Market Trends of Australia Hair Care Industry
Shampoo Holds a Prominent Share in the Australian Hair Care Market
- A growing emphasis on personal grooming and wellness has led individuals to invest more in maintaining healthy and stylish hair. Additionally, exposure to global beauty trends through social media has heightened the desire for diverse hair care products. According to We Are Social data from 2022, 82.7% of the population in Australia actively uses social media. Owing to this, the demand for hair care products is increasing. Shampoo products that come with anti-dandruff, anti-thinning, and hair repair treatments are gaining importance in the market for their additional functionality.
- Moreover, the focus on the premium sector is expected to increase among the urban and youth population, with consumers willing to spend on premium shampoo products offering faster results. Also, shampoo products designed for specific hair types are gaining popularity among users, with companies now focusing on products with rich, inactive ingredients. Therefore, factors such as these are further pushing the sales of shampoo in the market studied.
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Growing Demand for Organic/Natural Care Products
- In Australia, a growing number of people gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as dry scalp and normal and oily scalp.
- Moreover, Australian consumers are becoming aware of side effects caused due to harsh chemicals like ammonia in hair color, which has led consumers to choose herbal/organic hair colors. The atmospheric and seasonal changes affect hair growth considerably, which is one of the major reasons driving the consumption of organic hair care products. Owing to the demand for natural and medicinal products in the market, new entrants are focusing on brand launches with natural hair care options.
- For instance, in March 2022, the Vedix brand of India also launched its international debut across Australia. The hair care product of the company includes hair oil which helps in strengthening the roots, rejuvenates the hair follicles, and promotes healthy hair growth.
