Microsoft Corporation
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Automation Anywhere, Inc.
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Blue Prism Group PLC
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Uipath Inc.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- March 2025: Celonis initiated antitrust proceedings against SAP, alleging data-access restrictions that disadvantage independent process-mining suppliers.
- March 2025: ServiceNow completed the USD 2.85 billion acquisition of Moveworks, integrating AI assistant and enterprise-search functions to elevate end-user experience and automation scope.
- February 2025: Workato released its Automation and AI Index, reporting a 400% surge in generative-AI use cases and highlighting revenue operations as the top functional adopter.
- September 2024: The United Nations E-Government Survey emphasised the role of AI in achieving Sustainable Development Goals, noting improved EGDI scores across member states.
Global Automation-as-a-Service Market Report Scope
The phrase "automation as a service" describes a range of services related to corporate or industrial automation, including installation, support, consulting, and maintenance. The word frequently refers to adopting disruptive technologies and robotic or autonomous systems that can function with little to no human involvement.
The Automation-as-a-Service Market is segmented by Deployment Type (Cloud and On-premise), Business Function (Information Technology, Finance, Human Resources, Sales and Marketing, Operations), Enterprise Size (Large Enterprise, Small and Medium-sized Enterprise), End-user Vertical (BFSI, Telecom and IT, Retail and Consumer Goods, Manufacturing, Healthcare, and Life Sciences), and Geography(North America, Europe, Asia-Pacific, Middle east and Africa, Latin America). The report offers the market size in value terms in USD for all the abovementioned segments.
By Deployment Type | On-premise | |||
Cloud | ||||
By Component | Solution | |||
Services | ||||
By Business Function | Information Technology | |||
Finance and Accounting | ||||
Human Resources | ||||
Sales and Marketing | ||||
Operations / Supply-Chain | ||||
By Enterprise Size | Large Enterprises | |||
Small and Medium Enterprises (SMEs) | ||||
By End-user Vertical | BFSI | |||
Telecom and IT | ||||
Retail and Consumer Goods | ||||
Healthcare and Life Sciences | ||||
Manufacturing | ||||
Government and Public Sector | ||||
Other End-user Verticals | ||||
Geography | North America | United States | ||
Canada | ||||
Mexico | ||||
Europe | Germany | |||
United Kingdom | ||||
France | ||||
Italy | ||||
Spain | ||||
Rest of Europe | ||||
Asia-Pacific | China | |||
Japan | ||||
India | ||||
South Korea | ||||
Australia and New Zealand | ||||
Rest of Asia-Pacific | ||||
South America | Brazil | |||
Argentina | ||||
Rest of South America | ||||
Middle East and Africa | Middle East | Saudi Arabia | ||
United Arab Emirates | ||||
Turkey | ||||
Rest of Middle East | ||||
Africa | South Africa | |||
Egypt | ||||
Nigeria | ||||
Rest of Africa |
On-premise |
Cloud |
Solution |
Services |
Information Technology |
Finance and Accounting |
Human Resources |
Sales and Marketing |
Operations / Supply-Chain |
Large Enterprises |
Small and Medium Enterprises (SMEs) |
BFSI |
Telecom and IT |
Retail and Consumer Goods |
Healthcare and Life Sciences |
Manufacturing |
Government and Public Sector |
Other End-user Verticals |
North America | United States | ||
Canada | |||
Mexico | |||
Europe | Germany | ||
United Kingdom | |||
France | |||
Italy | |||
Spain | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
South Korea | |||
Australia and New Zealand | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Middle East and Africa | Middle East | Saudi Arabia | |
United Arab Emirates | |||
Turkey | |||
Rest of Middle East | |||
Africa | South Africa | ||
Egypt | |||
Nigeria | |||
Rest of Africa |
Key Questions Answered in the Report
What is the current valuation of the Automation-as-a-Service market?
The market is valued at USD 10.15 billion in 2025 and is projected to expand to USD 33.12 billion by 2030.
Which region contributes the most revenue?
North America leads with 38.6% of 2024 revenue thanks to mature cloud infrastructure and early enterprise adoption.
Which deployment model is growing fastest?
Cloud deployments are advancing at a 28.4% CAGR as organisations prioritise scalability and lower infrastructure overhead.
Which business function shows the highest growth?
Sales and marketing workflows represent the fastest-growing segment with a 27.5% CAGR, driven by revenue-operations automation.
How does pricing influence SME adoption?
Subscription and usage-based billing lowers upfront costs, allowing SMEs to adopt enterprise-grade automation and grow at a 27.8% CAGR.